1. a) What is a Product? Discuss the Product Characteristics and its classification with suitable examples. b) Explain the concept of Product Portfolio. Discuss the BCG-growth share matrix that you are familiar with. 2. a) Comment on how a firm organizes the process of new
1. Distinguish between international and domestic marketing with suitable examples. 2. What role has technology played in international marketing? Discuss with the help of examples. 3. What are the dominant elements of an integrated marketing plan? Do you think that standard promotional tools such as
Select any three major service sectors in India and explain their growth trends. What are the implications of the concepts of adequate service, desired service, and zone of tolerance for services for a marketer? Taking the example of an AC maintenance service, explain the service
1. What are the different stages of the marketing research process? Discuss. 2. Discuss the meaning and importance of research design with examples. 3. A food processor is concerned that the 16 gram can of sliced pineapple is being overfilled. The quality control department took
1. a) Define Integrated Marketing Communication (IMC). With the help of online resources trace the evolution of IMC and its strategic importance for businesses. b) Select and discuss any two products/brands where the role of IMC has largely contributed to their success stories. 2. a)
1. a) Explain the terms retailing and retail business with suitable illustrations. What are the challenges faced by Indian retailers offer the possible solutions that you would recommend to face these challenges. b) Discuss the concept of wheel of retailing and the various stages that
1. Define Operations Research? Describe the main characteristics of Operations Research. Discuss the significance and scope of Operations Research in modern management. 2. What is dynamic programming? Discuss the applications of dynamic programming in decision-making. How is this different from linear programming? Explain. 3. Write
1. What is project feasibility analysis? How to prepare a project feasibility report? Explain the components of a project report. 2. What is a project schedule? Explain the steps and issues involved in scheduling the resources in a project environment. 3. Write a short note
What do you mean by operations management? Discuss the block diagram (Input-Process-Output model) of operations management with respect to a Bank, Restaurant and Hospital. What is process analysis? Discuss the various types of manufacturing processes with a suitable example. What is six sigma methodology? Discuss
What is Management Information System (MIS)? What are the components of an information system? Discuss the applications of Information Systems in Business and Society with suitable examples. What is Business intelligence (BI)? What are Business intelligence (BI) applications in Supply Chain Operations? Discuss. Define cloud
“Porter used a tool called the value chain to separate buyers, supplier and a firm into the discrete but interrelated activities from which value stems.” Comment on the statement. It is a fact: SCM and BPR have a common goal and are interrelated. Explain the
“Materials management contains an integrated process of materials flow, in, through and out of an organization”. Comment on it and talk about the reasons behind it. Why customer service, packaging and production scheduling are considered to be interfunctional management activity? How can they be managed
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