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SMU/IGNOU/NMIMS/ANNAMALAI ASSIGNMENTS

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NMIMS DECEMBER 2018 SOLVED ASSIGNMENTS AVAILABLE AT NOMINAL COST

Internal Assignment Applicable for DECEMBER 2018 Examination

SEMESTER 1

Corporate Social Responsibility

1. Climate change is the current focus of business community globally and businesses worldwide are including climate change related considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or Multinational and explain how it is implementing any two climate change policies /actions to reduce their negative climate change impacts and why do they look at climate change as part of risk management?(refer to the sustainability report of the chosen company)

2. With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR rules as well as Schedule VII of Companies Act 2013. According to you explain 10 benefits that will accrue to business as well as society due to this regulation.

3. Child labour is a violation of human rights. India is sadly the home to the largest number of child labourers in the world. Children are engaged as household servants and are also employed by hotels, service stations, food stalls, workshops, construction sites, carpet industries, etc. They are even employed in hazardous and unhygienic forms of labour in textile, leather and cracker industries, depriving the children of their childhood, and harming their mental, emotional and physical development & well-being.

a. What according to you are five compelling reasons for the existence of child labour in India?

b. Suggest four strategies/action plan that can be adopted by business to make child labour unattractive and non viable.

 

Course: Business Communication

1. Large organizations where there are many people working closely, create unofficial and informal channels of communication. What is this kind of communication known as and what purpose does it serve in large organizations? List different types of this communication along with drawbacks if any.

2. Explain the various forms that non-verbal communication takes which impacts cultural aspect of communication. How does verbal and non-verbal communication relate to each other?

3. Zenstar Technologies has the task of collating feedback from its customers before the launch of its new product next fortnight. They need their customers to participate and be forthright in the opinions they present to improvise and make any last minute course corrections to garner the best response for the product launch.

a. Which computer tool for collecting information will be most suitable for the requirements of Zenstar Technologies and why?

b. Advice on how they should conduct the whole exercise of gathering feedback from their customers?

 

Course: Business Economics

1. The manager of a company was analysing the trend of the products of its company (Commodity Y) getting replaced by another substitute product available in the market which gives the same level of satisfaction to the consumers. Calculate the rate of Marginal Rate of Substitution and analyse the result.

Combination

Units of Commodity Y

Units of Commodity X

Total Utility

a

40

10

U

b

25

14

U

c

17

19

U

d

10

27

U

e

7

38

U

 

2. Neha has just completed her MBA and joined a startup company. The company was planning to launch a new product in the market so the management wanted to understand the different factors that can impact the demand and supply of their products in the market. Help Neha to prepare a report on the factors impacting demand and supply of products in the market.

3. Alpha Ltd market share was declining due to high competition in the market so it decided to enter a new segment. It wanted to determine the relationship between change in the quantity demanded of the product due to change in the price of the product in the market. Assume that at the price of ₹100, the demand for the product is 400 units. If the price of the product increases to ₹120, the demand decreases to 250 units. Calculate the price elasticity:

a) Using Arc elasticity method

b) Using Percentage method

 

Course: Information Systems for Managers

1. Social media and data analytics are changing the scene for most industries today. It is said that social media played a key role in propelling the Bharatiya Janata Party (BJP) to power in 2014. It is no surprise that with the elections round the corner in 2019, parties are getting their social media warriors ready to help them combat this war in the digital space. In your opinion, can Social media be used to influence voter behaviour? Can political parties actually leverage data analytics solutions to reach out to probable voters? Justify your answer.

2. Malkan Pharmaceutical Industries Ltd. is operating in the pharmaceutical industry with a number of drug formulations in the form of tablets, capsules, powder and syrup. These drugs are available to the patients through chemists or online pharmacies on prescriptions of registered practitioners only. Besides, the company has some over-the-counter products that are available to any person without prescriptions. The company markets its products through a network of wholesalers, who in turn have their retailer network. The company is finding it difficult to maintain the inventory of the stocks that it has at its disposal, warehousing processes and associated transactions including shipping, receiving, put-away and picking. In order to streamline its operations to achieve efficiency, the company is planning to invest in a SCM software. How would this help the company in achieving its objectives? What are the risks in implementing the same?

3. You have been assigned as a project manager to deploy ERP System in a new start-up company having multi-location in India, with standalone and disparate systems. This company has manual processes, a high dependency on people for information, leading to a delay in timely decision making. The organization has embarked on a journey to implement ERP system-duly integrating all process and functions for quality transactions and availability of information.

a. Elaborate the steps you would take for effective implementation.

b. What are the critical issues that you need to address for the successful implementation of ERP?

 

Course: Management Theory and Practice

1. M/s Subodh Enterprise is failing to make profit from last five years. The company has no proper vision and direction to follow. The Directors have decided to replace the current leader who shows less concern for people as well as profit. They appoint you as a consultant to guide them on the various types of leader and suggest them one type of leader that will be suitable for this organization with reasons.

2. Mr. Ajay wants to purchase new printers for the organization as the current printers are outdated and the cost per print is high. Whenever the printers stop working the service provided from the company is very poor. It takes them seven days to resolve minor issues. This is affecting the productivity of people. There are seven departments and all the departments’ printer need to be replaced. Explain the decision making process that Ajay should follow for purchase of best printers for the organization.

3. Mr. Amit is the departmental head of Marketing and has seven employees directly reporting to him. The seven members of the team are never in consensus with each other on major important decisions. There had been heated discussion among them in various meeting scheduled by Mr. Amit. The team members are not having great rapport with Production and R&D departments’ Head because of lack of coordination within the team. There is total chaos and confusion in the organization. Mr. Amit is worried about the online course that he has joined and has not been able to commit himself for the course. He is not able to give time to solve the assignments, check the MCQs, and participate in the discussion forum which are a part of the course. Mr. Amit’s relationship with the seniors is cordial. He doesn’t like the Production Department head as the latter doesn’t provide him with regular reports and delivery status.

a. Enumerate types of conflicts and identify various types of conflict in the above case?

b. What are the various ways to resolve the conflict?

 

Course: Organisational Behaviour

1. Shanaya works as a creative head in the entertainment industry, where she is often required to work for long hours. Her reporting authority Kiran is very inflexible who wants the work to be done according to her liking. Shanaya tried to talk to her on several occasions and explain her as well as other team members’ point of view but in vain, as Kiran would not budge. If anything is not done according to Kiran’s way she reprimands Shanaya in front of her peers and subordinates. Kiran would pile Shanaya with excess work and make her work from home even during holidays. Keeping the above scenario in mind, discuss the pitfalls of leadership as demonstrated by Kiran.

2. Anay works as a project lead in a pharmaceutical company. He is very famous amongst his team members because of his approach towards them. Whenever his team performs well he always rewards them. This reward comes in many forms like appreciation mail, gift voucher, and acknowledgement certificate. Because of this practice in Anay’s team they are regarded as the best performers in the office. Analyse the situation and explain the elements of reinforcement used by Anay.

3. Shiva and Sanjay work in an Information Technology (IT) multi-national company (MNC) in the same team as management trainees. They both got selected through campus placement. It has been six months since they joined the company. While filling up their confirmation forms Shiva came to know that Sanjay draws more remuneration than him. This had visibly upset Shiva and he started dumping all his work to Sanjay. The strained relationship between them could be sensed by their colleagues as well. Sanjay probed for this and from one of Shiva’s new confidante he came to know the reason.

a. What kind of conflict was between Shiva & Sanjay? Discuss the same with suitable concepts & reasons.

b. How can the conflict be resolved or managed by Shiva. Discuss

SEMESTER 2

 

Course: Marketing Management

1. Mr. Hari has joined as a marketing head in a startup that deals with online sale of Groceries. The online store is named as www.baniyakidukaan.com. The store will start its operation in 4 cities namely Mumbai, Pune, Delhi and Bangalore. The company faces tough competition from various online stores. The company’s major focus is to make the items available at lowest possible price. You have been asked to prepare the 7P’s of marketing mix for the online store.

2. M/s Kids Corporation is planning to launch its own brand of Dolls across India. The doll will be named Senorita and it will be available in the price range of 600/- to 1400/- Rupees. The doll will be available in major types of profession like Doctor, Lawyer, Teacher, etc. so that it can even inspire girls to go for these careers in future. Design the Segmentation, Targeting and Positioning strategy for Senorita.

3. M/s Joy Corporation wants to enter into the production, marketing and distribution of Mobile Phones. The company is a market leader in Washing Machines and Refrigerators. The company wants to penetrate into the ever increasing Mobile Market. It plans to sell mid-range mobile phones where the major competitors are Oppo, Vivo and Xiaomi.

a. Explain various steps involved in the new product development of Joy Mobile Phones.

b. Explain various marketing strategies that Joy mobile phones should undertake during the time of launch i.e. introduction phase of Joy Mobile Phones.

 

Course: Business Statistics

Assets Expense Ratio Return 2006 3-Year Return 5-Year Return

904.8 1.51 4.6 10.7 8.1

675.9 1.28 8.5 11.9 7.3

909.7 0.80 13.1 10.4 6.3

52.2 1.50 11.6 10.3 6.4

8411.5 0.63 10.9 12.4 8.0

282.3 1.22 7.1 10.2 8.0

9870.7 0.86 12.3 15.0 7.7

424.8 1.13 12.3 11.0 6.2

15422.9 0.72 14.0 10.2 6.2

497.9 1.36 8.6 12.0 7.3

547.3 1.09 7.5 12.8 7.2

5527.1 0.41 11.2 10.2 6.5

22592.9 0.46 12.3 13.0 8.4

240.8 1.42 4.4 10.3 6.6

2403.4 0.93 8.0 10.1 4.3

233.3 1.33 6.5 9.4 5.4

71.2 0.15 15.4 6.6 5.0

506.9 1.15 11.2 9.3 4.5

221.6 1.12 13.2 8.9 4.7

434.9 1.19 14.2 12.3 7.1

7834.2 0.56 13.7 9.6 5.5

152.1 1.34 12.4 9.6 4.6

815.4 0.73 13.0 8.9 4.5

85.7 0.45 13.2 9.6 4.0

166.1 1.41 3.3 7.8 5.3

47.2 0.74 8.1 10.8 5.7

6955.2 0.87 7.8 10.7 5.8

135.4 1.25 14.6 8.2 5.8

142.0 1.18 9.2 9.7 5.6

601.8 1.00 9.7 7.9 3.8

1. For the data on 31 mutual funds given above, conduct the following analysis:

i. Determine the measures of central tendency and of dispersion for the five variables.

ii. Provide the five-number summary i.e. the minimum, 1st quartile, median, 3rd quartile and maximum value for asset size.

Interpret the above results and comment on how the data is distributed.

2. For the same data on mutual funds given above:

i. Is there a strong association between asset size and expense ratio?

ii. Create a scatterplot diagram depicting the association between the two variables.

iii. Using the regression equation, predict the 5-year return of a fund whose 3-year return was 8%.

3. Assume there are 400 athletes in a training camp, who are required to attend the morning drill starting at 4 am. The attendance in morning drills is 70%, i.e. on an average, 280 athletes are present. Fifty new athletes are admitted in this batch.

a. What is the probability of attendance being at least 70% among the new athletes, thus ensuring the overall attendance does not fall below 70%?

b. The training coach thinks that this probability will increase, if the new batch size is 40 instead of 50 students. Is he right in assuming so?

 

Course: Business Law

1. What is the difference between valid, void or voidable contract. Please explain the instances when a contract becomes valid, void or voidable contract.

2. Please give at least two (2) real life examples on how the recent amendments in Companies Act, 2013 has brought about sweeping changes in corporate scenario of India.

3. Arun and Smitha are good friends since a long time. Smitha is in need of a house loan with a bank and Arun has agreed to be a be a co-applicant cum “guarantor” to help Smitha secure the house loan. Smitha after taking possession of the Flat started defaulting payments of the house loan and absconded. In light of the above instance, you are called to advise the bank on the following queries:

a. What is the contract between Arun, Smitha and the bank termed as? Identify Arun, Smitha and the bank according to their roles in such contract? (5 Marks)

b. Does the bank have any right against Arun? If yes please explain in detail? If, Arun voluntarily offers to pay the loan to the Bank, what are his rights? Please explain in detail?

 

Course: Essentials of HRM

1. Sanskruti Ltd. is an apparel manufacturing company. Lately it was observed that the absenteeism as well as the employee turnover has increased tremendously. An external consulting firm was roped to understand the entire concern. The report presented by the consulting firm specified that the workers are dissatisfied with their job roles as well as they find no career planning and progression which is affecting the overall organisational productivity. Discuss the objectives as well as merits of career planning which can be included to make the employees happy and satisfied in Sanskruti Ltd.

2. Kadambari Enterprises, which is a family managed business in the area of food manufacturing (Indian Snacks) has grown over the years. The business turnover has now become 500 crore. The organisation never had a concept of performance appraisal, the employees were given raise based on their seniority and relationship with the management. Sneha the new heir of Kadambari Enterprises wants to change the entire outlook and bring in the latest Performance Management System to bring parity and justice for the employees. You have been selected as the head HR and have been asked to present the benefits of appraisal and best PMS for Kadambari Enterprise.

3. Sameera is a fresh MBA graduate and has joined as a Trainee- Talent Management in Fresoc Ltd. It is her first week at work and she is all geared up for some great learning. To her disappointment she is just handed over some brochures to read. After a fortnight she is assigned some task to work on. Sameera is really confused as she does not have any job clarity and work is being assigned to her randomly. The entire month after joining Fresoc Ltd has been a very demotivating as an outcome she resigned from her services.

a. Do you think that the induction of Sameera was wrong? Justify your answer

b. What could have been an ideal situation where young talent like Sameera would have been retained?

 

Course: Financial Accounting and Analysis

Question 1 You visited Subway that’s the fast food restaurant to purchase a Combo worth Rs 499. The restaurant paid for the raw material and utilities amounting Rs105 for each sale. In addition to that, the restaurant also paid for certain expenses in cash in total Rs 50 per sale.

Discuss how these financial transactions will be recorded by way of journal entry, and also, discuss the various stages of the whole accounting process.

Question 2 The Companies Act 1956 was the first Act which governs the various Companies registered in India. However, in the year 2013, the Act was amended holistically to bring more transparency in terms of accountability, presentation and disclosure aspects in relation to various financial information of a company. However one of your friend is of the opinion that there is only one difference between the two Act , that is , the presentation of financial statements , previously it was governed by Schedule VI and now Schedule III governs it. Now, you are assigned with the task of convincing your friend that there is a huge difference between the two Acts, by briefing him on atleast five other points of differences between the two.

Question 3 The following information pertains to the Income statement of Beta Ltd.

revenue generated from sales              1258000

closing stock                                        102500

profit on sale of securities                   25540

Opening stock                                      50000

purchase of raw material                     500000

direct expenses                                                150000

manufacturing expenses                                  67550

administrative expenses                                   68420

depreciation                                         15840

preliminary expenses written off                     4700

selling and distribution expenses          45000

loss on sale of machinery                    15000

interest on loan                                                46510

Taxes paid                                           25500

Earnings Before Interest & Taxes (EBIT)        ?

a. Redraft the information in the vertical form of Income statement and also, calculate Earnings After Taxes (EAT )

b. Calculate the gross profit ratio and operating profit ratio. Discuss, how they differ from each other?

 

Course: Strategic Management

1. One of IKEA’s key competitors ASDA wants to enter into India into the furniture product category. Conduct a PESTLE analysis for ASDA in India & suggest whether ASDA should enter India or otherwise.

2. You have been appointed as a Strategy Consultant to the Burj Al Arab brand wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target?

3. You are the Chairman of General Motors in the US. Your Indian subsidiary GM India has been fast losing market share to Competitor brands which now account for over 90% of the market share.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company?

b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons.

India`s Foreign Trade

1. One of the Medium size Indian pharmaceutical company, well established in India with good Sales & Marketing network, contemplating to go for International business to expand their revenue. Discuss in detail how the company should move forward systematically and discuss what kind of market barriers they will encounter and how to resolve them.

2. Discuss in detail Balance of Payment (BoP); what is the current scenario of India’s BoP with USA & China, and how it can be rectified?

3. Foreign Direct Investment (FDI)

a. Explain the concept of FDI and how it help the country’s economic condition

b. Why some countries totally ban FDI or they have restricted FDI in certain segments, what is the logical reasons for this, explain with an example.

 

Customs Shipping and Insurance

1. Your company has exported one break bulk consignment by sea. The job was given to a customs broker Roshanlal and company. While loading liner found some improper packing of goods and Mate receipt was refused. You have been asked to sort out the issues by visiting the port urgently before the ship sails out. Also your boss does not know anything about Mate receipt.

Please explain, your Head of the department, details about Mate receipt and give your way of sorting out this issue.

2. Your company wants to import one consignment of 500 kg urgently by air on FOB basis as the production is held up. You did not have time to get freight and insurance certificate. The consignment has landed. Your customs broker is asking for details of freight and insurance. You have asked him to clear without these certificates as the value is less and the goods are required urgently.

Please explain how the customs will calculate the freight and insurance charges in absence of these details to arrive at CIF value.

3. You have joined a company, as Import and export manager, who deals with high volume imports and exports. The insurance coverage of both imports and exports have not been done properly and as a result the company is facing loses in insurance claims. You are advised to give the following suggestions:

a. What type of insurance coverage should be opted for covering the insurance of imports and exports?

b. How the loss will be eradicated with your suggestions?

 

Export Import Procedures and Documentation

1. You have exported a consignment to a company Brussels International in London by air. The consignment consists of 78 boxes of electronic spare parts. The export was made on FOB basis. Now the customer informs a shortage of 7 packages and asks you to compensate the loss. As an Export Manager what would be your course of action on this claim.

2. Your company has imported 10 x 20’containers by sea consisting of umbrellas to sell the same to a trader. However due to a problem in payment terms, your customer has refused to take the consignment. You do not have space to store 10 containers load and also your company is not in a position to pay customs duty for the entire consignment. What would be your advice to the company to handle this tricky situation?

3. You have imported on consignment of 5 x 40’containers consisting of consumer items by sea on CIF basis. Your customer has delayed in sending the documents to you. As a result you have incurred detention charges for the containers. The shipping line asks you to pay the detention charges to get the delivery order. While handling this please explain

a. Who will have to bear the detention charges in this case?

b. How will you take it up with the exporter who has delayed the documents?

 

SEMESTER 1

Corporate Social Responsibility

1. Climate change is the current focus of business community globally and businesses worldwide are including climate change related considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or Multinational and explain how it is implementing any two climate change policies /actions to reduce their negative climate change impacts and why do they look at climate change as part of risk management?(refer to the sustainability report of the chosen company)

2. With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR rules as well as Schedule VII of Companies Act 2013. According to you explain 10 benefits that will accrue to business as well as society due to this regulation.

3. Child labour is a violation of human rights. India is sadly the home to the largest number of child labourers in the world. Children are engaged as household servants and are also employed by hotels, service stations, food stalls, workshops, construction sites, carpet industries, etc. They are even employed in hazardous and unhygienic forms of labour in textile, leather and cracker industries, depriving the children of their childhood, and harming their mental, emotional and physical development & well-being.

a. What according to you are five compelling reasons for the existence of child labour in India?

b. Suggest four strategies/action plan that can be adopted by business to make child labour unattractive and non viable.

 

Course: Business Communication

1. Large organizations where there are many people working closely, create unofficial and informal channels of communication. What is this kind of communication known as and what purpose does it serve in large organizations? List different types of this communication along with drawbacks if any.

2. Explain the various forms that non-verbal communication takes which impacts cultural aspect of communication. How does verbal and non-verbal communication relate to each other?

3. Zenstar Technologies has the task of collating feedback from its customers before the launch of its new product next fortnight. They need their customers to participate and be forthright in the opinions they present to improvise and make any last minute course corrections to garner the best response for the product launch.

a. Which computer tool for collecting information will be most suitable for the requirements of Zenstar Technologies and why?

b. Advice on how they should conduct the whole exercise of gathering feedback from their customers?

 

Course: Business Economics

1. The manager of a company was analysing the trend of the products of its company (Commodity Y) getting replaced by another substitute product available in the market which gives the same level of satisfaction to the consumers. Calculate the rate of Marginal Rate of Substitution and analyse the result.

Combination

Units of Commodity Y

Units of Commodity X

Total Utility

a

40

10

U

b

25

14

U

c

17

19

U

d

10

27

U

e

7

38

U

 

2. Neha has just completed her MBA and joined a startup company. The company was planning to launch a new product in the market so the management wanted to understand the different factors that can impact the demand and supply of their products in the market. Help Neha to prepare a report on the factors impacting demand and supply of products in the market.

3. Alpha Ltd market share was declining due to high competition in the market so it decided to enter a new segment. It wanted to determine the relationship between change in the quantity demanded of the product due to change in the price of the product in the market. Assume that at the price of ₹100, the demand for the product is 400 units. If the price of the product increases to ₹120, the demand decreases to 250 units. Calculate the price elasticity:

a) Using Arc elasticity method

b) Using Percentage method

 

Course: Information Systems for Managers

1. Social media and data analytics are changing the scene for most industries today. It is said that social media played a key role in propelling the Bharatiya Janata Party (BJP) to power in 2014. It is no surprise that with the elections round the corner in 2019, parties are getting their social media warriors ready to help them combat this war in the digital space. In your opinion, can Social media be used to influence voter behaviour? Can political parties actually leverage data analytics solutions to reach out to probable voters? Justify your answer.

2. Malkan Pharmaceutical Industries Ltd. is operating in the pharmaceutical industry with a number of drug formulations in the form of tablets, capsules, powder and syrup. These drugs are available to the patients through chemists or online pharmacies on prescriptions of registered practitioners only. Besides, the company has some over-the-counter products that are available to any person without prescriptions. The company markets its products through a network of wholesalers, who in turn have their retailer network. The company is finding it difficult to maintain the inventory of the stocks that it has at its disposal, warehousing processes and associated transactions including shipping, receiving, put-away and picking. In order to streamline its operations to achieve efficiency, the company is planning to invest in a SCM software. How would this help the company in achieving its objectives? What are the risks in implementing the same?

3. You have been assigned as a project manager to deploy ERP System in a new start-up company having multi-location in India, with standalone and disparate systems. This company has manual processes, a high dependency on people for information, leading to a delay in timely decision making. The organization has embarked on a journey to implement ERP system-duly integrating all process and functions for quality transactions and availability of information.

a. Elaborate the steps you would take for effective implementation.

b. What are the critical issues that you need to address for the successful implementation of ERP?

 

Course: Management Theory and Practice

1. M/s Subodh Enterprise is failing to make profit from last five years. The company has no proper vision and direction to follow. The Directors have decided to replace the current leader who shows less concern for people as well as profit. They appoint you as a consultant to guide them on the various types of leader and suggest them one type of leader that will be suitable for this organization with reasons.

2. Mr. Ajay wants to purchase new printers for the organization as the current printers are outdated and the cost per print is high. Whenever the printers stop working the service provided from the company is very poor. It takes them seven days to resolve minor issues. This is affecting the productivity of people. There are seven departments and all the departments’ printer need to be replaced. Explain the decision making process that Ajay should follow for purchase of best printers for the organization.

3. Mr. Amit is the departmental head of Marketing and has seven employees directly reporting to him. The seven members of the team are never in consensus with each other on major important decisions. There had been heated discussion among them in various meeting scheduled by Mr. Amit. The team members are not having great rapport with Production and R&D departments’ Head because of lack of coordination within the team. There is total chaos and confusion in the organization. Mr. Amit is worried about the online course that he has joined and has not been able to commit himself for the course. He is not able to give time to solve the assignments, check the MCQs, and participate in the discussion forum which are a part of the course. Mr. Amit’s relationship with the seniors is cordial. He doesn’t like the Production Department head as the latter doesn’t provide him with regular reports and delivery status.

a. Enumerate types of conflicts and identify various types of conflict in the above case?

b. What are the various ways to resolve the conflict?

 

Course: Organisational Behaviour

1. Shanaya works as a creative head in the entertainment industry, where she is often required to work for long hours. Her reporting authority Kiran is very inflexible who wants the work to be done according to her liking. Shanaya tried to talk to her on several occasions and explain her as well as other team members’ point of view but in vain, as Kiran would not budge. If anything is not done according to Kiran’s way she reprimands Shanaya in front of her peers and subordinates. Kiran would pile Shanaya with excess work and make her work from home even during holidays. Keeping the above scenario in mind, discuss the pitfalls of leadership as demonstrated by Kiran.

2. Anay works as a project lead in a pharmaceutical company. He is very famous amongst his team members because of his approach towards them. Whenever his team performs well he always rewards them. This reward comes in many forms like appreciation mail, gift voucher, and acknowledgement certificate. Because of this practice in Anay’s team they are regarded as the best performers in the office. Analyse the situation and explain the elements of reinforcement used by Anay.

3. Shiva and Sanjay work in an Information Technology (IT) multi-national company (MNC) in the same team as management trainees. They both got selected through campus placement. It has been six months since they joined the company. While filling up their confirmation forms Shiva came to know that Sanjay draws more remuneration than him. This had visibly upset Shiva and he started dumping all his work to Sanjay. The strained relationship between them could be sensed by their colleagues as well. Sanjay probed for this and from one of Shiva’s new confidante he came to know the reason.

a. What kind of conflict was between Shiva & Sanjay? Discuss the same with suitable concepts & reasons.

b. How can the conflict be resolved or managed by Shiva. Discuss

 

Corporate Social Responsibility

1. Child labour is a violation of human rights. India is sadly the home to the largest number of child labourers in the world. Children are engaged as household servants and are also employed by hotels, service stations, food stalls, workshops, construction sites, carpet industries, etc. They are even employed in hazardous and unhygienic forms of labour in textile, leather and cracker industries, depriving the children of their childhood, and harming their mental, emotional and physical development & well-being. What according to you are five compelling reasons for the existence of child labour in India? Suggest four practical strategies/action plan that can be adopted by business and society to make child labour unattractive and non viable. (10 Marks)

 

2. Saudi petro giant Aramco led refinery project is slated to come up at Nanar village in Ratnagiri district of Maharashtra, also famous as home to Alphonso mangoes. The Rs 3 trillion integrated refinery and petrochemicals complex is a joint venture between Aramco, IOC, HPCL and BPCL The refinery will process 60 mio tonnes per annum (mtpa) of crude and will be able to produce 18 mtpa of petrochem products. The companies claim the project will generate 1.5 lac jobs during construction and 20,000 direct jobs, once completed. The project requires 15000 acres of land, more than 90 % of which is in 14 villages of Ratnagiri district and the rest in 2 villages of adjacent Sindhudurg district. Currently 80 % of this land is used for agriculture and over 16 lac mango trees and three lac cashew trees, the mainstay of the region will be lost. According to the locals, 22000 farmers and 4500 fisher folks will be impacted. The farmers will get paid for land but not the fisher folks whose livelihood will be severely impacted. The locals have been protesting for a year, they fear pollution from the project will affect farming and fishing. According to you should this project be developed? Give reasons for your answer. What needs to be done by the management and board of this Aramco led project to minimize/ mitigate negative impacts on the environment and local communities? Elaborate on any five of your suggestions? (10 Marks)

 

3. “An individual “blows the whistle” when they disclose information which relates to suspected wrongdoing or dangers at work.” You have proof of an unethical practice in your workplace and you wish to blow whistle on it. (10 Marks)

 

Course: Business Communication

1. Mrs. Bagla is a General Manager at Ganga Tools. The Engineering company has many levels of employees working since years. The attrition rate is quite low at the organization; however, employee relationships need to be worked on as usually conflict rate is seen quite high. Mrs. Bagla, wants to understand and work on the problem. Please help her by listing out and explaining in brief the causes of

miscommunication. (10 Marks)

 

2. Parag has joined Koret Pharma in corporate correspondence department. His department is responsible for keeping in touch with existing clients, introducing them to new products and also reaching out to new customers for new business development. While his task remained more into writing business letters and other persuasive documents, he needs to understand the process. List down steps of business writing process and explain them in brief. (10 Marks)

 

3. Genesis productions Pvt. Ltd. wants to conduct focus groups for a change in their corporate image. They have their market research team who would be conducting focus groups, however, they need some training for the staff in order to making their focus groups effective. In light of this situation, please answer the following questions.

a. Explain in detail the conceptualizing phase for conducting focus groups. (5 Marks)

b. The interviewers of focus groups are called moderators. What moderating skills are important for effective focus groups? (5 Marks)

 

Course: Business Economics

1. Define the term “Elasticity of demand.” Discuss different types of elasticity of demand. Also explain why this concept should be of interest to anyone in business who has a choice to determine the price at which to sell their products. (10 Marks).

 

2. Find below the data for total production costs of a manufacturing firm at various levels of output. Complete the blank table and comment on each column of the table explaining the behavior of short run costs of a firm. (10 Marks)

 

3. a) Large scale production is considered to be economical in the sense of per unit cost. Explain the statement by describing different types of economies of scale. Give examples to substantiate your answer (5 Marks)

3. b) Under perfect competition, a firm’s average revenue and marginal revenue are equal at all levels of output” Explain the statement by giving a hypothetical revenue table. (5 Marks)

 

Course: Information Systems for Managers

1. Raghu has been appointed as the Chief Information Officer of BuyFromMe a leading ecommerce company based in Pune. The company has data on buying habits of its customers. This data is available easily to each employee of the company through shared folders. What is the change Raghu should bring about in this case? (10 Marks)

 

2. The Smart Cube is a leading Knowledge Process Outsourcing company based in Noida. The company boasts of clientele from all parts of the world and they cater to the need of various industries. Their projects involve providing support to organisations in taking business decision. The company has 300 analysts working for various clients. The job of analysts is gathering data from various sources both primary and secondary and convert them into meaningful information. Advice the company on whether it makes sense to go for data warehousing? (10 Marks)

 

3. CapitalStock Data Pvt. Ltd is a data aggregator whose job involves getting data from various companies and aggregating it at one place. The company has appointed a new CIO. He advices the CEO that the company should be on the cloud.

a. What are the advantages the clients will have if the company is on the cloud? (5 Marks)

b. Compare the three models and state which of the three, cloud service model would suite the company? (5 Marks)

 

Course: Management Theory and Practice

Q1. How has leadership affected organisations in India and Worldwide? Cite relevant industry examples. . (10 Marks)

 

Q2. Do you think bureaucratic management holds relevance in the dynamic business environment today? Why? Give suitable examples. (10 Marks)

 

Q3. Jacob has been working in the accounts department of FCP electronics for over a decade now. There has been news of the organization implementing ERP. Jacob is anxious over this, he has insecurity about his job, he is ill confident about his ability to use ERP. He has hundreds of unanswered questions. He as now started looking out for other opportunities to move out of the organization.

a. What according to you is the problem in this case? (5 Marks)

b. In what way do you think could the change have been managed better? (5 Marks)

Commercial Banking System & Role of RBI

Q1. Inflation is one of the most familiar words in economics. Inflation has plunged countries into long periods of instability. Central bankers often aspire to be known as “inflation hawks.”

Thus, inflation holds a great significance in any country’s economy. With regard to the above statement explain how Reserve Bank of India plays a vital role in combating inflation.

Q2. High level of NPAs in banks has attracted public as well as foreign financial institutions to analyze the reasons for it. Analyze and discuss the solutions of Non-Performing Assets in Indian Banks.

Q3. Mr. Anil Sharma and Mr. Rahul Khanna are partners of M/S Sharma exports, Mumbai.

They declined lucrative corporate job offers and decided to plunge into the world international business. The partners conducted in depth market survey in the domestic as well as international markets regarding the demand of women’s apparels in cotton and hosiery and finally decided to establish their business for apparels. Thus, both decided to import the fabric from abroad.

Mr .D’Souza who lives in Thailand agrees to ship them the desired fabrics on a condition if the partners gets the Letter of credit from their bank.

a) Discuss the mechanism of letter of credit which will be involved in the above case.

b) Discuss the Obligations and Responsibilities of the Issuing Banks, Advising bank and the confirming bank in the above transaction.

 

Retail Banking

1. Discuss in brief the most popular retail banking products offered to customers with reference to any one public sector bank and one private bank of your choice and comment on the preference of customers towards these products for the type of bank.

2. Mr .Arun has recently joined as a treasurer in a reputed Private sector bank. His Manager ask him to prepare a short note on the various types of risk faced by the banks. In addition to this, he is required to discuss the steps that bank takes to counter the risks with reference to the current scenario in banking which recently faced financial, economic stability concerns. Help Arun with his notes.

3. The Banking industry being a ‘service industry’, customer service is an important aspect of the Retail Banking setup. This is true for commercial/retail banks as well central banks and the regulators/government. Discuss the following questions that affects the customers to a large scale in the retail banking setup

a. There has been considerable debates on who is better in providing better customer service, public sector banks or private banks. Who do you think is better and why? What should the other type of bank do to better themselves on customer service?

b. With the increasing emphasis on Digital/ E-payments, incentives/concessions provided to make non-cash transactions through digital modes, highlight the various risks that customers may face in availing these modes of financial transactions.

 

B2B Marketing

1. Mr. Ajay joins a company which deals with selling of Chairs to corporate clients. He was earlier working at a retail store where his interaction was with the customers directly. Assume that you are the Senior Marketing manager and Mr. Ajay will report to you directly in the marketing team. HR Department has planned his induction with you on the date of his joining. You plan to explain to him the difference between B2C Marketing and B2B Marketing so that it’s easier for him to adopt the new B2B marketing practices. List down 7 differences that you will explain to Ajay so that he increases the sale of chairs for the organization.

2. M/s Wintercool wants to purchase 20 Generator sets for their offices across India. Explain the organizational buying process for the purchase of Generator Sets.

3. M/s Present Company Ltd. deals with corporate gifts. One of their largest selling product in corporate gift is their combo pack of Diary, Pen and Pen Stand. They even provide personalized name on all of them. It is sold at the price of INR 999 per unit. The branding of this combo pack is “Professional Present”. The company provides one year guarantee on gold plating of Pen, Pen Stand and the edges of the Diary. The diary has a motivational quote on every single page. The product is delivered free of cost. The company has their own manufacturing house for the production of the above items.

a) Explain various levels of Product for “Professional Present”.

b) Explain various classification of product for Diary and Pen.

 

Integrated Marketing Communications

1. You are a young entrepreneur who has just started selling Orthopedics sleep mattresses. Explain how would you apply the 4 P’s of Marketing Mix to launch your product.

2. You are an entrepreneur who has started to sell fashionable canvas bags designed for youth online. Explain the Integrated Marketing approach you will use to launch the product?

3. Case Study

Launching a Sports Shoe in an already cluttered Market

The Indian sportswear market grew 22 per cent, outpacing the segment’s global increase of seven per cent in 2015-16. By 2020, it is expected to grow at 12 per cent CAGR. Nearly 80 per cent of India’s sportswear market is dominated by global brands like Adidas, Reebok, Nike and Puma, with others such as Under Armour, Fila and Lotto, domestic multi-brand sportswear retailers like Planet Sports and Royal Sporting House, and emerging local players, collectively battling for the remaining 20 per cent. The category leaders work with Franchise stores and Sports Celebrities. Driven by the country's growing wealth, changing lifestyles, and rising urbanisation, an increasing amount of Indian consumers are becoming more health conscious. This makes the country’s sportswear sector increasingly attractive to a host of local and international brands. Over the years, a flood of local franchisees have got into business with aspirational sportswear brands, facilitating a rapid expansion of their presence throughout India. Between 2015-16, sportswear in metro and Tier II and III cities grew close to 80 per cent. The footwear category grew 100 per cent for metro and Tier II cities and there’s also a strong demand from Tier III cities which grew over 110 per cent. Looking at pace of growth, Company “X” has launched a Comfortable Sports shoe with the name “Stay Active”. You are the brand manager and have been given an objective to achieve 5% Market share in the next 2 years.

a) What would be your Consideration for Place in the marketing mix and how would you plan your sales promotion?

b) Assume, you want to tie up with a Celebrity. How would you choose one? And what would be your Influencer strategy?

 

International Finance

1. Ankita is asked to write an article for her college magazine about the contribution of foreign direct investment (FDI) and foreign institutional investor (FII) in the economic growth of India. Help Ankita to complete the article for her college magazine.

2. Sheryl is asked to prepare a short presentation on the various types of international markets. Help Sheryl to complete her presentation.

3. You are an educational consultant with ABC Management School. Students come to you for queries related to various subjects being taught in the school and how each would help them shape their career. A set of students have shown their inquisitiveness for International Finance. a. Explain them the various areas where expertise in International Finance would be needed.

b. Many students are of the view that international finance is just about handling foreign exchange risks associated with international trade operations such as imports and exports. Help them to clarify this misconception and throw some light on other major areas which the subject of international finance involves?

Course: Organisational Behaviour

1. As a manager how will you identify the stress, prevent and manage the stress of individuals working in the organization? Please cite the latest examples of stress from the corporate world. (10 Marks)

 

2. Mr Kabir was working in an Administrative department as officer Administration. He was responsible for keeping account of all the vehicles of the company apart from other arrangements including the guest house of the company. Mr Kabir has been working in the company for 6 years in the same grade without promotions. He was supposed to be very honest in his job. Once the GM of the factory Mr Rakesh Gupta, requested for the company car during office time for his personal work. Mr Kabir refused it by saying that it cannot be given during the office hours as the work would suffer. Mr Srivastava (Sr Manager Admin) was very happy to oblige Mr Gupta as he wanted one of his relatives to be employed as officer. Hence, he shouted at Mr Kabir for his disobedience and threatened to transfer him to stores if he continued to show disrespect to senior officers. Kabir was also an active member of staff union. He immediately went to the Union President and informed him about the misuse of the company car for private purpose by the GM at the cost of the office work. It was decided that Kabir would send a note in writing to Mr Srivastava asking him to approve sending the car to the house of Mr Gupta. Mr Srivastava understood the repercussions and refused to sign the approval. He lent his own car to Mr Gupta.

