NMIMS SEM 1 JUNE 2026 ASSIGNMENTS

Financial Accounting

Q1. A regional retail chain is planning to expand operations and is seeking a substantial loan from a leading bank. The bank’s credit analysis team has requested a detailed set of financial statements, including the balance sheet, income statement, and cash flow statement, to assess the company’s financial stability and liquidity. The retail chain’s finance manager is aware that several stakeholders including internal management, creditors, and investors will rely on these statements for their decisions. With the expansion hinging upon approval, the finance manager must ensure the statements present a transparent and accurate financial picture in line with generally accepted accounting principles (GAAP). How should the finance manager apply appropriate financial accounting principles and frameworks to prepare the required financial statements for the bank and other stakeholders? Describe which key principles and accounting conventions must be emphasized to ensure the statements are reliable for credit evaluation and decision-making.

Q2 (A). TechGen Inc., a rapidly expanding technology firm, recently completed its first fiscal year using a traditional accounting cycle with a combination of manual and automated processes. The finance team encountered challenges in maintaining consistency as the company scaled, particularly with subsidiary books and ledger postings. Some entries were made only in electronic systems, while others used paper ledgers, leading to confusion during trial balance preparation and internal audits. Senior management is now considering consolidating all accounting records onto a single digital platform but fears issues with accuracy, compliance, and transition. Evaluate the pros and cons of consolidating TechGen Inc.’s manual and automated accounting systems into a centralized digital platform. Critically assess which approach would best maintain accuracy, compliance, and audit readiness, considering the potential risks of transition and the need for consistency in record-keeping.

Q2 (B). The following partial balance sheet (presented in order of liquidity) relates to Adroit Engineers Ltd. as at 31st March 2024. Analyse and compute the company’s closing Owner’s Equity, given that a revaluation surplus must be created if the land’s market value exceeds the net book value, and all investments must be valued at cost or market value, whichever is lower. Assume inventory is correctly stated, no additional outside information is available, and all adjustments must strictly conform to the cost, realization, and conservatism concepts.

Marketing Management

Q1. EcoClean, a startup specializing in environmentally friendly home cleaning products, has limited capital but aims to disrupt a crowded market dominated by large multinational brands. Through segmentation analysis, EcoClean has identified a small yet growing community of health-conscious urban millennials who value green initiatives and are highly active on social media. The founders are debating how best to deploy their limited resources for maximum impact, especially given the challenges of achieving scale against established competitors. Apply the concepts of concentrated and micromarketing strategies to EcoClean’s situation. Which targeting approach should EcoClean prioritize to achieve rapid market traction within its constraints, and how can the company implement this choice to build a loyal customer base?

Q2 (A). A global beverage brand like Coca-Cola has introduced healthier drink options in response to health concerns and regulations, while continuing to sell its traditional sugary beverages. Evaluate whether the company should emphasize its healthier portfolio or protect its traditional core brand identity. Justify your answer.

Q2 (B). A fashion retailer plans to enter eco-friendly athletic wear using its established brand name. While the marketing team sees brand equity benefits, others fear dilution of the core fashion brand. Evaluate whether the retailer should use a direct brand extension, introduce a sub-brand, or avoid the extension. Justify your answer.

Quantitative Methods

Q1. After surveying a sample of 100 new students, the university finds that 40 indicate a preference for Chinese food. The student affairs office wants to determine if this marks a meaningful shift from prior years’ 30% rate, guiding future dining options. They require a clear, defensible statistical decision process rather than relying on intuition or anecdote. How should the university use z-scores and standard error calculations to identify whether the proportion of students preferring Chinese food in the new batch is significantly different from the historic 30%? Outline the steps and justify the statistical choices involved.

Q2 (A). A large retail chain uses a contingency table to analyze the shopping habits of its customers based on gender and number of purchases per week. Despite initial insights from joint and marginal probabilities, the management is debating how much attention should be paid to conditional probabilities for segmenting targeted marketing campaigns. There is also internal disagreement whether the events (gender and number of purchases) are independent or not, especially when tailoring cross-selling strategies. This decision impacts both budget allocation and the accuracy of campaign targeting. Critically evaluate the advantages and limitations of relying on marginal, joint, and conditional probabilities for customer segmentation in this scenario. Assess whether assuming independence or dependence between gender and purchasing behavior improves decision-making, and justify which approach the retail chain should adopt for optimal campaign effectiveness.

Q2 (B). A national retail chain operates 250 stores across different regions. The average monthly sales per store follow a normal distribution with a mean of $150,000 and a standard deviation of $20,000. Management wants to estimate the probability that a randomly selected store generates monthly sales exceeding $180,000. The results will be used to assess how realistic their premium store classification target is. Using the normal distribution framework: 1. Calculate the probability that a store earns more than $180,000 in a month. 2. Interpret the result in a managerial context. 3. Based on your findings, comment on whether the premium classification threshold appears too strict or reasonable.

