- Explain the different marketing orientations and discuss their application in marketing of financial services.
- Explain the unique features of banking services and discuss how these features impact the selection of distribution channels for delivery of banking services and products.
- Explain the following:
(i) Securitization Services
(ii) Factoring and Forfaiting Services
- What are Insurance Services? Discuss the need for marketing of insurance services and discuss the scope for growth of insurance services.
- What are the drivers of change in Financial Services? Explain the role of information technology to address these changes.
