What are the specific challenges for marketers intending to make a bid for the rural markets? Explain with examples.
What kind of sampling techniques can be used for rural markets while undertaking research? Discuss.
Visit any nearby village in the vicinity of your town and observe the price differentials across product category if any. Attribute the reasons for the same.
What is the relevance of sales promotion to the rural markets? Design and develop a rural sales promotion programme for Motorcycle tyres.
Can self-help groups be utilized in an organized manner by manufacturers? What problems and opportunities do you see in this relationship? Explain.