Micro Economics & Macro Economics

Q1. A premium electric scooter company, EcoRide Motors, has been operating successfully in a metropolitan city. Over the last six months, the company has observed a significant increase in demand for its scooters, even though the price of the scooter has remained unchanged. The following developments have taken place in the market: The government has announced higher fuel prices and reduced subsidies on petrol vehicles. Consumer income levels have increased due to salary hikes in the IT sector. The government has introduced tax incentives for electric vehicle buyers. There has been growing environmental awareness among consumers. The price of public transport passes has increased. A reputed automobile brand has launched a cheaper substitute electric scooter. Despite no change in EcoRide’s product price, sales volume has increased noticeably. Using demand theory, evaluate how each of the above factors would individually affect the demand for EcoRide scooters. Clearly identify which factors would cause a rightward shift and which would cause a leftward shift of the demand curve, and distinguish clearly between a movement along the demand curve and a shift of the demand curve in this context.

Q2 (A). A domestic airline reduces the ticket price for a popular route from Rs. 5,000 to Rs. 4,000. As a result, the number of passengers increases from 10,000 per month to 13,000 per month. The management wants to understand whether the price cut improved total revenue and whether similar pricing strategies should be adopted on other routes. Compute the price elasticity of demand. Based on your result determine whether demand is elastic, inelastic, or unitary elastic.

Q2 (B). A multinational telecom company is entering a new international market where there is no historical sales data for its smartphones. Due to high uncertainty regarding consumer preferences, pricing sensitivity, and competitive response, the marketing director proposes using the Delphi technique to forecast initial demand for inventory planning and promotional campaigns. Evaluate the suitability of the Delphi technique in this context and explain how this technique works. Illustrate with a relevant example of how telecom experts’ opinions could be used to estimate demand.

Organisational Behavior

Q1. BrightSol Logistics is facing high employee turnover and declining morale, which the HR audit attributes to authoritarian leadership and limited emotional intelligence among supervisors. Feedback reveals that staff feel undervalued, stressed, and hesitant to voice concerns. The executive team recognizes the link between leadership style, emotional intelligence, and workplace climate, and wants to redesign its management development program to address these interconnected issues. Using emotional intelligence theory, what solutions should BrightSol Logistics incorporate into its leadership training to improve supervisors’ empathy, social skills, and motivation, and how would this likely impact organizational culture and team performance?

Q2 (A). An established financial services company faces high employee turnover and low morale despite offering above-market salaries and comprehensive benefits. Exit interviews reveal pervasive dissatisfaction related to autonomy, lack of recognition, and limited opportunities for challenging work. Senior management debates whether investing more in workplace perks or redesigning jobs with greater intrinsic rewards would better address the issue. They are split between those who believe hygiene factors suffice and those who argue true satisfaction requires addressing higher-level motivators. Evaluate the company’s approach to motivation using Herzberg’s Two-Factor Theory, critiquing the effectiveness of focusing on hygiene factors versus motivators.

Q2 (B). A multinational corporation is facing significant intergroup conflicts between its regional offices due to competition for shared resources and perceived inequities in management attention. As tensions rise, productivity within multiple departments suffers, and collaboration breaks down. Leadership is debating whether to prioritize negotiation, mediation, or arbitration as a conflict management approach to restore harmony, but opinions are divided on which method aligns best with the company’s culture and long-term strategic objectives. Evaluate the suitability of negotiation and mediation as conflict management techniques for addressing the intergroup conflicts in this context.

Business Communication

Q1. A healthcare start-up wants large city hospitals to adopt its new patient-management software. Administrators worry about licence costs, staff training time, and disruption to existing systems. The marketing manager must send a persuasive email to senior administrators to secure a pilot implementation. Using the three-step writing process for persuasive messages, explain how this email should be planned, written, and completed to overcome resistance and obtain approval.

Q2 (A). A project leader urgently requests two additional analysts for a time-sensitive client assignment. An HR intern replies with the following email: Subject: Re: Need 2 Analysts. Hi, We cannot give you any extra analysts because the budget is tight. You should manage with whoever you already have. Honestly, these last-minute requests put unnecessary pressure on HR and are not our priority right now. This is simply not possible. Next time, please plan your resources properly. Regards, Team HR. Evaluate any 2 shortcomings in this email and explain how a negative message should be structured in this situation (DO NOT WRITE AN EMAIL), including whether a direct or indirect approach would be more suitable.

Q2 (B). A mid-career marketing professional, Anya, is preparing her resume to switch into the tech industry. She has broad skills and experiences from multiple industries but worries that her past roles won’t clearly connect with the requirements of her target roles. She knows that tailoring her resume to align with each company’s culture and job description is essential for success, but feels conflicted about how much to modify her story for different employers. Anya must decide whether to create a general resume or develop highly customized versions for each application, balancing time, effort, and effectiveness. Critically evaluate the merits and drawbacks of developing highly customized resumes versus using a generalized format in Anya’s situation. Considering the dynamic needs of tech employers and the competitive nature of the industry, justify the strategy you recommend to maximize her chances of conversion, and suggest what improvements she might implement for stronger alignment with employer expectations.