1. Briefly discuss the services marketing mix and the services marketing triangle.

2. What guidelines you would follow for developing an advertising campaign for a service organization? Discuss by taking the example of a commercial bank or an insurance company.

3. Briefly describe the gaps model and explain the significance of the five gaps that the model identifies.

4. Identify any basic hospital service like an X-ray analysis or a complete health check examination in three medical establishments in your city. Do you find any price variations? What in your view are the reasons for these variations?

5. Write short notes on following

a. Four Modes of Service Delivery

b. Significance of Internal Marketing.

c. Yield Management