What is the interaction between science, technology and business? How do these interactions affect industrial growth? Discuss with suitable examples. “Partnership is being entered into not only for marketing but…

1. How can the VALS 2 typology be used to develop advertisement campaigns for a chain of health clubs? Which particular segments would you target and why? 2. Identify the…

1. (a) Distinguish sales from marketing and explain the terms. Elaborate the need and scope for the interdependence between sales and distribution functions. (b) Explain the terms “Personal Selling” and…

1. (a) What constitute a product? Discuss the role and scope of product management function in an organization. Highlight the key possible responsibilities of a product manager in a automobile…

1. The EPRG framework has implications on the strategy formulation process. Explain with help of example in the India context. 2. What do you understand by the term political risk?…

1. Briefly discuss the services marketing mix and the services marketing triangle. 2. What guidelines you would follow for developing an advertising campaign for a service organization? Discuss by taking…

1. Indicate whether marketing research is relevant to each of the following organizations and if so, how each might benefit from it. a) A Retail Shop b) A BANK 2.…

1. a) Explain the concept and the role of marketing communication in a FMCG company that you are familiar with. b) As a marketer foraying into a range of ready…

1. Describe the concept of corporate planning. Discuss the implementation of corporate planning in detail. 2. Discuss the nature and scope of corporate management and its role in non-business organizations,…

1. Briefly discuss the various organizational forms of Public Sector Enterprises. 2. Discuss the ways in which government control is exercised in Public Sector enterprises. 3. Discuss the methods of…