NMIMS Semester 3 April 2025 Business Management Assignments
Organisational Theory, Structure and Design
1. For a developing economy like India, encouraging the start-up culture is essential. In this scenario, evaluate the different necessary features of organisation – a large scale company vs a start-up. Add suitable examples.
2. Kinetics mobile is losing market share to its competitors India. Analyse using the 7-S Framework of McKinsey to identify potential changes in the strategy of the firm to secure its market position. Evaluate various internally focussed organisational aspects that needs attention. Give suitable examples.
3. Ananya, the Managing Director of Summer Vibes clothing company wants to introduce a new work culture for enhancing Organisational Effectiveness. In this context, answer the following with examples:
a) Evaluate various organisational parameters for enhancing a clothing company’s effectiveness.
b) Analyze the theory on the Goal Approach along with its pros and cons.
Cost and management accounting
Q1. The stock in hand of material as on 1st September was 500 units at Rs. 10 per unit. The following purchases and issues were subsequently made. Prepare the Stores Ledger Account showing how the value of the issues would be recorded under FIFO method.
Purchases
6th Sept. 100 units at Rs. 11
20th Sept. 700 units at Rs. 12
27th Sept. 400 units at Rs. 13
13th Oct. 1,000 units at Rs. 14
20th Oct. 500 units at Rs. 15
17th Nov. 400 units at Rs. 16
Issues
9th Sept. 500 units
22nd Sept. 500 units
30th Sept. 500 units
15th Oct. 500 units
22nd Oct. 500 units
11th Nov. 500 units
Q2. Discuss the role of management accounting in shaping strategic decisions within an organization. Provide examples of how management accounting practices can influence long-term planning and sustainability.
Q3 (a) Calculate Break-Even Point from the following particulars. Fixed Cost Rs.1,50,000
Variable cost per unit Rs.10
Selling price per unit Rs.15
Q3 (b) Analyze the differences between standard costing and budgetary control. How do these tools help in managing operational performance within an organization?
Consumer behavior
Q1. Critically evaluate how buying a home theatre system would be different from buying a shampoo of your choice using the Tri-component model. Use any existing brand of the above-mentioned product categories to explain the same.
Q2. Following a public vote in which more than 37,000 people had their say, “Brainrot” has been declared that the Oxford Word of the Year for 2024. Brainrot is a term is used for low- quality online content that people binge-watch or scroll through for long periods and how this influences their product and brand choices. It is linked to social media trends, viral topics and trending topics. Please analyse how this phenomenon influences consumer buying behaviour.
Q3. Apply the concept of Just Noticeable Difference [JND] to the following
Appointing brand ambassadors – Asian Paints and Kansai Nerolac Paints are planning to appoint a brand ambassador. Do you recommend that both paint companies should have a brand ambassador on the basis of JND. If yes please suggest two names of brand ambassadors – one for Asian Paints and the other for Kansai Nerolac with reasons thereof.
Q3(a): Appointing Brand Ambassadors for Asian Paints and Kansai Nerolac Paints
Cadbury’s Perk and Nestle’s Kitkat are 2 competing chocolates. Both want to run a promotion for Perk and Kitkat. Perk has announced a promotion on their 30 numbers x 13.8 gms bar pack size – get 10 bars more at the same price [price of 30 Bars of Perk at Rs. 150, after promotion they are giving 40 Bars at Rs. 150]. Nestle has a pack of 10 Kitkat’s of 13.8 gms each. What promotion would you recommend for Nestle’s Kitkat. Please justify the same based on JND.
Digital marketing
1. GlowX, a newly launched skincare brand, aims to develop an effective digital marketing strategy to increase brand awareness, engage with potential customers, and drive sales. The brand plans to utilize social media advertising, regularly update its blog and social media pages with valuable content, and encourage customers to share reviews and testimonials online. Using these details, discuss how the POEM Framework (Paid, Owned, Earned Media) can be applied to GlowX’s strategy.
