NMIMS Sem 4 April 2025 Business management Assignments
Business: Ethics, Governance & Risk
Q1. “Business should conduct and govern themselves with integrity, and in a manner that is ethical, transparent and accountable” (Principle 1). Prepare an executive summary (in your own words) based on the disclosures given under Essential Indicators and Leadership Indicators, to showcase how the company is delivering on this principle from the Business Responsibility & Sustainability Report – 2023-24 (BRSR) of a company of your choice. You will find this report under Director’s Report section. Please select any ONE company that is listed as Large Cap. For this selection you must refer to the NSE’s Nifty 50 list by market cap. It is required that you include the name of the company in the brief introduction at the beginning. You must also go through the website of the company as well as its sustainability report, if available in public domain for relevant information on Principle 1. DO NOT copy paste.
Q2. Go through the ‘Management Discussion & Analysis’ section under the Director’s Report in the annual report (FY2023-24) of the company selected in question1 and prepare an executive summary (in your own words) on the following two topics:
Opportunities and threat
Internal control systems & their adequacy
You must mention the name of the company. DO NOT copy paste.
Q3. As Head of Sales in a medium size consumer durables company selling cooling systems and air conditioners you have just bagged a Rs 75 lac worth of order from an out-of-town company, (their first order with you). The purchase executive of the client company agrees to confirm the order on the condition that you will agree to pay for his and his wife’s travel and stay in your city, while visiting your office for finalizing and signing of the contract.
3a. What do you think are the ethical dilemmas involved in this scenario?
3b. Describe the process you will adopt to resolve the dilemmas in this scenario?
Research Methodology
Q1. Samsung mobile phones have been facing a significant decline in market share over the past one year in India, despite the growing overall demand for Mobile Phones. The company’s sales have decreased by 12%, while competitors have seen a growth of 18% in the same period. This decline is affecting the company’s profitability and brand position in the market. This decline is occurring despite an overall increase in industry demand. The problem impacts the company’s profitability, brand strength, and market position. Which type of research study is above and what can be the research questions for this study? Explain which research design you will follow and why?
Q2. You are working in the HR department of Havells India; who have 15 state-of-the- art manufacturing plants spread across 8 locations in India. You have to study the relationship of Annual Increment (three levels 5%, 8% and 10%) and employee productivity (in units). Explain the design of experiment, independent, dependent and extraneous variable (assume any) for the study. What can be the potential threat to internal and external validity in this experiment?
Q3. In recent years, the financial landscape has witnessed significant transformations driven by advances in technology and the widespread adoption of online banking platforms. The emergence of online banking has revolutionized the way consumers engage with banks. With the increasing adoption of digital banking channels, it is crucial to assess how traditional banking methods are affected in terms of customer behavior, service demand, Trust, Security, operational adjustments and the response to the socio-demography of consumers.
a. Develop a comprehensive research plan to compare customer satisfaction and service efficiency between online and offline banking.
b. Develop a Structured questionnaire for this study.
Sales Management
1. A sales manager notices that one of their top-performing sales personnel, Ravi, has been consistently missing targets over the last three months. Upon discussion, Ravi shares that he feels undervalued and mentions that newer team members receive more recognition. As a sales manager, what steps would you take to motivate Ravi and ensure he regains his enthusiasm and performance levels?
2. Prepare a Sales Plan for a brand of electronic goods focusing in rural market
3. Read the case & answer the questions based on the case:
XYZ Pvt. Ltd., a growing FMCG company, is planning to expand its market presence in Tier- 2 and Tier-3 cities. The sales manager, Mr. Mehta, has been asked to prepare the sales budget for the upcoming financial year. He reviews historical sales data, market demand, and competitor strategies to set a target of a 20% increase in sales. He allocates funds for promotional campaigns, salesforce incentives, and distribution enhancements. However, during the budget review meeting, the finance team recommends a 10% cut, citing cost constraints. This forces Mr. Mehta to reconsider the allocation of funds without compromising the growth target.
Questions:
a) How should Mr. Mehta prioritize his budget allocation to balance cost efficiency with achieving the sales growth target?
b) What alternative strategies can Mr. Mehta consider to optimize resources and still meet the expansion goals?
Corporate Finance
1. Mr. Joshi is the Finance Manager at M/s Vriddhi Impex. The Company is looking at lateral growth and diversification into garment making from cloth making. For doing this, there needs to be put up a factory with all the latest machinery for cutting and stitching garments. The cost of acquisition of land, setting up the factory and buying the machinery works out to Rs. 100 lacs. It is estimated that the project will start generating revenue immediately from year 1. The Net revenue (after tax) for the next 5 years is Rs. 20 lacs, 30 lacs, 35 lacs, 45 lacs, 48 lacs.