Questions: What power and power tactics was being used by Mr Kabir? What power Mr Srivastava was using and earmarked and explain the factors used by Mr Srivastava in contributing to the politics. (10 Marks)

 

3. Gulu's Snack Company is a family owned company located in Himalaya Mountains. Gulu started the business in 1956, by selling homemade chips. Nowadays, Gulu's is Rs.58 million snack Food Company that is struggling to regain market share lost to fierce competitors. In the early 1980, Gulu passed the business on to his son, Gulu Jr., who is currently grooming his son, Gulshan to succeed himself as head of the company. Six month ago, Gulshan joined Gulu's Snacks as a salesperson and after four months, he was quickly promoted to sales manager. Gulshan recently graduated from a local university with an M.B.A. in marketing, and Gulu Jr. was hoping that Gulshan would be able to implement strategies that could help turn the company around. One of Gulshan's initial strategies was to introduce a new sales performance management system. As part of this approach, any sales person who receives a below average performance rating would be required to attend a mandatory coaching session with his/her supervisor. Gulshan is hoping that these coaching sessions will motivate his employees in increase their sales. Here is the description of the reaction of three salespeople who have been required to attend a coaching session because of their low performance over the previous quarter.

Nishant is a hard worker. He takes pride in his work. He has learned selling techniques. He has accompanied top salesman. He has no problem asking for advice and doing whatever needs to be done to learn the business. He has cheery attitude and is a real "team player and giving the company 150 percent at all times. It has been a tough quarter for Nishant, but he is doing his best to achieve his sales targets. He feels that failure to make quota during this past quarter results not from lack of effort but just bad luck in the economy. But he is now hopeful in the next quarter. Nishant is upset with Gulshan for having him attend the coaching session because this is the first time in three years that his sales quota has not been met. He exceeded the sales quota this year yet had not received a "thank you" or "good job" for those efforts. The entire experience has left Nishant demotivated and questioning his future with the company.

Navin is happy to have his job at Gulu's Snack Company although he really doesn't like sales work that much. Navin accepted this position because he felt that he wouldn't have to work hard and would have a lot of free time during the day. Navin was sent to coaching mainly because his customer satisfaction reports were low; in fact, they were the lowest in the company. Navin tends to give scanned presentations and does not listen closely to customers’ needs. Consequently, Navin makes numerous errors is new sales orders, which delays shipments and loses business and goodwill for Gulu's Snack Company. He thinks that the coaching session is a waste of time. He doesn't socialize with others in the office. He attributes other's success and promotions to "who they know" in the company rather than their hard work. He feels that no matter how much effort is put into the job, he will never be adequately rewarded.

For three of the last five years Nikhil was the number one salesperson in the division and had hopes of being promoted to sales manager. When Gulshan joined the company, Nikhil worked closely with Gulu Jr. to help Gulshan learn all facets of the business. Nikhil thought this close relationship with Gulu Jr. would ensure his upcoming promotion to the coveted position of sales manager. He goes late for appointment or misses them entirely. His sales performance declined dramatically, which resulted in a drastic loss of income. Although Nikhil had been dedicated and fiercely loyal to Gulu Jr. and the company for many years, he is now looking for other employment. Nikhil is bitter and resentful of his current situation and now faces a mandatory coaching session that will be conducted by Gulshan.

Questions

a) How three needs identified by McClelland are related to worker behaviour in each situation? (5 Marks)

b) How is expectancy theory related with the 3 employees? Explain. (5 Marks)

Course: International Finance

1. Raghu Steel Pvt. Ltd. is a leading steel company in India. The company produces steel for the domestic market only. However the company process the raw material from Indian suppliers onlyHowever, the CFO of the company believes the company faces Forex risk. Justify his view (10 Marks) 2. State Bank of India is the Official banker for Mansukh Pickle Wala Pvt. Ltd. which is one of the largest exporters of pickles in Europe. The company has a lag time of six months from the time it sells its product and collects the money from the retailers in Euros. In order to reduce its currency risk the company enters into an outright forward transaction with the bank. How can State Bank of India mitigate its risk in the given case? (10 Marks)

3. Fears of a trade war heightened in March 2018 as the Trump administration slapped trade sanctions on China, including restrictions on investment and tariffs on $60bn worth of products. Fears of a trade war between the two biggest economies in the world were also reflected in the bond market, with US 10-year treasury bonds posting their biggest one-day drop in yields since September. Further, bank and tech stocks also fell.

a) What are the various trade barriers that companies can resort to under such situations? (5 Marks)

b) What is the impact of such trade barriers on global trade in general and international financial markets in particular? (5 Marks)

Course: Brand Management

Colgate Case:

The brand Colgate has been one of the most trusted brands for decades. It is not only the older generation which grew up with Colgate, it is a first brand, even for the young, when it comes to oral care. The brand has faced bursts of competition from time to time and has fought back effectively to regain market share. In the 1960s and 1970s, Forhans was the challenger brand but it is completely forgotten today. Binaca, which later became Cibaca and finally got taken over by Colgate, was another challenger. However, maybe because of the dominance of Colgate in India, this category has a fewer number of brands than, say, soaps. Given that neither soaps nor toothpaste have any technological barriers to entry and most entry barriers are created by marketing muscle, one would have expected to see many more brands in the fray. Despite the strong brand and Colgate’s focus on oral care, in the late 1980s Close-Up changed the way toothpaste looked and felt in the mouth. High on freshness ingredients, the transparent look and the youth-centric approach gave Colgate some sleepless nights at the time. Close-Up gained a significant share of the market, forcing Colgate to launch a similar product and alter its strategies for some time. Colgate has regained its share since then, but Close-Up continues to hold a majority share in the gel category, with Colgate Gel remaining a distant second. Unilever also attacked Colgate on the ‘healthy teeth’ platform with Pepsodent, thereby attacking on two fronts. Currently, despite Colgate accounting for about 55 per cent share of the toothpaste market, Pepsodent and Close-up are still sniping at its heels with intermittent attacks.

Oral products market in India

The oral products market in India consists of toothpaste, toothbrush, tooth-powder, and mouthwash. According to IRS data (2011), 66 per cent of Indian households use toothpaste, 24 per cent use toothpowder, and 18 per cent are non-dentifrice users.

The toothpaste market in India is estimated at Rs 6,000 crore, growing at 19 per cent y-o-y. The broad segments are:

Germ and Tooth Decay: This is the biggest segment; Colgate gets its major share from this segment. Of late, Pepsodent has begun attacking this segment with its Germicheck variant.

As per a recent media report, more than half of Colgate’s overall share comes from Colgate Strong Teeth, which competes in this segment (and the focus of Pepsodent’s Ad).

Sensitivity: This is the fastest growing segment, already at Rs 950 crore, and is growing at 30-40 per cent a year. GSK’s Sensodyne has a slight lead

Gel: The second biggest segment (Rs 1,500 crore) and the only one where Colgate significantly trails the leader Close-Up (60 per cent market share)

Besides the direct attack from Pepsodent, entry of a large international player like Oral B has further intensified competition in the general toothpaste category. Brands such as Sensodyne and Paradontax have come in with aggressive marketing strategies and have created small sub-categories for themselves, possibly at the cost of Colgate. Colgate responded with Colgate Sensitive but Sensodyne still has a larger share of the sensitive toothpaste market.

Colgate has over the years tried to fight the sub-segments through a sub-branding strategy and has launched sub-brands such as Colgate Gel, Colgate Sensitive, Colgate Herbal, Colgate Active Salt and Colgate Total.

Their efforts are therefore to slowly grow these categories as well as their shares in the market. While larger players such as Unilever are trying to grow the market and capture shares, players such as GSK have created a niche for themselves in the sensitive toothpaste market. Through a series of extensions, Colgate has increased its share of the market from 52.4 per cent in 2011 to 54.5 per cent in 2012. While the extension strategy seems to have worked in retaining and marginally growing its share, analysts wonder whether, in the long run, this strategy will be effective. The oral care segment is witnessing a battle over toothpaste like never before. In a bid to counter Baba Ramdev Patanjali’s herbal toothpaste-‘Dant Kanti’- Colgate-Palmolive is launching an Ayurved toothpaste-Cibaca Vedshakti. Although Colgate has a variety of toothpaste in herbal segment, Cibaca Vedshakti will be the first one in Ayurvedic segment.

"In India, the consumer believes strongly in natural ingredients. A toothpaste launching

this quarter under the Cibaca sub-brand is Colgate Cibaca Vedshakti," said Bina

Thompson, senior vice-president at Colgate-Palmolive, during an investor call.

Nowadays, consumers are opting for more herbal products due to which the Ayurved and

natural products now account for 13-14 per cent of the overall toothpaste market.

Following Cibaca Vedshakti’s news, Patanjali said the name chosen by Colgate was

inappropriate.

"We worship and respect Vedas like our gods, we don't use them in our products. This is

not a toothpaste but a direct attack on our culture," Acharya Balkrishna, MD of Patanjali

Ayurved, told ET. As per Nielsen’s data, Patanjali's oral care market share has been

pegged at nearly 2 per cent in the year ended March. Meanwhile, analysts expect Colgate

will be able to fight back against local competition despite being a late mover.

You are the Brand Manager for Colgate and you have been asked to decide its future brand

strategy. You have to specifically advise the CEO on whether the company should

continue with a single-brand strategy in the increasingly competitive scenario or create

different brands to fight the diverse competition more effectively.

 

Q1. Analyze the brand extension strategy of Colgate with respect to whether it would have

positive effects on the brand. Do you think this strategy will help Colgate to defend its

market dominance? (10 Marks)

Swiggy Case:

Swiggy is food ordering and delivering company based in Bangalore. It provides a single

window for ordering from a wide range of restaurants and have their own exclusive fleet of

delivery personnel pick up orders from restaurants and deliver it to customers.It is

a complete food ordering and delivery solution that connects neighborhood restaurants

with urban foodies.

Swiggy Founders:

Swiggy was founded by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini in

August 2014. Nandan Reddy aged 29 and Sriharsha Majety aged 31 both are both alumni

of Birla Institute of Technology and Science (BITS) Pilani while Rahul Jaimini aged 31 is

an alumnus of IIT Kharagpur.

Swiggy Journey:

Swiggy began its Journey from Bengaluru with six delivery executives and 25 restaurants

on its platform. In the time of 3 years, it has scaled up with over 6,000 delivery executives

across India in more than 8 cities like Delhi-NCR, Mumbai, Bengaluru, Hyderabad,

Chennai, Kolkata, and Pune.

Swiggy Business Model:

Swiggy has two major revenue streams.

The major part of Swiggy’s revenue from commission it collects from restaurants for lead

generation and for serving as a delivery partner.

Swiggy also charges a nominal delivery fee from customers on orders below a threshold

value which 200 rupees for most cities.

Swiggy Funding:

Swiggy is backed by one of best investors available in the market. Swiggy has raised a

total of 75.5 million dollars in funding from various investors, including Bessemer Venture

Partners, Norwest Venture, Accel Partners, SAIF Partners, Harmony Venture Partners, RB

Investments and Apoletto.

Swiggy Competitors:

Indian food delivery market is valued at 15 billion dollars and set for an exponential

growth. Food delivery has become a very competitive market in India. Swiggy is in direct

competition with major on-demand food aggregators like Zomato. Whereas there are other

small startups like Foodpanda and Faasos also in the competition.Now that Uber has

finally released its food delivery app UberEATS in Mumbai and Google has launched its

hyperlocal services and meal delivery app Areo in Bangalore and Mumbai. The competition is getting tougher for Swiggy. Swiggy is aiming to maintain its market share

by keeping their maximum focus on 8 major cities which are Mumbai, Pune, Bangalore,

Hyderabad, Chennai, Delhi, Gurgaon, and Kolkata.

Swiggy Marketing Strategies

Swiggy’s marketing strategy consists of both online and offline marketing campaigns.It

promotes its campaigns via Facebook, Twitter, Youtube, Pinterest, and Instagram. Some of

its campaigns include Secondtomom,#DiwaliGhayAayi, #SingwithSwiggy and Know your

food series of pictures and food walks in a local area. The company has successfully built

its brand awareness and connects with its audience through these channels. Their facebook

page is quite active with regular updates, averaging to one post a day. Swiggy uses its

Social media not only for campaigning but to engage with its customers from solving the

greviences to taking the feedback.

 

Q2. Examine the marketing and branding strategy of Swiggy and analyze the reason for its success/failure? (10 Marks)

Pepsi Case:

PepsiCo India Holdings Pvt Ltd, the local unit of American food and beverages company

PepsiCo Inc., aims to double sales of Tropicana, the flagship brand for its fruit-based

beverages, by 2020, Deepika Warrier, vice president (nutrition category), PepsiCo India,

said on Thursday. Tropicana, which was launched in India in 2004 as 100% juice and then

extended to other juice-based drinks, generated business of “more than Rs1,000 crore” in

2017, according to the company. The focus on Tropicana comes as part of the company’s

global strategy to focus on nutrition and healthier beverages as it failed to check falling

sales of aerated drinks in the past five years as consumers shift to healthier options.

To achieve the target, Warrier said, PepsiCo will expand retail reach by moving deep into

smaller markets, reposition the brand with new packaging and campaigns and double marketing spend on television, a medium more relevant for semi-urban and rural markets, this year.“We’ll aim to make Tropicana available across 250,000 retail outlets, 2.5 times of 100,000 now by the end of this year. From less than 100 towns, Tropicana will be made available across 300 towns. Besides, we’ll utilize our coolers (used primarily for carbonated drinks at retail points) for Tropicana so that it’s sold chilled even in smaller markets,” Warrier said, adding that the company will follow segmented marketing approach for the range. Certain variants of Tropicana will be given priority in certain states, and the company will look at state-specific marketing approach, she said.PepsiCo has, in January, entered into an agreement with its bottling partner Varun beverages Ltd for distribution of Tropicana juice in North and East India. “Varun Beverages’ contiguous reach will help the brand more than double the distribution reach in these states, with a focus on rest of urban and rural market expansion. For the other regions (south and west) in India, this portfolio of products will ride on the existing PepsiCo go-to-market system for core carbonated beverage in those geographies,” the company said in a statement.For Tropicana, the company has appointed Hindi film actor Katrina Kaif as brand ambassador. Kaif has been endorsing its mango drink brand Slice for some years. Slice was launched in India in 1993 as a mango drink and rebranded as Tropicana Slice in 2014.In the 100% juice segment, Tropicana had a 41.5% market share (retail volume) in 2016, up from 40% in 2015. Dabur India’s Real juice leads the market with a 43.5% share, according to data compiled by market research firm Euromonitor International. Slice, which is considered a regular juice drink, lost market share from 19.4% in 2015 to 18.1% in 2016, while Coca-Cola’s mango drink Maaza gained from 28.8% in 2015 to 29.7% in 2016, Euromonitor added.

Q3 a) Discuss the brand positioning strategy of Tropicana. (5 Marks)

b) What are some of the key strategies to manage the brand Tropicana over time and keep it relevant?

 

Course: Customer Relationship Management

 

1. What are the various different approaches to CRM? Which one do you find most pertinent in your career? (10 Marks)

2. If you were to advise your team on guidelines for external dispute resolution scheme, how would you do it? (10 Marks)

3. Trends in every field keep on evolving. The only constant in today’s world is change. Just as it is true for all aspects of business, customer lifecycle management (CLM) is no exception.

a. Discuss 5 key trends that would help marketers in rolling out their CLM strategies? (5 Marks)

b. Why is CRM believed to be a new way of thinking? (5 Marks)

 

Course: Financial Analysis and Management

1. Mr. Gupta has joined as the finance manager of Zelta Corporation Ltd and had a team of reportees under him. The reportees had just graduated from college and was not much aware about the corporate world. Mr.Gupta wanted the team to understand the role of finance manager so that they can understand their job profiles as they were supposed to work with him. Mr.Gupta wanted his team to prepare a short report on the nature of the work of a finance manager. If you are one of his team member prepare the report. (10 Marks)

 

2. Alpha Ltd was planning to relax its present credit policy and is in the process of evaluating an alternate policy. The firm is required to give a return of 25 percent on the investment in accounts receivable. The company’s variable costs are 70 percent of the sales revenue. Given the following information, which one is the better option? (10 Marks)

Particulars Present policy Alternate policy

Annual Credit Sales ₹ 80,00,000 ₹ 10,000,000

Bad Debt losses ₹3,00,000 ₹4,00,000

Investment in accounts

receivable

₹12,00,000 ₹ 20,00,000

 

3. The management of ABC Ltd wanted to understand the performance of the firm on the basis of financial ratios. They wanted to understand if the Capital Employed and fixed assets of the firm has been effectively used or not. The management asked the finance manager to calculate the correct financial ratios for the same and present the same to the management along with the interpretation of the results obtained.

The Balance Sheet is as follows:

Balance Sheet

Liabilities Amount Assets Amount

EquityShare Capital 90,000 Fixed Assets 1,35,000

12% Debentures 70,000 Current Assets 1,00,000

Reserves 15,000

Current Liabilities 60,000

2,35,000 2,35,000

Net Sales during the year is Rs 3, 00,000. The finance manager decided to calculate

following ratios:

a. Total Capital Turnover Ratio (5 Marks)

b. Fixed Assets Turnover Ratio (5 Marks)

 

Course: India's Foreign Trade

1. When well-established Indian company decides to go for geographical expansion, they go for expansion through entering foreign market/s (Exports) however; they will do complete risk analysis of the target market, which are these essential risk analysis need to be done and why? (10 Marks)

 

2. Export Promotion Councils set-up by Ministry of Commerce, government of India are very beneficial to MSME , explain how many different EPC’s are there and pick any one EPC’s from any one segment, explain how they function and how they help the MSME’s (10 Marks)

 

3. One of the well-established Indian Biotech manufacturing company engaged in manufacturing of Human healthcare biotech products and Biotech based Agro products:

a. What are your recommendations to this company prior to entering overseas market with their biotech products for human? (5 Marks)

b. Work out a market entry strategy for overseas market for their Biotech based Agro products. (5 Marks)

 

Course: Export Import Procedures and Documentation

1. Brown box and company imported one consignment of 25 boxes of cosmetics. The invoice and packing list clearly show the number of boxes as 25 Nos. However at the time of examination customs found 27 boxes. Hence the clearance got held up. Customs asked Brown box to get the details of the additional 2 boxes from the exporter. Exporter replies that they have sent two empty boxes free of cost for repacking in case of any transit damage but did not mention in the documents. Customs examined all 27 boxes and found 2 empty boxes. Customs has given show cause notice to Brown box for suppression of facts while declaring for import clearance. In your opinion, what should be the way to reply to show cause notice and clear the consignment. (10 Marks)

 

2. Robinson Private Limited imported 1 x 20’container of pipe fittings from China. On examination it was found different items and not pipe fittings. Customs held up the clearance and asked for clarification for receiving wrong consignment. The exporter found out from their port of dispatch that shipping line has dispatched wrong container to India and the actual container was lying in the port itself. Shipping line also accepted the mistake and sent an apology letter to the importer and customs. According to your experience please advise the course of action to be followed by Robinson Pvt Ltd to solve this issue. (10 Marks)

 

3. Intel Toys Private Limited is a toys manufacturing company. Dubai Government has organized an exhibition of toys and Intel has booked one stall to display their toys. The toys will be displayed in Dubai and will be brought back after the exhibition. Intel does not want to pay any import duty in Dubai and also pay any duty in India at the time of bringing their toys after exhibition.

a. What type of special document is required to perform the above export and import? (5 Marks)

b. In case any toys are sold in the exhibition how Intel will clear the consignment at the time of re-importing the toys sent for exhibition? (5 Marks)

Course: Compensation and Benefits

1. Describe the various compensation strategies. Also demonstrate which strategy would suit a new start up business which is trying to make a strong base in the market. (10 Marks)

2. Explain how Job Analysis relates to designing the compensation structure of an organization? Elaborate by explaining through examples. (10 Marks)

3. XYZ is a garment manufacturing organization leading the market in its segment. Mr. Smith, the new HR manager, has been appointed with compensation designing as a major part of his profile. Mr. Smith comes with a change in the age old compensation system. There is a mixed reaction from all corners of the organization

a. In such a scenario, how should Mr. Smith handle the situation? (5 Marks)

b. Suggest ways in which Mr. Smith can make the new plan more appealing to people in the organization (5 Marks)

Course: Custom Shipping and Insurance

1. M/s Global importers have imported 1 x 40 feet container on CIF basis by using a freight forwarder. On the arrival of container the freight forwarder collected the dues from Global importers and released the Bill of Lading for clearance. Global Importers have appointed a customs broker to clear the consignment and they have collected the delivery order from the shipping line. But the customs broker delayed the clearance due to lack of knowledge of the system. Now shipping line has levied detention charges for the container on the freight forwarder. Please explain as to who should pay the detention charges in this case and why. (10 Marks)

 

2. Indian Marine Company (IMC) has purchased a small ship and insured the same. However, there was an explosion in the ship and part of the ship got damaged. IMC filed an insurance claim His claim was rejected as the surveyor reported that IMC has fitted a gas heater in one of the cabins which got exploded due to faulty installation. The insurer refused to accept the rejection and took the case to the court. Court found that gas heater installation was done properly. Please explain with proper analysis your decision on the above – ie whether the AMC should get the claim or not. (10 Marks)

 

3. M/s Ramji and Associates imported one consignment of steel on FOB basis by sea. The cargo is break bulk and got a clean bill of lading. However, on arrival the steel was found to be wet and Ramji and Associates refused to pay the cost to the seller. The seller refused to accept this and asked Ramji & associates to make the payment. Please answer the following:

a. Please explain FOB term and who is responsible to cover the insurance on FOB shipments? (5 Marks)

b. Who should bear the losses of the shipment and whether it is correct to refuse payment to the seller who sold the goods on FOB basis. (5 Marks)

 

Course: Strategic Financial Management

1. A company is considering which of two mutually exclusive projects it should undertake. The Finance Director thinks that the project with the higher NPV should be chosen whereas the Managing Director thinks that the one with the higher IRR should be undertaken. Both projects have the same length of life but different initial outflows. The company anticipates a cost of capital of 10% and the net after tax cash flows of the projects are as follows:

Year 0 1 2 3 4

Project A (120,000) 40,000 40,000 40,000 40,000

Project B (58,000) 20,000 20,000 20,000 20,000

Calculate the NPV and IRR of each project. Also, state with reasons which project you would recommend. (10 Marks)

 

2. The following is the capital structure of Abhishek Industries as on 31st March 2018

Equity Shares : 20000 shares ( of Rs 100 each) 20,00,000

12% Preference Shares ( of Rs 100 each) 8,00,000

10% Debentures 12,00,000

40,00,000

The market price of the company’s share is Rs 110 & it is expected that a dividend of Rs 10 per share would be declared at the end of current year . The dividend growth rate is 6%. If the tax rate is 30% compute the WACC by book value & market value weights. (10 Marks)

 

3. A company’s current earnings before interest and taxes are Rs 4,00,000. The firm currently has outstanding Rs 15 lakh of debts at an average cost of 10 per cent. Its cost of equity capital is estimated to equal 16 per cent.

a. Determine the current value of the firm using the traditional valuation Approach, the firm’s overall capitalisation rate and leverage ratio (5 Marks)

b. The firm is considering reducing its leverage by selling Rs 5 lakh of equity in order to redeem a Rs 5 lakh debt. The cost of debt is expected to be unaffected. However, the firm’s cost of equity capital is to be reduced to 14 per cent due to decrease in financial risk. Would you recommend the proposed action? (5 Marks)

 

Course: Consumer Behavior

1. You are a marketing consultant. A new company is planning to introduce a line of pre-cooked food item. It will be quite convenient & far less time consuming to prepare the meals within minutes. How should the company go ahead to segment the market? (10 Marks)

2. You are the advertising manager for a sports footwear company. Develop two different themes on two different levels to appeal the consumer behavior in the need hierarchy for the ad campaign (10 Marks)

3. E-commerce transactions in India are gaining popularity at the very fast pace majorly due to its attributes of ease of shopping, good discounts, social media integration, cash on delivery mode of payment etc. The Industry is all set to grow and beat the records considering the recent show of strength of several E-commerce companies of India Inc in their capability to raise funds as well. Flipkart - One of the leading Indian e-commerce companies headquartered in Bangalore, Karnataka. The overall brand value of FLIPKART is good, but it is facing tough competition from its global as well as local competitors. But in India, it is the most superior E-business portal which is aggressively expanding and planting its roots deep into the Indian market and at the same time shifting the mindset of the people i.e. from going and shopping from physical stores to online stores, which is enormous.

Questions:

a. Discuss the Initial Challenges faced by Flipkart (5 Marks)

b. How Flipkart succeeded in Building the Trust of Online customers? (5 Marks)

 

Business Communication and Etiquette

1. Share the organizational grapevine that you have experienced in your career or industry. In your opinion please highlight how grapevine communication is beneficial & detrimental to any organization.

 

2. To facilitate inter-departmental cooperation, what measures would you recommend to your colleagues and subordinates to take? What kind of barriers in communication do you face and what is your strategy to overcome them? (10 Marks)

 

3. You are the leader in a healthcare industry. You often work closely with your Corporate Communications and PR team so they can ensure a positive brand image for your chain of hospitals.

a. To stay updated and connected with the latest trends in the industry, state and justify your opinion on the importance of boundary spanning? (5 Marks)

b. A recent incident of insensitive patient interaction at your hospital has tarnished your image in the media. What will you do to control the damage and handle the crisis?

 

Corporate Social Responsibility

1. Sustainability is the current focus of business community globally and businesses worldwide are including sustainability considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or Multinational and explain how it is implementing any three sustainability actions to reduce their negative environmental footprints and why (refer to the sustainability report of the chosen company) (10 Marks)

 

2. With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR rules as well as Schedule VII of Companies Act 2013. According to you explain 10 logical reasons why in the Companies Act 2013 CSR spend has been made selectively applicable for businesses in our country. (10 Marks)

 

3. “Society is one of the critical stakeholders of business”.

a. How does business impact local community positively as well as negatively?

b. With the help of a live example from any company, Indian or Multinational, elaborate how businesses are finding innovative ways to bring benefits to themselves as well as to the local communities in which they operate.

 

Management Theory and Practice

Q1. Explain with examples, what type of leader is Sundar Pichai (CEO Google). What kind of leadership style does he practice? (10 Marks)

 

Q2. A team leader in an organization wants to take feedback about his leadership from his peers, superiors and subordinates. List the various tools of verbal and non-verbal communication that can be developed for this purpose. (10 Marks)

 

Q3. Ajay had always been an outstanding performer throughout academia. As expected he also got placed at his dream company. This company offered him lucrative compensation, great fringe benefits, job security and encouraging superiors. Two years have passed by at this company and Ajay no longer has the same thoughts about the job; though all has been the same. Ajay seems to have got bored of his mundane job and salary hikes don’t seem to motivate him anymore. He is on the verge of withdrawing.

a. What according to you is wrong with Ajay. (5 Marks)

b. Discuss Herzberg’s two factory in the light of the case.

 

Information Systems for Managers

1. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic health, mobile health and wearable technologies this is poised to increase dramatically over the next few years. This comprises of data that exists in the form of records, compliance & regulatory requirement. The recent trends demonstrate the transition from maintaining data in hard copies to digital data. As the Chief-Information-Officer (CIO), of a reputed hospital in the city, the management and you are in talks of migrating this data to the cloud. What are the benefits of adopting the

cloud and the major challenges that you anticipate to face with regard to cloud adoption? Give justification for adopting the cloud. (10 Marks)

 

2. Information Technology (IT) has become an integral part of the modern supply chains. Explain the concept of Supply Chain and with the help of an example from the retail sector, discuss how Information Systems are helping the organization in improving its supply chain performance. Mention any two future IT trends in supply chain. (10 Marks)

 

3. Digital music is gaining firmer ground in India. 56 percent of digital music revenue in Asia comes from music streaming. Players like Gaana, Hungama, Saavn, Wynk etc. offer users to stream music online and save songs offline with a premium subscription. They have grabbed a significant share of the audience who have given up the traditional methods of downloading music to streaming it online. Advertisers and telecom providers have also joined the bandwagon. The primary reasons for this growing popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, more localized curated song lists, personalization of content, competitive pricing, huge library , availability across different platforms, simple user interface and sharing digital music with others across social platforms. Despite this, the path to profitability is challenged by user ability to willingness to pay for subscription, low advertising prices, and high content costs.

a. How do you think these companies use analytics to lure customers to use their app or convert the existing ones from “freemiums” to “premiums” (the subscription based model)? What are the different type of analytics? Does using analytics benefit the companies? (5 Marks)

b. Define Social Media and explain how these companies use Social Media to increase their business? Is it a wise choice to use social media to connect with customers?

 

Business Economics

1. Demand forecasting is not a speculative exercise into the unknown. It is essentially a reasonable judgement of future probabilities of the market events based on scientific background. Explain the statement by elaborating different qualitative and quantitative methods of demand forecasting. Which of the methods described by you is most suitable for forecasting the demand for “expensive mobile” and why? (10 Marks).

 

2. Which market is characterized by the “competition among few”? how is this market different from the “competition among many”? Explain how the producers in this kind of market promote their own interests by giving real world examples like OPEC, Cement Cartels, etc. (10 Marks)

 

3. A) Explain how the consumer attains utility maximisation and producer ensures cost minimization with the help of indifference curve and isoquant technique. (5 Marks)

3. B) “There is a high cross elasticity of demand between new and old cars”. Discuss the statement by explaining the features of cross elasticity of demand. Also compare and contrast cross elasticity with other types of elasticities of demand.

 

Organisational Behaviour

1. What is the role of a leader in motivating his/her subordinates? Explain the impact of leadership styles on subordinates with the help of three different theories of leadership in brief. (10 Marks)

 

2. In a large office an employee named Rozy may feel like a mere payroll number, but her informal group gives her personal attachment and status. With the members of her group she is somebody, even though in the formal structure she is only one of a thousand employees. She may not look forward to monitoring 750 accounts daily, but the informal group gives more meaning to her day. When she thinks of meeting her friends, sharing their interests, and eating with them, her day takes on a new dimension that makes easier any difficulty or tedious routine in her work. Suddenly Rozy developed some interpersonal and intergroup conflicts with some powerful members of the group. The group did not accept her. Her work became more disagreeable and compelled her to a transfer, to absenteeism and to a resignation.

Questions: Although informal groups may lead to several benefits, can these groups prove harmful?. Suggest some measures for Rozy to check the dysfunctions of informal groups? (10 Marks)

 

3. Hari Sinha is a marketing executive with Hardbyte Computer Peripherals Ltd. Hardbyte is a company with 10 years of existence and has a sound product range in computer peripherals. It sells its products at a slightly higher price in the market because of its goodwill for quality. Hari Sinha is one of the best marketing executives of the company and enjoys several company benefits for his excellent performance. Hari’s boss Sudhir Pradhan is thoroughly satisfied with his work and likes Hari. Hari likes to sell to institutional buyers rather than small-time domestic customers. Hari also likes to work on challenging customers but not at the cost of wasting too much time on to please them. He constantly keeps himself focused on the targets to be achieved for the month and tries to reach the maximum. For him, it matters to be ahead in the race of selling and therefore he works very hard and smart. Sudhir has always tried to ensure that Hari is given enough scope to explore the potential customers on his own. He of course, feels a little worried about Hari’s attitude towards those marketing executives who sell to small customers. He is at times belittling in his attitude towards them and even ridicules their efforts. However, Sudhir has tried to ignore this because of Hari’s performance.Due to the recent slack in the IT industry, Hardbyte’s business with corporate customers has dipped. Because of this Sudhir, has reallocated the targets to all the marketing executives. However, he knows Hari’s fetish for corporate clients too well. But he also knows that Hari will have to be forced to go to small customers for promoting the products. Sudhir, is aware of the fact that Hari is a man of strong likes & dislikes and hence he is in a fix. He is also apprehensive that if Hari is not given an appropriate assignment then he may even consider leaving his job. Sudhir was fully aware that Hari had no dearth of opportunities. Sudhir knows that the dilemma that he is facing is serious and will have to be resolved suitably.

Questions

a) In a rapidly changing global scenario, what is the contribution of Individual Behavior in Organizations from the perspective of attitude, and perception?

b) How understanding of personality helps in enhancing organization’s effectiveness?

 

SEMESTER 2

Strategic Management

Q.1) Carrefour is a French Retail Giant wanting to enter into India’s multi-brand retail industry. Perform a PESTLE analysis for Carrefour’s entry strategy into India.

 

Q.2) Hindustan Motors has ceased to produce “Ambassador” car since 2014. Assuming you to be the new CEO of this company, suggest ways & means of resurrecting the brand “Ambassador” by building a Competitive Advantage. (10 Marks)

 

Q.3) Geely, a Chinese automotive major wishes to enter into India to offer its automotive brands in the Indian market.

A) Perform Porter’s 5 forces analysis. (5 Marks)

B) Based on Porter’s 5 forces analysis, suggest whether the company should enter into India or not. Suggest the reasons behind entry or non-entry into the Indian market.

 

Essentials of HRM

1. Define Job Specification. Create a job specification for the position of a tele caller for an E tailer.

 

2. Differentiate between recruitment and selection. List and explain some of the recruitment methods in the digital age. (10 Marks)

 

3. ‘Speedcall’ is a five year old telecommunications company. As a part of the strategic management to achieve its vision, it decides to conduct training for its first line staff selling over the counter products. The company does a thorough research and decides to conduct trainings on the topic of ‘customer centricity ’ , realizing that giving importance to customers will be the only way to sustainable business. The company hires outside trainers to conducts training based on the outline created by the L&D department of the company. Almost 500 first line staff members are trained and after a year the company sees no effect on sales/ revenue..

a. What do you think is the reason behind failure of the above initiative? . (5 Marks)

b. Elaborate on the concept of training need analysis with reference to the above case.

 

Marketing Management

1. Briefly discuss the various stages of a Product’s life cycle, giving examples of products which are currently in each of these stages and the marketing strategies adopted by them.

 

2. Mitsui Fonda, the world’s leading automobile manufacturer, is considering launching a hybrid concept car which runs on three fuels: water, electricity and petrol. Priced at Rs. 30 Lakhs, the company is considering making a foray into the Indian markets. To assist the company in taking key decisions, prepare an exhaustive list of all the external environmental variables elucidating all the possible business, market and consumer related information that would be required by Mitsui Fonda, to understand the Indian market and consumer. (10 Marks)

 

3. ‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial moisturisers, deodorant and shower products for men as well as women. While the women’s range comprises beauty and skincare products such as sunblocks, moisturizers, day creams, night creams, shower gels and deodorants, the men’s range comprises grooming and skincare products such as shaving cream / gel, aftershave balm, day cream, moisturizer and deodorant. For its range of products, the company targets the youth ranging from an age bracket of 15 – 30 years. Having gained significant popularity with consumers and being a trusted brand for the past decade, the company is now planning to diversify its product range to the next level and venture into health care products such as honey, energy drinks, immunity-building beverages etc.

a. Which of the following strategies will you choose:

 Extend the existing Zeal brand to the energy drink segment or

 Launch a new brand with a completely new brand identity

Justify with a suitable argument discussing the pros and cons of the strategy.

b. Accordingly suggest the most suitable target audience and an appropriate positioning for the brand; given the competition in the health care products

Course: Marketing Strategy

 

1. Reebok is an international brand that deals in the equipment for sports industry. This global company was founded by J.W.Foster in the year 1895 in England and it later extended its network to different parts of the world. Since the year 2005, Reebok has been acting as a subsidiary company for Adidas. At present Reebok has been able to carve a separate identity for itself that is associated with comfort, fashion and a particular trendy image. Some of its competitor’s are-  Nike  Puma  Adidas

Explain marketing Mix used by Reebok using the 4 Ps of Marketing

(10 Marks)

2. Explain the concept of Strategic intent of Any Indian Organization by explaining their Vision, Mission, Goals and Objectives (10 Marks)

3. Case Study of Apple Inc Owing to its uniqueness and innovation in its wide range of products, Apple is regarded as the world’s most notable and recognizable brand for electronic devices. This multinational corporation has carved out a niche for itself ever since its co-founders —two college dropouts Steve Jobs and Steve Wozniak — brought a revolution in personal computing. Now, Apple is the recognized as the world’s largest information technology company in terms of revenue, the world’s largest technology company in total assets, and the world’s second largest mobile phone manufacturer with 115,000 employees (last recorded on July, 2016). Apple has been ranking consistently at the top of the BDG’s list of 50 companies since 2005 due to its innovation in electronic devices. It is also regarded as the pioneer of introducing the most innovative products in the market such as iTunes Media Player, iLife (for organizing editing, publishing photos, music and movies) and iWork (a presentation program). Additionally, in recent years, Apple has expanded its reach to entertainment and information services and is now one of the largest online retailers for streaming music and video and software solutions.

Terrific sales growth with each passing year Apple has witnessed strong sales growth in the year of 2016, and has wisely managed its cash flow, resulting in the company ending up on top of the Forbes 100 Most Valuable Brands (2016) list with a total capital of $416.62 billion. The company expecting 38% revenue growth in 12 months (ending march 2017). From $2.4 billon in 2011, Apple invested $4.5 billion in 2013 for R&D in order to assess the market more closely. To achieve the results, it positioned its direct sales branches at high traffic locations to contribute to the company’s revenues. It took complete control of supply chain and circulated code of conducts report to the suppliers to enhance the brand recognition. The practice still continues. Consumers have immense trust in this brand name and they stand in the freezing night just to be among the fortunate ones to get a new version of their phones. Apple always follows a magic formula; that is building up customer relations in order to sell more products. The customer service of Apple follows few steps to win over the trust of the consumers  Approach the consumer in a more personalized manner  Politely understand the need of the consumers  Present a solution that consumers will accept  Listen and resolve to their issues or concerns  End the customer’s current visit with an invitation to return. Many criticize the brand for its high prices, but Apple fans justify the situation by tagging the brand as a ‘premium’ gadget-maker. They also say it is for those people who can afford a pony. Apple, in other words is like BMW, not Ford. But problem arises when consumers have access to cheaper products with more or less same features. Samsung, Microsoft and many other companies provide low-priced products compared to Apple. Here’s where apple loses its customer base. In 2013, Strategy Analytics found that 88% of iPhone users would purchase another iPhone compared to 93% in 2012. So with each passing year, its customers are being lured by the competitors.

