1. The EPRG framework has implications on the strategy formulation process. Explain with help of example in the India context.

2. What do you understand by the term political risk? In your opinion is it country specific or firm specific or both? Elaborate giving examples.

3. What are the different parties in a letter of credit? Explain the step-by-step procedure of realising export proceeds.

4. Why do you think a company should or should not market the same product in the same way around the world? Explain with the help of suitable examples.

5. With the help of an example explain how a marketing manager can use ”country attractiveness / competitive strength” matrix to define the direction of growth for the organisation.