A new loan is available to Vridhi Impex at 9% p.a. interest rate (net of tax). Mr. Joshi has another proposal which gives him a return of 12% p.a. and hence he does not want to invest below this rate. Assist Mr. Joshi to evaluate the project proposal using NPV and IRR. (Show all calculations for comparing it with the alternative proposal also). Should he go ahead with the project proposal?
2. Parag is evaluating 3 options for investment of his surplus money of Rs. 15,00,000/- for a period of 5 years.
i. Invest it in a Debenture which gives him a return of 12% compounded quarterly.
ii. Invest in a Corporate Deposit at a rate of 9% compounded bi-annually.
iii. Invest it in a Business Proposal which gives him the following returns.
Considering the risk involved, the discounting factor is considered @ 11%.
Year CF
1 250,000
2 350,000
3 575,000
4 525,000
5 645,000
As his finance advisor which option would you suggest him. Provide reasons.
a) In the following Balance sheet, calculate the Current Ratio and the Acid Test Ratio for both years Mar 2024 and Mar 2023. What do they indicate about the company’s financial position and the movement over the years?
Tata Motors
Standalone Balance Sheet
——————- in Rs. Cr. —————–
Mar 24 Mar. 23
EQUITIES AND LIABILITIES
SHAREHOLDER’S FUNDS
Equity Share Capital 766.50 766.02
Total Share Capital 766.50 766.02
Reserves and Surplus 29,374.83 21,701.37
Total Reserves and Surplus 29,374.83 21,701.37
Money Received Against Share Warrants – –
Total Shareholders Funds 30,141.33 22,467.39
1.72 2.46
NON-CURRENT LIABILITIES
Long Term Borrowings 5,235.67 10,445.70
Deferred Tax Liabilities [Net] 49.78 51.16
Other Long Term Liabilities 1,392.16 1,411.78
Long Term Provisions 1,936.92 1,588.75
Total Non-Current Liabilities 8,614.53 13,497.39
CURRENT LIABILITIES
Short Term Borrowings 8,535.37 8,426.74
Trade Payables 8,826.46 7,162.60
Other Current Liabilities 8,830.41 9,805.30
Short Term Provisions 1,133.92 408.89
Total Current Liabilities 27,326.16 25,803.53
Total Capital And Liabilities 66,083.74 61,770.77
ASSETS
NON-CURRENT ASSETS
Tangible Assets 11,990.26 12,129.14
Intangible Assets 2,353.79 2,413.18
Capital Work-In-Progress 645.03 575.65
Intangible Assets Under Development 588.92 509.30
Fixed Assets 15,578.00 15,627.27
Non-Current Investments 30,315.57 29,181.62
Deferred Tax Assets [Net] 1,558.65 1,477.26
Long Term Loans And Advances 101.89 114.40
Other Non-Current Assets 3,321.96 3,870.27
Total Non-Current Assets 50,876.07 50,270.82
CURRENT ASSETS
Current Investments 1,993.50 3,142.96
Inventories 3,470.38 3,027.90
Trade Receivables 2,765.16 2,307.72
Cash And Cash Equivalents 5,150.96 1,414.65
Short Term Loans and Advances 132.19 132.29
Other Current Assets 1,695.48 1,474.43
Total Current Assets 15,207.67 11,499.95
Total Assets 66,083.74 61,770.77
b) Monica has a debenture of Face value Rs. 100/- @ 8.5%. Calculate its current yield if:
i) Market Price is Rs. 98.90
ii) Market Price is Rs. 95.20
iii) Market Price is Rs. 105
What inference can you draw from this about the relation between Market price and yield?
Entrepreneurship and Venture Capital Management
1. You are an entrepreneur planning to set up a boutique clothing store in Pune with an estimated capital requirement of ₹25 lakhs. Prepare a loan proposal to present to a bank.
2. Draft an executive summary for a business plan of a startup offering eco-friendly packaging solutions.
3. Exiting the Venture is an integral part of the entrepreneurial journey. It’s important for startup to have a clear exit strategy.
a) Critically analyze the importance of having a well-defined exit strategy for startups. Discuss how such strategies influence decision-making and long-term goals. Use real Indian startup examples, such as Flipkart, BigBasket, or Snapdeal, to support your answer.
b) Evaluate two exit strategies commonly used by startups in India. Compare these strategies using real scenarios, such as Flipkart’s acquisition by Walmart and Zomato’s IPO