Consumers whoever is accustomed with other OS systems do not get a handy experience when they choose to use iOS or OS X. The reason is if you are switching from a PC to MAC, it can be pretty intimidating using Apple’s operating system at first. When you are accustomed to using ‘Start’ menu, Apple will force you to use ‘Finder’ where you will find your apps, documents and other files. Industry Served Consumer electronics, computer hardware, computer software and online services Headquarter Apple Campus, Cupertino, California, U.S. Area Served Worldwide Revenue $215.6 Billion (2016) Current CEO Timothy Donald ‘Tim’ Cook Competitors Samsung Electronics Co. Ltd., Google Inc., Cisco Systems Inc., Hewlett-Packard Company, Lenovo Group Limited, Sony Corporations Products iPhone, iPod, iPad, Mac, Apple TV, software applications system iOS, OS X operating system, portable digital music players, iCloud and its accessories, applications like App Store, iTunes Store, iBook Store and Mac App Store and many more

Analyse the Business model and Product Mix, Competitor analysis of Apple Inc. and answer the following question: a. SWOT analysis for internal analysis and (5 Marks)

b. PESTLE analysis to evaluate the factors that affect Apple Inc. externally (5 Marks)

 

Course: Sales Management

 

Q.1 Bharat Sanchar Nigam Ltd (BSNL) wants to revamp its cellular phone market. It entered the market late & couldn’t make a mark on consumers. It’s repositioning in the market. As a Sales Manager evaluate the suitability of various methods of budgeting for sales force to be adopted by BSNL (10 Marks)

 

Q.2 Bond Ltd. is a new start up in the FMCG category in India. As a new brand it has decided to sell its products in Maharashtra only. As a Sales Manager, design a suitable training program for Bond Ltd (10 Marks)

Q.3 Anil has been working as a salesman with Sony Electronics for two years. The sales manager is impressed with his excellent performance in both the years. To motivate Anil, the sales manager has to choose from one of the following three options: Give an 'all expenses paid' international holiday package for Anil and his family; Include Anil in a special task force for new strategic initiatives; Present him the "Star Performer of the Year" award in the annual sales conference.

Questions:

a. Suggest how Anil's sales manager should take a decision. Justify (5 Marks)

b. What motivation techniques should be followed by Sony Electronics (5 Marks)

Course: B2B Marketing

 

1. You are negotiating a price increase of 10% for steel components with a major two-wheelers manufacturer, due to substantial increase in steel prices. The customer refuses to give you any increase in the prices. If you continue supplies, you company will incur losses, & if you discontinue supplying to this major customer, your sales would suffer. How would you handle the negotiations? (10 Marks) 2. Suppose you are an area sales manager and one of the salespersons reporting to you approaches you for help in getting a breakthrough with a high sales potential customer. The customer has been buying the steel components from three other suppliers regularly for the past two years. Your salesperson has been trying to get business from this customer for the past 18 months but without any success. It seems the customer is happy with the existing suppliers and does not want to take the risk of buying from a new supplier, whose poor performance on quality and/or delivery may result in disruptions in production. What Personal Selling tools will you recommend ? (10 Marks)

3. Industrial sales Company Limited (ISC) is a distributor of pumps and Compressors for Maharashtra state excluding Mumbai and Greater Mumbai. In order to increase sales in Nasik-Jalgaon-Aurangabad region they hire a senior sales manager Mr. Shyam and ask him to operate from Nashik, However, very soon there are complaints from sales manager in nearby Pune, Mumbai and even Nagpur that Mr. Shyam and his team are trying to meet customers in their regions and do business. Mr. Shyam however confirms that he is only meeting the regional offices of Pune and Mumbai based companies in his own Nashik-Aurangabad area and there is nothing wrong with it. Soon this dispute reaches the Regional Manager Mr. Gupta in Mumbai.

Questions:

a. What are the problems with the territory design in the case? (5 Marks)

b. As a regional manager, what will you do to control the situations (5 Marks)

 

Business Law

1. In today’s corporate scenario undergoing long drawn litigation is expensive and time consuming. The senior management of your company has given you a project to find the feasibility of Alternate Dispute Resolutions (ADR). Please prepare a short brief on what is ADR, its types, advantages and practical examples where ADR is feasible than conventional litigation. (10 Marks)

 

2. Junaid is an investigative journalist assigned to identify and bring to light negligence of the Municipal Authority at Mumbai. Junaid is currently investigating whether the initiative of segregation of garbage has been fully implemented but he has not received any response from the authorities. Please help Junaid under what law he can legally obtain information along with the procedure, timelines and cost involved

 

3. Rakesh had planned to go for short holiday in Goa along with his wife. He started looking out for hotels in Goa and based on various websites and reviews he had booked a Le Grand Hotel in North Goa. He paid the money in advance and the booking was confirmed. On reaching this hotel, he found that the hotel was not as per the hotel’s website and reviews. Further, on reaching the hotel he realized that the pictures displayed on the website were in such angle so as to conceal the real look and image of the hotel property. Rakesh demanded a refund, but the Hotel refused stating that Rakesh was supposed to check before booking and quoted the principle of “Caveat Emptor”.

Please help Rakesh in the following:

a. Is Rakesh’s claim defeated under the principle of Caveat Emptor? Please give reasons for your answers. (5 Marks)

b. Assuming if Rakesh wanted to pursue this case before a Consumer Court, what are the remedies he would apply for?

 

Business Statistics

1. The sample data from a research survey conducted in various cities on the amount of time 13-15 year-old children spent with mobiles are as follows:

City

Time with mobiles

(hours per week)

Hyderabad

46

Mumbai

50

Pune

46

Bangalore

54

Bhubneshwar

42

Indore

30

Bhopal

42

New Delhi

50

Chandigarh

46

For the above sample, determine the following measures: i. The mean ii. The standard deviation iii. The mode iv. The 75th percentile Based on your calculations comment on the time spent on mobile.

 

2. ‘Mumbai Ice Cream an ice cream store gives relationship between ice cream sold and temperature. The store has taken a sample of a week’s data. Below you are given the results of the sample

Day

Cones Sold

Temperature

1

350

110

2

200

100

3

210

90

4

100

80

5

80

70

6

70

60

7

50

50

i. Which variable is the dependent variable? ii. Compute the least squares estimated line. iii. Is there a significant relationship between the sales of cones and temperature? iv. Predict sales of a 95 degree day.

Course: Services Marketing

 

1. Tour & Travel operators are facing a difficult time maintaining bottom lines with the hike in diesel & petrol prices. In this scenario, how can a tour operator (XYZ Travels) segment the market & use a Positioning strategy to prop its sagging bottom line (10 Marks)

 

2. Coffee House a coffee bean exporter sensing the high market potential of coffee bars is planning to launch a coffee bar chain in India called “Timepass”. It wants to position its coffee bar chain as an up market leisure hangout for customers. As it lacks knowledge and experience in the coffee retailing industry, the company is undecided about the design aspects of the coffee bars. What decisions relating to the elements of physical evidence are to be taken by Coffee House? (10 Marks)

 

3. The Banking sector is going through a major transformation and witnessing robust growth. Automation is the order of the day. In order to sustain competition and enhance customer experience new initiatives have been introduced. Technology is the driving force & internet & mobile banking are the recent trends. You are the chairman of a 30 year old private sector bank with conservative approach. Employees being from the old school of thought have resisted the new trends now introduced by most of the banks. Your branches are majorly located in South India. The bank is faced with a few takeover threats in the past. The government is insisting merger of the bank for viability and modernization. Your product portfolio requires a change to attract new customers and retain the existing ones. The board is expecting from you a thorough overhaul of the marketing mix.

Questions:-

a. Design an innovative service product offering for your bank. (5 Marks)

b. Evaluate the role and importance of people in a service industry. (5 Marks)

 

Course: Project Management

 

1. You are working for a multi-national bank and are being asked to set up a Project Management Office (PMO) for the bank. Discuss appropriateness of each type of PMO for the bank and recommend one of them for the bank. Please make suitable assumptions but specify them explicitly. (10 Marks)

 

2. You are involved in a project feasibility study. The project is about installing additional capacity for manufacturing 100 bicyles per day. As part of this study, you are asked to do the demand forecasting. Discuss appropriateness of each type of qualitative forecasting method for your project and recommend one of them. Please make suitable assumptions but specify them explicitly. (10 Marks)

 

3. "This project seems to be a good deal", Mr. Sharma opened the meeting with this statement. "We invest Rs. 80 lac and can get Rs. 1 Cr in just three years. What more do we need?” Mr. Sharma continued. "Let's take the opinion of Ms. Roy. She has recently done a course on project management and can help us from that learning", Mr. Iyer looked at Ms. Roy, who has just joined the organization couple of months back. As she was new, she was not sure how things work in this organization. However, since Mr. Iyer, who is the Head of her business unit, asked her directly, she needed to speak up. "I will need some facts and figure before making any suggestion. In particular, I will need to know estimated cash inflows and outflows." "Oh yes, this project will need Rs. 80 lac up front but will generate Rs. 50 lac each in second and third year." Mr. Sharma quickly provided the data. "And we need minimum 12% rate of return!” Mr. Iyer provided additional data.

a. Which are the methods are available for making such decision? Which one method would you recommend? Why? (5 Marks)

b. Should Ms. Roy recommend this project? Why or why not? (5 Marks)

 

Course: Financial Institutions and Markets

 

1. Geeta had completed her post graduation in Insurance and had joined the Insurance Regulatory and Development Authority as the junior manager. On the first day of the job, her manager wanted her to prepare a report on the nature of the functions of the IRDA. Help her to prepare the report. (10 Marks)

 

2. Ajit has recently joined an investment management company and his profile consisted of capital market instruments. His manager in order to estimate his understanding of the market, asked him to prepare a report on the role of the capital market. Suggest relevant points to be included in his report. (10 Marks)

 

3. Neeta had recently joined a company after completing her graduation and the company was almost six years old. The company had been doing good in the recent past and had plans for expansion for which it wanted to raise money through IPO. Neeta’s manager gave her the task of getting information on the major stock exchanges of India where the equity can be listed.

a. Collect relevant information about BSE (5 Marks)

b. Collect relevant information about NSE (5 Marks)

Financial Accounting & Analysis

Q1. From the following information of A star Ltd. prepare the Cash Flow statement for the year ended 2017 and 2018 as per AS – 3. (10 Marks)

Liabilities 31-3-2017 31-3-2018 Assets 31-3-2017 31-3-2018

Equity share capital 2,20,000 2,50,000 machinery 2,00,000 2,30,000 9% Preference Share Capital 1,00,000 1,10,000 Building 1,50,000 1,76,000 Securities Premium 20,000 26,000 Land 18,000 18,000 Profit & Loss A/c 1,04,000 1,34,000 Stock 84,000 98,000 5% Debentures 70,000 64,000 Debtors 38,000 38,000 Creditors 38,000 46,000 Bills Receivable 42,000 62,000 Bills Payable 5,000 4,000 Cash 42,000 32,000 Provision for Tax 10,000 12,000

Dividends payable 7,000 8,000

5,74,000 6,54,000

5,74,000 6,54,000

 

Q2. Balance Sheet for JK Ltd. for the year ended 31st March 2016 & 2017 (10 Marks)

Liabilities 2016 2017 Assets 2016 2017 Equity Share Capital

2,00,000

2,00,000 Land 50,000 50,000 9% Preference Share Capital

1,50,000

1,50,000 Building 1,50,000 1,35,000 Reserves 1,00,000 1,22,500 Plant & Machinery

1,50,000

1,35,000 17% Debentures 50,000 75,000 Furniture 50,000 70,000 Creditors 75,000 1,00,000 Stock 1,00,000 1,50,000

Bills Payable 25,000 37,500 Debtors 1,00,000 1,50,000 Tax payable 50,000 75,000 Cash 50,000 70,000

650000 760000

650000 760000

Profit & Loss Account for JK Ltd. for the year ended 31st March 2016 and 2017 Particulars 2016 2017 Particulars 2016 2017 To Cost of goods sold

3,00,000

3,75,000 By Sales 4,00,000 5,00,000 To Operating Expenses Administrative Selling

6,500 10,000

7,250 10,000

To Interest on Debentures

8,500

12,750

To Net Profit 75,000 95,000

4,00,000 5,00,000

4,00,000 5,00,000

Using the tool of commonsize financial statement analysis, comment about the improvement or decline of financial performance of the company.

 

Q3. The following extracts are available from the financial statements of companies V ltd. and J Ltd. for the year ended 31st March 2017: (Rs. In Lakhs) Particulars V Ltd. J Ltd.

Revenue from operations

1,500 6,000

Manufacturing cost

900 4,050

Interest paid

105 375

Depreciation

135 675

Selling expenses

135 225

Income Tax

90 225

Non-operating income

45 285

Dividend paid

120 600

Fixed Assets

1,500 7,350

Current Assets

525 2,250

Current Liabilities

375 2100

Debentures

600 3,300

Reserves

450 1,200

Share Capital

600 3,000

From the above information answer the following questions with the help of suitable ratios: 3 a)  Which company has better solvency using current ratio and share value using earning per share?  Which company would you recommend for investment? Justify. (5 Marks) 3 b)  Which company has efficiently employed capital using return on capital employed and better operational efficiency using operating profit ratio?  Which company would you recommend for investment? Justify.

Course: Organisational Theory, Structure and Design

 

1. You are a consultant at Super Manufacturing; a family owned company is having 4 members of the family as the main decision maker. Generally they take decisions with experience. The company is facing a big problem of low performance and low morale of the employees. Discuss the various approaches of organizational effectiveness and find out the most suitable approach to effectiveness in such situation (10 Marks)

2. Megha recently joined Capex Healthcare Pvt. Ltd.’ As a Factory Manager. Before joining she was working as a factory manager of Index Healthcare Solutions. Comparatively a small system with a simple organizational structure. Generally, a simple organisational structure is followed in small-organisations comprising of the owner and a few employees. As the number of employees increases, the layers in the organisational structure also multiply, which results in a complex structure of the organization. Thus, a complex organisational structure is a result of various divisions of an organisation spread across the globe. Discuss the common problems Ms. Megha will face in managing new organization. What she can do to overcome with this problem.

(10 Marks)

3. ‘Pebble Pharmaceuticals’ is facing a big issue of conflict between Amit the production head and Prashant the head of Purchase department. A full lot of cough syrup is ready but cannot be dispatched because labels are not available. The purchase department takes labels once in a year to reduce the cost. If any specific demand will come from the departments they follow the due process of purchase. Although the store department already made a request for labels when cough syrup production started but Prashant is waiting on the request from Mr Amit the head of production. It happened because last year Amit and Prashant had a big conflict of sub-standard purchase, huge raw material was rejected by production department due to substandard quality. Prashant has taken it a personally and trying to play politics against him.

a) Describe the type of conflict discussed and what are the possible outcomes of such conflicts. (5 Marks)

b) Suggest how the organization can avoid such conflicts. (5 Marks)

 

Course: Operations Management

1. Pick up an organization and discuss the various factors an operations manager should consider before choosing a production processing system for the organization? (10 Marks)

2. With reference to a particular organization, explain the inputs of MRP System? (10 Marks)

3. An electronics company purchases transistors at Rs.30 per unit. An annual requirement of the transistors is 5000 units. The ordering cost is Rs.200 and carrying cost is Rs.4 per unit, lead time is 5 days.

a. Calculate EOQ (5 Marks)

b. Reorder point based on the given information. (5 Marks) (Assume 275 working days).

 

Course: International Business

 

1. ABC Company is a solution provider for the market entrants.Your client XYZ wants to introduce his product in the market. As a Service provider analyse the various forces of Micro Environment so that it could help his client to identify all possible threats and opportunities in the market. (10 Marks)

2. The five forces Model by Porter is a vital tool for analysing the industry in which it operates. You are required to analyse how it has aimed to examine the five key forces of competition in case of Apple Inc., American multinational Technology giant. (10 Marks)

3. A) You are working in a reputed market Research Company. You are asked by your senior to prepare a short presentation for your clients explaining them the importance of Market research in today’s Era and also how the company will help the Client to have a better Business Opportunity. (5 Marks)

3. B)Enumerate the various steps/Process to effective Market Research that can be carried out for an Organisation. (5 Marks)

 

Course: Consumer Behavior

1. Nokia wants to regain its market share in the smart phone category. As a Marketing Manager design a suitable questionnaire with an objective of understanding Nokia’s customer perception in the current scenario. (10 Marks)

2. Suggest ways in which a leading brand of electronic brand can focus on ensuring customer loyalty on a long term basis (10 Marks)

3. Xiaomi launched its affordable smart TV Mi TV 4A in India. The Chinese tech major had launched its flagship Mi TV 4 in India on 14th February 2018. The new Mi TV 4A is expected to replicate the success of its higher placed sibling with similar features on offer and an even smaller price tag.

Xiaomi claims that the price point and specifications of the new TV series will let the Indian market shift to a Smart TV segment that has otherwise been limited to high-end TVs. The success of the TV can be predicted by looking at the high demand of the Mi TV 4 55-inch that was launched just two weeks ahead of the new SmartTV series.

a. Suggest a suitable STP for the new launch (5 Marks)

b. How will Xiaomi’s existing image help the product category of Television (5 Marks)

 

Course: Taxation – Direct and Indirect

1. Mr. Fernandez has a portfolio of equity shares worth Rs. 2 crores by current market valuation. He had inherited the shares from his father 10 years ago. He has become extremely concerned about the introduction of 10% LTCG tax on equity shares in this year’s Union Budget. Not sure about the impact of this newly introduced tax, he is contemplating selling of all the shares before 31st March 2018, and escaping the taxation. He has sought your opinion on this. Prepare a detailed report citing the implications of the LTCG tax, and guide Mr. Fernandez in his decision making. (10 Marks)

2. ABC Ltd.’s profit before tax as per P&L account was Rs. 240 crores. The following information was available regarding ABC Ltd on scrutiny:

 During the year, it had paid royalty of Rs. 40 crores to a German company, but TDS was not deposited with the IT department till the time of filing income tax returns.

 For a bill of Rs. 30000, ABC Ltd made cash payment of Rs. 30000 to the vendor on 29th January 2018.

Critically analyze whether the above expenditures will be allowed or disallowed as deductions, with reasons, discussing the applicable sections. What will be the impact of such allowance / disallowance on the computation of Profits and Gains from Business or Profession of ABC Ltd for the AY 2018 – 19? (10 Marks)

3. A) Harish, an Indian citizen, leaves India for the first time on May 22, 2015 for London and returns on April 9, 2017, and stays in the country thereafter. Determine the residential status of Harish for the assessment year 2018-19? (5 Marks)

3. B) During the assessment year 2018 – 19, Harish (the above mentioned person) had the following details of income: (5 Marks)

 

Course: Corporate Finance

 

1. A Project costs ₹ 1,00,000 and is expected to generate cash inflows as:

Year Cash inflows(₹)

1

20,000

2

22,000

3

25,000

4

28,000

5

20,000

The cost of capital is 12%. Calculate Profitability Index and suggest whether project should be accepted or not. (10 Marks)

2. Alok works in an organization which has debt and equity in its capital structure. The net income of the firm is ₹ 2,00,000. The organization pays ₹ 50,000 every year as interest component to debenture holders. Calculate the weighted average cost of capital if the cost of equity is 12% and cost of debt is 9%. If the company’s new project will provide a return of 10%, suggest whether company should make the investment or not. (10 Marks)

3. Mr. Sharma was working with Delta Ltd for the past five years. The company was planning for expansion and required a funding of ₹ 20,00,000 for the same. He was considering two financial plans and expected EBIT due to expansion was ₹ 8,00,000. Apart from equity(Face value ₹10) , if the company raised debt, cost of debt was 8%. Tax rate is 35%. Calculate EPS for each financial plan and suggest which financial plan is better for the firm.

3a) Plan A: Funding through 100% equity (5 Marks)

3b) Plan B: Funding through 50% Equity and 50 % Debt (5 Marks)

Strategic HRM

1. ‘Strategic human resource management is largely about integration or strategic fit between HR strategy and business strategy’. Do you agree? Differentiate between external fit and internal fit. Give example of any one organization you know of, that have achieved a fit between business strategy and HR strategy.

 

2. XYZ limited is exploring ways of compensating and rewarding employees as a strategy to improve retention. As an advice state and explain various reward management strategies available to XYZ ltd. Highlight the strategies available to the management in dealing with poor performance in the workplace.

 

3. Siemens is a 150-year old Company, but it’s not the company it was even a few years ago. Until recently, Siemens focused on producing electrical products. Today the firm has diversified into software, engineering, and services, and is also global, with over 400,000 employees working in 190 countries. In other words, Siemens became a world leader by pursuing a corporate strategy that emphasized diversifying into hightech products and services, and doing so on a global basis.With a corporate strategy like that, human resource management plays a big role at Siemens. Sophisticated engineering services require more focus on employee selection, training and compensation than in the average firm, and globalization requires delivering these sevices globally. Siemens sums up the basic themes of its HR strategy in several points. These include:

i. A living Company is a learning Company. The high-tech nature of Siemen’s business means that employees must be able to learn on a continuing basis. Siemens uses its system of combined classroom and hands-on apprenticeship training around the world to help facilitate this. It also offers employees extensive continuing education and management development.

ii. Global teamwork is the key to developing and using all the potential of the firm’s human resources. Because it is so important for employees throughout Siemens to feel free to work together and interact, employees feel they are part of a strong unifying corporate identity. For example, HR uses cross-border, cross-cultural experienced as prerequisites for career advances.

iii. A climate of mutual respect is the bais of all relationships – within the Company and with society. Siemens contends that the wealth of nationalities, cultures, languages, and outlooks represented by its employees is one of its most valuable assets. It therefore engages in numerous HR activities aimed at building openness, transparency, and fairness, and supporting diversity.

3. A) Describe your opinion on how Siemens rates people as a vital tool in creating organizational competitive advantage (5 Marks)

3. B) Advice Siemens on how it should go in drafting a Training and Development Strategy and show how it should be linked to other HR functional strategies

 

Employee Development & Talent Management

1. JK Tyre is one of the leading tyre manufacturing companies in the country with a sales turnover of Rs 10,000 corers. It is either number one or number two in the country in different product categories & enjoy a very healthy market share. It also exports tyres to other countries. But in recent times, market share of JK Tyre has declined. There are a number of customer complaints & customer satisfaction index has come down. It has a strong sales & marketing workforce of around 650 all over India & few of them are in outside India locations. CEO of JK Tyre feels that company’s Sales & Marketing employees must develop ‘customer orientation’ to improve sales. As the Head of Talent management, what process would you follow for creating a n employee development program? . (10 Marks)

 

2. One Stop for all, a global retail company is planning to open 30 new outlets in Mumbai. They need to hire employees in the following categories:

 Stores Manager

 Floor Leaders

 Customer Relationship Executives

 Cashiers

The Company would prefer that the store’s manager is well aware of the philosophy and culture of the Organization. Draw a Talent Acquisition Plan considering various acquisition techniques. (10 Marks)

 

3. Ankur Dutta, the HR manager of Landmark consultants, is facing problems of high attrition and employee dissatisfaction. The major reasons sighted is unhappiness with the current performance appraisal system that employee find biased and outdated. Ankur wants to design a new performance appraisal system.

a. Suggest any three modern Performance appraisal techniques that Ankur can consider . (5 Marks)

b. What kind of problems and biases may be employees facing with the current system?

International Marketing

1. You are an American breakfast cereal company & wish to enter into India. Elaborate on the International Marketing research process steps to understand more about the buying habits of Indian consumers.

 

2. You are the CEO of Home Depot & wish to enter into India. Suggest any 3 entry options to enter into India. Which one amongst the 3 suggested entry options, would you finally choose & why? (10 Marks)

 

3. You are an Indian exporter of the following 2 products: (10 Marks) 

Spices 

Dry fruits

a. Suggest Best practices in Packaging & also suggest as to how will you overcome the common problems plaguing packaging for Spices. (5 Marks)

b. Suggest Best practices in Packaging & also suggest as to how will you overcome the common problems plaguing packaging for Dry fruits.

 

Sales Management

1. Maggi brand of Nestle is contemplating to make a foray in soft drink market. Based on this assumption, prepare selling strategy for intermediaries (wholesaler & retailer) & customer (end user). (10 Marks)

 

2. UCS is into hygiene business catering to hotel industry since last three decades. It is planning to expand its business in other parts of the country. As a Sales Manager draft a suitable sales action plan for UCS. (10 Marks)

 

3. Papper-mint is a new brand of casuals which is to be launched in niche segment. The product line consists of T-shirts, jeans, cotton trousers, watches and eye-wear. The brand is targeted at the younger audience. The brand is to be marketed through the franchise stores which will be exclusive and on retail boutiques.

Questions:

a. Design a Selling Strategy to be adopted between the company & the franchise

b. Suggest suitable compensation methods which you will follow for the employees. (

 

Brand Management

Q1. Patanjali is an Indian brand of Ayurvedic, herbal and wellness products. In 2014 Patanjali was already competing with The Himalaya Drug Company which was then in the Rs 1500 crore turnover range, with targets around 12% growth. Himalaya however, is a much older company than Patanjali, founded in 1937, though it started thinking of itself as an FMCG player only as late as 2009. It has also expanded beyond pharma to wellness and personal care, has its own stores, sells online – a very similar journey in fact. In that context, Patanjali’s growth is indeed commendable. (Biotique is a beauty brand also based on the Ayurveda platform but has not expanded its product range.) Its growth becomes even more astounding when we look at Patanjali’s revenue declaration for FY 2016-17, where the brand clocked a revenue of INR 10,000 Crore. Baba Ramdev declared that he was on a “MNC bhagao” mission, and that Patanjali would take over as the largest brand in a year or two, eventually wiping out MNCs. There haven’t been that many new, successful entrants in the FMCG world in the recent past at the national level. Barriers to entry are the high cost of awareness required for a national brand (read celebrity endorsements and mainstream TV advertising), managing a sophisticated network and uniform quality control. A big cost saver for the brand was that they didn’t need to spend on advertising in the initial years because of the high brand recall of Baba Ramdev whose popular TV show and public appearances had gained him mass media awareness at a very low cost. The brand has now launched a series of advertisements about its various products the most famous being the Dant Kanti Ad which openly takes on other toothpaste brands. It is a separate matter that many of Patanjali’s ads are reported for being misleading and challenged in Court.

After entering and expanding in the food and grain market in the last two years. Patanjali has announced to enter in the apparel sector with the prospective launch of Patanjali Jeans and expand its presence in the fast food sector, by opening Quick Service Restaurants which would provide over 400 vegetarian fast food items.

Critically analyze the brand extension strategy of Patanjali with respect to whether it would have positive effects on the brand? What are the risks associated with such a strategy for Patanjali? (10 Marks)

 

Q2. Lenskart is India’s one of the biggest eyewear company. It was founded in 2010 by Peyush Bansal. Lenskart is India’s first eyewear online portal that offers an excellent service of providing eye glasses and lenses. After becoming the number one online store for eyewear in India Lenskart has also started offline stores throughout the country. Peyush Bansal is the founder and CEO of Lenskart. He was born on 26 April 1985, and went to McGill University, for graduation in the branch of Electrical – IT, Control & Automation. After that, he did his post graduate diploma in entrepreneurship at IIM Bangalore. After his studies, he went to the USA and worked for Microsoft Corporation as a Program Manager. He worked there for one year and came back to India to pursue his dream of becoming an entrepreneur. After returning to India he began his journey as an entrepreneur and started an online classified business with a website called searchmycampus targeted to college students. While this business was going well Peyush conceived an idea of selling specs online in India. Lenskart also operates in countries like Australia, US, UK and many other countries.The main objective of Lenskart is to providing high-quality eyewear to millions of Indians at affordable prices, giving free eye check ups at home and by extending the services to the remote corners of India.

The biggest challenge that Lenskart faced was to persuade the customers to rely on online store as an alternative way of purchasing. The company needed to change the pre-set traditional mindset of people and instill confidence in them that they sell quality eyewear products at prices better than their brick-and-mortar counterparts. The company raised 4 million Dollars in the first round of funding in 2011 from IDG. Then in 2013 company raised 10 million dollars from Ronnie Screwvala-led Unilazer Ventures Pvt. Ltd. In the third series of funding in 2015 Lenskart had raised 22 million dollars from TPG Growth. Hong Kong-based TR Capital and existing investor IDG Ventures. In the last round of Investment Company raised Rs.400 crore from World Bank arm IFC, Ratan Tata, and Infosys co-founder Kris Gopalakrishnan. Analyze the marketing strategy of Lenskart? What are some of challenges it faces and how can it overcome them?

 

Q3. Cinthol, a heritage brand from Godrej Consumer Products Ltd, has prospered in the highly competitive bathing soap market in India as the brand has managed to keep pace with changing consumer preferences through marketing actions. After three decades with a single product under the brand name Cinthol, in 1968, the company introduced New Cinthol in a new package, fragrance an shape. An new advertising campaign was designed for New Cinthol, which was positioned on the freshness platform. Subsequently, variants of the brand, such as Cinthol lime, Cinthol fresh, Cinthol cologne, Cinthol deo and Cinthol Fresh Aqua, were launched. The brand gradually extended to include deodorant sprays and talcum powder.The primary target for the brand has been the Indian male,and the company has used well-known male film stars as brand ambassadors to communicate the brand promise of confidence that comes from the freshness and deodarising properties that Cinthol offers. The brand depicts the active outdoor man as the context for brand communications. Cinthol has changed its portfolio, communication strategy and execution, and the packaging and other marketing mix elements to keep the brand contemporary. The brand core promise of freshness and protection that gives self-confidense to the user, however, has remained consistent. The current campaign tries hard to push the brand into the youth space. Created by Creativeland Asia, the TVC depicts a few youngsters enjoying the product at various water bodies, highlighting the new tagline, 'Alive is Awesome'. Sajan Raj Kurup, founder and creative chairman, Creativeland Asia says that the new campaign is an experiential one which will go beyond traditional media. "Over the years, I have seen Cinthol stand for an invigoratingly cool and alive soap brand. I felt that it's time Cinthol claimed back its standing in the experiential era. It celebrates and recognises a more adventurous and international India. And, a less inhibited and intimidated Indian," he adds. Thus, the insight behind the campaign was to generate a whole new idea with the 'Alive is Awesome' tagline.

a. Discuss the branding and marketing strategy used by Cinthol. (5 Marks)

b. How has Cinthol managed to survive and thrive over the years?

HR Audit

1. “As we understand that the human factor is an important strategical element that explains a company’s differentiation capacity, it is crucial that a measurement effort of the way this function is done in the company is checked. That is the concept of the HR audit, which goes beyond the simple investigative methods, and is an extension of the traditional concept of the Audit”. Based on the above statement, find out the methodologies used by modern day companies to do the HR Audit.

 

2. Why is HR alignment with business goals important? Explain with reference to HR Audit. (10 Marks)

 

3. The strategic Audit of HR offers the most insight to the fundamental question “how is the HR department performing”. a. Do you agree with the above statement? (5 Marks)

b. Substantiate your answer with relevant examples.

 

International HR Practices

1. XYZ Ltd is a leading telecommunication company in India. The company is contemplating international expansion in Africa. After considering all the positives of such project, the board of directors now want to consider the possible bottlenecks. As an HR Manager, you are asked to point out these possible barriers or bottlenecks. List out the same.

 

2. ABC Ltd. is a global strategy consultancy firm based in India. They are planning to enter European market by starting their company in UK. They are planning to start a unit with 50 employees for which you are asked to design the compensation program. What will be the key components of international compensation program.

 

3. Indian Automobile company, operating in Saudi Arabia, has to shut its operations due to unforeseen political circumstances. This affects 150 Indian employees who were working there. In this background, as an HR Manager, answer the following:

a) What will be your repatriation process?

b) Highlight the readjustment challenge.

 

Insurance and Risk Management

1. Alok has completed his MBA and has joined the insurance industry. He was recruited for non-life insurance. He wanted to prepare himself with various types of non-life insurance policies offered in the industry, so he approached his brother who was also working in insurance industry to brief him. If you are his brother elaborate on various types of policies offered in non-life insurance category.

 

2. Neha was accompanying her manager in selling life insurance. Her manager wanted her to understand the different factors that affects the cost of life insurance. He asked her to make a small report covering the factors. Help Neha to prepare the report.

 

3. In the insurance sector, underwriters or actuaries use various methods to determine the rates of premium. As an insurance company is a profit business, the rate of premium charged for insurance must be sufficient enough to provide for losses and expenses while at the same time earn profit for the company. Alok works as an actuary in an insurance company. Suggest which method of premium calculation would be used in the following cases:

a) Same rate of premium is charged from individuals under the same situation

b) Method frequently used by commercial fire insurance companies

 

International Banking & Foreign Exchange Management

1. Many Indian Companies are not listed in US stock market because the procedure of listing is not easy, What are the other ways to raise capital in USD? Explain their types in details.

 

2. Foreign exchange exposure is said to exist for a business or a firm when the value of its future cash flows is dependent on the value of foreign currency / currencies. If a British firm sells products to a US Firm, cash inflow of British firm is exposed to foreign exchange and in a case of the US based firm cash outflow is exposed to foreign exchange. What are the different types of exposure in foreign Exchange transaction? How to reduce it?

 

3. Punjab National Bank on Monday detected fraudulent transactions worth Rs 11,300 crore at its Brady House branch in Mumbai. The PNB in its cautionary note to other public and private sector banks said that the suspected fraud was carried out by the perpetrators in collusion with the staff. It went on to explain the modus operandi of the scam and said: "It was found through SWIFT trail that one junior level branch official unauthorisedly and fraudulently issued Letters of Undertaking (LoU) on behalf of some companies belonging to Nirav Modi Group for availing buyers' credit from overseas branches of Indian Banks." It further said that none of the transactions were routed through the Core Banking Solution or CBS system, thus avoiding early detection of fraudulent activity. a. What is the CBS that the bank official bypassed to issue fake LoU by using SWIFT?

b. What was the role of Punjab National Bank‘s Officials in this fraud? How they use NOSTRO account of Punjab national Bank?

 

Retail Banking

1. Discuss the critical importance of the ‘Need for Regulations (both Internal as well as External)’ in the Banking industry. Express your views with reference to the recent turmoil in the Banking industry, which in turn adversely affects other sectors/ markets as well.

 

2. With reference to the rural areas and the Agricultural sector, discuss the guidelines given by the RBI on ‘Priority Sector Lending’. Also explain what options the Banks have as ‘Channel Partners’ to reach rural customers

 

3. The Banking industry being a ‘service industry’, customer service is an important aspect of the Retail Banking setup. This is true for commercial/retail banks as well central banks and the regulators/government. Discuss the following questions that affects the customers to a large scale in the retail banking setup

a. With the process of Demonetization implemented over a year ago, discuss the issue of change of currency notes (money product) in retail banking. Have the banks provided proper customer service for the same issue? (5 Marks)

b. With emphasis on Digital/ E-payments, with incentives/concessions provided to make non-cash transactions through digital modes, highlight the various benefits and risks the customers may face during these modes of financial transactions.

 

Commercial Banking System & Role of RBI

1. Cash Reserve Ratio plays an Important role in the economy and RBI plays an important role in monitoring inflation through CRR .Discuss how RBI perform this critical function using CRR as an instrument.

 

2. Assume you are a CEO in a bank. Your Bank has been nominated as one of best branches in managing its liabilities. Highlight through a presentation on the various components of liabilities a bank has and how these liabilities acts as a source of funds with which bank finances its operations. (10 Marks)

 

3. A) You have recently joined a bank. Your manager ask you to prepare a short presentation on Asset Liability Mismatch. Describe in detail about ALM and its significance in banks. (5 Marks)

B) As an actuarial in an insurance company, discuss how ALM plays an important role in this sector.

 

Treasury Management in Banking

1. In today’s era, due to the uncertainties in the economic environment, most Organizations have increased their cash holding. As a part of the treasury team in an organization, highlight some of the best practices in treasury operation with respect to cash holdings.

 

2. Mr.X has been appointed as a controller/Treasurer in a treasury Department. Discuss the role of Mr.X in an organization as a Controller. (10 Marks)

 

3. A) You are working in cash Payment department of an Investment bank. Highlight the advantages of Society for Worldwide Interbank Financial Telecommunication (SWIFT) while making payments across borders. (5 Marks)

3. B) Discuss on the mechanism of information transmission through SWIFTS.

Marketing Research

Q1. What is Sampling?

Which kind of sample is being used in each of the following situations:

i. A reporter asks 100 people on the street what do they think of the current state of crime against women

ii. A survey is conducted to understand opinions of people in Gujarat towards the Modi govt. A sample of 100 men and 100 women across all age groups is chosen uniformly

iii. A survey is conducted among neuro surgeons. Starting with the first neuro surgeon, he is asked to refer to another neuro surgeon and so on.

Support with a rationale. (10 Marks)

 

Q2. What is a pilot test? What are the considerations that need to be kept in mind by a market researcher while designing a questionnaire? (10 Marks)

 

Q3. You are the Product Manager of a leading telecom company which is facing stiff competition due to the entry of Reliance Jio.

a. State the management problem(s) that your company might be facing and the corresponding research objectives that your research will aim to cover (5 Marks)

b. Briefly describe the research methods that you would use towards this research

Financial Institutions and Markets

1. Krishna has recently joined an investment management company and his profile consisted of money market instruments. His manager in order to estimate his understanding of the market, asked him to prepare a report on the instruments of the market. Suggest which instruments of the financial market should be included in his report. (10 Marks)

 

2. Nisha has completed her graduation and had started working in an MNC. She was able to save good amount every month so she thought of making investments. She had heard about capital market from her friend Alok. She decided to approach him to understand the process to start investments in capital market. If you are Alok, mention step by step process to Nisha, keeping in mind she doesn’t understand trading mechanism. (10 Marks)

 

3. Alok was working in the portfolio management department of Alpha Ltd and had new recruits to whom he was supposed to provide training on the risks associated with the financial market as apart from earning returns they should be well aware of the risks that can be managed and which ones cannot be managed in a portfolio. He decided to broadly classify the risks in two categories and explain the different types of risks associated with each one. If you are Alok,

3a) Explain different types of risks associated with systematic risk. (5 Marks)

3b) Explain different types of risks associated with unsystematic risk.

 

Business :Ethics, Governance & Risk

1. Today’s global economy is a knowledge economy. There is a demand for a new type of multinational, multifaceted globally responsible and aware manager, who is operational across national borders. You are working with a global company in which you spend time in different countries as part of your business responsibilities. What competencies do you think you have and which ones do you need and why to fulfill your role successfully? (10 Marks)

 

2. Do you believe that the production of biofuels is a viable solution for addressing both the world’s energy needs and global warming? Why and why not, discuss the ethical pros and cons of your answer. (10 Marks)

 

3. Three years ago, Dinesh Thakur exposed how India’s then largest drugmaker and his former employer, Ranbaxy Laboratories, failed to conduct proper safety and quality tests on drugs and lied to regulators about its procedures. He made his name, and almost $48 million as a whistleblower award from the United States, when U.S. regulators fined Ranbaxy $500 million for violating federal drug safety laws and making false statements to the Food and Drug Administration (FDA). a. Under what circumstances would you be compelled to blow the whistle as an employee in an organization? (5 Marks) b. If you are the employer, how can you prevent whistle blowing, explain.

