It is said that “Lifestyle marketing is a process of establishing relationships between products offered in the market and targeted lifestyle groups”. Comment on the statement and analyse which VALS type best describes you and then find an advertisement in your most frequently used media that appeals to this VALS type?
Distinguish between the instrumental learning and the classical learning approaches. Which of the two is more complete and why? Under what marketing situations would you seek to apply each and why?
How can marketers strategically use digital opinion leaders? Illustrate with examples.
It is often said that culture is such a pervasive and all-encompassing influence that we realize its impact when we are out of it for some period of time. Do you agree? Justify your answer on the basis of your own travel to other societies on the basis of discussion with friend who have stayed abroad for some time.
How does the problem recognition stage vary between a low involvement and a high involvement purchases? How can the marketers benefit from these variations?
