NMIMS SEM 1 DECEMBER 2024 ASSIGNMENTS
Business Communication
Q1. Jyoti, a seasoned marketing executive, was tasked with presenting a new product launch strategy to two very different audiences: the company’s senior management team and a group of young, tech-savvy consumers. She knew that a one-size-fits-all approach wouldn’t be effective. She needed to adapt her message and delivery to resonate with each group. What factors must Jyoti keep in mind for controlling the style and tone for each of her audience?
Q2 (A) Anant Industries, a giant into Indian sweets and snacks is primarily reliant on emails and phone calls for their business. They now want to use more modern digital tools for business communication and managing workflow. What are some of the digitals tools the company can use to enhance their business communication?
Q2 (B) What ethical communication practices must Anand industries keep in mind while using digital communication tools?
Financial Accounting
Q1. Given the following information of ABC Ltd. as of March 31st:
- Revenue Rs. 5,00,000
- Cost of Goods Sold Rs. 3,00,000
- Operating Expense Rs. 80,000
- Depreciation Rs. 30,000
- Tax Rate 30%
Prepare the Income Statement and calculate the Net Profit after Tax. Additionally, evaluate how the inclusion of non-cash items like depreciation affects the financial position of the company, and discuss its significance in decision-making for stakeholders.
Q2 (A) Compare and contrast the role of journal entries and ledger accounts in the accounting process. How does the relationship between these two elements ensure accurate financial reporting? Support your answer with examples.
Q2 (B) Analyze how changes in accounting policies, such as revenue recognition, can alter the interpretation of a corporation’s financial performance and position. Discuss the potential implications and investors and creditors using real-life corporate examples.
Marketing Management
Q1. XYZ Corporation is a leading retailer in the fashion industry, primarily targeting middle-aged consumers. However, recent demographic shifts show a growing population of younger consumers with different tastes and purchasing behaviors. As the marketing manager, you are tasked with adjusting XYZ Corporation’s marketing strategy to better serve this changing demographic. Analyze the impact of the demographic changes on XYZ Corporation’s marketing strategy. Propose a new marketing strategy that considers these demographic shifts and addresses potential challenges. Justify your recommendations with appropriate marketing theories and concepts.
Q2 (A) A company that has been successfully selling consumer electronics to individual customers is planning to enter the business market by offering bulk sales of its products to corporate clients. As a marketing manager, you need to prepare a briefing on how the business market differs from the consumer market. Explain two key differences between business markets and consumer markets that the company should consider when developing its marketing strategy. Provide examples to illustrate these differences.
Q2 (B) A leading consumer electronics company is facing declining sales for its flagship smartphone model. The company’s management has decided to initiate a new product development process, starting with internal idea generation. Describe how the company could effectively use its internal resources to generate new product ideas. What are the potential challenges and benefits of relying solely on internal sources for idea generation?
Micro Economics & Macro Economics
Q1 The COVID-19 pandemic of 2020 caused significant disruptions to international business operations because numerous firms relied on suppliers from different nations, notably China. Many companies used lean production method and kept low inventories in order to cut costs. However, this made them susceptible to supply chain interruptions. For instance, worldwide supply lines for electronics, including parts for laptops and cell phones, were impacted when lockdowns forced Chinese facilities to close. The fact that a large portion of auto parts were made in China presented difficulties for auto makers as well, resulting in major global production halts. What impact would the COVID-19 worldwide lockdowns have on Europe’s supply curves for consumer electronics and auto factories? Explain your observations about the aforementioned scenario, emphasizing the supply side and the shift in the supply curve.( Note : You can make assumptions as per the requirement of the case )
Q2 (A) The London “black cab” taxis are amongst some of the expensive in the world. They complete to some extent with minicabs, which tend to be cheaper. However, minicabs are not allowed to pick up customers off the street, they have to be booked in advance, and their drivers do not have to memorize a London street map. minicabs operate in a more competitive market and require less of the drivers. Black cab(licensed) cab drivers must pass a background check and medical test and pay fees over 200 pounds. This may help to ensure that passengers are safe and drivers are accountable, but it also means that they have a monopoly on picking up people on the streets? Elaborate on the given market structure (Black cabs and Minicabs) and discuss the Implications for Markets with High Barriers to Entry.