B2B Marketing

1. There is an amusement theme park opened a few years back named as Imagica which is an excellent source of entertainment to its consumers. Prepare a suitable B2B Segmentation, Targeting & Positioning Strategy for Imagica. (10 Marks)

 

2. You are appointed as a Marketing Manager for a leading brand of Aroma Diffuser & Oil targeted to hospitality industry. The Aroma Oil is manufactured & is sold at various hotels, hospitals & corporates. Prepare a suitable Supply Chain Management to be followed for Aroma Oil. (10 Marks)

 

3. Tas Ltd is an emerging brand in the business of tiffin services & is serving its clients successfully. It plans to offer its services to corporates for their employees & other events. The idea that Tas Ltd has is of tiffin services to be extended to corporates depending on their preferences. As an expert advice this new start up.

a. Prepare a communication plan for Tas Ltd. focusing on the corporates

b. Recommend a suitable sales promotion tool to be adopted by Tas Ltd

 

Services Marketing

1. Prepare an advertising campaign for a newly started chain of restaurant having presence across the country. (10 Marks)

 

2. A new brand of airline named ALM has recently introduced its airline services in India. The brand has an objective of being the market leader as it has been in other country. India being a new market for them will require a proper blend of marketing mix elements. Suggest marketing mix for ALM in India (10 Marks)

 

3. A nationalized bank is facing difficult situation with respect to retaining their existing customers as these customers are shifting to private sector bank or foreign bank. Private & foreign banks offer better services & work for longer duration during the day which the nationalized bank lacks. As a consultant

a. Suggest a suitable repositioning strategy for the nationalized bank

b. Explain the element of physical evidence & its importance in nationalized bank

Strategic Cost Management

1. X Ltd has to replace its machine and the production manager has to decide between Machine A and Machine B. Machine A is having installation cost of 160 and annual electric bill 200. Machine B has installation cost of 760 and annual electric bill of 80. If both have life of 8 years which machine will you recommend if interest rate is 9 % for five years. P/V factor @ 9 % for 8 years is 5.5348 (10 Marks)

 

2. A company manufacturing two products furnishes the following data for a year.

Product

Annual Output Units

Total machine hours

Total No. of purchase orders

Total No. of setups

A

5,000

20,000

160

20

B

60,000

1,20,000

384

44

The annual Overheads are as under:

Volume related activity cost ( Activity driver-Machine hours )

5,50,000

Setup related cost

8,20,000

Purchase related cost

6,18,000

You are required to calculate cost per unit of each product A & B based on

i. Traditional method of charging overhead and

ii. Activity based costing method (10 Marks)

 

3. Project X Involves an initial outlay of Rs 32,400.Its working life is 3 years. The cash streams are as follows Year Inflows P .V Factor @ 14% P .V Factor @ 16% 1 16,000 0.877 0.862 2 14,000 0.769 0.743 3 12,000 0.675 0.641

Calculate a. NPV at 14 % & 16%

b. IRR

Course: Marketing Research

 

1. Your company is a new start-up which is planning to give stiff competition to Google maps by coming up with a GPS-based mobile app which can provide best routes / maps cum shopping assistance. It aims to be a complete guide to road travelers on the best routes, markets and products available en-route, other shopping assistance etc. However, this idea needs to be explored and tested for its feasibility. Discuss the new product development process that you would follow for evaluating the feasibility. Which of the various product testing methods will you use for testing your mobile app and why?

(10 Marks)

2. A leading NGO has been entrusted by the Dhirubhai Ambani Foundation for creating awareness regarding organs donation on the World Organ Donation Day. Towards this, the NGO is preparing an advertising campaign which shall be launched to reach out to the general public. The advertising campaign is being seen as a tool for bringing awareness and some positive change in the society. The NGO and its Ad Agency have created few innovative ad copies but the Foundation is insisting on rigorous Ad testing before launch. What is Copy Testing? Which methods of Copy testing should they use in both the stages: pre-release and post-release?

(10 Marks)

3. Domestic and International airlines have been pushing the Telecom Commission to allow making calls and browsing the internet while flying in Indian airspace, once the aircraft reaches an altitude of 3,000 metres. However, the Govt. and the Telecom Authorities are skeptical since this requires huge investment to be made by the airlines ultimately resulting in heavy pricing, much higher than the rates for mobile services. You have been asked to conduct a research to identify the target customer and understand the consumer needs towards inflight calls and internet services and their perspective and opinion towards the prices that they would be willing to pay.

a. Describe the profile of your target customer and discuss the major sources of secondary data that you would collect to identify him / her? (5 Marks)

b. For the primary data that needs to be collected towards this research, briefly describe the research methods that you would use (5 Marks)

 

Course: Integrated Marketing Communications

 

1. You are a young entrepreneur and have just opened your own PR agency. How would you go about acquiring new Clients? (10 Marks)

2. You are the brand manager of an automobile company and your company is launching a new car. Explain the Integrated Marketing approach you will use to launch the product?

(10 Marks)

3. Case Study

Singing Marathon by a Cough Syrup Brand

You are Brand Manager for a Cough Syrup brand. You have organised a Singing marathon at Delhi. The marathon will be a relay with people in groups of 20 singing non-stop for maximum time. The collection from the marathon will be donated to support singers from the lower strata of society. You want to invite people to participate. The Objective is to associate clear throat with singing.

a. How would you go about identifying target groups? (5 Marks)

b. What would be your PR approach? (5 Marks)

 

Course: Decision Analysis and Modeling

 

1. Comment on the applications of Decision Analysis and Modelling in Finance, Marketing, and Human Resource Management. (10 Marks)

2. In transportation and transshipment problems, differentiate between the Least Cost and VAM methods. (10 Marks)

3. A company management and the labour union are negotiating a 5 years agreement. Each of them has 4 strategies available.

I – Hard Bargaining

II – Logical Bargaining

III – Legalistic Bargaining

IV – Conciliatory Bargaining

The costs to the company are given below:

Union Strategies

Company Strategies

I

II

III

IV

I

20

15

12

35

II

25

14

8

10

III

40

2

10

5

IV

-5

4

11

0

a) What is the optimal strategy adopted by the two sides? (5 Marks)

b) Calculate the value of the game (5 Marks)

Course: Business Law

 

Q.1) Explain Bailment and Pledge along with its features and difference. Also give practical examples of Bailment and Pledge. (10 Marks)

 

Q.2) AVEC a global fast food burger chain had been recently granted permission to operate in India. But understanding the fast food chain business in India is extremely competitive, it started offering burger at Rs. 5/- each. The other fast food chain businesses started agitating the move of AVEC, but AVEC paid no heed to it. Hence, other fast food chain business are contemplating filing action against AVEC under the Competition Act, 2002. Kindly assist them on what is the process followed by Competition Commission of India in dealing with such complaint (10 Marks)

 

Q.3) Nisha, just fresh out of college, entered into an employment contract with Sriram Enterprises having its base in Mumbai. Please give your answer in 2 circumstances arising below:

a. Nisha at the time of entering into employment contract was 17 years 11 months but she joined the company after completing 18 years and started working only after competing 18 years. After being employed for more than a month, Ram another employee on realizing this complained to HR. Upon realizing this, HR cancelled her employment without any notice and kept her salary on hold, thus refused to pay any salary due and payable. Can Nisha sue the company for wrongful termination? (5 Marks)

b. Nisha was appointed for the post of junior sales executive and assuming if the appointment and contract were valid, the company had inserted a non-compete clause where Nisha could not forever join any competitor of the company? Is such a clause legally valid under the Contract Act, 1872 (5 Marks)

Course: Organisation Culture

 

1. VIKAS Entertainment Ltd, a leading event management company in Bangalore intends to be the company with a strong culture. You are hired as an expert to help them identify the features of an organization with strong culture. Please suggest the same. (10 Marks)

 

2. CONCRETE Pvt Ltd, a leading construction company in India is in need of a cultural change. The promoters of the company have decided to start the process of cultural change to respond to the changing business environment effectively. First thing to do in this case is cultural assessment. You are hired by the company as a consultant to suggest how to do the same. Please suggest how the company shall go about cultural assessment. (10 Marks)

 

3. A) Company A, a global online retail giant has acquired Company B, a leading online retail company in India. The scene is such where the employees of Company B are ready to embrace the cultural values of Company A. Which strategy will you use to align the culture? (5 Marks)

3. B) Mr Satish Jain , an owner of a medium sized IT firm has hired you as a consultant to suggest him the ways in which organizational culture can be strengthened. Suggest him those ways. (5 Marks)

Total Quality Management

Q1. Quality gurus, have all stressed the importance of employee involvement for quality. Explain why you would agree with them and how industries have implemented total employee involvement for quality.

Q.2 Assume you are appointed the Management Representative (MR) of your organization to implement ISO 9001. Explain the steps you will take to successfully get the ISO certification for your organization.

Q.3. You are attempting to develop a quality monitoring system using control chart for some parts produced from a large batch production. These parts are either good or defective. During each delivery a random 500 units is sampled and the number of defective units in the sample is noted. The average defect rate is 3.5%.

a. State with reasons the type of control chart you would use

b. Develop the upper and lower control limits (z=3)

 

Customer Relationship Management

1. You are the Chief Marketing Officer of a Branded Toy store in South Mumbai. Lately, it has been reported to you that your brand is making losses in comparison to a newly opened competitor Toy Store operating in your area. What can you do to reverse the losses & bring back your brand to profitability from a CRM perspective?

2. You are the Head of a Private Hospital, namely ‘WeCare Hospital’ & lately, it has been reported to you that your hospital’s customer attrition is steadily increasing on a Year on Year basis. What would you do to arrest customer attrition & turnaround the fortunes of your Hospital? How will CRM help you in this effort?

3. As the newly appointed CRM Head for Hero Motocorp, you have been tasked to implement a brand new CRM program in your organization.

a. What would be the best CRM implementation strategies that you will follow for your business?

b. What aspects of application architecture would you consider while implementing CRM at Hero?

 

Brand Management

Q1. RedPly (name changed) is a leading Indian plywood manufacturer. Along with plywood it also manufactures and markets allied products for furniture making including laminates, veneer, doors etc. though Plywood remains its largest revenue contributor. RedPly prides itself w.r.t its product quality and remains committed to providing the highest quality to its consumers. Over the years it has installed latest machines and equipment for high-class manufacturing, though it leads to escalation in production cost. RedPly’s closest competitor is OrangePly (name changed), with unbranded players being the most significant competition. OrangePly competes through flexible retailer terms and smart marketing and communication strategy while unbranded players offer 30-40% lower price. Plywood retailers and carpenters are the key influencer to customer’s decision. While customers (Home-owners) show a preference for RedPly, retailers try to convert them to brands offering higher retailer margins. Carpenters demand higher price for using branded plywood and assure home-owner about the quality of the ISI-marked products or unbranded products.Due to above factors RedPly is consistently losing market share and is facing price-pressures. Plywood market is dominated by the unbranded segment (~60%) with branded players (RedPly, OrangePly, others) forming the remaining.

Critically analyze the RedPly’s market situation to identify its business challenges. What is/are the possible outcomes if RedPly does not respond to these challenges? Suggest the strategic options available to it. What are the pro and cons of each strategic option?

Q2. Nitin bhai is feeling perturbed. His company Velvet Paints has recently acquired a Kerala based paints company Trichy Paints a year ago but he has been unable to merge the two brands till today.Velvet Paints’ primarily market is in the decorative paints segment. It is known for its quality and innovative products but has limited brand appeal specially in southern market. Trichy Paints has a broader product range across Decorative as well as Wood finish segments. Kerala is Trichy paints key market though it has limited presence in other Southern markets (Tamilnadu, Karnataka, Telengana etc.). Nitin Bhai would like to do away with Trichy Paints as a brand and would only like to use the acquisition for expansion of production facility, personnel and distribution network. Multiple brands require separate marketing & advertising expenditure. Nitin Bhai has ambitious plans for Velvet Paints and plans to make substantial expenditure on the marketing & promotion to be able to take-on established large players. Being a mid-sized company, Velvel Paints has limited resources and multiple brands require separate marketing spend thus increasing the budget required. The key conflict here is regarding the Wood finish brand of Trichy Paints, Woodshine. Velvet Paints has no comparative product and Woodshine is a leader in its segment. Tampering with the brand may lead to market dilution. To resolve the conflict, Nitin Bhai hires a Hyderabad based market research firm Marquee. The market research firm held discussions with the Trichy Paints management, trade partners (retailers, distributors, wood-painters) and consumers. Below were the key findings shared by the Marquee team.  Wooden furniture polish is a niche segment with Woodshine being the leading brand  Woodshine has a very strong brand recall and brand connect  Consumers are dependent on the wood-painters for the brand-selection and are often unaware of the product being used though customers want the best quality for their furniture with low sensitivity to price  Wood-painters have limited education and have strong association of Woodshine with existing name and logo

How would you explain the situation and brand challenges Velvet Paints is facing? What will be your advise to Nitin Bhai in regards to brand portfolio restructuring? What should he do with Woodshine?

Q3. Happy SPA has recently undertaken significant advertisement spend to boost its membership. It published full-page and half-page ads in leading newspapers (Sample Ads in Appendix 1 and 2). It expected ~30-40% jump in its membership but the response to the campaign has been disastrous. There have been less than 100 query calls with some Ads resulting in no query calls. This has led to serious deliberations within the management. Happy SPA had started with the philosophy of providing value-based-pricing and professional servicing. In the over a decade of its existence it grew to 25 branches across 5 cities in North and West India. In the last couple of years its membership had begun to stagnate. It had aimed to grow to 100+ branches in the next 3 years through franchisee model. For franchisee led growth it was important for Happy SPA to boost revenue, something it has struggled with. A new strategy was formulated to boost footfalls and it was decided to target stress-based issues through SPA therapies. Stress has popularly been identified as the primary source of health-issue in the modern day life. Management believed that by linking its therapies to stress-ailment it will be able to increase relevance of its packages. Along with standard SPA therapies Happy SPA came up with stress and stress-linked ailments (fatigue, poor-sleep, back-ache etc.) specific therapies. As part II of the growth strategy, it made significant expenditure in advertisement and expected it to drive growth and its expansion plans. But the poor response to its campaign had put brakes onto its plans and brought it back to the thinking room. a. Conduct a survey (sample size 5-8 people) exploring linkage between stress-ailments and SPA. Present the survey-questionnaire and the findings. b. What do you think of the Happy SPA’s new growth strategy and advertisements? What could be the reason for its lack of response? Analyse it according to the survey-findings.

Appendix 1: Advertisement sample 1

Appendix 2: Advertisement sample 2

 

Logistics Management

Q.1. In case of logistic design and administration an organization must simultaneously achieve different operational objectives. Discuss the six objectives which are the primary determinations of logistical performance. Give industry examples.

Q.2. Green Manufacturing is important because due to the recent global climate humans have begun to acknowledge the susceptibility of nature and disasters it may bring in response to our negligence. Discuss with, examples, how Green Manufacturing can be incorporated in logistic planning.

Q.3. Zee Bazar is a large retails business organization. It has a strategic warehouse at a central location which receives supplies from various suppliers and stocks them in the warehouse. Periodically these supplies are sent for replenishment to various retails outlets across the city.

a. Explain how Zee Bazar would achieve economic benefit of warehouse by building a cross-dock facility

b. State with examples, the basic service benefits that can be achieved through warehousing

 

Enterprise Resource Planning

Q.1. Navneet Motors showroom does a lot of business. The salespeople are always running from customer to customer, scrambling to meet the customer expectations and make them feel important. In this chaos, a salesperson could miss an opportunity to take note on a customer and the product he may be interested in. To address this issue, the general manager of the showroom has recently implemented a dealership performance CRM solution which his sales staff can use even on the go with the help of their mobile devices. This allows the members of the sales team to leave their desks and sell products to the customers face-to-face without losing any minute details of the customer. The salespeople can enter customer details into the CRM system because it is quick tool to use and convenient a sit is accessible through their phones. They are reminded later to go back in and edit each prospect on their computer. Identify three benefits and challenges Navneet Motors will face using the CRM module from any vendor. Justify your answer.

Q.2 Nutrilite Health company (NHC) offers a wide variety of health products. Their company’s products continually compete with other companies’ products for shelf space and sales. Currently, NHC’s employees perform every business task by either passing paper, or calling each other on the telephone. As with “standard”, traditional business processes, there are usually traditional company structures that back up those processes. NHC’s structure contains a Corporate HQ (CHQ), distributed processing plants, distributed sales regions, and a centralized marketing group. The use of slow business processes, and subsequent slow data communication has affected the orders for health products. Sales representatives place orders through mail or by fax. Twenty workers at CHQ open, sort, and enter 500,000 orders per week into the system. This information is transmitted daily from the Central Marketing Facility to a minicomputer at each of Nutrilite's processing sites. This daily order specifies the total demand for each processing center. The processing center then produces the amount of health products ordered and ships out the orders. Shipping managers at the processing centers assign the shipments to various transportation carriers, who deliver the product to receiving warehouses located in the regions. Some sales representatives have more than eighty customers. NHC has been struggling lately to deal with the competition because of the “old school” methods of performing day-to-day tasks and activities.

Discuss how integration of all the departments could help the organization to deal with competition.

Q.3. Vedant hospital is the provider of healthcare in West India. It wants to look for an integrated system to manage the full patient lifecycle from registration, screening, ongoing healthcare to satisfaction surveys. The hospital wishes to use the real-time patient records to streamline processes and improve patient experience, measure patient relations thereby improve the quality of care. It also wants to provide an online patients’ self-service portal ensuring patients can freely manage their own relationships with their healthcare provider. It aims to integrate all the core business processes to get better insights, have better control over the financials, automate orders and invoices, manage inventory.

a) What are the factors the management must keep in mind while selecting a vendor for the integrated system.

b) In your opinion, what are the factors that influence the performance of ERP systems in the post implementation phase? Give a justification for the top selected factor.

Course: Manpower Planning, Recruitment and Selection

 

1. An apparel brand solely into the business of denims needs to train its Area Sales managers in goal setting and strategizing. Assume suitable data and design a training program for them – Specify number of participants, duration, topics to be covered, A.V aids/ props you would use. (10 Marks)

 

2. XYZ is a consulting firm in the manufacturing industry. They are now in the process of creating a B2B platform to bring together service seekers and service providers like market research firms, trainers, consultants, etc. and manufacturing companies on a single digital platform. What techniques of demand and supply forecasting should they use to forecast staffing needs for their upcoming business? (10 Marks)

 

3. Shireen has been a part of IDS global for the past 6 years. She has grown from a Management trainee- Sales to an Account Manager. IDS deals with creating customized IT solutions across industries. The company has been following grading method of performance appraisal for years and employees seem to be happy. The management has decided to start with 360-degree appraisal method in the new year. The communication has brought about a mixed response from the employees of the organization. Shireen feels that no one else other than her boss has the right to pass a judgment over her.

a. How do you think can Shireen be convinced about the new appraisal method?

(5 Marks)

b. What advantages do you think does 360-degree appraisal method have over the existing grading method (5 Marks)

 

Course: Organisational Theory, Structure and Design

 

1. Ahmedabad based Parul Industries’ organisational structure was rigid, consisting of formal hierarchies. The branches spread all over India were monitored by central authority and all the decisions were made in Ahmedabad office. Because of its centralized structure, the company was not able to respond to external threat (such as entry of new competitors, changes in the market environment and so on) immediately. Moreover, employees were hesitant to take small decisions at required times due to a lack of support from superiors. Further, due to the absence of clear delegation of authority, the management was unable to respond to the changes occurring in the external environment. Explain the various types of organizational structure and identify the most suitable structure for fast decisions and to manage the threats of external environment. (10 Marks)

 

2. Vistar Chemical Industry situated on the bank of river Ganga discharged all their industrial waste into the river. The government’s laws on preventing pollution and save environment will affect the strategy of the Industry. Social activist organizations are also against the industry. Explain the importance of the analysis of external environment. Identify any industry and mention the external environmental threats to the identified industry (10 Marks)

 

3. Mr. Nixsan is a Sr. Manager of an insurance company at Hyderabad. He likes to yell at people and he was very sure that it is the only way to get sales results. He also emphasized that the employees who don’t like his style can leave the organization. In a year he faced a massive politics at his workplace against him as a consequence of which he was asked to resign. Answer the following:

a. Discuss the various types of power and identify the reasons of political behaviour in the organization. (5 Marks)

b. Do you think Mr Nixan was wrong? Justify your answer. (5 Marks)

 

Course: Essentials of HRM

 

1. Define Performance Appraisal. Why do you think is 360/ 720 degree appraisal method gaining a wide acceptance? Cite relevant examples from the industry.

(10 Marks)

 

2. Differentiate between career planning and succession planning. Discuss one example from the Indian industry throwing light on the importance of succession planning. (10 Marks)

 

3. ‘WeCare’ is a pharmaceutical company which started some 10 years ago and has manufacturing plants at two places and regional offices across 20 metros in India. In the recent years, not only the complexity of operations increased but also managing the human resources. The company has approximately 800 employees working nationwide and they still seem to employ age old manual methods of HR reporting.

For the ease of operations the Human Capital Manager now wants to propose implementing a HRIS at ‘WeCare’.

Questions

a. What possible benefits of HRIS do you think the Human Capital Manager should communicate to the CEO for his approval? (5 Marks)

b. Once approved what process of implementation do you think should be followed? (5 Marks)

 

Course: Financial Accounting and Analysis

 

1. Aloka Innovative Business Solutions Pvt. Ltd, an HR outsourcing company based in Hyderabad provides temporary staff to ABC Management College, Hyderabad. The company entered into following transactions with VJIM and the hired employee. The company would provide an employee for the program office at Rs.30000 per month. ABC Management College prepaid the amount for the period January to June 2015 in December 2014. The financial year ends in December. Aloka pays salary of Rs. 20000 to the employee one month late as per contract with the employee. How do you record the above transactions in the books of Aloka in the months of December 2014 and January 2015?

(10 Marks)

 

2. Rocket Singh Software Ltd. and Aerodynamics Software Ltd. are two leading software companies based in Hyderabad. Rohit a fundamental analyst working with Ace Financials wants to choose one company where he can invest based on the data given about the company. Rohit believes that liquidity will dry in the short run and hence there is going to be lack of funds in the future. Suggest Rohit where he should invest?

Particular

FY 2017

FY 2018

Net Profit Margin

13%

13%

Asset Turnover

1.5

2.0

Financial Leverage

2

1.5

 

3. Chandana Brothers, is a chain of retail store located in Hyderabad. bought dress material worth Rs.10,00,000 from Pantaloon in March 2013 on credit basis and made the payment in April 2013. Its financial year starts from 1st April and ends with 31st March every year.

a. How would the transaction affect the Income Statement and Balance Sheet of Chandana Brothers as on 31st March 2013? (5 Marks)

b. How would the above transaction impact the income statement and balance sheet of Pantaloon as on 31st March 2014? (5 Marks)

 

Course: Strategic Management

1. You are the Strategy Head of an automotive company in India. You propose to modernize your factory by bringing in Automation & Robots into your manufacturing plant. Devise a ‘force field’ analysis by identifying atleast 4 drivers & 4 restrainers each & suggest ways & means to reduce the restrainers. (10 Marks)

2. You have been appointed as a Strategy Consultant to a Swiss luxury watch brand wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target? (10 Marks)

3. You are the Chief Strategy Officer of Karbonn Mobiles, an Indian mobile device manufacturing company. You have been fast losing market share to Chinese brands which now account for 50% of the market share.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)

b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons. (5 Marks)

 

Project Management

1. You are in charge of selecting a location for passenger car manufacturing plant. Which location would you recommend? Justify your choice against a set of selection criteria. (10 Marks)

 

2. You are in charge of estimating cost for setting up a sulfuric acid plant in a town in Sindhudurg district of Maharashtra. Which elements will you consider for estimating cost of the project? Explain each element as it relates to given requirement. Why this cost estimation is needed? (10 Marks)

 

3. “How could that be possible? It’s simply not possible!” Mr. Pitambar Gadge was really in a state of shock when he was informed that construction of new manufacturing plant would get delayed by six months. “This was two year long project. How could you have schedule variance of almost 25%? And how could you tell me now, when we are just few months away from our project completion deadline? This is simply ridiculous!” Mr. Gadge went on saying.“Sir, we had challenge in hiring skilled labor for this project. It seems Mr. Puri went on hiring skilled labor without proper skill assessments. When Mr. Iyer inspected quality of work, he was not satisfied and strongly recommended us to redo the work to ensure expected quality. This additional work will result into delay of up to six months”, came the response from Mr. Dwivedi, the manager of the project.

a. Which type of risk was overlooked in this case? How would you have assessed its probability and impact as a project manager? Justify your assessment. (5 Marks)

b. Do you agree that this case illustrates triple constraints of the project? Explain. How you would have responded if you have been in place of Mr. Iyer? Explicitly state your assumptions if you are making ones.

 

Cost & Management Accounting

1. The CEO of a leading fan manufacturer is concerned about certain teething issues involving sales of ceiling fans. Ceiling fans come in several models, and each model has numerous Stock Keeping Units (SKUs) involving different colours, blade size etc. Tastes and preferences of consumers vary widely across the vast geography of the country. Recently there have been numerous complaints from the divisional sales offices across the country that they have received supplies of fans in colours and blade sizes, which are not popular in their territory. This has led to loss of sales as distributors in their regions would not accept those fans. Sales people have not been able to achieve their quarterly sales targets, leading to de-motivation and attrition. The CEO has approached you to review the Management Accounting process in the company in the light of the above events. Critically analyze the issues at hand, and suggest a suitable roadmap for the company to revamp its Management Accounting process. (10 Marks)

 

2. Due to economic depression, a company is running its plant currently at 50% of its capacity. The following details are available:

 Cost of Production per unit:

o Direct Materials – Rs.6

o Direct Labour – Rs. 2

o Variable Overhead – Rs. 4

o Fixed Overhead – Rs. 4

 Production per year – 20000 units

 Total Cost of Production – Rs. 320000

 Total Yearly Sales – Rs. 300000

 Loss – Rs. 20000

An exporter offers to buy 5000 units per year at the rate of Rs. 13 per unit. The company is hesitating to accept the offer for the fear of increasing its already incurring operating losses. Advise whether the company should accept or decline the offer. (10 Marks)

 

3. A) The budgeted working conditions for a factory are as follows:  Normal working week - 45 hours  Number of machines – 30  On maintenance etc., normal weekly loss of hours - 4 hours per m/c  Estimated annual overhead - Rs.153750  Estimated direct wages rate - Rs.2.00 per hour  No of weeks worked per year - 50 The company uses Machine Hours as a base for apportioning overhead costs. Estimate the overhead absorption rate per machine hour. (5 Marks)

 

3. B) For the above company, during a four week period, the actual results are as follows:

 Overhead incurred - Rs.11000

 Wages incurred - Rs. 11200

 Machine hours produced - 4500

Calculate the amount of under or over-absorption of both wages and overheads.

Integrated Marketing Communications

1. You are the owner of a fashion store. You have planned an end of season sale. How would you use sales promotion tool to make the sale a success? (10 Marks)

 

2. You are the brand manager of a teen brand. Your company has tied up with an NGO to teach life skills to college students from lower strata to help them succeed in their future careers. How will you leverage this association to build positive equity for your brand?

 

3. Case Study

Himalaya aims to double Market share in Men’s Face Wash

Source : PTI feed India Today

The overall facewash category is Rs. 1800 Cr. Of which Men’s face wash accounts for 15-20%. Himalaya is the market leader of the overall facewash category with 24% market share. In Men’s category they have a 10% Market share. They are looking at expanding their portfolio by evaluating Hair Gels and Creams for men. The Men’s grooming segment is estimated to be around 5800 Cr. And they are looking at sports as a platform to drive it’s mens segment. The Personal care industry is 69856 Cr. With herbal and ayurvedic being 31% of it. The company has 250 stock keeping units and 200 standalone retail stores and plans to expand it to 300-400 outlets in the next 3 years. The next growth will come from Tier II cities where they are looking at expanding their stores. 50% of current stores are also in tier II cities. Himalaya is looking at doubling their share in 3 years. Men’s grooming segment is growing at 10% due to higher exposure to brands on account of more men travelling abroad and exposure through online presence of leading brands like Gillette, Axe, Nivea, Emami Fair & Handsome.

a. In a competitive market with many serious players, how would you approach IMC to double the market share? (5 Marks)

b. What tactics would you use for the Media mix ttowards doubling market share? What areas would you leverage in the promotional activity?

Marketing of Financial Services

1. Design a Financial Literacy program for a Mutual Fund (Asset Management Company) of your choice.

2. One week ago you bought an endowment policy from a private Life Insurance company. On receiving the policy copy, you realize that the Life Insurance policy was mis-sold. Would it be possible for you to return the policy? What strategy would you follow to settle the matter with the insurance company? (10 Marks)

 

3. Ashwin Kothari, aged 35 years, is employed with a MNC. His wife Rimmi, aged 33 years, is also working part - time. The couple has two children - daughter Rima aged 6 years and son Vansh aged 4 years. Ashwin and Rimmi require your help to make a few financial decisions. (Give justification and reasoning for the option you would suggest to your client. You can make any assumptions to further build up your case.) (10 Marks)

a. Children’s higher education : Child plan of a life insurance company or a Mutual Fund SIP along with a Life Insurance term plan (5 Marks)

b. Retirement Planning : Fixed deposits or Mutual Fund SIPs in a diversified equity fund

 

Capital Market and Portfolio Management

1. The following data shows the return of ABC Ltd and the market:

Year

Return on ABC(%)

Return on Market (%)

1

40

35

2

35

28

3

32

34

4

28

30

5

25

24

Calculate the beta of ABC Ltd and interpret. (10 Marks)

 

2. The details of portfolio of Mr.Singh are:

Stock

Expected Return

Standard Deviation

Weight

Wipro

15%

12%

0.4

Infosys

18%

20%

0.6

Covariance of stock Wipro and Infosys is 0.0064.

Calculate return and total risk of the portfolio. (10 Marks)

3. Nisha has just completed her MBA and has joined an investment management firm as an analyst. On the first day of her job, her manager gave her data of two portfolios and asked her to suggest which one is a better portfolio.

Observed Return

Beta

Portfolio Alpha

18%

1.5

Portfolio Beta

15%

0.8

Risk-free rate is 8.5%, Return on the market portfolio is 15%, Standard Deviation

of the market is 8%.

a. Suggest which portfolio has outperformed the market on the basis of Jensen index. (5 Marks)

b. Suggest which portfolio is better on the basis of systematic risk using Treynor ratio.

 

Taxation – Direct and Indirect

1. Mr. Fernandez has a portfolio of equity shares worth Rs. 2 crores by current market valuation. He had inherited the shares from his father 10 years ago. He has become extremely concerned about the introduction of 10% LTCG tax on equity shares in this year’s Union Budget. Not sure about the impact of this newly introduced tax, he is contemplating selling of all the shares before 31st March 2018, and escaping the taxation. He has sought your opinion on this. Prepare a detailed report citing the implications of the LTCG tax, and guide Mr. Fernandez in his decision making. (10 Marks)

 

2. ABC Ltd.’s profit before tax as per P&L account was Rs. 240 crores. The following information was available regarding ABC Ltd on scrutiny:

 During the year, it had paid royalty of Rs. 40 crores to a German company, but TDS was not deposited with the IT department till the time of filing income tax returns.

 For a bill of Rs. 30000, ABC Ltd made cash payment of Rs. 30000 to the vendor on 29th January 2018.

Critically analyze whether the above expenditures will be allowed or disallowed as deductions, with reasons, discussing the applicable sections. What will be the impact of such allowance / disallowance on the computation of Profits and Gains from Business or Profession of ABC Ltd for the AY 2018 – 19? (10 Marks)

3. A) Harish, an Indian citizen, leaves India for the first time on May 22, 2015 for London and returns on April 9, 2017, and stays in the country thereafter.

Determine the residential status of Harish for the assessment year 2018-19? (5 Marks)

 

3. B) During the assessment year 2018 – 19, Harish (the above mentioned person) had

the following details of income: (5 Marks)

Particulars

Amount (Rs.)

Interest on UK Development Bonds (50% of the interest amount is received in India)

100000

Income from a business in Chennai

2000000

LTCG on sale of shares of an Indian company

200000

Dividend from an Indian Company

500000

Compute the taxable income in the hands of Harish for the AY 2018 – 19.

Internal Assignment Applicable for APRIL 2018 Examination

ORGANIZATION CULTURE

1. CRUX Pvt LTD is a medium sized textile manufacturing unit based in Bhivandi, Thane. You are a newly appointed HR Manager of this organization. In the first week of your assignment, you observe following problems:

- Production delays

- Fights among workers

- Union politics

- Unethical behavior of supervisors

- Communication failure

What kind of a culture would you establish in this organization and what steps would you take to do the same?

 

2. ABC Ltd is a tech start up in e-commerce segment. Organisational culture of ABC Ltd has following characteristics:

- Predictability

- Focus on inside knowledge

- Easy to live with

- Avoid change

- Looking for data to confirm existing management model

You are hired as a consultant to suggest the ways in which new culture can be created and sustained. Suggest these ways.

 

3. LMT Ltd, a medium sized IT firm, is struggling to implement the strategies. You, as a consultant, have identified that the organizational culture is not alignrd with the strategies chosen. In this background, answer the following questions.

a. Suggest the ways in which strategies and organizational culture can be aligned.

b. Which types of strategies can be considered by LMT Ltd.

Financial Analysis and Management

1. ABC Ltd is currently selling a product @ ₹ 12 per unit. The credit sales were 50,000 units. The total fixed cost is ₹ 40,000 and variable cost per unit is ₹ 5. The average collection period may be assumed to be 30 days. The firm is contemplating a relaxation of credit standards that is expected to result in a 10 percent increase in unit sales; the average collection period would increase to 45 days with no change in bag debts expenses. Calculate the additional profit/loss the firm will generate due to change in sales.

2. A proforma cost sheet of a company provides the following data:

Particulars Cost per unit(₹)

Raw Materials 5

Direct labour 3

Overheads 2

Total cost per unit 10

Profit 5

Selling Price 15

The following is the additional information available:

a) Average raw material in store: 2 weeks

b) Average materials in process: 2 weeks

c) Finished goods in store: 2 weeks

d) Credit allowed by suppliers: 2 weeks

e) Credit allowed to debtors: 4 weeks

f) Time lag in payment of wages: 2 weeks

g) Time lag in payment of overheads: 2 weeks

You are required to prepare a statement showing the working capital needed to finance a level of activity of 1,30,000 units of output(52 weeks). You may assume that  production is carried on evenly basis throughout the year and wages and overheads occur similarly. Assume all sales as credit sales.

3. Alok has recently joined the inventory management team of Granite division where he needs to estimate the right amount of inventory of raw materials that needs to be maintained in the company for optimum utilization of resources.

Following information relating to a type of material is available:

Calculate:

Annual usage of inventory 5000 units

Ordering cost per order ₹ 6

Carrying cost per unit ₹1

a) EOQ

b) If this model is used by the company, analyse its limitations. 

Treasury Management in Banking 

1. Receivable Management is one of the vital function of treasury Management. Delays in receivables collection directly affect the working capital requirements of the organization. As a manager discuss some of the best practices in receivables management with your team and make them aware about the importance of Receivable Management.                                                                                     

 

2. Banks are exposed to different types of risks that may have a negative effect on their business. As a manager identify & discuss the various types of risk .Also describe the three important functions of risk Management  

 

3. In spite of the elation of financial inclusions and the growing banking sector in India, increasing number of defaults by big businesses have brought the focus back on the alarming situation of the Indian banks’ balance sheets. 

a. Discuss the two ratios that are essential for measuring liquidity management.

b. Discuss some warning signs of impending liquidity risks in Indian banks?   

Course: Capital Market and Portfolio Management

 

1. The following data shows the return of Alpha Ltd and the market:

Year

Return on Alpha(%)

Return on Market (%)

1

50

45

2

35

30

3

30

28

4

28

30

5

25

25

Calculate the beta of Alpha Ltd and interpret. (10 Marks)

 

2. SBI and HDFC are two mutual funds. SBI has observed return of 15% and fund HDFC has observed return of 20%. HDFC has a beta of 1.5 and SBI has a beta of 1. The respective standard deviations are 18% of SBI and 22% of HDFC. The mean return for market index is 0.12, while the risk-free return is 9%. Suggest which fund’s performance is better based on Sharpe and Treynor ratio. (10 Marks)

 

3. Anita has two securities in her portfolio. The proportions, expected return and standard deviations of her securities are as given in the table. She approached her friend who was a portfolio manager to understand the total risk which was associated with her investment in the portfolio and also the return that she was expecting from the portfolio. The details of portfolio of Anita is:

Security 1

Security 2

Security Expected Return

10%

12%

Standard Deviation

13%

15%

Weight

30%

70%

Covariance of security 1 and 2 is 0.0049.

Calculate:

a) Variance of the portfolio so that Anita can estimate total risk of her portfolio.

(5 Marks)

b) Return per unit of risk of the portfolio (5 Marks)

 

Course: Corporate Finance

 

1. A company has sales of 4,00,000 units at ₹ 5 per unit, variable cost ₹ 0.60 per unit, fixed cost ₹ 2,00,000 and interest charges of ₹ 3,500. Compute degree of operating leverage and financial leverage and comment on the values of each leverage.

