1. (a) Discuss the meaning and scope of Marketing function. Explain the elements of Marketing mix and their importance in designing Marketing Strategy.

(b) Elaborate the role of Marketing is a developing country like India and areas of relevance (you may access secondary/internet sources.

2. (a) Discuss the concept of Product Life Cycle (PLC). Explain in what stage of PLC the forming products are:

i) Any brand of SUV of your choice

ii) Base mobile phone hand set.

(b) Who is consumer? Why it is vital to have a good knowledge of consumers and their behavior for marketers? Illustrate with an example.

3. (a) When and why a firm embarks on the idea of a new product development process? Discuss. Explain with reference to any consumer durable company of your choice and the reasons there of.

(b) Discuss the determinants of pricing for a product/service. Briefly explain various pricing methods used by the marketers and their advantages and limitations.

4. (a) Explain and discuss your understanding of sales forecast. If you were to forecast sales potential for a leading top end mobile brand how would you go about in undertaking the task. Discuss.

(b) A company is planning to launch a range of multigrain biscuits for health conscious senior citizens category. Suggest a suitable brand name and the distribution strategy for the said product. Give reasons for your choice.