Q2 (B) The two main industries driving Zamiland’s economy are manufacturing and agriculture. The government aims to optimize production in both areas, given its limited financial resources and workforce of ten thousand individuals. In order to improve economic wellbeing, a balance between agricultural produce and manufactured items is desired. Based on resource allocation, the Zamiland PPC shows different production combinations for manufactured items and agricultural goods. The PPC for Zamiland illustrates various production combinations for agricultural goods and manufactured products based on resource allocation.
Production Combinations (Hypothetical Table)
Production Combination Agricultural Goods (Units) Manufactured Products
(Units)
Point A 500 0
Point B 400 50
Point C 300 80
Point D 200 100
Point E 100 120
Point F 0 140
Explain the concept of Production Possibility Curve and the scarcity in Zamiland that is reflected in the production possibility curve in the given scenario. You are also required to, share your views on the implications of operating inside the production possibility curve in Zamiland and what does it suggest about resource utilization?
Organizational Behavior
Q1. Nisha, as a head of operations at a mid-sized manufacturing company, has a team that is diverse in both experience and motivation levels. The company has recently undergone a turnaround process, that has left some employees feeling insecure about their future roles. Nisha observes that some of her team members, are highly motivated and consistently exceed their targets. A few others, seem disengaged and often struggle to meet their goals. As an OB expert, Nisha is considering different motivational strategies to improve team performance. She is aware that a one-size-fits-all approach may not work. Based on motivation theories (Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and Vroom’s Expectancy Theory), evaluate the possible reasons for the varying levels of motivation in Nisha’s team. Recommend strategies Nisha could implement to boost motivation across the team, considering both intrinsic and extrinsic motivators.
Q2 (A) Vidya is a project leader at an IT company, and her team has individuals with varying levels of experience and cultural backgrounds. Recently, she noticed a disagreements and arguments between two team members, Richard and Pallavi. Richard believes that Pallavi is not contributing enough to the team’s success, while Pallavi feels that Richard undermines her ideas and doesn’t give her the opportunity to share her thoughts. As their leader, Vidya wants to understand the situation better and resolve the issue. Based on the concept of human perception, explain how Vidya can use her understanding of the key stages of perceptual process to address the situation between Richard and Pallavi.
Q2 (B) Brijesh, a senior manager at a retail company, is preparing his department for the launch of a new product line. During a meeting, he notices a clear division in attitudes of subordinates: some, like Ashish and Mohan, express strong support for the company’s focus on sustainability, driven by their personal values of environmental responsibility. Others, like Dinesh and Eshwar, are more skeptical, focusing on the potential financial risks of this shift. Analyze how the alignment (or misalignment) of personal values with workplace attitudes can impact the department’s performance.
Quantitative Methods – I
Q1. Explain the following concepts
– Difference between point estimate and interval estimate.
– Concept of confidence interval for any estimate (Mean / Proportion).
And solve the following question
A sample of 30 students’ test scores is randomly selected from a large class. The sample has a mean score of 85 points and a standard deviation of 6 points. Calculate the 99% and 95% confidence intervals for the population mean.
Q2 (A) The monthly rent paid by a group of 15,000 tenants in a city is found to be normally distributed with a mean of 12,000 and a standard deviation of 1,500. Answer the following questions:
a) What is the probability that a tenant selected at random pays more than 10,500 in rent?
b) What is the probability that a tenant selected at random pays more than 14,700 in rent ?
Q2 (B) A pharmaceutical company claims that its new drug reduces the average recovery time from the flu to less than 7 days. Historically, the average recovery time for the flu without the drug is 7 days. To test this claim, the company conducted a study with 50 patients who took the new drug. The sample mean recovery time was 6.5 days with a population standard deviation of 2 days. Can we accept the company’s claim at the 5% level of significance?