(10 Marks)

 

2. A choice is to be made between the two competing proposals which require an equal investment of ₹ 50000 and are expected to generate net cash flows as under:

Years

Project A(₹)

Project B (₹)

1

25000

10000

2

15000

12000

3

10000

18000

4

Nil

25000

5

12000

8000

6

6000

4000

Cost of capital of the company is 10%. Which proposal should be selected using NPV method? (10 Marks)

 

3. Gamma Corporation was a 20 years old company and its capital structure consisted of 1000 equity shares of ₹100 each, 500 preference shares(10%) of ₹50 each and 500 debentures(8%) of ₹30 each. The management of the company wanted to estimate what would be the value of EPS if the values of EBIT were changed and tax rate is 35%.

a) Calculate EPS if the level of EBIT is ₹1,00,000 (5 Marks)

b) Calculate EPS if the level of EBIT is ₹1,50,000 (5 Marks)

 

Course: Cost & Management Accounting

 

1. The Managing director of a fairly new consumer durables company has a new problem at hand. The company is finding it difficult to cope with the recently introduced GST, and has been the subject of numerous missed deadlines, demand notices and penal interest from the tax authorities. The frequency and severity of the issues have led them to be a key focus area for the management. The Managing Director has approached you to review the Management Accounting process in the company in the light of the above events. Critically analyze the issues at hand, and suggest a suitable roadmap for the company to revamp its Management Accounting process. (10 Marks)

 

2. A work order for 100 units of a commodity has to pass through three different machines of which the machine hour rates are given:

 Machine No. 1 — Rs. 1.25,

 Machine No. 2 — Rs. 2.50, and

 Machine No. 3 — Rs. 3.00

The following expenses have been incurred on the work order: materials Rs. 8000 and wages Rs. 500.

Machine No. 1 has been engaged for 200 Hrs, Machine No.2 for 160 Hrs and Machine No. 3 for 240 Hrs. After the work order has been completed, materials worth Rs. 400 are found to be surplus and are returned to stores. Office overheads used to be 40% of works costs, but on account of all round rises in the cost of administration, distribution and sales, there has been a 50% rise in the office overhead expenditure.

Moreover, it is known that 10% of the production will have to be scrapped as not being up to the specialization and the sale proceeds of the scrapped output will be only 5% of the cost of sales.

The manufacturer wants to make a profit of 20% on the total cost of the work order. You are required to help in determining the selling price of a unit of commodity ready for sale. (10 Marks)

 

3. A small company produces two products, A and B. Both products need the same raw material X, and the labour force is skilled enough to work on both production lines. The following particulars are obtained from the costing records of the factory.

Particulars

A - Per unit (Rs.)

B - Per unit (Rs.)

Direct Material @ Rs.20/kg

80

320

Direct Labour @ Rs.10/hr

100

200

Variable overhead

40

80

Selling Price

400

1000

Total fixed overheads

Rs. 30000

In the recent past, the company has faced problems with inadequate supplies of raw material X, and severe labour absenteeism, which have severely hampered their production schedule. The Management has decided that henceforth in such crises, the company will focus exclusively on any one product, with the objective of maximizing profits by properly utilizing the scarce input.

a. Which product should the company focus on if they experience shortage of supply of raw material X? (5 Marks)

b. Which product should the company focus on if they experience shortage of supply of labour? (5 Marks)

Course: Operations Management

 

1. Pick up a service organization of your choice and state the roles and responsibilities of the service operations manager. (10 Marks)

 

2. Briefly explain with a suitable example the factors which affect the decision to locate a plant. (10 Marks)

 

3. Calculate the productivity for the following operations:

a) Three employees process 600 insurance policies in a week. They work 8 hours per day, 5 days per week. (5 Marks)

b) A team of workers makes 400 units or a product, which is sold in the market for $10 each. The accounting department reports that for this job the actual costs are $400 for labour, $1000, for materials, and $300 for overhead. (5 Marks)

 

Course: International Marketing

 

1. You are the owner of an Indian Fast Food Chain company by the name of “McWorld” which has become immensely successful all over India. You now wish to enter into Europe, US & Australian markets by setting up your McWorld fast food outlets in those geographies. Which type of Advertising Strategy would you choose amongst the following options namely Unified, Diversified or Pattern Standardisation? Explain the reasons behind your choice of Advertising Strategy? (10 Marks)

 

2. You have enough capital with you & are intent on starting a new business in India. There is a 5 star hotel brand in Sweden named “Nordic” & you wish to bring that brand into India. Amongst the following 2 options namely Franchising & Licensing, which one of the options would you choose & why? Explain in depth. (10 Marks)

 

3. You are the proprietor of a shoe exporting company “Raj Exports” based out of Mumbai. You have received a fresh order from a buyer in Mexico.

a. What elements of export documentation & which type of declaration form would you organize for in order to help facilitate the export order? Explain the reasons behind usage of the chosen type of declaration form by you. Suggest the process steps & the way forward. (5 Marks)

b. Which major & other documents would be required by your firm “Raj Exports” in order to transport your goods to Mexico? Which mode of transport would you choose & why? (5 Marks)

 

Course: International Logistics & Supply Chain Management

 

1. Akshay Glass Private Limited is an auto glass manufacturing company. They manufacture the front Windshield, front and rear door auto glass, vent glass, quarter glass, and back glass. These glasses have to be distributed to various dealers and stockiest. Glass transportation need specialized vehicles and they have to be modified to hold these types of glasses which are different in sizes. The company can buy and modify the trucks to have their own transport arrangement or outsource them to a company. The outsourcing transporter is asking for 2 years contract with Rs. 1. 2 lac per month irrespective of whether the vehicles are used or not. If company purchases the vehicle and modify them the cost works out to be Rs. 80,000 per month but the liability of maintenance, drivers, cleaners, etc. will add up to the cost.

Please suggest a right option for the above to the company. (10 Marks)

 

2. Prayaga Industries, Mumbai, a plastic manufacturer has got an order to supply 50,000 disposal plastic glasses to Singapore. Goods should be supplied in 45 days.

Kindly advise the right transport selection to export these goods to Singapore and explain the reasons for your selection. (10 Marks)

 

3. Wadia India Limited is a distributor of consumables to all metro stations in Delhi. In all they have to supply for 48 stations in two days i.e. 24 stations per day. Delhi has entry restrictions for all sizes of vehicles between 7 a.m to 11.00 a.m. and 5.00 p.m. to 9.00 p.m. Wadia wants to appoint a 3 P L (Third Party Logistics) service provider for receiving, storing and dispatching the goods to all stations. The logistics cost is cheap if located outside Delhi i.e. Gurgaon, Noida, etc., but will affect the deliveries. Logistics cost within Delhi is costly but on time delivery is possible.

 Warehouse cost outside Delhi is Rs. 17 per sq. feet while within Delhi it is Rs. 28 per sq.ft

 Transporter can make only one trip from outside Delhi location while they can make 2 trips if located within Delhi.

 Transporter has to make two shifts irrespective of locations.

With your experience kindly advise Wadia India on the following:

a) Which is the right and best location for 3 PL (i.e. within Delhi or outside Delhi) and explain with reasons? (5 Marks)

b) What is the best transport method that can be adopted for this type of distribution? (5 Marks)

Course: Marketing of Financial Services

 

1. Develop a Public Relations campaign for a Bank of your choice to highlight the “Digital Banking” advantage that your Bank offers. (10 Marks)

 

2. Your client avoids investing in equities for his long term goals. He found equity investments are too risky and is confused about the appropriate time to take an entry or exit route from the financial market. Explain some investment techniques that can help him in negating the biases involved in investing. (10 Marks)

 

3. You are a Financial Planner. Your client Amit Advani aged 37 years, works with an IT company earning Rs 15 lakhs per year. His wife Deepti, aged 34 years, is a homemaker. They have one daughter Rimmi aged 5 years. The couple requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)

a) Amit wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for his requirement. (5 Marks)

b) Amit and Deepti want your help to invest for Rimmi’s higher education which they estimate would be required after 16 years. (5 Marks)

 

 

Course: Retail Banking

 

Q1. A leading private bank, having presence mostly in metros and other Tier I cities has decided to open branch operations in a Tier II city (assume a city of your choice)? Discuss the various retail banking products the banks can offer in this city. (10 Marks)

 

Q2. Banking today has become a fiercely competitive industry due to the entry of so many foreign and private banks. Discuss how a recently established bank can reach out to customers to understand their needs and hence cater specifically to their needs so as to provide satisfactory service. (10 marks)

 

Q3. The banking sector (including both retail and corporate banking) has reached out to global customers crossing boundaries in recent times. With reference to retail banking briefly discuss the following aspects of globalization in retail banking

a. What are the various marketing strategies adopted by banks to attract customers across various geographical boundaries? (5 Marks)

b. Discuss how can banks offer various distribution channels for customer so as to serve them in an efficient manner, without the customer using physical branch operations and still be able to make all required financial transactions. (5 Marks)

 

Course: Strategic Cost Management

 

1. Neha was working with the strategic team of the company. The company was planning to analyse the business proposals to understand if it was beneficial for the company to go ahead or not. The company wanted to understand the steps that should be followed in order to perform the cost benefit analysis. Help Neha to prepare the report that can be presented to the management for successful strategic cost benefit analysis. (10 Marks)

2. Alpha Ltd was making losses since last two years and was thinking of changing their work style, try to improve customer service, cut operational costs, and become world-class competitors. Before they could initiate the change they wanted to understand the factors that would contribute to the success and failure of re-engineering of Business process. Discuss. (10 Marks)

3. Mr. Gupta was the head of finance and wanted to understand the relationship between contribution and sales in order to estimate the profitability of the firm. He wanted to analyse the ratio as well as estimate the changes in the ratio due to changes in variable cost or selling price. The data was provided to him by his team. Calculate:

3a) P/V ratio if Selling price ₹ 30 per unit and Variable cost ₹ 20 per unit

(5 Marks)

3b) Revised P/V ratio if 10% increase in variable cost is assumed.

Sales Management

1. Explain briefly the frequently used recruitment sources available for hiring salesmen. Besides these sources word of mouth has been very much in vogue and successful in hiring salesmen particularly in pharma selling. What makes this source more effective and efficient?

 

2. Explain sales force management and discuss the role of sales manager in managing the sales force of the firm you are working with or any other company you are familiar with.

 

3. International Med Tech Company looking forward to enter Indian market with their novel portable product used as diagnostic tool in faster identification of stroke in patient’s location, so that they can immediately start the treatment. As their Sales consultant, what are your recommendations to them in the following areas:

a. STP – Segmentation, Targeting and Positioning

b. Type and method of Sales force selection

Course: Enterprise Resource Planning

1. Kesari Tours also known as Kesari Tours Pvt. Ltd. (ISO 9001:2015 & BS OHSAS 18001:2007 certified) is a Mumbai, India based Travel Company, founded in 1984. It operates in India, America, Mauritius, Australia, China, New Zealand, Japan, Europe, and South Africa. In India, it has branch offices in Ahmadabad, Pune, Bangalore, Thane, Kolhapur, and Nagpur. Explain its business model using Four Box Model. Which element of four box model, in your opinion, provide competitive advantage to Kesari Tours? Why? (10 Marks)

 

2. Talwalkars Better Value Fitness Ltd, popularly known as Talwalkars, is India's largest chain of health clubs. It has 152 Health Clubs across 80 cities in India on a consolidated basis, with over 200,000 members. Explain which modules and submodules of ERP would be useful for this company with appropriate justification. (10 Marks)

 

3. “I don’t understand what you mean by top management support. Obviously, we support ERP implementation project as we have already approved budget or Rs. 1.8 Cr. What do you need more?” Mr. Mahadevan was somewhat irritated as he was talking with Ms Geeta, whom he had hired for managing ERP implementation project. Mr. Mahadeavn has been managing his family-owned business of pharmacy chain for last 30 years. He was not a technology enthusiast but had realized the need for ERP implementation for his business. That’s why he had hired Ms. Geeta, whom he knew from her childhood. Ms. Geeta with 10 years of ERP implementation experience, has just started her boutique consulting firm and Mr. Mahadevan’s company is her first client. “Sir, let me first thank you for approving the budget without any cuts. That itself showed your confidence in us. What we need more is continuation of this support as we begin with business process reengineering, aka BPR. BPR will result into changes in the organizations, some of them would not be comfortable to many people. Top management will need to support us as we make these changes in the organization for effective ERP implementation.” Ms Geeta said in an assertive tone. “Hmm, I see the point. But can’t we implement ERP without BPR? I mean why to rock the boat? I am looking at ERP project as a technology project. Why should we disrupt our way of working so as to implement a software? Do you have clarity on what exactly you will be doing when you do something like BPR in our sales process?” Mr. Mahadevan kept on asking questions one after another as he seemed worried about the notion of BPR before ERP implementation.

a. How Ms Geeta should justify need for BPR? (5 Marks)

b. How Ms Geeta can convince that BPR can be executed in a step-by-step manner in the sales process of Mr. Mahadevan’s company? (5 Marks)

 

Course: Supply Chain Management

1. Integrating supply chain partners is very difficult without the use of information technology. Identify four information technology tools that successful organizations use to integrate its supply chain partners and discuss how each of these tools contributes to their success. (10 Marks)

 

2. You are the Supply Chain Manager in a Telecom firm. Your company has planned to invest into new Tower sites in order to prepare themselves for upcoming competition in 4G technology. You may need to redesign the network distribution of your company to make it usable to increase demand. What are the factors you will consider while designing the network, please elaborate them. Summarize your answer highlighting the most important factors. . (10 Marks)

 

3. Case Study

Road freight services of India was started by Mr Khanna in 1990 and has grown from a one road freight operation to a fleet serving 200 plus shippers in west zone of India. The Company serves the automotive industry by providing inbound transportation to their warehouses and plants. It has strategic alliance relationship with three large automakers and is the exclusive trucking company for a number of auto suppliers. Mr. Khanna as Promoter of the company is willing to adopt latest technologies, IT system and management techniques. He was about to call strategic planning meeting with his senior executives, he was pondering over recent trends in the logistics field. He also knew that to retain current admirable position in market, his company must continue to be innovative and provide the services based on customers need.During recent past three years, the company has witnessed increased competition. The other logistics companies that provide rush deliveries have made significant inroads in the market where just-in-time management system mandate, VMI inventory system, minimal raw material inventories, guaranteed deliveries and vendor penalties for late deliveries. The perplex trend to Mr Khanna is the growing vertical integration of road freight companies into other logistics services. A number of other companies have started warehousing divisions to provide sorting, kitting (putting pieces together to make up a kit), and cross-docking (moving freight across a dock to a waiting truck). Other carriers are adding third party logistics divisions to manage a shipper/receiver’s transportation and storage activities. Finally a few trucking companies have started air and ocean freight divisions, freight-forwarding services and logistics information services. He also recognizes that this vertical integration of trucking companies is a result of customer growing demands. In addition, shippers are reducing number of vendors in transportation suppliers, being used and asking the minimal vendors to provide a wider range of products and value added services. After considerable thought, company decides that only viable long term strategy is to become a full service logistics provider. If current status of company is continued, it will greatly impair the growth and profit potentials of the company. As part of members in strategy planning group please provide your inputs appropriate from company considering long run.

Question:

a. Assess the conclusion reached by organization regarding the nature of today’s logistics industry and increasing consolidation demand of customers (5 Marks)

b. Describe the value added services you would recommend that the strategic planning team consider for the said organization. (5 Marks)

Course: Total Quality Management

1. Smart Products is a company that makes innovative products for a very competitive market and considers quality as its prime factor. In the past some of their products failed to meet the needs of customers resulting in lengthy new product development. Suggest a quality management technique Smart Product can use to understand its customer’s needs, translate them into product features and design the products while keeping the competitors performance in view. (10 Marks)

 

2. You have joined Smart Product as VP operations. The organization has been confronting a number of issues like rise in costs, decline in sales volumes and customer dissatisfaction for the last two years. Smart Product works in a conventional method and all performance measures are in traditional financial terms only, like revenue increase, high profit or liquidation etc. You realize that these conventional performance

estimates does not help the organization in their quality initiatives. How will you go about changing this concept of performance measure at Smart Product in line with new TQM philosophy? (10 Marks)

 

3. Mr. Ram is a newly appointed Quality Manager in a garment manufacturing company. He observes that the garment factory does not measure the cost of poor quality. He has learned in his MBA course that you can measure how much money are wasted due to poorly managed quality in the factory. This was an opportunity for Ram to show improvement in quality and profit for the organization from his management knowledge.

a. What are the steps Ram should follow to calculate and report cost of poor quality? (5 Marks)

b. What will be your suggestion for Ram to reduce cost of poor quality? (5 Marks)

Corporate Social Responsibility

1. Climate change is the current focus of business community globally and businesses worldwide are including climate change related considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or Multinational and explain how it is implementing any two climate change policies /actions to reduce their negative climate change impacts and why do they look at climate change as part of risk management?(refer to the sustainability report of the chosen company)

2. With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR rules as well as Schedule VII of Companies Act 2013. According to you explain 10 benefits that will accrue to business as well as society due to this regulation.

3. Child labour is a violation of human rights. India is sadly the home to the largest number of child labourers in the world. Children are engaged as household servants and are also employed by hotels, service stations, food stalls, workshops, construction sites, carpet industries, etc. They are even employed in hazardous and unhygienic forms of labour in textile, leather and cracker industries, depriving the children of their childhood, and harming their mental, emotional and physical development & well-being.

a. What according to you are five compelling reasons for the existence of child labour in India?

b. Suggest four strategies/action plan that can be adopted by business to make child labour unattractive and non viable.

 

Course: Business Communication

1. Large organizations where there are many people working closely, create unofficial and informal channels of communication. What is this kind of communication known as and what purpose does it serve in large organizations? List different types of this communication along with drawbacks if any.

2. Explain the various forms that non-verbal communication takes which impacts cultural aspect of communication. How does verbal and non-verbal communication relate to each other?

3. Zenstar Technologies has the task of collating feedback from its customers before the launch of its new product next fortnight. They need their customers to participate and be forthright in the opinions they present to improvise and make any last minute course corrections to garner the best response for the product launch.

a. Which computer tool for collecting information will be most suitable for the requirements of Zenstar Technologies and why?

b. Advice on how they should conduct the whole exercise of gathering feedback from their customers?

 

Course: Business Economics

1. The manager of a company was analysing the trend of the products of its company (Commodity Y) getting replaced by another substitute product available in the market which gives the same level of satisfaction to the consumers. Calculate the rate of Marginal Rate of Substitution and analyse the result.

Combination

Units of Commodity Y

Units of Commodity X

Total Utility

a

40

10

U

b

25

14

U

c

17

19

U

d

10

27

U

e

7

38

U

 

2. Neha has just completed her MBA and joined a startup company. The company was planning to launch a new product in the market so the management wanted to understand the different factors that can impact the demand and supply of their products in the market. Help Neha to prepare a report on the factors impacting demand and supply of products in the market.

3. Alpha Ltd market share was declining due to high competition in the market so it decided to enter a new segment. It wanted to determine the relationship between change in the quantity demanded of the product due to change in the price of the product in the market. Assume that at the price of ₹100, the demand for the product is 400 units. If the price of the product increases to ₹120, the demand decreases to 250 units. Calculate the price elasticity:

a) Using Arc elasticity method

b) Using Percentage method

 

Course: Information Systems for Managers

1. Social media and data analytics are changing the scene for most industries today. It is said that social media played a key role in propelling the Bharatiya Janata Party (BJP) to power in 2014. It is no surprise that with the elections round the corner in 2019, parties are getting their social media warriors ready to help them combat this war in the digital space. In your opinion, can Social media be used to influence voter behaviour? Can political parties actually leverage data analytics solutions to reach out to probable voters? Justify your answer.

2. Malkan Pharmaceutical Industries Ltd. is operating in the pharmaceutical industry with a number of drug formulations in the form of tablets, capsules, powder and syrup. These drugs are available to the patients through chemists or online pharmacies on prescriptions of registered practitioners only. Besides, the company has some over-the-counter products that are available to any person without prescriptions. The company markets its products through a network of wholesalers, who in turn have their retailer network. The company is finding it difficult to maintain the inventory of the stocks that it has at its disposal, warehousing processes and associated transactions including shipping, receiving, put-away and picking. In order to streamline its operations to achieve efficiency, the company is planning to invest in a SCM software. How would this help the company in achieving its objectives? What are the risks in implementing the same?

3. You have been assigned as a project manager to deploy ERP System in a new start-up company having multi-location in India, with standalone and disparate systems. This company has manual processes, a high dependency on people for information, leading to a delay in timely decision making. The organization has embarked on a journey to implement ERP system-duly integrating all process and functions for quality transactions and availability of information.

a. Elaborate the steps you would take for effective implementation.

b. What are the critical issues that you need to address for the successful implementation of ERP?

 

Course: Management Theory and Practice

1. M/s Subodh Enterprise is failing to make profit from last five years. The company has no proper vision and direction to follow. The Directors have decided to replace the current leader who shows less concern for people as well as profit. They appoint you as a consultant to guide them on the various types of leader and suggest them one type of leader that will be suitable for this organization with reasons.

2. Mr. Ajay wants to purchase new printers for the organization as the current printers are outdated and the cost per print is high. Whenever the printers stop working the service provided from the company is very poor. It takes them seven days to resolve minor issues. This is affecting the productivity of people. There are seven departments and all the departments’ printer need to be replaced. Explain the decision making process that Ajay should follow for purchase of best printers for the organization.

3. Mr. Amit is the departmental head of Marketing and has seven employees directly reporting to him. The seven members of the team are never in consensus with each other on major important decisions. There had been heated discussion among them in various meeting scheduled by Mr. Amit. The team members are not having great rapport with Production and R&D departments’ Head because of lack of coordination within the team. There is total chaos and confusion in the organization. Mr. Amit is worried about the online course that he has joined and has not been able to commit himself for the course. He is not able to give time to solve the assignments, check the MCQs, and participate in the discussion forum which are a part of the course. Mr. Amit’s relationship with the seniors is cordial. He doesn’t like the Production Department head as the latter doesn’t provide him with regular reports and delivery status.

a. Enumerate types of conflicts and identify various types of conflict in the above case?

b. What are the various ways to resolve the conflict?

 

Course: Organisational Behaviour

1. Shanaya works as a creative head in the entertainment industry, where she is often required to work for long hours. Her reporting authority Kiran is very inflexible who wants the work to be done according to her liking. Shanaya tried to talk to her on several occasions and explain her as well as other team members’ point of view but in vain, as Kiran would not budge. If anything is not done according to Kiran’s way she reprimands Shanaya in front of her peers and subordinates. Kiran would pile Shanaya with excess work and make her work from home even during holidays. Keeping the above scenario in mind, discuss the pitfalls of leadership as demonstrated by Kiran.

2. Anay works as a project lead in a pharmaceutical company. He is very famous amongst his team members because of his approach towards them. Whenever his team performs well he always rewards them. This reward comes in many forms like appreciation mail, gift voucher, and acknowledgement certificate. Because of this practice in Anay’s team they are regarded as the best performers in the office. Analyse the situation and explain the elements of reinforcement used by Anay.

3. Shiva and Sanjay work in an Information Technology (IT) multi-national company (MNC) in the same team as management trainees. They both got selected through campus placement. It has been six months since they joined the company. While filling up their confirmation forms Shiva came to know that Sanjay draws more remuneration than him. This had visibly upset Shiva and he started dumping all his work to Sanjay. The strained relationship between them could be sensed by their colleagues as well. Sanjay probed for this and from one of Shiva’s new confidante he came to know the reason.

a. What kind of conflict was between Shiva & Sanjay? Discuss the same with suitable concepts & reasons.

b. How can the conflict be resolved or managed by Shiva. Discuss

International Banking & Foreign Exchange Management

Q1. 3rd November 2017, Government announced recapitalization, According to many expert this step will help Public Sector Banks to expand their operation, how it will happen and when? How it will have impact on their FOREX transactions?

 

Q2. Goods and Service tax is considered as tax reform in India, But on the other hand its slow down the pace of economic growth of the country, do you think it had positive impact on FOREX transactions? Explain various provisions under this act for FOREX transactions?

 

Q3. Traditionally, NRIs have been more comfortable investing in real estate in India. Real estate investment gave returns in the country at an average of about 14-17% in this decade. Sensex returned 19% in the decade and top performing diversified equity mutual funds have given returns in the range of 25-30%. Though past performance cannot be a pure indicator of future performance, but the pattern will stay true if the Indian economy grows in the 8-9% range in the next decade. So it makes good sense to get a life beyond real estate!

In absolute amount it does make a huge difference!

Type

Average return

Invested amount

Years

Value

Real estate

15%

INR 10 lacs

10

INR 40 lacs

Sensex

19%

INR 10 lacs

10

INR 57 lacs

Diversified Equity Fund

26%

INR 10 lacs

10

INR 1 cr

 

a. NRI from which country can’t invest in the Indian Mutual funds? Why NRI’s prefer Indian mutual funds as an investment option? (5 Marks)

b. NRI need to have NRO or NRE account to deal in INR, What is the role of these account in case of mutual fund investment? Explain the formalities to purchase Indian mutual funds for NRI’s.

Insurance & Risk Management

1. Anil has recently started working with a renowned MNC after passing out of a premier B-School. A senior colleague has suggested him to start investing early, if he wants to build a large retirement corpus. He also suggested Anil to take adequate life insurance cover. Anil is however, unable to properly understand the utility of a life insurance cover. You are required to provide Anil with an understanding of the importance of Life Insurance cover, and the various types of Life Insurance Products that are available.

 

2. Anita is self employed. She is thirty one years old, and is a fitness freak. She looks upon health insurance policies as useless annual drain on people’s monetary resources. Confident that she will remain fit and healthy in the foreseeable future, she has decided not to spend yearly sums on buying a health insurance policy. Do you feel that she is doing the right thing? If not, suggest suitable types of health insurance policies that she can consider.

 

3. A) John is forty years old, and works in the Private Sector. He feels it is still too early to worry about old age, and does not have a systematic investment plan. His focus is very much on the quality of life at present. As his financial planner, discuss the types of risks he will face post retirement.

3. B) Suggest ways through which John can plan for good quality of life post retirement.

Essentials of HRM

1. Poshak Ltd. is an apparel company where after Sid joined as an AVP-HR and understood that workforce was not happy with their job profile as they were finding it too routine and monotonous. It has also been noted that the work productivity was decreasing and the employee attrition was increasing. It was implicit that the organisation needed to go for job designing. Suggest all the approaches to Sid for job designing which would prove beneficial for Poshak Ltd.

 

2. MiniBurgs is a fast food outlet which is now expanding its operation throughout Mumbai. Since it was initially a small joint which kept on growing and now is becoming a chain therefore undergoing a lots of changes. MiniBurgs can only respond better to these changes when the employees are also willing to accept and adapt to the same. The HR team is emphasising that since the business is expanding the workforce must develop their KSA (Knowledge, skill and competencies) regularly for combating any kind of change in the external or internal environment. It was also discussed that there is a need for HRD in Miniburgs. Discuss that why Miniburgs has a need for HRD.

 

3. Yes bank did something different for its Induction program rather than going by the old conventional methods. The new employees in Yes Bank were greeted with its drum beating session which acted as a stress buster and then it was followed by other various fun activities aimed at experiential learning, instead of the old way of inducting employees which merely focused on PPTs as well speech on organisational culture, etiquettes and opportunities. The employees really appreciated this novel way of induction. As per this case answer the following questions:

a. Yes Bank could have directly asked the employees to report at work, but why induction was needed? Discuss it from organization’s perspective.

b. The employees seemed to have really like the induction, so why it is important from their (employees) perspective? Discuss

Decision Analysis & Modeling

1. Discuss and Describe the role of linear programming in managerial decision-making bringing out limitations, if any. (10 Marks)

 

2. A retired person wants to invest upto an amount of Rs 60, 000 in fixed income securities. His broker recommends investing in two Bonds: Bond A yielding 7% and Bond B yielding 10%. After some consideration he decides to invest at most Rs 24, 000 in Bond B and at least Rs 12, 000 in Bond A. He also wants the amount invested in Bond A to be at least equal to the amount invested in Bond B. Formulate this problem as a linear programing problem with the objective of maximizing the return from investments. (10 Marks)

 

3. The manager of a bank observes that, on the average, 18 customers are served by a cashier in an hour. If the service time has an exponential distribution, answer the following questions

a) What is the probability that a customer shall be free within 3 minutes? ( 5 Marks)

b) What is the probability that a customer shall be serviced in more than 12 minutes?

World Class Operations

1. List the various Techniques and Tools adopted by companies to achieve World Class Operations. Discuss in brief any 3 Tools applicable with reference to a Restaurant. How successful are these Tools for the company in achieving World Class Operations

 

2. Define the concept of ‘Total Quality Management’. What are the fundamental factors (7Ms) affecting Quality. Discuss how these factors are adopted to achieve Total Quality with a reference to an Educational Institute (10 Marks)

 

3. 'SITI Bank', a leading private sector bank in the banking industry, has seen an ever growing demand from its customers for the best service. This has become more challenging for the bank on account of the competition; especially since newer MNC banks in the private sector have been added in the past few years and they are well equipped with all the latest techniques in their domains. The Bank's management on analysing the decreasing net profits came up with 2 major reasons for the same: the first being the dwindling number of customers satisfied with the bank processes and secondly the higher input costs of operations(infrastructure, power consumption, etc) Discuss the following aspects which the Bank's management might be considering in providing Quality service to its customers

a. The Bank's service processes have a lot of issues, their operations are disturbed and consequently the output levels are not satisfactory.. Discuss in brief how the Bank can adopt the concept of FMEAC to analyse and correct/eliminate these issues. (5 Marks)

b. Discuss how the Bank can adopt the concept of ‘Green Production’ in its working environment to possibly decrease operational cost.

B2B Marketing

Q.1 Crompton Greaves Ltd is the leader in Indian Domestic market for electric motors, which conform to Indian & International Standards. The company faces a severe competition from small scale motor manufacturer as well as large global players like Siemens & ABB. What suggestions you would like to give to the company to maintain its leadership position in this product category? (10 Marks)

 

Q.2 Sam Chem Corporation is into the business of House Keeping products & equipments. Develop an effective communication programme for the company. (10 Marks)

 

Q.3 Read the following Case & solve the questions given:

Mahindra Parikh, Senior Manager-Commercial, India Textiles Ltd., felt doubtful on bringing down the delivery time from 60 days to 45 days, demanded by some international buyers of garments. The company's manufacturing unit at Bangalore produced garments like shirts, trousers, for domestic as well as international customers, including Walmart, i.e. Penny, and Gap. The production process included various operations like dyeing of yarn, weaving, and processing.

The production was organised on three shift basis. The company had outsourced some of the operations like processing because it did not have facility to do the processing, although it had adequate space.

Mahindra asked the market research manager to get the information about the competitor’s delivery time for the garments. The market research manager informed him that only four out of about 100 garment (or apparel) manufacturing units were in a position to fulfill the important purchasing objectives of 45 days delivery time and consistent product quality.

Mahindra applied a lot of pressure on the existing processing firms to bring down the delivery time.

However, he did not receive any positive commitments from them. Mahindra felt that it was very important to satisfy the delivery and quality objectives of the garment buying firms, in order to achieve the company's sales and profitability goals.

Questions:

a. If you were Mahindra Parikh, what would you do? (5 Marks)

b. ‘The company had outsourced some of the operations like processing because it did not have facility to do the processing, although it had adequate space’. Do you agree with this decision? Justify

International Logistics & Supply Chain Management

Question 1

You are a purchase manager and have to develop two vendors for supplying tissue papers for your hotel. The packing quantity is one box of 100 tissues. Monthly consumption is 50,000 boxes. The consumption is very high and hence it is A value item. These papers will be used by all customers in the hotel. In all 3 vendors have responded to your query and the details are as under:

Vendor

Rate in INR

Location

Factory condition

Leadtime

Storage capacity

1

320 per box

10 Minutes from hotel

Unhygienic, untidy

15 days

Cannot hold stock for more than a month

2

340 per box

2 hours from hotel

Very clean, tidy and best quality

20 days

Can keep stock for 2 months in his warehouse

3

355 per box

3 hours from hotel

Moderate conditions

30 days

Can hold stock for three month

Whom you will select and the reasons for such selection. The price is yet to be negotiated.

 

Question 2

Your company is dealing with imported electronic items to market in India. All items are brought by sea only as they are container loads and in huge volume. You have to select one 3 P L service provider in Chennai to receive, stock and distribute the items to PAN India. 3 service providers have offered their services as under:

Service provider

Rate per pallet position

Location

Warehouse condition

Strengths

Weakness

1

450 per pallet of 1 cubic feet

45 km from sea port and city

Very good, racking system with good material handling equipments, good software system

Good staff, security, safety, clean and tidy

Rate not negotiable, 30 days credit and insists on time payment

2

420 per pallet position

35 km from sea port and city

Unprofessional, racking available, good software system

Not very good staff. Safety is weak

Nothing specific

3

430 per pallet position

75 km from sea port and city

good racking system, good software

Staff quality good, safety good

Nothing specific

Please suggest a good 3 PL service provider and the reason for selecting the same.

 

Question 3

Your factory is located at Nagpur in Maharashtra. Your company would like to export a consignment which has odd dimension. The product is projecting outside the container on the top by 6 inches.

a. What type of container would you suggest to the company to move this consignment safely to the destination? Explain the reasons for your selection.

b. What is your proposal to move this consignment to the seaport i.e. loading the container from the factory at Nagpur or bringing the consignment to the sea port and load the container? Explain your decision with all details.

Supply Chain Management

1. What are the three decision phases of Supply Chain Management? What are the key decisions made in each phase. Please give 3 examples of decisions in each phase and comment how each phase is connected?

2. A group of NMIMS alumni have started a new e-commerce company and they are expecting to serve only 5 cities- Delhi, Mumbai, Bangalore, Kolkata and Hyderabad. Each parcel they ship to their customers in these cities weighs between 200 grams and 400 grams. They negotiated with a courier company for shipping their parcels and the best rates they got for all parcels up to 0.5 kg are given in below table:

Rates per parcel up to 0.5 kg Destination City Source City

Delhi

Mumbai

Bangalore

Kolkata

Hyderabad

Delhi

25

40

60

60

55

Mumbai

40

25

35

65

40

Bangalore

60

35

25

55

35

Kolkata

60

65

55

25

50

Hyderabad

55

40

35

50

25

The number of orders they are getting from each city per month are given in below table Delhi Mumbai Bangalore Kolkata Hyderabad Orders from each city per month

5000

6000

4500

3000

3500

For processing their orders and storing the inventory, they need a 10000 sq ft warehouse. The rental cost in Mumbai is Rs. 20 per sqft. whereas the rent in Delhi is Rs. 8.5 per sqft. All other costs of operating the warehouse is same for both the cities. The group has to decide if they should have a warehouse in Delhi or in Mumbai to keep their costs to minimum. (10 Marks)

Q 3. Case Study/ Caselet

Prime Plastics Pvt. Ltd. is a company based out of Mumbai, India. They produce vials using LDPE (Low Density Polyethylene) granules. Granules are imported from a plant in Germany which dispatches the goods on the same day when order is received. The shipments are made through sea and the transportation lead time is 45 days. Once the granules are received, the company tests the goods in their inhouse lab and only after that, the granules are used for making vials. Testing time for granules is 15 days. On an average company uses 24 metric tons of granules every month. However the business development team of the company has informed that any day they can receive new orders and the consumption of granules can go up to 30 metric tons.

a.) How much safety stock of granules should the company maintain

b.) At what inventory level the order for new lot of granules should be placed.

 

Marketing Strategy

Question 1: Founded in 1971 in Seattle, Washington, USA, Starbucks is a well-known international brand with presence in more than 20,000 locations. It has been over 23 years since Jeff Bezos founded Amazon.com in Seattle, Washington, USA. Suppose, Amazon.com is planning to acquire Starbucks, and Jeff has hired you as an advisor. Should Amazon.com acquire Starbucks? Why?

Question 2: Suppose, you are working as a Brand Building and Brand Management Specialist and have been hired by a competitor of Mercedes, the popular car brand. Help your client by explaining the Marketing Strategy of Mercedes in India.

Question 3: Founded in 1976, Brompton (www.brompton.com) is a well-known brand in the international folding bicycle market. Madhav, a young Indian and a first generation entrepreneur, incorporated XYZ Pvt. Ltd. in the year 2018 with a vision to build the first Indian brand to feature among top 3 international folding bicycle brands by 2025. Madhav has hired you as a consultant.

 Question 3a: Explain the various points that you would consider in order to assess the attractiveness of the market for XYZ

 Question 3b: What will be your recommendations to Madhav regarding Marketing Strategy for XYZ?

 

International Marketing

1. You are an Indian Company manufacturing machine parts made of steel and exporting to US. With Donald Trump imposing Tariffs, you have decided to manufacture some of your products in North America and use this as an opportunity to expand your business in that part of the globe. You want to set up the factory either in Mexico or in Canada for this purpose. Evaluate the two location options of setting up the Plant and Business on basis of International Business & Marketing Environment parameters to come to a decision.

2. You are the CEO Starbucks and wish to enter India. Evaluate any 3 entry options to enter into India. Which of the market entry options would you finally choose & why?

3. The Tanzania Toothpaste market has strong growth and reasonable volume. The market is dominated by Colgate which has more than 65% market share and rest 35% percent are scattered within 6-7 local players. Colgate is the market leader in prices while all the other local players are about 20-25% cheaper in prices. The top three parameters of buy of Tanzanian consumers are Health, White Teeth & Freshness in that order. While Colgate positions itself on health platform, other local players are positioned on other 2. One of the biggest reason for lower market share is poor print quality on the toothpaste tubes where as Colgate gets its products from Europe where better quality printing facility on tubes is available. You are an Indian contract manufacturer for Unile ver in India and are now eyeing the Tanzania market where there is no clear number 2. You have set up a Contract manufacturing and Distribution partnership with C&C which is a local business conglomerate who apart from other businesses are also into FMCG but not into Toothpastes. You have decided to export quality printed toothpaste tubes from here for the purpose to overcome the problem faced by local manufacturers.

a. Suggest what would be your pricing strategy for the new brand of toothpaste that you would introduce in Tanzania market based on the information.

b. Suggest the possible brand positioning for your Toothpaste in the Tanzania Market.

 

Sales Management

Q.1 Tasty Foods Pvt. Ltd, a contract manufacturer of juices has decided to enter the growing market of juices & drinks by launching its own brand ‘Yogo’, a yogurt-based drink, in different markets in India. The sales manager of this company is deliberating on the issue of developing territories for selling this product. Suggest various factors that should be taken into consideration in this context.

Q.2 ABN Amro (ABN) bank plans to build new sales force organization to market its credit cards in Vapi. But the market already has some other big players. In such a competitive environment, which factors must ABN consider in order to design an effective sales organization?

