MMPB-005: Marketing of Financial Services

  1. Define services. Discuss the service characteristics and the implications that they create for marketers of financial services.
  2. Define the concept of Product and Product Mix for banking services.
  3. What is Merchant Banking? Discuss the nature and scope of Merchant Banking Functions.
  4. Discuss the features of different types of Mutual fund schemes.
  5. Explain how effective marketing will be useful in enhancing insurance business and suggest ways to expand insurance business in rural areas.