Explain the meaning and characteristics of an organisation and describe the approaches to understand an organisation. What is organisational effectiveness and discuss the models to understand organisational effectiveness? What criteria…

Select any three major service sectors in India and explain their growth trends. What are the implications of the concepts of adequate service, desired service, and zone of tolerance for…

1. Distinguish between international and domestic marketing with suitable examples. 2. What role has technology played in international marketing? Discuss with the help of examples. 3. What are the dominant…

1. a) What is a Product? Discuss the Product Characteristics and its classification with suitable examples. b) Explain the concept of Product Portfolio. Discuss the BCG-growth share matrix that you…

1. a) Define the terms sales and sales management. Discuss briefly the sales strategy formulation process and its limitation if any. b) Trace the evolution and growth of personal selling…

It is said that “Lifestyle marketing is a process of establishing relationships between products offered in the market and targeted lifestyle groups”. Comment on the statement and analyse which VALS…

“Materials management contains an integrated process of materials flow, in, through and out of an organization”. Comment on it and talk about the reasons behind it. Why customer service, packaging…

“Porter used a tool called the value chain to separate buyers, supplier and a firm into the discrete but interrelated activities from which value stems.” Comment on the statement. It…

1. What is project feasibility analysis? How to prepare a project feasibility report? Explain the components of a project report. 2. What is a project schedule? Explain the steps and…

1. Define Operations Research? Describe the main characteristics of Operations Research. Discuss the significance and scope of Operations Research in modern management. 2. What is dynamic programming? Discuss the applications…