Q.3 Read the case & answer the questions:

One of the largest consumer electronic company in India well anchored in the urban market realized that they have almost reached saturation in their growth in urban markets. As a strategy to trigger sales growth, they have decided to enter rural market. As a sales manager:

a. Do you think the decision of the company was right or it is a disaster to enter rural market to trigger sales growth; give your point of view with logical reasoning?

b. As a head of Sales what will be your strategy as far as sales force deployment without affecting current coverage

 

Project Management

Q 1. You are invited to work as a project management consultant on a project for construction of a commercial complex. Discuss the possible ways by which you can contribute towards success of this project.

Q 2. You are involved in an exercise to evaluate capital budgeting. The proposed project has estimated initial outflow of Rs. 1 lac and outflow of Rs. 37,000, Rs. 13,000 and Rs. 63,000 for first three years respectively. Your client uses 15% discount rate for capital budgeting. What would be your recommendation on financial feasibility based on Net Present Value technique? Provide enough details for justification of your recommendation.

Q 3. “I am feeling jittery. How can I estimate how much time it would take to launch our next store in Ratnagiri city? I have never worked on such project of opening new store in new city. I don’t know what my boss is thinking of me? Am I a magician to produce a number from nowhere?” Sudesh went on talking on phone while Mansi kept on listening patiently.

Sudesh had joined a retail chain as a marketing executive six months back. After showing a great performance for six months on an advertising campaign, he was just put in this new project. When Sudesh’s boss briefly told him about this new project, he mentioned that Sugesh should first work on time estimates. Sudesh immediately called Mansi, his cousin, who had 10+ years of experience of working as a marketing manager. After bursting out all frustration, he finally asked, “What should I do?”

“Is it the first time the company opening a store in new city?” Mansi asked her first question.

“No, there are many people here who have done this before and I am told that all facts and figures about those projects are all documented well”, Sudesh responded. “But I am going to do it for the first time!” Sudesh was still nervous. “You don’t need to worry! There are two ways by which you can go about making time estimates. Either refer to data from past project or seek opinion of earlier project managers.” Mansi started giving her advice to her cousin.

a. What advice will Mansi give to Sudesh about learning from past data?

b. What advice will Mansi give to Sudesh about expert opinion?

 

Strategic Financial Management

1. Bajaj Limited expects to see a growth of 20% every year in free cash flow to equity (FCFE) over the next 3 years. The growth is likely to decline to 10% over the subsequent two years. After that, it is expected to be at a stable level of 6% per year. The FCFE in the current year is Rs 20 per equity share.

Compute the fair value per share based on the FCFE approach. Assume 20% cost of equity.

2. Companies X and Y are into the same business with different capital structures.

X Y

Number of outstanding equity

shares 200000 100000

Face Value per share (Rs) 10 10

Market price per share (Rs) 15 20

Dividend per share (Rs) 2 3

Growth in dividend (YOY %) 0% 10%

No of debentures 0 10000

Market price per debenture (Rs) 95

Interest rate (on face value Rs 100) 10%

Calculate the weighted average cost of capital of X and Y. Assume income tax rate of 30%.

3. A manufacturer is exploring a proposed production of premium quality widgets. The required machine would cost Rs 2 lakhs and has a useful life of 5 years. For the purpose of tax, relevant depreciation allowed on the machine is 20 percent on written down value basis. The salvage value is realizable at the end of 5 years. Initial working capital required is Rs 100,000 and is expected to remain constant year on year. Widgets can be sold at Rs 8 each. Around 75,000 widgets can be sold per year. A cash fixed cost of Rs 50,000 is expected to be incurred every year. Variable cost is estimated to be Rs 4 per widget. The tax rate is 30%.

Assume 20% cost of capital.

(a) Evaluate the proposal based on its NPV.

(b) Would the investment decision be the same based on IRR approach? Explain.

Course: Decision Analysis & Modeling

 

1. There is a relationship between the Primal and the Dual problem in Linear Programing Problems. In this context explain the Primal and the Dual Problem and establish the relationship between the two. (10 Marks)

 

2. In Assignment Problems, often we face some additional constraints in the form of prohibited assignments. What do you understand by these prohibited assignments?

(10 Marks)

3. The owner of Fancy Goods Shop is interested to determine how many advertisements to release in the selected three magazines - A, B, and C. His main purpose is to advertise in such a way that total exposure to principal, buyers of his goods is maximised. Percentage of readers for each magazine is known. Exposure in any particular magazine is the number of advertisements released multiplied by the number of principal buyers. The following date is available:

Particulars

Magazines

A B C

Readers

1.0 lakh

0.6 lakh

0.4 lakh

Principal Buyers

20%

15%

8%

Cost per Advertisement

8,000

6,000

5,000

The budgeted amount is at the most Rs.1.0 lakh for the advertisements. The owner has already decided that magazine A should have no more than 15 advertisements and that B and C each at least 8 advertisements.

a. Identify the decision variables (5 Marks)

b. Formulate the problem as a Linear Programming Problem. (5 Marks)

 

Course: International Logistics & Supply Chain Management

 

1. ABC organization wants to expand their production capacity and needs space. Management asks you to explore whether the warehousing operations can be shifted to either third party logistics or locate the warehouse outside the premises of the company at a cheaper rate of rent and operational expenses. Explain your recommendation with the cost benefit of both options.

 

2. You are a Procurement Manager and need to procure 30 lac plastic containers of 100 gm capacity for packing your products. You have two options i.e (1) Procure locally (2) import them. Exporter is willing to give 45 days credit but the minimum order quantity is 15 lac containers. Local manufacturer is willing to give on payment against delivery and the minimum order quantity is 10 lac containers. The landed cost is more or less same in both imported and local procurement. Explain your proposal to the management with the supporting details of your decision. (10 Marks)

3. You have to outsource transportation of car glasses for 2 years for your organization . There are 6 types of auto glass on a vehicle: the front Windshield, front and rear door auto glass, vent glass, quarter glass, and back glass. You need two 9 ton trucks which have to be modified to hold these different types of glasses. Transporter offers two quotes. i. He will provide two vehicles and modify the vehicles at his cost . The monthly transportation charges would be Rs. 1.2 lacs irrespective of whether you use them or not. ii. You can buy two vehicles of 9 ton capacity and modify the vehicles. The average monthly cost works out to be Rs. 70,000. Kindly give your decision on the following:

a. What are the benefits and drawbacks in option (1) and what are the benefits and drawbacks in option (2) (5 Marks)

b. Which option you will select and the reasons for the same. (5 Marks)

 

Course: Advanced Supply Chain Management

 

1. You are required to design a distribution network for a large e-Retailing company which deals with home appliances. Customers normally place a single order for different appliances of different brand. What distribution network do you think will be most suitable? What will be the benefit and drawback if any?

 

2. You have successfully implemented supply chain strategy and distribution network. Now how will you measure the performance of the supply chain strategy to know how well it has impacted the organizations? (10 Marks)

3. You are responsible for Inventory management in your organization. Investment in inventory is one of the largest assets of any business and is difficult to manage if it involves multiple items that are located at multiple points. (10 Marks)

a. What are the various inventory related costs and how will you calculate them? (5 Marks)

b. What steps will you take for efficient management of multiple-items, multiple-location inventory? (5 Marks)

 

Course: Customer Relationship Management

 

1. If you had to choose from the models of CRM, which one would you opt for? Justify how the chosen model will benefit the BFSI sector.

 

2. As a customer which kind of loyalty do you demonstrate towards your preferred brands? What primarily drives you to be loyal towards a provider? (10 Marks)

3. Tasty Treats is a café chain you have started from ground up with your hard work, focus and perseverance couple of years ago. After breaking even, recently your cafés are gaining popularity and you are expanding your business. The growth is rapid and your staff seems unprepared for the increase in volume of customers and managing the interactions smoothly.

a. Your staff doesn’t understand the consumer’s perception of the complaint process. Explain it to them in a simplified manner to better equip them to avert complaints. (5 Marks)

b. How will you guide your staff to handle complaints from irate customers, in case they occur? (5 Marks)

 

Course: Enterprise Resource Planning

 

1. Explain business model of Tata Consultancy Services (TCS) using Four Box Business Model. If you were CEO of TCS, which element of this business model you would like to change for increasing revenue of TCS?

 

2. Acme Mart is a five-year old retail chain company having 20+ retail stores across Mumbai and Pune. It is expected to grow its store network to more than 100 stores in next five years. Would you recommend data warehousing to this company? Justify your recommendation. (10 Marks)

3. “What brought us here will not take us there!” Mr. Kale started the annual review meeting with this statement. Being a Founding Director of Indictrans Pvt. Ltd., Mr. Kale was well aware of efforts put over years by all managers participating in this meeting. With these efforts, Indictrans Pvt. Ltd. has become one of the largest service providers for open source ERP software called ERPNext. Mr. Kale now wants its company to grow further at faster rate by entering new markets and channels.

a. What action items would you recommend to Mr. Kale for aggressive growth of Indictrans Pvt. Ltd.? (5 Marks)

b. Which ERP trends will you recommend to Indictrans Pvt. Ltd. to focus on for its future growth? (5 Marks)

 

Course: Logistics Management

 

1. Logistics companies in India are waking up to the global trend of offering green services to their customers and are showcasing what they do to reduce their carbon footprint. In your organization how will you have Green Manufacturing incorporated in Logistic Planning?

 

2. Physical distribution has two major objectives, namely decreasing the cost of delivery and increasing customer service levels. Discuss briefly with examples, various objectives in terms of total cost goals and customer service goals. (10 Marks)

3. You have joined PerfectParts Manufacturing Co as Operations Head. You observe the organization does not have a formal inventory management system and use Ad Hoc approach for inventory management. Also the number items in the inventory are very high. Your priority is to quickly reduce the quantities of items and the number of items.

a. State the techniques you can use to reduce quantities of items (5 Marks)

b. State the techniques you can use to reduce number of items (5 Marks)

 

Course: Supply Chain Management

 

1. You are a SCM consultant appointment by a Pharma company who wants to lease a warehouse in a Metro like Mumbai. Considering short term life cycle of following FIFO, maintaining safety stocks & quick retrieval is extremely critical. Considering high rentals in Metro, leasing space is equally critical. Movement of material fairly depends on -customer’s requirement as forecasted; the process of which is fairly established. Please suggest steps that consultant should keep in mind to suggest solution to his Pharma clients for inventory management. Do you think VMI concept may help here for non-shelf life kind of items here? (10 Marks)

2. With the Independence Day around the corner, Small Basket a grocery retailer has announced “Drop till you shop” offer wherein it is offering online groceries at rock bottom prices. Tempted by the attractive prices, Mrs. Chandru decides to shop using the Small Basket app. When she browses the app, she discovers too many appealing deals, and as a result shops much more than what she normally would have. When Small Basket launched this scheme in 2015, they sold goods worth Rs. 26 million. Encouraged by the response, they ran the scheme for three days in 2017. During this three day period, approximately two million people shopped for a variety of produce. There were reports that the company experienced out of stock situation for stocks of several popular items (grocery and staples, fruits and vegetables) that had been exhausted. Predicting the demand for such schemes is always a tricky job. How do you think Small Basket can forecast better to avoid stock-outs in this case? Do firms that forecast correctly rely on cross-functional as well as cross-organizational trust? (With suppliers and distributors). Justify your answer. (10 Marks)

3. Starbucks is pretty much a household name in India now. But like many of the most successful worldwide brands, the coffee shop giant has been through its periods of supply chain pain. In fact, during 2007 and 2008, Starbucks leadership began to have serious doubts about the company’s ability to supply its 16,700 outlets globally. As in most commercial sectors at that time, sales were falling. At the same time though, supply chain costs rose by more than $75 million.

Supply Chain Cost Reduction Challenges When the supply chain executive team began investigating the rising costs and supply chain performance issues, they found that service was indeed falling short of expectations. Findings included the following problems  Fewer than 50% of outlet deliveries were arriving on time  A number of poor outsourcing decisions had led to excessive 3PL expenses  The supply chain had, (like those of many global organisions) evolved, rather than grown by design, and had hence become unnecessarily complex

The Path to Cost Reduction Starbucks’ leadership had three main objectives in mind to achieve improved performance and supply chain cost reduction. These were to:  Reorganize the supply chain  Reduce cost to serve  Lay the groundwork for future capability in the supply chain In order to meet these objectives, Starbucks divided all its supply chain functions into four key groups, known as “plan” “make” and “deliver”. It also opened a new production facility, bringing the total number of U.S. plants to four. Next, the company set about terminating partnerships with all but its most effective 3PLs. The remaining partners were then managed via a weekly scorecard system, which was aligned with renewed service level agreements.

Supply Chain Cost Management Results By the time Starbucks’ supply chain transformation program was completed, the company had made savings of more than $500 million over the course of 2009 and 2010, of which a large proportion came out of the supply chain, according to Peter Gibbons, then Executive Vice President of Global Supply Chain Operations.

a. What is the significant and substantial change according to you is taken by Starbucks to improve on overall performance of their supply chain. (5 Marks)

b. How do you think objective laid down by Starbucks Leadership would have helped them to achieve this sustainable improvement in supply chain? (5 Marks)

 

Course: Total Quality Management

 

1. All Automobile manufacturers have a strategic alliance with their suppliers. What do you think are the many important factors their relationship depended on? Discuss with examples. (10 Marks)

2. Hero Honda Motors have a Quality Circle under the name “Sunrise Quality Circle”. Similarly many other Indian organizations have successfully implemented the concept of Quality Circle. What are the objectives of these organization for Quality Circle and what do you think are the factors for its success? (10 Marks)

3. You are Head of a manufacturing unit and want to implement control chart in one of your injection molding shop. Hourly random 500 units are inspected for defects and the average defectives are 3.5%.

a. What type of control chart will you use and what will be its control limits? (5 Marks)

b. What are the other types of control chart used in monitoring a process? (5 Marks)

Course: Business Ethics: Governance & Risk

 

1. One of the most prevalent forms of information gathering in the workplace is monitoring employees’ work and technology which has afforded employers enormous abilities to do so efficiently. Whether it is email monitoring, internet use monitoring, random telephone call monitoring or CCTV. Globally an astonishing 50 % of large companies (those with 20,000 or more workers) actually have people on staff to read the contents of outgoing emails, much of it on an occasional/ random basis. The most prevalent subject of monitoring though is ‘internet use’; nearly 76% companies do so. Most of them notify their workers about it, many also have an internet access policy typically prohibiting employees’ access to pornography, online chat forums, gaming, investing or shopping at work. What according to you are the 5 key reasons for the firms to monitor employee’s technology usage? Is business being responsible at workplace if it does so? Give reasons for your answer. (10 Marks)

2. Advertising is part of doing business, and not all advertising is deceptive or harmful to consumers. The criticism, both for and against advertising raises awareness that provides information to both companies and consumers in their production and consumption of information and transactions. Briefly explain any three arguments in favour of advertising and any three against advertising. (10 Marks)

3. Foods, plants or crops which have been altered genetically with an intention of enhancing the nutritional content of foods are known as genetically modified foods. The genetic alteration is meant to translate the existing food into a product with a lower price but with greater benefits, yet it is not without environmental and ethical concerns and dilemmas.

a. What according to you are the four main benefits to the producer/consumer of genetically modified food crop, elaborate? (5 Marks)

b. As a member of agriculture policy task force you have been assigned the responsibility of researching and identifying long term risk of genetically modified food crop. What would be your four identified environmental and/or ethical risks? Elaborate. (5 Marks)

 

Course: Employee Development & Talent Management

 

1. Succession planning at HUL, country’s largest packaged consumer products maker has always been a two-horse race. “There is always a back-up candidate in this talent-rich organization and so it is never very obvious as to who will land the job,” a former top-level executive at HUL said. The firm’s talent hunt often starts with four of five possible candidates, and closer to the date of appointments, it narrows down to two people. For CEO-level appointment, any time there are at least three people in the race. A senior HUL official said the company tests the mettle of promising youngsters by offering them certain roles that may not seem big but are challenging. In recent years, HUL has taken urgent steps to be relevant to young executives who are not company loyalists and have different perceptions about career.

Why should companies such as HUL look at Succession planning? What process will the company follow to make a right decision? (10 Marks)

2. Prayag, the Head of L&D, has been asked to develop the following skills of their customer care executives:

a. Customer query handling

b. Product Knowledge

c. Time management

d. Computer skills

Suggest a choice of 3 on the job and 3 off the job employee development training methods that he should consider for skill enhancement of the executives. (10 Marks)

3. Fruit bowl a digital marketing company comprises of around 200 employees across their 4 zonal offices. They are considering hiring members in their business development team.

a. Suggest some talent acquisition techniques that they can consider during hiring.

(5 Marks)

b. The Creative team went through a training that aimed to enhance their innovation and digital designing skills. How can the effectiveness of the training measured? (5 Marks)

 

Course: HR Audit

 

Q1. Explain why it is equally important to conduct an audit of the HRD climate. What is the impact of such audit on the overall performance of the organization? (10 Marks) Q2.” The human resource valuation system cannot be considered to be a complete system of accounting unless it is followed by an equally competent system of auditing. Application or use of human resource accounting, therefore, must also be followed by a separate HR audit to ascertain whether or not the performance of the managers has been true and fair in the overall interests of the organization they serve.” Do you agree with the statement? Validate your answer with suitable examples. (source : emeraldinsight) (10 Marks)

Q3. During the course of audit of the compensation and benefits of a company, it was found that Raju Singh, a worker in the company had claimed compensation for his injured leg. With the support of the worker union, he created a hue and cry against the management and ultimately got the compensation. It was later found in a detailed investigation by the audit team that Raju Singh had broken his leg in an accident when he was going to the market on his private motorcycle. He had misinterpreted the severity and the cause of injury and had filed a claim for an injury under the work premises concept.

a. Based on the case, how would you evaluate the worth of the claim of any such employee? (5 Marks)

b. What control mechanism should be adopted by the HR managers or auditors to curb such cases from happening in the organization? (5 Marks)

 

Course: International HR Practices

 

1. VISION Telecommunications Ltd, a leading telecom hardware company from India is planning an international expansion. The company has decided to start its manufacturing plant and office at Indonesia. You are appointed as a consultant to advice the HR Head of the company on undertaking International Human Resource Planning, Explain how would you advice the HR Head to undertake International HR Planning? (10 Marks)

2. AGROPRESS Ltd is a leading FMCG company from Mumbai, has expanded internationally off late. The Board of Directors is contemplating a Pan Organization Performance Management Policy. International offices of the company would be affected due to this decision. Before finalization, the Board wants to identify the possible issues and challenges to international performance management. You are hired as an expert to help company identify these issues and challenges. Point out those elaborately (10 Marks)

3. VIZCRAFT Textiles has invited you to study the organization in detail and identify the cultural traits. Such an exercise has not been done before. In this background answer the following:

a. How useful is Hofestede’s model in this case? (5 Marks) b. Discuss Lorange’s theory of culture and explain how useful it is to identify the cultural traits at VIZCRAFT? (5 Marks)

 

Course: Strategic HRM

 

1. Defective Human Resource Planning can defeat the organizational strategy? Please write critical analysis with specific emphasis on forecasting techniques. Give example of any one organization you know of, that have achieved a fit between Human Resource planning and organizational strategy. (10 Marks)

2. Explain why it is important for managers to identify the present and future training and development needs of their staff. Explain why it is important for employees to take responsibility for identifying their own present and future training and development needs? Describe briefly some of the ways in which training and development needs can be beneficial for the employees in the service and manufacturing organizations? (10 Marks)

3. On July 25th, 2005, the management of the Honda Motorcycle and Scooter India (private) Limited. (HMSI), a wholly-owned subsidiary of Honda Motor Company Limited (HMCL), encounters violent protests from workers that disrupted production at their works in Gurgaon. HMSI workers were severely beaten by police, and newspapers and Television channels gave wide coverage to the ferocity of the action. The protest followed six months of simmering labour unrest at the Honda Motorcycle and Scooter India limited factory in which the workers also resorted to job slowdown (since December 2004 when the workers’ demand for an increment in wages was rejected by the HMSI management). The power struggle also led to fiscal losses for the company. Honda Motorcycle and Scooter India consist of a diverse workforce. It consists of both Surface level and deep level diversity. HMSI was a totally owned subsidiary of Honda Motor Company Limited Japan and its top management consisted of only Japan Nationals and the lower level management consisted of Indian Nationals. Therefore, there was a clash of both cultures which resulted in a lack of effective communication on the part of the management of the company and the workers. This led to the workers mistrust of the management which could escalate into violent before any serious attempt was made by top management to deal with the issues to the satisfaction of parties. Workers were not happy with the treatment meted out to them by the management of the company. For instance, in 2004, they expressed their dissatisfaction with the sum of money they received as a Diwali gift given the fact that their company was the industry leader. It was perceived that they were being treated unfairly as workers from a rival company were treated better on that specific occasion. This gift was refused by ninety-nine (99%) percent of the workers; the company took it back and subsequently transferred it to their bank accounts. a) What are the challenges faced by Multinational manufacturing organizations in the context of labour relations in India? Do you feel organizations can play a significant role in resolving their problem? (5 Marks) b) What crucial role can Industrial Relations adopt in the current context? (5 Marks)

 

Course: International Business

1. With successful venture in domestic market in FMCG you have been entrusted with the task to expand to international markets. Discuss the various strategies for your company’s entry to international markets. (10 Marks)

2. Mr. X is Product Manager in a reputed company. His company has been facing stiff competition due to successful product launches by the competitors. He has to launch a new product to strengthen his portfolio. Explain the various steps involved in a product development which he needs to follow. (10 Marks)

3. ABC Inc. has been reeling under bottom-line pressures. Board feels that any function not contributing directly to bottom-line should be closed. You are the CSR head for the company. You need to present your case as to why should you be sanctioned funds.

a. Present a case to the Board highlighting the benefits of CSR to organization and its importance in an ever-changing business environment. (5 Marks)

b. Also mention what are the CSR values that should be followed for the welfare of the society. (5 Marks)

Course: World Class Operations

 

1. Pick up a manufacturing organization and briefly explain how the organization works for achieving customer satisfaction

2. Differentiate between Reliability, Availability and Maintainability with reference to a manufacturing firm of your choice. (10 Marks)

3. a) What do you understand by Fault Tree Analysis? (5 Marks)

b) Explain the steps to be followed for Fault Tree Analysis after selecting a suitable example. (5 Marks)

Corporate Social Responsibility

Caselet :

Biobeauty Ltd‘s idea of responsible business is to use only natural ingredients sourced from all over the country, it believes that this will help protect the planet and the people depending on it. It is especially recognised for not testing its products on animals, other brand values are support community, defend human rights and activate self esteem. Last year it donated Rs. 50 lac to support various human rights and women empowerment organization across India.

According to its annual report of 2015-16 it now needs to comply with section 135 of the Companies Act 2013 and spend 2 % of its net profit on CSR. Hence this year Biobeauty will have to spend Rs 10 crore on CSR as per the mandate.

Biobeauty is deeply entrenched in working with the community through its supply chain as it sources majority of its raw material through self help groups (SHG) run and managed by women from rural and tribal areas. It has partnered with multiple NGO’s to help organize these rural/tribal women set up SHG’s and co-operative societies for growing and trading in herbs / flowers/ fruits / berries etc for which it is the captive buyer.

 

Q1. As CSR Manager you have been asked to come up with three new initiatives/projects from those listed under schedule VII of the Companies Act 2013 that the company can spend its CSR budget on. Design and develop a business plan around these 3 areas that you have selected covering the objectives (impacts expected), goals (target set), target stakeholder, geographical area where it will be implemented, time frame. Please be very specific and relevant to the company and section 135 requirements.

 

Q2. The CEO at Biobeauty Ltd wants your opinion on whether to partner with an NGO or should Biobeauty work directly with the target stakeholders for the 3 new CSR initiatives /projects selected by you. Prepare a document of approx 1000 words for your CEO giving the advantages and disadvantages for Biobeauty in both the scenarios.

 

Q3A. Companies Act 2013 requires Biobeauty Ltd to disclose its CSR Policy on its website as well as Annual Report of the company. Based on what you know so far about Biobeauty, frame a relevant and suitable CSR Policy, what is the key purpose of the policy and what are the CSR focus areas of Biobeauty Ltd.

Q3B. As part of CSR Team you have been asked to write a report of approx 500 words, which will be published on the company’s website under “CSR at Biobeauty”, detailing the 3 new CSR initiatives/projects that Biobeauty has implemented in 2016-17. You must use the ones you shortlisted in Ans1.

Financial Accounting & Analysis

1. The following trial balance has been extracted from the books of XYZ Ltd as on 31st March 2017.

Particulars                                      Debit (Rs.)       Credit (Rs.)

Share Capital                                                                     1000000            

Plant and Machinery                     1600000

Sales                                                                                      3540000

Purchases                                           1200000

Returns                                                20000                   15000

Opening Stock                                  600000

Discount                                             7000                     16000

Bank Charges                                    1500    

Sundry Debtors                               900000

Sundry Creditors                                                             500000

Salaries                                                136000

9% Debentures                                                                400000

Manufacturing Wages                   200000

Carriage Inwards                            15000

Carriage Outwards                         24000

Debenture Interest                         18000

Bad Debts Provision                                                      10500

Rent, Rates and Taxes                   200000

Advertisement                                 40000

Cash in hand                                      18000

Cash at bank                                      120000

10% Investment                             300000

Goodwill                                             300000

Interest on Investment                                                                30000

Factory Expenses                           12000

General Reserve                                                              100000

Last year profit                                                                250000

Furniture                                            150000

5861500           5861500

The following additional information is available:

 Depreciation on Furniture, Plant and Machinery to be provided at 10% per annum

 Write off Rs. 10000 as bad debts and make a provision for doubtful debts at 5% on sundry debtors

 Closing stock was Rs. 700000

a. Mention the formula to calculate gross profit and net profit

b. Prepare the profit and loss account for the year ended 31st march 2017 and Balance sheet as on that date.

c. Comment on the position of financial statements as on date prepared by you. (10 Marks)

 

2. A company acquired the following assets three years ago:

Asset                   Cost (Rs.)              Scrap Value (Rs.)     Useful Life (Years)      Depreciation Policy

Equipment         5000000                             500000                                5                             Straight Line Method

Building               8000000                             1000000                             30                           Straight Line Method

After using the assets for three years, the company decided to change its Depreciation policy as follows:

 The useful life of the equipment was revised upwards to 8 years, keeping its residual value at Rs. 500000.

 The useful life of the building was revised upwards to 40 years, keeping its residual value at Rs. 1000000.

These changes have been implemented from the fourth year onwards.

a. You are required to analyze the impact of such changes in depreciation policy on the financial statements of firms, and write a detailed note on the same..

b. How do you think future profits of this company will be impacted because of these changes?

c. Are any disclosures regarding these required to be made? (10 Marks)

 

3. Both A Ltd. and B Ltd. operate wholesale electronic stores throughout India. The financial statements of each business for the year ended as on 31st March, 2017 are as follows:

Balance Sheet as on 31st march, 2017 (Rs. in millions)

A Ltd.                   B Ltd.

Assets

Non-current assets

Property, plant and equipment (Cost less depreciation)             

Land and buildings                                                                                         360.0                    510.0

Furniture                                                                                                            87.0                       91.2

Current assets

Inventories                                                                                                        592.0                    403.0

Trade Receivables                                                                                          176.4                    321.9

Cash at Bank                                                                                                      84.6                       91.6

Total assets                                                                                                    1,300.0              1,417.7

Equity and Liabilities

Share Capital of Rs.10                                                                                   320.0                    250.0

Retained Earnings                                                                                          367.6                    624.6

Non-current liabilities

Long term, borrowings                                                                                                190.0                    250.0

Current liabilities                                     

Trade Payables                                                                                                                406.4                    275.7

Provision for Taxation                                                                                 16.0                       17.4

Total equity and liabilities                                                                  1,300.0              1,417.7

Statement of Profit and Loss for the year ended as on 31st march, 2017 (Rs. in millions)

A Ltd.                   B Ltd.

Revenue                                                                                                              1,478.1                 1,790.4

Cost of Sales                                                                                                      (1,018.3)             (1,214.9)

Gross Profit                                                                                                       459.8                   575.5

Operating expenses                                                                                        (308.5)                  (408.6)

Operating profit                                                                                              151.3                   166.9

Interest                                                                                                                (19.4)                   (27.5)

Profit before tax                                                                                              131.9                   139.4

Taxation                                                                                                              (32.0)                   (34.8)

Profit for the year                                                                                      99.9                      104.6

All purchases and sales were made on credit. A Ltd. and B Ltd. have declared a dividend of Rs. 135 million and Rs. 95 million in respect of the year. The market prices of a share of A Ltd. and B Ltd. are Rs. 6.50 and Rs. 8.20 respectively.

a. Both the companies have approached a particular bank for seeking long term loans. Critically evaluate which of the two companies will get the loan at better terms and conditions. (5 Marks)

b. As a potential investor looking for good investment opportunities in this sector, which of the two companies do you find more attractive?

Financial Institutions and Markets

Q1. Ms. Vijaya, after completing her graduation, has recently joined a bank. With a steady income now and good growth prospects for her career, she intends to save regularly and increase the amount of savings gradually over the years. Her colleagues in the bank have advised her investing in Mutual Funds (MFs), as a suitable option for her. However, Ms. Vijaya is not at all familiar with MFs and has some queries such as:

a) What are mutual funds and why should she be investing through mutual fund? 

b) What are the various types of mutual funds? Prepare a detailed answer for her queries.


Q2. Mr. Sudhindra Kumar, aged 60, has been an investor in stock market for the last 35 years. When he initially started investing in late 1980s, he used to take positions in the stock markets after studying the annual reports of the company. He used to scan financial newspaper everyday to spot a scrip for buying or selling. He used to generate better returns on his investments than his other colleagues who would solely rely on the trends in stock prices to choose the stock. However, by the end of late 1990s, Mr. Sudhindra realized that he is not able to spot as many investment opportunities through his existing methods. He observed that her junior colleague, Ms. Rama was generating better returns than him. Ms. Rama also shared with Mr. Sudhindra that she picks up stocks based on the recommendation of his stock-broker friend. His recommendations have been a hit as he is very well connected to many corporates, financial intermediaries and other brokers. He seems to get to know about the corporate and market developments ahead of the many investors. Mr. Sudhindra requested Ms. Rama to share such invest tips with him as well in future. Using these tips judiciously along with his old methods of investing, he continued to generate handsome returns on his investment. After various stock-market scams, in the early and mid 2000s, various regulations were brought in place by SEBI to curb manipulation of stock prices and bring more transparency of information, especially for the small investors. As a result, the flow of reliable and worthy investment tips through Ms. Rama dried up and once again. Today, Mr. Sudhindra finds that his older methods of investing are not as effective as they used to be in past, in identifying an investment-worthy stock. All the information related to any stock is almost instantaneously and simultaneously available to the whole market, with the help of technology. Hence, opportunities to beat the market in generating returns have become far lesser than in past. Based on the above information, what are your observations regarding the market efficiency of Indian market since 1980s? Put your commentary/conclusions with your rationale for the same.


Q.3 DEF Limited is an Indian company, engaged in export oriented trading of various manufactured items. The company buys products manufactured in India and sells its products primarily in US. The company pays to its vendors/sellers in Indian rupee and it receives payment in USD after 90 days of dispatching its products. Also, the company borrows money in Indian Rupee for working capital purposes. The cost of borrowing for the company is around 14%-15%. The company aims to reduce its borrowing cost and is exploring options for the same.
a) How can DEF limited manage/mitigate the forex risks?

b) What kind of Swaps instruments DEF Limited can use to manage the forex related risks and reduce borrowing costs?

 

Financial Accounting

1. Amey Ltd is in the business of manufacturing silver utensils. Describe which Accounting Standard would be applicable on the company for the purpose of Valuation of its inventories as the company has to prepare and present its financial statements on time. Also, explain the cases which are out of the purview of the relevant accounting standard . (10 Marks)

 

2. How a particular Cash Flow of any organization can be constructed? What Objective management needs to keep for a Cash Flow Statement along with control aspects over cash from operations? (10 Marks)

 

3. a) Discuss the peculiar Accounting Concept with a suitable example which justify Longitivity of Corporate Life ? (5 Marks)

3. b) The following Ledger balances have been extracted from H. Lokhandwala as on 31-3-13. The Final Amount Required to Balance to be considered as Capital. Particulars Rs.

Purchases

70000

Stock on 1-4-1996

14000

Sales

105000

Sundry Debtors

23800

Discount received

3500

Carriage outward

700

Cash in hand

3500

Machinery

24500

Prov. For Depreciation on M/C

4200

Drawings

7700

Returns Inward

3500

Premises

28000

Sundry Creditors

16100

Discount allowed

2800

Carriage Inward

1400

Cash at Bank

17500

Sundry Expenses

2100

Bad debts written off

2450

Provision for doubtful debts

2380

Discuss the technique (along with the necessary steps to apply the same) frequently used in financial accounting to check the arithmetic balances of accounts and in your final answer mention the value of capital . What if, the arithmetic accuracy is not checked? Mention the consequences, if any.

Brand Management

1. The competition in the Indian Dairy sector suddenly seems heating up. With many private dairies also joining the bandwagon. For the first time, India’s largest global player in this industry “AMUL” is facing the heat. Can you suggest some Brand Promotion strategies to AMUL? (10 Marks)

 

2. Flipkart now wants to venture into making mobile phones by themselves under the brand name “Capture +”. Their branding team is confused as to how do they go about building this brand and its elements. Can you guide them on the same? (10 Marks)

 

3. Read the below given case study and answer the questions below (10 Marks) Good old khichdi has finally managed to hog the culinary limelight. Long looked down upon as the prescribed diet for the aged and the infirm, it edged out more aristocratic contenders such as melt-in-the-mouth kebabs, aromatic biryanis and exotic confections to almost get designated the ‘national dish’. But in the end, what was touted as the Big Bang turned out to be a bit of a whimper. The storm in the social media tea cup compelled the minister of food processing to issue a statement that no such move was being contemplated. All that was afoot was an effort to cook a titanic pot of khichdi that could find a place in the Guinness Book: Just some innocent fun and games to generate a buzz to attract visitors to World Food India. Still, we must thank whoever thought of the tamasha for making our compatriots aware of more than 10 avatars of the khichdi — vegetarian and non-vegetarian — that are rustled up in India. Different regional recipes as well as ritually and culturally significant variations were highlighted much to the amusement of the audience. However, the aborted coronation has left in its wake some serious questions for us to grapple with. Why are we Indians so obsessed with prefixes ‘national’ and ‘international’? And why should the term ‘national’ be reserved only for things sprouting out of the native soil? Some unfortunate souls who dared to raise a dissenting voice contesting khichdi’s claim to the throne became targets of ultra-nationalist fury. What could be a better contender for a ‘national’ dish than a satvik delicacy claiming a lineage dating back to Vedic times? Anyone with an iota of political correctness among performing celebrity chefs and their patrons must have been aware of the hazards of touching the  ‘alien’ biryani or kebab. From architecture to language, costume to cuisine, religious zealots have polluted what is fashionably referred to as the ‘dominant discourse’. The controversies that continue to smoulder — from the national anthem and the national song to national language and national animal — leave us little time to accomplish anything truly remarkable at the international level. To return to matters culinary and our resplendent intangible heritage in the realm of food, khichdi may be a deserving candidate to represent the nation, but there are other signature dishes from diverse regions and cities that too bear testimony to India’s syncretic cultural ethos. India has imbibed diverse influences through millennia adopting and adapting everything from costumes to cuisines. It is ridiculous to associate delicacies, attire, art or music with a religion or insist that only the parochially local can be truly national. Much before the birth of the ‘nation state’ in Western Europe, great Empires had spawned globalisation of trade encouraging cultural cross-fertilisation. The historic Silk Road(s) and the legendary Spice Route connected Asia with Arabia and Mediterranean Europe. Food that many consider Indian today may have come to this land from foreign shores. How easily we forget that the samosa, the popular snack we gleefully gobble, descended from the Central Asian samboosa that is fried, boiled or baked from Kazakhstan to Iran. It is mentioned in Abul Fazl’s Ain-e-Akbari as samushak and has many regional variations. By the time it travels from the Gangetic belt to the borders of Bengal both the name and the filling change. The singhada here is prepared with finely chopped and differently spiced stir-fried potatoes. The refugee Punjabi Delhi population insists on ‘enriching’ it with paneer and nuts while in Bhopal and Hyderabad the keema samosa challenges the potato and peas filling. Luqmi in Hyderabad seems to resurrect the original recipe of delicate Iranian pastry best that had a pine-nuts and mince filling. Then there is the sweet samosa that tantalises us with some intriguing questions: Is it the Lobong Lotika that has inspired the mawa-packed saffron laced meetha samosa or the other way around? The misspelt ‘biff’ samosa, which we chanced upon in Aurangabad last year, is the poor thing that like Oscar Wilde’s love, dare not utter its name in these intolerant times. The halwa set foot on Indian soil, most likely on the Malabar Coast, when the Arab seafaring traders anchored their ships here. The Habshi Halwa has an Abyssinian connection. It has grown roots and spread its branches in all directions. From kesari and badam halwa in southern India to Karachi halwa, also known as Sindhi or Bombay halwa in Mumbai to lockjaws such as Sohan halwa in Delhi to Gajar ka in Punjab, Seb ka in Jammu and Kashmir to the ubiquitous Suji ka and Dal ka halwa in the Hindi Heartland, the regional and seasonal variations are countless. The more exotic recipes are the Khus Khus ka (poppy seeds) halwa, Ande ka halwa and yes, Gosht ka halwa. The upma bears testimony to the fact that not all halwas need to be sweet! Not only khichdi but also halwa and samosa, along with paratha and pulav celebrate our resplendent diversity and inclusive pluralism. These dishes have never recognised man-made frontiers or political boundaries reset by linguistic states. Why then, waste time contesting ‘ownership’? It’s much better to enjoy what we have imported or inherited from ‘others’. Isn’t it enough that by improvising on ‘alien’ themes we continue to experience ecstasy?

a. What according to you is the Brand Personality of Brand Khichdi? (5 Marks)

b. Suggest Strategies to Position Brand Khichdi in the World Cuisine Market?