2. A leading software-as-a-service (SaaS) company, Tech Sphere, specializes in offering cloud-based solutions for small and medium-sized enterprises (SMEs). The company has recently observed a decline in the quality of inbound leads through traditional marketing efforts like email and webinars. To address this, Tech Sphere wants to focus more on leveraging social media platforms to improve lead generation, establish thought leadership, and build relationships with decision-makers. Discuss how Tech Sphere can effectively use Social Media Marketing to achieve its goals. You should discuss what all social media platforms the company can use and the rationale for the same, considering its B2B marketing (discuss at least 3). Also, discuss in detail the social media marketing strategy for each of the platforms identified.
3. Smart Wear, a leading brand in wearable technology, is planning to launch a new line of fitness trackers. To drive sales and build customer relationships, the company wants to leverage a strategic email marketing campaign focusing on product launches, post-purchase engagement, and customer retention. The team also wants to integrate Search Engine Marketing (SEM) alongside their email strategy to maximize visibility and conversions.
a) Design an effective email marketing strategy to launch their new fitness trackers, ensuring that the content is valuable, engaging, and aligned with customer needs at each stage of the customer journey (product launch, post-purchase engagement, and retention).
b) Develop an SEM strategy that complements their email marketing efforts, focusing on increasing website traffic, targeting the right audience, and optimizing conversions for the new fitness trackers.
Project management
1. What is a project charter? Develop a project charter for a Metro-rail project (e.g. Bhubaneswar Metro-rail project) and discuss the typical elements of the charter.
2. India is set to launch its own space station, named “Bharatiya Antriksh Station,” by 2035, as announced by Jitendra Singh, Union Minister of State for Science and Technology. Construct a WBS (Work break-down structure) for the project.
3. Budget 2024 Highlights: Road infrastructure project Bharatmala Pariyojana gets a boost Budget 2024: Budget 2024 raised the allocation for the Road Ministry marginally to ₹2.78 lakh crore from Rs 2.7 lakh crore. Out of the outlay, ₹1.68 lakh crore is earmarked for investment in NHAI for the development of national highway corridors under Bharatmala Pariyojana.
The Bharatmala Pariyojana is an ambitious infrastructure project of the government. It was launched in 2015. The programme aims to transform the country’s road infrastructure by building a robust, safe and efficient network of highways to connect major industrial zones, state centres and remote areas across the country. The programme is being executed under the administrative control of the Ministry of Road Transport and Highways (MoRTH). The National Highways Authority of India (NHAI), National Highways and Infrastructure Development Corporation, and the roads wing of the ministry are the implementing agencies for Bharatmala Pariyojana.
To give a boost to the road infrastructure, Finance Minister Nirmala Sitharaman had increased the allocation to the Road Transport Ministry by 36% to ₹2.7 lakh crore in Union Budget 2023 from ₹1.99 lakh crore in FY 2022-23.Budget 2024 raised the allocation for the Road Ministry marginally to ₹2.78 lakh crore. Out of the outlay, ₹1.68 lakh crore is earmarked for investment in NHAI for the development of national highway corridors under Bharatmala Pariyojana.
a) Explain the various characteristics/features of Bharatmala Pariyojana.
b) Discuss in brief the different activities to be executed during the project life cycle of the Bharatmala Pariyojana project.
International Business
Q1. A lot of products made in China dominate our markets and have made production unprofitable for Indian manufacturers. What would be your view on allowing the entry of Chinese products in India?
Q2. Leading critics of WTO including economists such as Dani Rodrik and Ha Joon Chang have submitted that WTO only serves the interests of MNCs, undermines local development, penalizes poor countries and is causing increase in inequality. Express your view on the above and suggest the changes that in your opinion can bring improvement to the developing countries.
Q3. Read the following case study carefully and then answer the questions that follow: French company Jeanne Oliver Perfumes is contemplating to introduce a perfume by the brand name SK, named after an Indian charismatic celebrity Shah Rukh Khan. The perfume is available in two variants, SK Silver for men and SK Gold for Women. The perfumes are packaged in 100ml pump spray bottle. The strategy would be to capture a large number of consumers who are oriented towards film celebrities. Advertising is also planned through television satellite channels and magazines. You are required to analyze the following:
a) In your opinion what pricing strategy you would like to apply during the launch of the product?
b) Due to low cost of manufacturing in India the French company wishes to export the product from India to other countries. Examine in your view the various type market entry strategies available to the French company and which strategy would you use to market the product?
