NMIMS SEMESTER 4 RETAIL MANAGEMENT ASSIGNMENT

NMIMS SEMESTER 4 SEPTEMBER 2024 RETAIL MANAGEMENT SOLVED ASSIGNMENTS

Business: Ethics, Governance & Risk

Q1. “Business should Respect and Promote Human Rights.” Prepare an executive summary (in your own words) to showcase how the company is delivering on this Principle 5 of the National Guidelines on Responsible Business Conduct (NGRBC) from the Business Responsibility & Sustainability Report 2022-23 (BRSR) of a company of your choice. Choose any ONE listed company from the BSE/NSE list of top 100 companies by market capitalization. You must mention the name of the selected company and include the weblink to its BRSR. (You may also refer to the company website or its sustainability report for additional information on this principle and its indicators) DO NOT copy paste.

Q2. Go through the ‘Management Discussion & Analysis’ section in the annual report (FY2022-23) of the company selected in Q1 and prepare an analytical write up (in your own words) on all the risks identified by the company and the mitigation/management strategy/action deployed to manage each of those risks. Conclude with your learnings or insights about risk management in this company. (You may need to look at other sections covering risks in the integrated report or annual report of the company. Please mention the name of the company and include the weblink to its annual report 2022-23. DO NOT copy paste.

Q3. Albert, a Customer Relations Executive from your Southeast Asia third party manufacturing vendor will visit your Head Office to meet with your sales team. Your independent Southeast Asian agent requests that you reimburse the Customer Relations Executive for his expenses, including personal expenses that could violate your company’s policies. The independent agent promises to reimburse you.

A. Explain the process/steps you will follow to handle this situation?

B. We need Ethical Managers more than ever today. Briefly explain what are the five most important values/virtues that help/guide a manager take ethical decisions, according to you.

Research Methodology

Q1. A consultancy company providing services in the area of Digital Transformation and Analytics is seeing a considerable amount of attrition among its employees. The company is interested in reducing the level of attrition as the cost of recruiting new employees is adding to the burden of its overall cost. Discuss the management problem and convert it into a research problem. Write down the research plan for this study.

Q2. You have been working in HDFC bank as marketing manager. You have to study the relationship between new adverting campaign themes and customer’s liking of the campaign. Explain independent, dependent and extraneous variables for this study. State the design of experiment, null and alternative hypothesis for this situation. What are the potential threats of internal and external validity?

Q3. The real estate boom has seen significant rise after the pandemic is over from last two years. The prices of mid-size flats for the middle class has gone up considerably. One of the real estate branded company (Paradise Group) has been following ethical practices and RERA (Real Estate Regulatory authority) standards. They have been providing Semi-furnished housing, quality material, timely possession and legal rights to its customers. However, the prices offered by Company is slightly higher than those of customers in the same area/zone. They relied on both paid adverting and word of mouth (WOM) promotion as they believe in real estate has to leverage both.

a. Develop suitable research questions, research objectives and variables to be studied and measured.

b. Develop a suitable questionnaire for answering the developed research problems and objectives. Explain the type of scale after each question.