Introduction to Management

1. Nishan was promoted as a manager in CANDi Enterprises. 12 Team leaders reported to him in the new role. Since CANDi’s business was majorly attending to inbound calls for a major online shopping website, there was a lot of customer interaction involved at all levels. In weekly meetings, Nishan had to consider and take a lot of decisions related to feedback and replies to customers. Please discuss in detail various models of decision making. (10 Marks)

 

2. When Saurabh went for his round of group discussions for his first job at a bank and the topic for the same was ‘Whether is it better to be a manager or a leader for being successful at your job’. In light of this case, please list out in detail some skills that you will need to be a good leader and also discuss some pointers to elucidate the difference between a manager and leader. (10 Marks)

 

3. Balwant and Sons, is now completely taken over by two sons of Mr. Balwant. Dheeraj Balwant and Sudheer Balwant are Management graduates from MIT and are looking forward to implement some changes in the organization. Dheeraj Balwant is responsible for People Management in the organization and wants to implement a new process for continuous assessment towards providing better skill development programs and better performance evaluation process. He is thinking of implementing MBO. Please answer the questions below.

a. Discuss in detail the process of MBO towards implementing it in Balwant and Sons. (5 Marks)

b. What benefits would Dheeraj get upon implementing MBO and what limitations must he keep in mind.

 

Corporate Social Responsibility

1. Child labour is a violation of human rights. India is sadly the home to the largest number of child labourers in the world. Children are engaged as household servants and are also employed by hotels, service stations, food stalls, workshops, construction sites, carpet industries, etc. They are even employed in hazardous and unhygienic forms of labour in textile, leather and cracker industries, depriving the children of their childhood, and harming their mental, emotional and physical development & well-being. What according to you are five compelling reasons for the existence of child labour in India? Suggest four practical strategies/action plan that can be adopted by business and society to make child labour unattractive and non viable. (10 Marks)

 

2. Saudi petro giant Aramco led refinery project is slated to come up at Nanar village in Ratnagiri district of Maharashtra, also famous as home to Alphonso mangoes. The Rs 3 trillion integrated refinery and petrochemicals complex is a joint venture between Aramco, IOC, HPCL and BPCL The refinery will process 60 mio tonnes per annum (mtpa) of crude and will be able to produce 18 mtpa of petrochem products. The companies claim the project will generate 1.5 lac jobs during construction and 20,000 direct jobs, once completed. The project requires 15000 acres of land, more than 90 % of which is in 14 villages of Ratnagiri district and the rest in 2 villages of adjacent Sindhudurg district. Currently 80 % of this land is used for agriculture and over 16 lac mango trees and three lac cashew trees, the mainstay of the region will be lost. According to the locals, 22000 farmers and 4500 fisher folks will be impacted. The farmers will get paid for land but not the fisher folks whose livelihood will be severely impacted. The locals have been protesting for a year, they fear pollution from the project will affect farming and fishing. According to you should this project be developed? Give reasons for your answer. What needs to be done by the management and board of this Aramco led project to minimize/ mitigate negative impacts on the environment and local communities? Elaborate on any five of your suggestions? (10 Marks)

 

3. “An individual “blows the whistle” when they disclose information which relates to suspected wrongdoing or dangers at work.” You have proof of an unethical practice in your workplace and you wish to blow whistle on it. (10 Marks)

 

Course: Business Communication

 

1. Mrs. Bagla is a General Manager at Ganga Tools. The Engineering company has many levels of employees working since years. The attrition rate is quite low at the organization; however, employee relationships need to be worked on as usually conflict rate is seen quite high. Mrs. Bagla, wants to understand and work on the problem. Please help her by listing out and explaining in brief the causes of

miscommunication. (10 Marks)

 

2. Parag has joined Koret Pharma in corporate correspondence department. His department is responsible for keeping in touch with existing clients, introducing them to new products and also reaching out to new customers for new business development. While his task remained more into writing business letters and other persuasive documents, he needs to understand the process. List down steps of business writing process and explain them in brief. (10 Marks)

 

3. Genesis productions Pvt. Ltd. wants to conduct focus groups for a change in their corporate image. They have their market research team who would be conducting focus groups, however, they need some training for the staff in order to making their focus groups effective. In light of this situation, please answer the following questions.

a. Explain in detail the conceptualizing phase for conducting focus groups. (5 Marks)

b. The interviewers of focus groups are called moderators. What moderating skills are important for effective focus groups? (5 Marks)

 

Course: Business Economics

 

1. Define the term “Elasticity of demand.” Discuss different types of elasticity of demand. Also explain why this concept should be of interest to anyone in business who has a choice to determine the price at which to sell their products. (10 Marks).

 

2. Find below the data for total production costs of a manufacturing firm at various levels of output. Complete the blank table and comment on each column of the table explaining the behavior of short run costs of a firm. (10 Marks)

 

3. a) Large scale production is considered to be economical in the sense of per unit cost. Explain the statement by describing different types of economies of scale. Give examples to substantiate your answer (5 Marks)

3. b) Under perfect competition, a firm’s average revenue and marginal revenue are equal at all levels of output” Explain the statement by giving a hypothetical revenue table. (5 Marks)

 

Course: Information Systems for Managers

 

1. Raghu has been appointed as the Chief Information Officer of BuyFromMe a leading ecommerce company based in Pune. The company has data on buying habits of its customers. This data is available easily to each employee of the company through shared folders. What is the change Raghu should bring about in this case? (10 Marks)

 

2. The Smart Cube is a leading Knowledge Process Outsourcing company based in Noida. The company boasts of clientele from all parts of the world and they cater to the need of various industries. Their projects involve providing support to organisations in taking business decision. The company has 300 analysts working for various clients. The job of analysts is gathering data from various sources both primary and secondary and convert them into meaningful information. Advice the company on whether it makes sense to go for data warehousing? (10 Marks)

 

3. CapitalStock Data Pvt. Ltd is a data aggregator whose job involves getting data from various companies and aggregating it at one place. The company has appointed a new CIO. He advices the CEO that the company should be on the cloud.

a. What are the advantages the clients will have if the company is on the cloud? (5 Marks)

b. Compare the three models and state which of the three, cloud service model would suite the company? (5 Marks)

 

Course: Management Theory and Practice

 

Q1. How has leadership affected organisations in India and Worldwide? Cite relevant industry examples. . (10 Marks)

 

Q2. Do you think bureaucratic management holds relevance in the dynamic business environment today? Why? Give suitable examples. (10 Marks)

 

Q3. Jacob has been working in the accounts department of FCP electronics for over a decade now. There has been news of the organization implementing ERP. Jacob is anxious over this, he has insecurity about his job, he is ill confident about his ability to use ERP. He has hundreds of unanswered questions. He as now started looking out for other opportunities to move out of the organization.

a. What according to you is the problem in this case? (5 Marks)

b. In what way do you think could the change have been managed better? (5 Marks)

 

Course: Organisational Behaviour

 

1. As a manager how will you identify the stress, prevent and manage the stress of individuals working in the organization? Please cite the latest examples of stress from the corporate world. (10 Marks)

 

2. Mr Kabir was working in an Administrative department as officer Administration. He was responsible for keeping account of all the vehicles of the company apart from other arrangements including the guest house of the company. Mr Kabir has been working in the company for 6 years in the same grade without promotions. He was supposed to be very honest in his job. Once the GM of the factory Mr Rakesh Gupta, requested for the company car during office time for his personal work. Mr Kabir refused it by saying that it cannot be given during the office hours as the work would suffer. Mr Srivastava (Sr Manager Admin) was very happy to oblige Mr Gupta as he wanted one of his relatives to be employed as officer. Hence, he shouted at Mr Kabir for his disobedience and threatened to transfer him to stores if he continued to show disrespect to senior officers. Kabir was also an active member of staff union. He immediately went to the Union President and informed him about the misuse of the company car for private purpose by the GM at the cost of the office work. It was decided that Kabir would send a note in writing to Mr Srivastava asking him to approve sending the car to the house of Mr Gupta. Mr Srivastava understood the repercussions and refused to sign the approval. He lent his own car to Mr Gupta.

Questions: What power and power tactics was being used by Mr Kabir? What power Mr Srivastava was using and earmarked and explain the factors used by Mr Srivastava in contributing to the politics. (10 Marks)

 

3. Gulu's Snack Company is a family owned company located in Himalaya Mountains. Gulu started the business in 1956, by selling homemade chips. Nowadays, Gulu's is Rs.58 million snack Food Company that is struggling to regain market share lost to fierce competitors. In the early 1980, Gulu passed the business on to his son, Gulu Jr., who is currently grooming his son, Gulshan to succeed himself as head of the company. Six month ago, Gulshan joined Gulu's Snacks as a salesperson and after four months, he was quickly promoted to sales manager. Gulshan recently graduated from a local university with an M.B.A. in marketing, and Gulu Jr. was hoping that Gulshan would be able to implement strategies that could help turn the company around. One of Gulshan's initial strategies was to introduce a new sales performance management system. As part of this approach, any sales person who receives a below average performance rating would be required to attend a mandatory coaching session with his/her supervisor. Gulshan is hoping that these coaching sessions will motivate his employees in increase their sales. Here is the description of the reaction of three salespeople who have been required to attend a coaching session because of their low performance over the previous quarter.

Nishant is a hard worker. He takes pride in his work. He has learned selling techniques. He has accompanied top salesman. He has no problem asking for advice and doing whatever needs to be done to learn the business. He has cheery attitude and is a real "team player and giving the company 150 percent at all times. It has been a tough quarter for Nishant, but he is doing his best to achieve his sales targets. He feels that failure to make quota during this past quarter results not from lack of effort but just bad luck in the economy. But he is now hopeful in the next quarter. Nishant is upset with Gulshan for having him attend the coaching session because this is the first time in three years that his sales quota has not been met. He exceeded the sales quota this year yet had not received a "thank you" or "good job" for those efforts. The entire experience has left Nishant demotivated and questioning his future with the company.

Navin is happy to have his job at Gulu's Snack Company although he really doesn't like sales work that much. Navin accepted this position because he felt that he wouldn't have to work hard and would have a lot of free time during the day. Navin was sent to coaching mainly because his customer satisfaction reports were low; in fact, they were the lowest in the company. Navin tends to give scanned presentations and does not listen closely to customers’ needs. Consequently, Navin makes numerous errors is new sales orders, which delays shipments and loses business and goodwill for Gulu's Snack Company. He thinks that the coaching session is a waste of time. He doesn't socialize with others in the office. He attributes other's success and promotions to "who they know" in the company rather than their hard work. He feels that no matter how much effort is put into the job, he will never be adequately rewarded.

For three of the last five years Nikhil was the number one salesperson in the division and had hopes of being promoted to sales manager. When Gulshan joined the company, Nikhil worked closely with Gulu Jr. to help Gulshan learn all facets of the business. Nikhil thought this close relationship with Gulu Jr. would ensure his upcoming promotion to the coveted position of sales manager. He goes late for appointment or misses them entirely. His sales performance declined dramatically, which resulted in a drastic loss of income. Although Nikhil had been dedicated and fiercely loyal to Gulu Jr. and the company for many years, he is now looking for other employment. Nikhil is bitter and resentful of his current situation and now faces a mandatory coaching session that will be conducted by Gulshan.

Questions

a) How three needs identified by McClelland are related to worker behaviour in each situation? (5 Marks)

b) How is expectancy theory related with the 3 employees? Explain. (5 Marks)

Human Resource Management

Q1. Vivek is the Head of Talent Acquisition at VIA IT Ltd. The company is opening up branch offices across India. Explain the factors which would affect the hiring process at VIA IT Ltd. Discuss the various sources for recruitment. In conclusion suggest the recruitment method that Vivek can consider to ensure constant availability of skilled candidates? (10 Marks)

 

Q2. Sahani Transports is a logistics company which is in a rapid expansion mode. You have newly joined in as Head of HR. You realize that organization may need some re-structuring with regards to job role and responsibility allocation. You need to explain the concept and importance of Job Analysis to the Managing Director of the company. Write down the concept and importance and in conclusion mention any 2 observation methods in Job Analysis Data Collection process. (10 Marks)

 

Q3. Rohan is an employee showing poor performance for the past 3 years in an Indian company- Bajaji Food Products. Kunal the HR Head believes in the saying that: ‘A poor performer is not a poor performer for life’.

a. With reference to this quote explain performance appraisal and what its advantages are. (5 Marks)

b. Performance Appraisal has its limitations. What according to you, are the drawbacks that Kunal should keep in mind before implementing a Performance Appraisal and how he can look to address these.

Business Economics

1. Suppose the demand equation for computers by Teetan Ltd for the year 2017 is given by Qd= 1200-P and the supply equation is given by Qs= 120+3P. Find equilibrium price and analyse what would be the excess demand or supply if price changes to Rs 400 and Rs 120.


2. Assume that at the price of 75, the demand for the product is 250 units. If the price of the product increases to 90, the demand decreases to 150 units. Calculate and analyse the difference in the value of price elasticity using Arc Elasticity Method and Percentage Method.


3. Alpha Ltd was planning to start production next year. Different departments of the company were working together to forecast the demand of the product in the market.

a) If you are manager of the company mention the steps and the factors that would be relevant

for forecasting the demand of rice in the market.

b) The price of rice and its demand (in kg) produced by Alpha Ltd in 2018 is given in the table. Fit a linear regression line and estimate and analyse the demand for rice when price is Rs 50 per kg.

Price(Rs/kg) 17 20 24 28 32

Demand(Kg) 80 75 65 60 54

Marketing Management

1. Select any two of the following three: Narendra Modi / Rahul Gandhi / Arvind Kejriwal. Discuss and analyze how these personalities do as brands when we compare on the four critical elements of a brand. (10 Marks)

 

2. “With marketers transitioning from mass communication to highly customized and personalized communication targeted at the individual, the limelight clearly being on direct marketing, and digital marketing, the traditional marketing communication tools such as advertising, sales promotion, publicity, personal selling – may be dying a natural death. The Marketing Communication Mix is all set for a metamorphosis” Discuss this statement. Justify your answers with appropriate reasoning. (10 Marks)

 

3. The beginning of the video-on-demand (VOD) revolution in India started with Star Tv’s Hotstar, way back in 2015. It coincided with the time when India witnessed a huge rise in the number of smartphone users. In a country which was used to a one-TV household tradition, smartphones acted as additional screens for consumers to source entertainment from. In January 2016, Netflix, an international platform that offers a library of TV series, Bollywood flicks etc. made waves in India with its launch. It led to a series of debates on what is already on the Indian consumer’s palate on TV– family dramas, saasbahu

serials, cheesy love stories. The real debate was on whether Netflix India’s launch will mark the end of TV. Will the audience progress from the melodramatic saas-bahu sagas to Netflix for its sharp, realistic international content. Netflix opened the doors for alternate entertainment platforms. In the months that followed, mainstream Indian TV channels launched their own VOD platforms – Voot , Arre etc. And then came the giant Amazon with its Prime Videos spanning across International TV shows, films and new Bollywood releases. The most recent entry has been Balaji Telefilms VOD platform ALTBalaji. With the internet content users, number of smartphone users on the rise, the consumption of online video content has also been on the rise, quite naturally.

a. Conduct a SWOT Analysis of Netflix in India (5 Marks)

b. Keeping in view the issues, challenges and competition, evaluate and discuss the strategic and tactical components of Netflix’s market planning and make suggestions (5 Marks)

 

Business Statistics

Team Revenue (USD Mn.) Valuation (USD Mn.)

Atlanta 103 306

Boston 144 433

Charlotte 96 278

Chicago 168 511

Cleveland 159 476

Dallas 154 446

Denver 115 321

Detroit 171 479

Golden State 113 315

Houston 160 470

Indiana 97 281

Los Angeles Clippers 102 295

Los Angeles Lakers 209 607

Memphis 88 257

Miami 126 364

Milwaukee 91 254

Minnesota 96 268

New Jersey 92 269

New Orleans 95 267

New York 202 586

Oklahoma City 111 310

Orlando 107 361

Philadelphia 115 344

Phoenix 148 429

Portland 121 338

Sacramento 109 305

San Antonio 133 398

Toronto 133 386

Utah 118 343

Washington 110 313

 

1. For the data on revenue and valuation of teams in the National Basketball Association (NBA), conduct the following analysis:

i. Determine the measures of central tendency and of dispersion for revenue and valuation.

ii. Provide the five-number summary i.e. the minimum, 1st quartile, median, 3rd quartile and maximum value for revenue. Interpret the above results and comment on how the data is distributed. (10 Marks)

 

2. For the same data on NBA revenue and valuation given above:

i. Is there a strong association between revenue and valuation?

ii. Create a scatterplot diagram depicting the association between the two variables.

iii. The franchise owners want to understand if the valuation is dependent on revenue. How can you assess this?

iv. Using the regression equation, predict the valuation of a team whose revenue was USD 300 mn. (10 Marks)

 

3. There are 300 students in an online MBA program for working professionals, for whom the attendance in online classes is 70%, i.e. on an average, 210 students are present in an online session. Fifty new students are admitted in this batch.

a. What is the probability of attendance being at least 70% among the new students, thus ensuring the overall attendance does not fall below 70%? (5 Marks)

b. The Program Dean thinks that this probability will increase, if the new batch size is 40 instead of 50 students. Is he right in assuming so? (5 Marks)

Business Communication and Etiquette

Q 1) Share your most memorable interpersonal and intrapersonal interactions in the recent past at your workplace. Which principles govern interpersonal communication?


Q 2) As a customer relationship executive, it is your responsibility to convey the refusal of loan request to your loyal customer via a letter. What steps will you take while drafting the reply to ensure the customer continues to trust your services?


Q 3) You are the lead flight attendant on your aircraft. Your prime responsibility is to guide your crew to provide the best hospitality to the passengers so they prefer travelling with your airlines.
a) During greeting the passengers on board, two things are most important eye contact and body language. What guidance will you provide to your crew on these important non-verbal behaviors?
b) If your team encounters an irate customer travelling alone with a baby who has been delayed by 7 hours owing to flight cancellation, how will you communicate so that the customer feels comfortable?

Business Law

1. Explain which type of contract does an Insurance falls under. Also, please explain the features of such contract along with rights of an Insurer and Insured vis-à-vis the type of contract entered.

 

2. Competition law is a specific law which was passed in 2002 and called as “The Competition Act”. It aims at promoting sustainable competition between the various market parties and protect the interests of customers. It also ensures that the freedom to carry out a trade by each party in the market is maintained. It avoids any player from carrying out any activities which have an “adverse appreciable effect on the competition”. Under this law, the Competition Commission of India has been established which is aimed at preventing those activities that have an adverse effect on competition in India. Please describe atleast 2 cases in which Competition Commission of India has prevented adverse effect on competition in India. (For each case please present an introduction, facts and the order passed in the case) (10 Marks)

 

3. Amar had gone to buy Crockery from a Mall. He impulsively selected the crockery from the display area and proceeded to the billing counter. The crockery was from the stock clearance sale and therefore there was no guarantee or warranty on the goods. He paid the amount and left the Mall. Upon exiting the mall he realized that the crockery selected by him suffered from some defects. He went back to the shop and asked to replace the goods, the shopkeeper refused stating that there was no guarantee or warranty and hence was not liable to replace or give any refund. Please advise Amar

a. Can Amar insist on his claim to replace the goods. Please give reasons for your answer and explain the underlying legal principle. (Please provide an introduction, to your answer along with reasoning and underlying principle)

b. Assuming, “if Amar had not selected the goods but had informed the shopkeeper about his requirement and based on such requirement Amar was provided with crockery”. Would such assumption have any affect to claim of Amar. (Please provide an introduction, to your answer along with reasoning)

Business Statistics

1. The following results were obtained from medical records about age (x) and systolic blood pressure (y) of a group of 10 women: The mean and variance of x are 53 and 121 respectively and mean and variance of y are 142 and 169 respectively. Σ(x-X)(y-Y)=1210. (X is the mean of x and Y is mean of y). Find the regression equation of systolic blood pressure on age of a women. Also estimate systolic blood pressure of a women whose age is 55.While solving this example, explain the relevant terms used in details. (10 Marks)

 

2. A sarcastic graduate student from Waterloo was testing the American media at the Salt Lake City Olympics about Canadian history and geography. Reporters were given a 10- item multiple-choice questionnaire to complete. Each question had four possible answers. Unfortunately, one reporter wanted to return to the bar for the rest of the morning, so he simply guessed on all of the questions and then handed in the questionnaire. What is the probability that he will score at least 6 out of 10 in this questionnaire? State clearly the assumptions you need to make to solve this question. Also, write a note on the relevant probability distribution you used to solve this example. (10 Marks)

 

3. In order to compare the batting performances in Test Cricket of Indian legends, in a meeting of administrators it was proposed that instead of using arithmetic mean of runs scored in all the innings played, Median score be used as an average to represent the performance. But one member, who happened to be a statistician, objected to the proposal saying that by doing so we are favouring the players like Sachin Tendulkar.

a) Give your opinion with appropriate justification. (5 Marks)

b) If it is further decided to compare the performance based on consistency in performance, which statistical measures would you recommend? Substantiate your answer with appropriate justification.

Management Theory and Practice

1. Jeff Weiner (CEO- LinkedIn) is known for his open and compassionate leadership style. He spends quite some time coaching his executives and encourages them to put the customer first and think like an owner. Explain with examples, what type of leader is Jeff Weiner and what kind of leadership style (with reference to leadership styles mentioned in your text book) does he practice?

 

2. ‘The New You’ manufactures garments and is currently engaged in jeans, shirts, trousers, swimwear for men and school uniforms for boys. They have product based organization structure in place. However, it is prohibiting the company to achieve its company-wide goals as each unit operates on its own. The organization intends sharing equipments and experts across products to achieve higher utilization rate. Design an organization structure for ‘The New You’ and list benefits of the proposed structure. (10 Marks)

 

3. Joe was heading the Human Resources Department at Lifelong Insurance Pvt. Ltd. Joe was an experienced HR professional with a track record of successfully managing Human Resources and reducing labor attrition. He recently happened to attend a session on employee motivation where various theories of motivation were discussed. He was highly impressed with the simplicity of the Maslow’s Need Hierarchy theory and Herzberg’s motivation model. He decided to implement the same at the workplace for employees of Lifelong Insurance. He convinced the CEO of the company to incorporate the factors of recognition, advancement, growth for employees. The CEO supported Joe and various plans for employee recognition, advancement, etc were rolled out. The plans received a mixed response. Some found them as a cheap substitute to salary hikes while the back-office staff enjoyed the processes but failed to recognize its impact on work. The field executives said that their job was already challenging and commission on insurance sales acted as a motivator to them. After about a couple of months of implementing these programs, Joe was highly disappointed to notice that the programs did not have the impact as desired. Joe faced severe criticism from the top management of the company.

a. What according to you were the reasons of failure of the strategy adopted by Joe? Discuss with reference to Maslow and Herzberg’s theories. (5 Marks)

b. To what extent do you think is money a motivator?

Information Systems for Managers

Q.1) A leading global organization GEMS dealing in production field has spread its business all over the world and deal in production of automobile parts at a large scale. Due to market fluctuations and change in customers’ needs and preferences it has become difficult for the organization to manage their operations efficiently. As a result, the products were not delivered on time. There is a need of implementing a robust business process to reduce overhead and move ahead of the competitors. Hence, the organization decided to implement an ERP system for the same. Discuss any five benefits of implementing ERP system in the organization so that it can be benefitted and also the different phases of ERP implementation. (10 Marks)

 

Q.2) Pizza Express is a food chain which has just started its various restaurants all over India which offers various types of pizzas. In order to maintain high rate of consistency and defined standards, the company needs to have an excellent supply chain management. Discuss how maintaining a high standard of supply chain management in the Pizza Express organization will keep stronghold in the country. Also, explain the various steps of supply chain process which can be implemented by the organization. (10 Marks)

 

Q.3) ‘The Coffee’ a leading brand in the field of brand of Coffee sells various varieties of coffees. The company maintained its quality and standards by following and implementing different quality standards in the organization. But few months ago, the security of the organization went on stake due to virus attack by intruders.

3 a). You as Head of the Company will follow which steps for incident handling in the organization.

3.b) Explain the disaster recovery and business continuity planning mechanisms which will help the ‘ The Coffee’ organization to bring back its normal operation. 

Organisational Behaviour

1. Sana and Reema joined a quick serve restaurant chain at the head office in the marketing department. Both of them were very happy with the compensation and designation offered to them. Since Sana and Reema joined in the same month so they bonded well together, during one of the conversation Sana got to know that Reema was getting paid 25% more than her. This revelation had caused a conflict between them as it had really saddened Sana which was observable by her hostile behaviour towards Reema. Sana never missed a chance to make Reema feel miserable. Sana Started comparing the fact that both of them had the same qualification and work experience and still she (Sana) was getting paid less than her peer. The situation had worsened so much that they both stopped communicating with each other. You are the HR manager who has observed all this and now you have to come up with techniques with the help of which this conflict can be resolved. Discuss any 4 (four) techniques of conflict resolution and management. Also, conclude the answer by discussing how organisations can avoid/minimise such conflicts. (10 Marks)

2. Karan and Sanjay work as Project Lead for two different teams. It has been noticed that Karan is very helpful and empathetic towards his team and supports them in every possible manner. The team in turn is very close knit and can really works hard to accomplish the objectives. They also give Karan full support whenever required by going out of their way. Whereas Sanjay just wants to get the work done by being a tight fisted man. He reprimands his team members in front of outsiders. He only instructs his team and is never in execution front. Sanjay's team is really petrified of him and always is under fear. Team's motivation is very low and everyone is searching for opportunity to move out of Sanjay's team. Compare the leadership style of Karan and Sanjay. Conclude by discussing that in a workplace which style of leadership is better suited. (10 Marks)

3. Rajat and Suresh have got their yearly targets and both of them are working hard to surpass each other as by the year end the one who achieves the maximum is going to be awarded in the sales conference with a cash prize of Rs. 50000 which would be given by the CEO of the company. They both are doing their best to win this contest for Rajat, the prime factor is money as he has recently got married and his expenses have increased. Whereas, Suresh comes from a very affluent family and for him getting recognized in front of PAN India team and by the CEO is the driving force. Here, we can see that both Rajat and Suresh had different motives.

a. Based on the above scenario discuss the different types of motives which regulate the behaviour of individuals. (5 Marks)

b. With the help of Maslow need hierarchy theory discuss why Rajat, Suresh and even every individual has different motive?

Marketing Management

1. Construct the 4P’s of Marketing Mix for Starbucks Coffee chain in India alongwith the 3 extended P’s for Services. ( 10 Marks)

 

2. You are the Chief Marketing Officer for Apple India. Conduct a macro external environmental analysis on 8 factors & suggest whether India is an attractive market for higher range of iphone devices such as iPhone 8, iPhone 8plus & iPhoneX? (10 Marks)

 

3. You are an Italian shoe making firm by the name of “Scarpa” & your target audience is primarily middle class in Europe. You wish to enter the Indian market looking at India’s vast middle class segment which is your intended target market.

a. Which one of the following pricing strategies would you wish to pursue in India? Explain the reasons behind choosing this pricing strategy (5 Marks)

 Full Cost pricing

 Psychological pricing

 Premium pricing

b. Given that Scarpa is a new entrant into India, describe atleast 6 innovative sales promotions campaign aimed at Indian consumers (5 Marks)

Manpower Planning, Recruitment and Selection

1. Gone are the days when State and National Employment Exchanges, newspapers like ‘The Employment News’, the ‘Classified ‘columns in the newspapers were largely used as the sources of recruitment. Though they still largely dominate recruitments for certain type of jobs and industries; there has been a global shift towards recruitment using social media. Presence on sites like LinkedIn, being a part of various trade specific groups on Facebook, WhatsApp and other social media platforms is on a rise exponentially. What according to you is the role of Social Media in recruitment? (Focus on points of reach, costs, time frame, etc.) (10 Marks)

 

2. Differentiate between Career and Succession Planning. Discuss the state of succession planning in Indian companies with special reference to Infosys (since 2002- Mr. Murthy stepped down to 2017- Vishal Sikka’s exit) (10 Marks)

 

3. ‘Fly Bird’ manufactures and sells denims for men, women and kids. It is more than a century old company and has 500+ exclusive stores in the country. It has been observed for the past six months that for the stores located in Mumbai, the productivity levels of the front-line staff have gone down which has slashed the profit figures. Further probing into the matter revealed that there has been a new training manager for the Mumbai region. There have been a lot of new recruits due to rapid expansion, who haven’t undergone any training, the existing staff is overworked, and the store managers are struggling between responsibilities of contributing to opening of new stores, supervising existing staff and giving OJT for new recruits.

a. According to you how could training contribute to solving of the issue mentioned above?

b. If you were the training manager, what kind of trainings would you plan for the new recruits? Make reference to Organizational, Task and Person Analysis while giving solutions.

Strategic Financial Management

1. A company is evaluating a proposal to replace a machine costing Rs. 800000 and having a written down value of Rs. 400000. The machine has a remaining economic life of 5 years after which it will have no salvage value. However, if sold today, it will fetch an amount equal to its book value. The new machine is expected to cost Rs. 1400000. It is also expected to have a life of 5 years with a scrap value of Rs. 400000. Owing to its technological superiority, the new machine is expected to contribute additional annual benefit (before depreciation and tax) of Rs. 400000. The company’s opportunity cost of capital is 10%. The tax rate applicable to the firm is 30%. The company follows Straight Line Method of Depreciation for its machines. Should the company replace the old machine with the new one? (10 Marks)

 

2. The country’s leading oil company is planning to set up a Greenfield project to carry out exploration work in a recently identified prospective site. Keeping the high risks associated with this project in mind, funding the project is turning out to be tricky issue for the company. You, being a subject specialist, have been approached by the company to assist it in project funding. Identify the possible sources of fund for this Greenfield project. Also, guide the company through the various stages involved in the project financing. (10 Marks)

 

3. A) A company is considering an investment of Rs. 500 million in a project. Expected earnings before interest and tax (EBIT) are Rs. 150 million per year. The operational risks associated with the project are fairly low, and EBIT is expected to remain steady during the project tenure. The company can raise equity, 14% preference shares, 10% debentures, or any combination thereof. Face value of equity shares is Rs. 100. Tax rate is 30%. The company is exploring the following four financing options:

 Issue equity capital at par value

 Raise 50% by equity share capital and 50% by preference capital

 Raise 50% by equity share capital, 25% by preference capital, and 25% by debenture

 Raise 25% by equity share capital, 25% by preference capital, and 50% by debenture

Identify the best financing option for the company.

3. B) Which of the above four options will be the best, if the expected EBIT is only Rs. 60 million per year, everything else remaining the same?

Course: Industrial Relations & Labour laws

 

1. An industry in a rural part of Gujarat, has employed a total of 500 workers, which are spread over 3 units. The workers have faced different labour problems at various occasions. There is a manager who supervises the work carried in these 3 units. The employers travel to the industry once in 4-6 months. The employees find it difficult to meet the management. The manager also is incapable to effectively communicate the problems of the employees. The manager suggested that the employees to start a trade union and register it. The employees agree with the suggestion but are not convinced to register the union. The manager informs them that forming a trade union would be beneficial for them and registering the trade union would give them a legal status. Advise the workers. (10 Marks)

 

2. An employee filed a complaint against a cable manufacturing factory over alleged safety-related lapses at its manufacturing facilities at Solapur, in Maharashtra. Two persons were burnt to death in fire that broke out in one of the unit's at night. The deceased, were badli workers. They were carrying materials to the unit, when electrical sparks led to the fire which spread rapidly. According to the complaint filed, the occupier did not comply with the statutory safety provisions and accused him of using unskilled workers for skilled jobs. The company suspended the existing occupier pending the decision of the complaint filed and appointed a new occupier and instructed him to comply with all the statutory safety norms. Advise the occupier as to the statutory safety norms. (10 Marks)

 

3a. A workman drawing a monthly wage of Rs. 3000 meets with an accident while working on a machine and died on 12th April,2018. He was born on 14th July, 1982. Calculate the amount of compensation payable to the employee. (5 Marks)

b. An employee was murdered in communal riot when he was on his way to the workplace. His wife and children were depending on the wages earned by the employee. The employer refused compensation on the ground that he did not die in the workplace. Are the wife and children entitled to compensation? (5 Marks)

Course: Marketing Management

1. Mr. Hari has joined as a marketing head in a startup that deals with online sale of Groceries. The online store is named as www.baniyakidukaan.com. The store will start its operation in 4 cities namely Mumbai, Pune, Delhi and Bangalore. The company faces tough competition from various online stores. The company’s major focus is to make the items available at lowest possible price. You have been asked to prepare the 7P’s of marketing mix for the online store.

2. M/s Kids Corporation is planning to launch its own brand of Dolls across India. The doll will be named Senorita and it will be available in the price range of 600/- to 1400/- Rupees. The doll will be available in major types of profession like Doctor, Lawyer, Teacher, etc. so that it can even inspire girls to go for these careers in future. Design the Segmentation, Targeting and Positioning strategy for Senorita.

3. M/s Joy Corporation wants to enter into the production, marketing and distribution of Mobile Phones. The company is a market leader in Washing Machines and Refrigerators. The company wants to penetrate into the ever increasing Mobile Market. It plans to sell mid-range mobile phones where the major competitors are Oppo, Vivo and Xiaomi.

a. Explain various steps involved in the new product development of Joy Mobile Phones.

b. Explain various marketing strategies that Joy mobile phones should undertake during the time of launch i.e. introduction phase of Joy Mobile Phones.

 

Course: Business Statistics

Assets Expense Ratio Return 2006 3-Year Return 5-Year Return

904.8 1.51 4.6 10.7 8.1

675.9 1.28 8.5 11.9 7.3

909.7 0.80 13.1 10.4 6.3

52.2 1.50 11.6 10.3 6.4

8411.5 0.63 10.9 12.4 8.0

282.3 1.22 7.1 10.2 8.0

9870.7 0.86 12.3 15.0 7.7

424.8 1.13 12.3 11.0 6.2

15422.9 0.72 14.0 10.2 6.2

497.9 1.36 8.6 12.0 7.3

547.3 1.09 7.5 12.8 7.2

5527.1 0.41 11.2 10.2 6.5

22592.9 0.46 12.3 13.0 8.4

240.8 1.42 4.4 10.3 6.6

2403.4 0.93 8.0 10.1 4.3

233.3 1.33 6.5 9.4 5.4

71.2 0.15 15.4 6.6 5.0

506.9 1.15 11.2 9.3 4.5

221.6 1.12 13.2 8.9 4.7

434.9 1.19 14.2 12.3 7.1

7834.2 0.56 13.7 9.6 5.5

152.1 1.34 12.4 9.6 4.6

815.4 0.73 13.0 8.9 4.5

85.7 0.45 13.2 9.6 4.0

166.1 1.41 3.3 7.8 5.3

47.2 0.74 8.1 10.8 5.7

6955.2 0.87 7.8 10.7 5.8

135.4 1.25 14.6 8.2 5.8

142.0 1.18 9.2 9.7 5.6

601.8 1.00 9.7 7.9 3.8

1. For the data on 31 mutual funds given above, conduct the following analysis:

i. Determine the measures of central tendency and of dispersion for the five variables.

ii. Provide the five-number summary i.e. the minimum, 1st quartile, median, 3rd quartile and maximum value for asset size.

Interpret the above results and comment on how the data is distributed.

2. For the same data on mutual funds given above:

i. Is there a strong association between asset size and expense ratio?

ii. Create a scatterplot diagram depicting the association between the two variables.

iii. Using the regression equation, predict the 5-year return of a fund whose 3-year return was 8%.

3. Assume there are 400 athletes in a training camp, who are required to attend the morning drill starting at 4 am. The attendance in morning drills is 70%, i.e. on an average, 280 athletes are present. Fifty new athletes are admitted in this batch.

a. What is the probability of attendance being at least 70% among the new athletes, thus ensuring the overall attendance does not fall below 70%?

b. The training coach thinks that this probability will increase, if the new batch size is 40 instead of 50 students. Is he right in assuming so?

 

Course: Business Law

1. What is the difference between valid, void or voidable contract. Please explain the instances when a contract becomes valid, void or voidable contract.

2. Please give at least two (2) real life examples on how the recent amendments in Companies Act, 2013 has brought about sweeping changes in corporate scenario of India.

3. Arun and Smitha are good friends since a long time. Smitha is in need of a house loan with a bank and Arun has agreed to be a be a co-applicant cum “guarantor” to help Smitha secure the house loan. Smitha after taking possession of the Flat started defaulting payments of the house loan and absconded. In light of the above instance, you are called to advise the bank on the following queries:

a. What is the contract between Arun, Smitha and the bank termed as? Identify Arun, Smitha and the bank according to their roles in such contract? (5 Marks)

b. Does the bank have any right against Arun? If yes please explain in detail? If, Arun voluntarily offers to pay the loan to the Bank, what are his rights? Please explain in detail?

 

Course: Essentials of HRM

1. Sanskruti Ltd. is an apparel manufacturing company. Lately it was observed that the absenteeism as well as the employee turnover has increased tremendously. An external consulting firm was roped to understand the entire concern. The report presented by the consulting firm specified that the workers are dissatisfied with their job roles as well as they find no career planning and progression which is affecting the overall organisational productivity. Discuss the objectives as well as merits of career planning which can be included to make the employees happy and satisfied in Sanskruti Ltd.

2. Kadambari Enterprises, which is a family managed business in the area of food manufacturing (Indian Snacks) has grown over the years. The business turnover has now become 500 crore. The organisation never had a concept of performance appraisal, the employees were given raise based on their seniority and relationship with the management. Sneha the new heir of Kadambari Enterprises wants to change the entire outlook and bring in the latest Performance Management System to bring parity and justice for the employees. You have been selected as the head HR and have been asked to present the benefits of appraisal and best PMS for Kadambari Enterprise.

3. Sameera is a fresh MBA graduate and has joined as a Trainee- Talent Management in Fresoc Ltd. It is her first week at work and she is all geared up for some great learning. To her disappointment she is just handed over some brochures to read. After a fortnight she is assigned some task to work on. Sameera is really confused as she does not have any job clarity and work is being assigned to her randomly. The entire month after joining Fresoc Ltd has been a very demotivating as an outcome she resigned from her services.

a. Do you think that the induction of Sameera was wrong? Justify your answer

b. What could have been an ideal situation where young talent like Sameera would have been retained?

 

Course: Financial Accounting and Analysis

Question 1 You visited Subway that’s the fast food restaurant to purchase a Combo worth Rs 499. The restaurant paid for the raw material and utilities amounting Rs105 for each sale. In addition to that, the restaurant also paid for certain expenses in cash in total Rs 50 per sale.

Discuss how these financial transactions will be recorded by way of journal entry, and also, discuss the various stages of the whole accounting process.

Question 2 The Companies Act 1956 was the first Act which governs the various Companies registered in India. However, in the year 2013, the Act was amended holistically to bring more transparency in terms of accountability, presentation and disclosure aspects in relation to various financial information of a company. However one of your friend is of the opinion that there is only one difference between the two Act , that is , the presentation of financial statements , previously it was governed by Schedule VI and now Schedule III governs it. Now, you are assigned with the task of convincing your friend that there is a huge difference between the two Acts, by briefing him on atleast five other points of differences between the two.

Question 3 The following information pertains to the Income statement of Beta Ltd.

revenue generated from sales              1258000

closing stock                                        102500

profit on sale of securities                   25540

Opening stock                                      50000

purchase of raw material                     500000

direct expenses                                                150000

manufacturing expenses                                  67550

administrative expenses                                   68420

depreciation                                         15840

preliminary expenses written off                     4700

selling and distribution expenses          45000

loss on sale of machinery                    15000

interest on loan                                                46510

Taxes paid                                           25500

Earnings Before Interest & Taxes (EBIT)        ?

a. Redraft the information in the vertical form of Income statement and also, calculate Earnings After Taxes (EAT )

b. Calculate the gross profit ratio and operating profit ratio. Discuss, how they differ from each other?

 

Course: Strategic Management

1. One of IKEA’s key competitors ASDA wants to enter into India into the furniture product category. Conduct a PESTLE analysis for ASDA in India & suggest whether ASDA should enter India or otherwise.

2. You have been appointed as a Strategy Consultant to the Burj Al Arab brand wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target?

3. You are the Chairman of General Motors in the US. Your Indian subsidiary GM India has been fast losing market share to Competitor brands which now account for over 90% of the market share.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company?

b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons.

Course: Performance Management System

 

1. Neerja is a First Time Manager and is bring trained on goal setting. You are her HR Coach. As her coach you are required to explain the concept of goal setting to Neerja along with 5 examples of goals covering the following functions / departments, i.e. HR, Accounts, IT, Sales and Operatoins. (10 Marks)

2. Sandeep is the Operations Head of Arihant Enterprises, an organization that manufactures fans and motors. Sandeep is always rated ‘’excellent’’ in his domain, i.e. operations. He is, however, an impatient, hasty person and a common complaint by all his team members is that he does not invest time to give them performance feedback. He rushes through the annual performance feedback process in less than 5 minutes. If you are to being about a change in Sandeep’s approach, what is the advice you would give him on performance feedback process. (10 Marks)

3. Natraj industries is a 5-year old company with apparel stores across major cities in India. The store has 500 retail staff who interact with customers. You are the HR manager at Natraj industries.

a. What steps will you take before introducing 360 degree feedback process (5 Marks)

b. Provide 2 illustrations of 360 degree questions for feedback from customers. (5 Marks)

 

Course: Taxation – Direct and Indirect

 

1. Mr. Kumar is a small trader. His annual turnover has never exceeded Rs. 1500000 during the last 5 years. In the earlier indirect tax regime, he did not have any VAT or Service Tax registration. He is undecided whether to register for GST, and has approached you for guidance. Prepare a detailed report, advising him regarding benefits of GST Registration. (10 Marks)

2. Ravi has two houses, both of which are self occupied. The particulars of the houses for Previous Year 2017 – 18 are as under:

Particulars

House I

House II

Municipal Value per annum

100000

150000

Fair Rent per annum

75000

175000

Standard Rent per annum

90000

160000

Date of Completion

31.03.1999

31.03.2001

Municipal taxes paid during the year

12%

8%

Interest on money borrowed for repair of property

NIL

55000

Compute Ravi’s income from house property for the Assessment Year 2018 – 19 and suggest which house should be opted by Ravi to be assessed as self occupied to minimize his tax liability. (10 Marks)

3. A) Joseph, a foreign citizen, visits India since 1995 every year for a period of 100 days. Determine the residential status of Joseph for the assessment year 2018-19? (5 Marks)

Consumer Behavior

Q1. What do you understand by consumer involvement. How would you classify the following purchase decision in terms of high or low involvement decisions? Explain the reason for your classification in each case.

  • Gel Pen
  • An Birthday Greeting Card to wife
  • Restaurant selection
  • Car
  • Selection of school for your child
  • Stationery for everyday use.

 

Q2. A well-known International fitness company is planning to set up a nationwide fitness centers in India. Describe how this international company can use psychographics to plan its segmentation and promotion strategy. Using VALS II typology, suggest which segments should the company target and why?

 

Q3 What type of information search behaviour would you expect in the first time purchase of the following products and why?

a Ice Cream

Skin whitening Cream

Lap top

A study table

3b. What are the implications of the above information search behavior for marketers of these products? Explain. 

Corporate Finance

1: Calculate the degree of operating leverage and degree of financial leverage for the following firms:

Firms

A

B

Sales (Rs.)

Variable cost p.u

Fixed cost (Rs.)

Output (units)

Interest

3,60,000

20

72,000

6,000

40,000

7,50,000

150

1,40,000

1,500

80,000

 

 

Q2. A Project costs Rs 60,000 and is expected to generate cash inflows as:

Year

Cash inflows(Rs)

1

10000

2

12000

3

15000

4

18000

5

20000

6

22000

 

Calculate the Net Present Value of the project if the cost of capital is 10%.

 

Q3. Solve the following:

a) A company earns 5 per share. The cost of capital is 10%, the rate of return on investment is 14% and the dividend payout ratio is 25%. Calculate the value of each share by using Walter’s Model.

b) XYZ Limited has a paid-up share capital of Rs. 10 lakhs of Rs. 10 each. The company has a dividend payout rate of 10%. Annual growth rate is expected to be 4%. The capitalisation rate is 20%. Calculate the value of the share of XYZ based on Gordon’s Model. 

PROJECT MANAGEMENT

1. Using a suitable example discuss the difference between Technical analysis and financial analysis of a project.

 

2. Explore the capital budgeting process of any infrastructure project of your choice, and explain the different parts of capital budgeting that the organization should consider while choosing the project.

 

3. The Hyderabad Metro Rail opened for public on 29th Nov 2017, with passengers describing their first-time travel by it as a "convenient, comfortable and awesome experience". The metro rail commenced its operations between Miyapur and Nagole stations, having a total distance of 30 kms and 24 stations, the concessionaire, L&T Metro Rail (Hyderabad) Ltd, said in a statement.

"Every project has its own share of challenges and Hyderabad Metro Rail Limited has had its fair share, but despite all those we have built a world-class, consumer- friendly metro service that will be a benchmark for other metro rails in the country," L&T Metro Rail (Hyderabad) Ltd's Managing Director and Chief Executive Officer Shivanand Nimbargi said. "This is the biggest public private partnership (PPP) in the world and we are proud to be a part of such an initiative," he said.

The Hyderabad Metro Rail project is the first 'transit oriented development' (TOD) project that will exploit the real estate and earn revenue by leasing out commercial and office spaces inside and outside the metro stations across the city, an official statement said. The rapid transit project has been planned with two components - stations along the elevated metro rail system and TOD branded 'Hyderabad Next'. Depending on the city's appetite, 'Hyderabad Next' will be developed with various assets like office and retail spaces, hospitality, healthcare, and mixed use facilities, the statement said.

(Source: Times of India, Hyderabad, November 29, 2017)

a. Explain the various characteristics of Hyderabad Metro Rail project.

b. Discuss in brief the different activities executed during the project life cycle of the Hyderabad Metro Rail project.

International Business

Q1. A Mumbai based manufacturer of textile products is negotiating an export contract with a new prospective customer based in Mexico. He is concerned that international trade presents a spectrum of risk, involving differences in regulatory and legal environment, cultural differences, etc. More specifically, he is unsure of how he would receive the payment and the associated risks involved. As a specialist in the subject, you are required to guide him and help him resolve his dilemma regarding choice of payment instrument.

 

Q2. A newly appointed General Manager of a domestically strong FMCG company feels that the next big growth thrust can only come from venturing into new international markets. Despite a strong domestic presence, the company is yet to foray into international markets. The CEO of the company, however, is not too convinced about the benefits of such a move, and is not too clear about the ways to enter an international market. Discuss and conclude whether entering international markets will be helpful? If yes, discuss the different ways for the company to enter international markets.

 

Q3A) A globally renowned MNC, headquartered in the US and specializing in Children’s toys, has recently forayed into India. However, it has very soon realized that its marketing campaigns and product lines, which have been so successful in other parts of the world, are not working in India. Sales have stagnated and the company is finding it difficult to establish a significant presence in India. It has recently appointed you as General Manager to look into these issues and take the company forward. Could cultural intricacies in the Indian market be a reason behind this?

B) Suggest ways through which the company can turn around its fortunes in the Indian market.

Organisational Theory and Design

Q1. Areva is a big invertor and transformer manufacturer with more than 1200 employees .The Company is facing a big challenge of organizational effectiveness mainly due to fast changing market. The company appointed you as a consultant to overcome these challenges, the company is ready to do modifications without losing its existing employees. Provide an appropriate solution to the company.

 

Q2. Ms Nandita an MBA graduate from Stanford University joins her father’s company after coming back to India. It is a small organization which depends on Ms Mohan Kapoor’s (Nandita’s Father and Owner) and his team having three very senior people who joined the organization since inception. Now Nandita is having big expansion plan for the company but what she is missing in executing her expansion plan is culture. Explain why culture is very important, and what are the factors required for the formation of organizational culture. 

 

Q3. Mr. Nandan, a Sr. Manager in an IT company at Bangalore, is very clear that he wants only males, that too from Bangalore and nearby places, in his team. He said that we generally have to work late nights; hence managing female staff for late night work is difficult and people from Bangalore have better communication skills. But slowly he observed that his team is losing creativity, motivation and design thinking. Same gender in the same vicinity has a very limited scope of thinking out of the box. You are also a Sr. Manager in the same company with a diverse team having more fun and doing great on employee engagement and the team is performing extraordinarily. Your Boss wants you to convince Mr Nandan to go in for a diverse team.

Answer the following:

a) Identify various barriers in creating diverse workforce. ?

b) Give points how you will convince Mr Nandan in favour of Diversity

Taxation - Direct and Indirect

Q1. Dr Kabra is planning to visit Singapore to attend a round table conference on Neurological diseases. The conference is for 25 days. He wants to plan his tour in such a manner that his residential status for the relevant previous year remains unaffected. Discuss the charging section which governs the residential status of an Individual? Further, what conditions he has to satisfy in order to remain as Ordinary resident of India for the applicable assessment year. 

 

Q2. From Income Tax Preview, what factors every Company needs to consider while disbursement of Salary to its Employees? In case of general CTC structure, on which types of allowances management needs to consider tax imposition? Explain the same in light of provisions applicable to the allowances which are fully taxable. What if, an Individual receives salary from more than one employer during the same previous year, how the same will be assessed at the year end? Provide sufficient reasoning for your answer. 

 

Q3a) Apart from Normal Salary, House Rent, Income from Business / Profession and capital gain, what could be other differential sources of Income for an Individual from Income Tax Act point. of view. Conclude the same with relevant examples.

b) Mr. Pratik – a Corporate Employee lives in New Delhi and earns a basic salary of Rs. 30,000 per month. The HRA component of his salary is Rs. 15,000 but the actual rent paid by him is Rs. 10,000. How much exemption can he get? What steps Company Management will undertake for calculation of this HRA exemption amount?

Performance Management System

1. Define mentoring and discuss the mentoring programmes of at least two companies with benefits accrued. (10 Marks)

 

2. ‘24x7’is a hypermarket chain introduced in the city. It has launched four stores and has been in operation for almost a year now. The HR manager intends setting up a reward system for the employees. Chalk out a detailed plan of action for the same. (10 Marks)

 

3. DKMG is a CA firm having 15 branches in different parts of the country. In the home office there are more than 45 employees. This company has a performance rating under which the employees are rated quarterly by a committee of executives. Linear rating scales are used for conducting the appraisal. The qualities considered are responsibility, initiative, interest in work, leadership potential, co-operative attitude and community service. After the performance is evaluated, the ratings are discussed with the concerned employees by their immediate boss who counsels them. The ratings are used to influence promotions and salary adjustments of the employees. Recently few employees of the company called on the firm’s owner to express their dissatisfaction with the ratings they had received. Because their ratings were comparatively low, they had been denied annual increments in salary. Approximately, two thirds of all the employees received such increments. The aggrieved employees argued that their ratings did not accurately represent their qualifications or performance. They insisted that “community service” was not actually a part of their job and that what they do off the job is none of the company’s business. The employees threatened to stop work. The threat caused concern to the management. This particular experience convinced the management that ratings may represent a serious hazard to satisfactory relationship with employees. Even the owner finds that performance appraisal is a dangerous source of friction and its hazards outweigh its values; so it should be discontinued altogether.

Questions:

a. How far do you agree with the management that performance appraisal should be discontinued? (5 Marks)

b. If you were the HR manager, how would you tackle the situation?

Services Marketing

1. BodyPluz is planning to introduce a new service of gyms focusing on the kids segment. It is planning to launch its first ever gym in Mumbai. Based on this scenario, prepare a Service Marketing Mix Plan for BodyPluz (10 Marks)

 

2. Consider the following scenario: Mr. Rajesh is planning to introduce a travel company. He wants an appropriate Segmentation Plan to be designed for the same. As a Service Consultant, suggest Mr. Rajesh for an appropriate Segmentation Plan. (10 Marks)

 

3. Read the following Case & solve the questions given:

The passengers were through with their final security check and were boarding the aircraft. The Lotus Airlines personnel were awaiting the arrival of a V.I.P. to clear the take off. Finally the V.I.P. arrived half an hour late and went directly for the security check. During the check the security personnel came across weapon with live cartilages. He was requested not to carry the weapon on flight. However the V.I.P. refused to part with the weapon for personal security. When he was asked for license, he said he was not carrying it. The security personnel refused to give permission to the V.I.P. to board the aircraft. This led to heated argument and in rage the V.I.P. threw one of the security staff across the floor. This further delayed the flight. The passengers were very restless since they were in the aircraft last 1 ½ hours. To top it up they were not allowed to leave the aircraft for security purpose.

Questions:

a. In this case, where do the service gaps exist and how would you close the gaps? (5 Marks)

b. Elaborate the importance of ‘People’ in airline service. (5 Marks)

International Marketing

Q1. Yoghurt Lab, a US Based Frozen Yoghurt chain, is planning its foray in India in 2018. It is confused about how to enter India since it would be an absolutely new market for them. Can you guide them with the options available and suggest the best alternative to them? (10 Marks)

 

Q2.Chikamanglu, the owner of multiple banana and coconut plantations down south in Kerala plans to export these high quality products. But he is unaware about the entire export process and is seeking your support as a consultant. Can you please guide him about the process and documents required for the same? (10 Marks)

 

Q3. Read the below given Case Study and answer the questions below?

Dunkin Donuts brand is owned by Dunkin Brands Group which is a well known pioneering brand of quick service restaurants. It has more than 18000 points of distribution in the world with presence in more than 60 countries (Dunkin Donuts, 2014). The company is headquartered in Canton, Massachusetts. The company reported a sale of $9.3 billion in the year 2013. The company operates on a 100 percent franchised model and there are nearly 11000 Dunkin’ Donuts restaurants in 33 countries (Dunkin Donuts, 2014). The company has an established leadership in coffee segment for more than 60 years and sells more than 1.8 billion cups of coffee all over the world. The brand has a high level of customer loyalty and is a socially responsible brand. India is an attractive expanding economy for global fast food chains such as Dunkin Donuts and offers the company with a large customer base.

Dunkin Donuts was launched in India in the year 2012 on the basis of the classic donuts model to serve breakfast to customers 7 am onwards. The brand quickly realized that Indians do not like doughnuts and are unlikely to buy doughnuts in bulk (Rana, 2014). The concept of doughnuts is new in India and Indians are more likely to consume burgers or pizza than doughnuts in the current fast food market scenario. The brand had to quickly customize its menu in India to include burgers like competitor McDonald’s and had to advertise in its marketing campaign that the brand offered much more than Bavarian Cream and coffee in its menu. This article shall highlight the issues faced by Dunkin Donuts brand in India and its offerings for the Indian customers and how the brand was repositioned to suit the Indian customers.

Dunkin Donuts began offering American Doughnuts for breakfast in India with its stores opening at 8 am with the aim of offering breakfast to Indians. The brand offered doughnuts that were priced high in accordance with the American culture of having a light breakfast.

How Dunkin Donuts failed to understand consumer preferences?

The company was treated no more than a pastry shop initially on its launch in India in the year 2012 where people would visit to consume Doughnuts as a dessert. The company was initially launched as an AM brand that offered breakfast menu to customers. Dunkin Donuts had initially failed to understand the consumer preferences in India for a fast food restaurant that offered full meals rather than light doughnuts for a breakfast. After looking at poor response from customers with respect to doughnuts, the company decided to rebrand itself as a PM brand that offered much more than doughnuts and coffee.

Dunkin’ Donuts less than impressive performance so far

Dunkin Donuts has been successful in adapting its donought menu to suit Indian preferences by offering India centric doughnuts in its menu that are a hit among the Indian customers. Since its launch in the year 2012, Dunkin Donuts has been successful in expanding its reach to 38 locations in India (Spiegel, 2014). The restaurant faced rejection initially as a breakfast menu restaurant that offered only American doughnuts at 7 am. The company failed in India due to its inability to understand the Indian culture and the concept of healthy and complete breakfast in India with family members. The restaurant has now customized its food menu to offer burgers and cheese sandwiches that are popular among the Indian consumers. In view of successful fast food chains such as McDonald’s and KFC well established in India, Dunkin Doughnuts has also expanded its menu to lure Indian customers. However, it remains a challenge for the company to expand its operations and menu items to increase its market share in the Indian fast food industry.

a. What has Dunkin Donuts done wrong in India? (5 Marks)

b. What steps should the company take in order to recover? (5 Marks)

Marketing of Financial Services

Q 1) Develop a Service Marketing Mix (using 8 Ps) for a private Life Insurance company of your choice.

Q 2) Your client wants to invest in Mutual Funds that rebalance the portfolio between equity and debt. Explain how it could be beneficial for your client to invest in such funds.

Q 3) You are a Financial Planner. Your client Ashish Shukla aged 23 years has just started his career with an IT company earning Rs 7 lakhs per year. Ashish requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)

a) Ashish wants to buy a Life Insurance policy. He is confused whether he should buy a ULIP or a Term Plan. Give justification and reasoning for the option you would suggest to your client.

b) Ashish wants your help to maximize his savings and to understand how he can get the maximum benefit of compounding to grow his investments. Help Ashish develop a investment plan to meet his life goals.

 

Corporate Finance

1. ABC Co. sells 10,000 units at a price of Rs. 10 per unit. ABC’s total fixed cost is Rs. 20,000, Interest expense 10,000, and variable cost is Rs. 6 per unit. Find ABC’s degree of operating leverage, degree of financial leverage and find degree of total leverage.

ABC’s parent company has Rs. 2.5 million is assets that are currently financed by 100% equity. Its EBIT is Rs.600,000 and its tax rate is 30%. If ABC’s parent changes its capital structure to include 40% debt, what is its ROE before and after the change? Assume interest rate on debt is 10%. Comment why the ROE increases after adding debt.

Assuming all other things remain same, how will the ROE change if interest on debt is suddenly increased to 20% ? Elaborate on the same

2. Kuber Company has a target capital structure of 50% debt and 50% equity, with an after tax cost of debt of 8%. Cost of retained earnings is 14%. Its profit after tax is Rs, 250,000.

Kuber is considering the following projects to invest in

Project Size of project IRR of project

Project A 100,000 12.0%

Project B 120,000 11.5%

Project C 120,000 11.0%

Project D 120,000 10.5%

Project E 100,000 10.0%

Find the company’s weighted average cost of capital.

If the company accepts all the projects that it could invest in just from its profit after tax and considering their IRRs, which projects should it take up? Give reason. What will be its total investment in these projects?

Taking into account its target capital structure, how much of equity portion should the company invest in these projects? If the company follows Irrelevance Approach (Modigliani and Miller) or residual dividend policy, what will be its dividend payout ratio?

3. Hi-Tech company’s partial balance sheet for 2 years is given below

Current Assets (Rs. Lakhs)

Year 2017

Year 2018

Raw materials

20

30

Finished goods

15

15

Receivables

10

30

Other current assets

5

7

Current liabilities (Rs. Lakhs)

Creditors

25

35

Other current liabilities

15

20

Due to a new product launch, Hi-Tech’s sales grew at a faster pace in year 2018. Hi-Tech’s working capital bank had been assessing its Maximum Permissible Bank Finance (MPBF) under Method 1 till 2017, but due to a credit squeeze it suddenly changed to Method 2 in year 2018.

a) What is the change in net working capital between 2018 and 2017?

b) What is the change in MPBF limit assigned by the bank from year 2017 to 2018? With this change in MPBF limit, will the working capital financing from the bank increase or decrease?

 

Cost & Management Accounting

Question 1 Amman , Namman, Pulkit and Amit started with a fast food restaurant, couples of years back. This year all the partners of the restaurant are planning to come up with a chain of restaurant in the city and therefore wants to employ some additional staff. One of the partner, gives an advertisement for recruitment in the Newspaper, for the position of Cost Accountant as well as Management Accountant. However, Mr. Shinde, the HR manager of the restaurant is confused about difference in the functions performed by the Cost Accountant and Management Accountant. Discuss how you will convince Mr. Shinde that both the profiles have certain specific set of functions to be performed, which are different from each other.

Question 2 Prachi Pvt Ltd manufactures two types of wooden boxes, using certain common facilities. The following cost data is presented to you -

Box A Type Box B Type Units produced 2000 3000 Direct Labour hours per unit 1 2 Machine hours per unit 5 7 Set up machines 10 15 Orders 10 20 Machine activity expenses Expenses incurred to set up the machines ||Expenses in relation to the orders received Rs 500000 Rs50000 Rs 15500

Calculate the overhead per unit absorbed using the most practical and effective approach, which gives relevance to the casual relationship of cost drivers to activities. Also, discuss the approach in detail.

Question 3 A product ‘X’ passes through two processes. The output of Process I becomes the input of Process II. The quantity of raw material introduced into process I is 20000kgs @ 20 per Kg. The additional cost incurred and output obtained for one of the month under review is as under-

Process I Process II Direct Material 80000 50000 Direct Labour 60000 20000 Production Overhead 24000 11000 Normal Loss 5% 2% Output 18500 18200 Loss resalable as scrap per unit Rs10 Rs 5

Calculate i. Value of Abnormal gain/ loss in Process I

ii. Value of Abnormal gain/ loss in Process II

 

Financial Institutions and Markets

Q1. ABC Fashion Pvt. Ltd. is a leading apparel company in India. They want to expand and modernize their current business model and thus requires additional fund for the business.

You have been hired as a Financial consultant to ABC Fashion. As a consultant suggest the various methods as to how ABC Fashion Pvt. Ltd. can raise funds through primary or secondary market for their business.

Q2. You are a financial Advisor in a financial advisory firm. Your client apart from his existing investments, wants to diversify his portfolio in the mutual funds. Help your client to know the details about the mutual funds. Discuss the various characteristics, advantages and the disadvantages of investing in the Mutual funds.

Q3. Arun has recently got placed in a public sector bank. His manager asks him to prepare a short presentation on the following. Help Arun to prepare with his presentation.

A) Enumerate how Cash Reserve ratio (CRR) is used as a credit control tool by RBI.

B) Also discuss the contribution of statutory liquidity ratio (SLR) in Lowering Country’s Inflation.

 

Industrial Relations & Labour Laws

Q1. ABC is a manufacturing facility making light bulbs. While the factory is profitable, the rising component prices are squeezing the margins. The factory employs 200 workers and has a registered Union, representing nearly 70% of the workforce. The workers in this facility have approached the Union asking them to fight for higher wages to factor in the rising prices of basic commodities. The union representatives agreed to take the issue with the management. Detail out the process that the union should follow to have their demands met.

Q2. You are the Personnel Manager in the Rabale factory of Gautam and Co. The registered workers union raised a demand for increase in wages. The management has not made any effort to meet them. Some of the union members have asked the workers to go on strike and are gathered outside the gates, shouting anti-management slogans and requesting other workers to join the strike. The striking workers have made no attempt to physically stop the other workers from entering the factory premises. The General Manager in charge of the factory has asked you to take immediately terminate the picketing workers. Is this termination action justified? What steps will you take as the Personnel Manager to handle this issue?

Q3. Company ABC is a MNC situated in Aurangabad. The factory manufactured luxury vehicles, which were sold in India and aboard. The political climate in Aurangabad had become very tense and there were minor agitations by several political parties. The main area of contention was reservations in colleges and government jobs for the local community. There was a sudden escalation in tension and a flash strike was declared in the area. Anticipating trouble, ABC shut down their factory on the day of the strike. However, vandals attacked the factory and set fire to some of the buildings and vehicles parked in the factory premises. After things settled down, the company ordered an investigation. During this, they found that the vandals were primarily their own workers, both past and current. Further investigation showed that the workers were unhappy since they had not seen any increase in their wages over the last 3 years. Any worker who protested was promptly laid off. The management regularly took on temporary workers whom they paid nearly half of what they paid their full time workers. There were limited employment options in the area so the workers were forced to accept whatever terms the management set.

a. Has the management followed the principles of healthy industrial relations policy including being legally compliant?

b. Assume that you were one of the workers working in this company. What are your views on the incidents that happened during the political agitation? How should the workers have handled the grievances?

 

Manpower Planning Recruitment & Selection

1. Karen joined Illuminati Magics Ltd. an IT firm as GM –HR. After joining first observation she made was that employees did not have a role clarity. She allocated several tasks to her HR team and came to a root cause analysis that the organisation lacked Job Analysis as a result there was a lot of job and role ambiguity. You are one of the HR team member and have to recommend the three best methods for the accumulation of Job Analysis data. Conclude by emphasising the importance of Job Analysis for Illuminati Magics Ltd.

2. It is said that for Generation Y or millennials the quality of work life is the most important aspect. Comment on the above statement by citing example of any organisation where QWL is integral part of their culture.

3. Life Karma is a private insurance company which has about 900 insurance agents and 45 Unit Managers across pan India. 20 insurance agents report to one Unit Manager. The Learning & Development department wants to equip all of them with the latest sales as well as negotiation techniques.

a. As a L&D Manager you have to choose two on the job training programmes for the Insurance Agents. Conclude by stating reason for selecting these two programmes.

b. Select any one off the job training programmes for the Unit Manager and also state reasons of selecting the same.

Insurance and Risk Management

1. Arun is recently appointment as an underwriter in an insurance firm. His manager asks him to prepare a short note on the steps he would follow in the process of underwriting. Help Arun to prepare his notes.

2. The global market for private health insurance is being disrupted at the same time growing rapidly. Keeping in view with the current scenario of health insurance in India. Discuss the future aspects of Health Insurance market in India.

3. Sujit is working in a private investment firm. Unlike his parents who were in government job and had retirement benefit, Sujit lacks on that front being in a private firm. Now he is worried about his retirement years.

a. As an insurance agent discuss the various Risk which will you consider while planning his retirement plan.

b. Also explain the various steps which will be involved in framing the retirement plan.

Integrated Marketing Communications

1) You are about to launch a product (you can select a product of your choice) in India. Using the customer-controlled market concept how will you ensure the success of that product? (10 Marks)

 

2) You have been assigned a role to market a deodorant by a well known company. How will you use and improve your personal selling skills to increase the market share of this brand? (10 Marks)

 

3) Case Study

Its not Tesla that scares Europe in electric-car race.

Electric car production in the European Union got a spur on Wednesday as EU regulators acted to close a technological gap with China by seeking stricter emission curbs on manufacturers such as Volkswagen and Fiat Chrysler Automobiles.

The European commission, the EU’s regulatory arm, proposed a 30 percent reduction in car discharges of carbon dioxide by 2030 compared with 2021 levels, as part of a steeped-up ight against global warming. The plan which will progressive tighten existing CO2 limits, features incentives or automakers to shift to electric vehicles.

There’s a component of trying to facilitate the development of a powerful car-manufacturing industry of electric vehicles. Miguel Arias Canete, EU climate and energy commissioner, said in an interview in his Brussels office.

There will be a race for developing lean-energy vehicles. We are seeing that the others are taking a global lead. Europe is gearing up for a technological revolution in road transport that would push the traditional internal combustion engine from showrooms into museums in a bid to retain leadership in the worldwide market of passenger cars.

The combustion is taking advantage of the landmark climate-protection agreement reached by almost 200 countries in Paris in late 2015 to get a grip on the European road-transportation pollution, which has bucked a general trend of falling EU discharges of greenhouse gases including CO2 that are blamed for climate change. Under the Paris accord, the EU aims to slash such pollution at least 40 percent by 2030.

As China expands its electric-vehicle prowess with the blunt policy of quotas, Europe is counting on a more nuanced approach that would force carmakers to choose between making the combustion engine cleaner or abandoning it in favour of electric vehicles.

The production of Tesla cars in 2016 was around 80,000 cars, Canate said. The big problem is China which has mandatory target of 10 percent in 2019, 12 percent in 2020 and 7.5 million vehicles per year in the future. The Chinese market already boasts 400 types of electric vehicles, whereas Europe has six, according to Canate. India meanwhile aims for all new passenger cars sold by 2030 to be electric. There is a huge gap between European Union, which invented the car, and developing countries, Canete said.

a. If India develops the Electric car and by 2030 all cars sold will be electric which media do you think is suitable to advertise from the Integrated marketing communication perspective? How would you plan to launch the car? (5 Marks)

b. What do you think the future of this industry will be? How can one leverage and grow the market share of electric vehicles? (5 Marks)

Business Ethics: Governance & Risk

1. Fashion Styles Ltd is a garment manufacturing and exporting company based out of Mumbai, India. They are suppliers to an International Brand in Europe. As Head of Supply Chain, Anup is responsible for selection and appointment of third party manufacturer in some of the product category. With recent media explosion about use of migrant worker in garment supply chain he wants to sit with his Human Resources Head, Amrita to review all the relevant compliances, voluntary code / standards they adhere to before appointing new supplier for the next financial year. Anup has given you the responsibility to prepare a document consisting of all the relevant points/topics that he needs to review and discuss with Amrita. So what all topics / points should be included and what should he discuss about each of those topics/points? (10 Marks)

 

2. Do you think pollution is customer responsibility as well? Why do you think so? Who are the other stakeholders around this issue and how are they contributing to the escalating problem? Analyse atleast three ethical dilemmas faced by companies while trying to reduce their pollution levels. (10 Marks)

 

3. A.) Andrew, a customer executive from Southeast Asia will visit your HQ facility and meet with your executive team. Your independent Southeast Asian agent requests that you reimburse the customer executive for his expenses, including expenses that could violate your company's policies. The agent will reimburse you. How do you proceed? Explain the thought process behind your decision. (5 Marks)

B.) Our company prides itself on hiring minorities. One African candidate fully fits the job requirements for the open position. However, we are concerned that our customers will not understand his limited command of the English language. What should be done in these circumstances? As the person to whom he will report what steps will you take and why? (5 Marks)

B2B Marketing

Q.1 Crompton Greaves Ltd is the leader in Indian Domestic market for electric motors, which conform to Indian & International Standards. The company faces a severe competition from small scale motor manufacturer as well as large global players like Siemens & ABB. What suggestions you would like to give to the company to maintain its leadership position in this product category?

 

Q.2 Sam Chem Corporation is into the business of House Keeping products & equipments. Develop an effective communication programme for the company.

 

Q.3 Read the following Case & solve the questions given:

Mahindra Parikh, Senior Manager-Commercial, India Textiles Ltd., felt doubtful on bringing down the delivery time from 60 days to 45 days, demanded by some international buyers of garments. The company's manufacturing unit at Bangalore produced garments like shirts, trousers, for domestic as well as international customers, including Walmart, i.e. Penny, and Gap. The production process included various operations like dyeing of yarn, weaving, and processing.

The production was organized on three shift basis. The company had outsourced some of the operations like processing because it did not have facility to do the processing, although it had adequate space.

Mahindra asked the market research manager to get the information about the competitor’s delivery time for the garments. The market research manager informed him that only four out of about 100 garment (or apparel) manufacturing units were in a position to fulfill the important purchasing objectives of 45 days delivery time and consistent product quality. Mahindra applied a lot of pressure on the existing processing firms to bring down the delivery time. However, he did not receive any positive commitments from them. Mahindra felt that it was very important to satisfy the delivery and quality objectives of the garment buying firms, in order to achieve the company's sales and profitability goals.

Questions:

a. If you were Mahindra Parikh, what would you do? (5 Marks)

b. ‘The company had outsourced some of the operations like processing because it did not have facility to do the processing, although it had adequate space’. Do you agree with this decision? Justify ( 5 Marks)

Capital Market and Portfolio Management

Q.1 Mr. Mahendra Kumar would like to invest in mutual funds. He has been suggested by his friend to choose a fund from any of the three mutual funds, as given in the table below. Mr. Mahendra learns that he can use Sharpe’s ratio, Treynor’s ratio and Jensen’s Alpha to measure the performance of a mutual fund. Help Mr. Mahendra to rank the three funds on each of the measures.

Fund A Fund B Fund C

Portfolio Return 12% 15% 18%

Standard Deviation 0.15 0.25 0.4

Beta of the portfolio 0.6 0.8 1.4

Return from the market 12%

Risk free rate of return 6%

 

Q.2 Mr. Virendra Kumar invests Rs. 10,000 in a stock that gives him dividend of Rs. 100, Rs. 200 and Rs. 300 at the end of the first, second and third year respectively. He sells his holdings at Rs. 13,500 at the end of the third year. How much returns did he earn, as per Money weighted rate of return method? Further, instructions- students can directly calculate the IRR either using in-built formula in MS Excel or create calculations of Present Values (PVs) in MS Excel. Find sum of PVs and set the sum to zero by changing the value of the discounting rate. (you may use Goal Seek function of MS Excel to accurately calculate the IRR). The rate at which the sum is zero is IRR. (10 Marks)

 

Q.3 Mr. Dhirendra Kumar is a 24 years old professional, working as a programmer for the largest software company in India. He has earned his bachelor degree of engineering in Computer Science from IIT Mumbai and has been working for the company for last three years. He belongs to Pathankot and his parents live there. For last three years, he has been staying in Bengaluru along with his other colleagues in a rented accommodation. He plans to get married not before the age of 28 and would like to have his own house before he gets married. His father is working currently at Pathankot and is due to retire in another ten years. He plans to convince to his parents to shift to Bengaluru from Pathankot to stay with him post his father’s retirement. Mr. Dhirendra is the star performer of his company. He currently enjoys a package of Rs. 18 lakhs per annum. After accounting for his expenditure, he has been able to save close to Rs. 30 lakhs over the last three years. Till date he has been putting his savings in either Fixed deposits (FDs) of his bank or some of the tax savings instruments such as Public Provident Fund etc. However, now he would like to see his investments grow much faster so that he can meet his marriage related expenditure four years later and also make the down payment for his new house before marriage. He has been getting various investment advices from different people telling him where to put his money. His parents are advising him to buy some gold every year and put rest of the money in FD. His boss tells him to buy the house right away, even though it could be smaller than he would need later. According to his boss, value of his small house would appreciate in four years and that the sale proceeds would partially fund the new purchase. Some of his friends have told him that investing in high safety corporate bonds will give him better returns than putting money in PPF. Amongst all this, he is getting the constant feed through newspapers of Sensex and Nifty scaling new heights every other day and a few one-off stories of rags to riches. Mr. Dhirendra is thoroughly confused between the choices and he now approaches a professional (you) to advice him on the right investment strategy. Some questions that you need to answer for Mr. Dhirendra:

a) Where should he put his money, in gold, in FD, in PPF, in real estate, in corporate bonds or in stocks? Or do you have some other strategy in mind? Provide your answer with the rationale.

b) Should he invest in any of these assets directly or should he choose the mutual fund route or create a portfolio of mutual funds? How will choosing the mutual fund route (single mutual fund or a portfolio of mutual funds) will prove beneficial to Mr. Dhirendra? Explain your recommendation with reasons for the same.

Industrial Relations & Labour Laws

1. The working hours of each of the manufacturing unit differ depending upon the availability of resources in that particular area. The management decides on the working hours, the facilities provided to the employees, the wages etc. However, at no point of the decision making is the suggestion of the workers taken. Infact, any grievances by the employees on the decision given by the management is also not appreciated. The trade union met the management and informed them that if such a behavior continued the employees would go a strike. The management replied saying that it would be physically difficult to travel to all the units before implementing a decision and an economical loss to the company also. Analyze the case and find a suitable suggestion (10 Marks)

 

2. Nitin had been working in an industry for the past 10 years. He has been efficient in his work and also been appreciated by his seniors and employers. In the month of November 2017, he was given a promotion. Next month he was transferred to a new unit in a rural area. Nitin refused the transfer stating that he would be getting married within 2 months. The management felt offended and removed his promotion. When Nitin questioned the decision, the management did not give a satisfactory answer, he approached the trade union. The other workers also sympathized with Nitin and joined his dispute. The management told the trade union that if it raises this dispute it shall deduct the wages of the employees. This created a strain in the relation between the employers and the employees. Analyze the case and suggest the various ways in which the dispute can be settled (10 Marks)

 

3. Yash was working in a factory. While working a part of machinery fell on his head. He was rushed to the hospital, but was declared dead. The employer said that it was the neglect of the employee, and refused to pay any compensation to the dependents of Yash. One of the employees in the factory informed the Commissioner about the accident

a. Advise the dependents on the compensation payable to the employee under the Employees Compensation act. (5 Marks)

b. Advise the dependents on the procedure followed by the Commissioner in case of fatal accidents.

Internal Assignment Applicable for December 2017 Examination

Global Retailing

1. As a Retail Marketing Consultant to Danone Dairy Corporation, you are expected to prepare a report explaining all major issues that a firm planning to enter any overseas market needs to consider.

 

2. Mr. Shah of Digiworks, USA is looking to develop and operate a local Online Food – ordering App, like foodpanda.com and swiggy.com  to work upon ?

 

3. E-Commerce portals like Amazon.in are now offering Grocery Shopping as a Category too, which increases their operations, but also expands their consumer base.

a. How will information technology benefit the consumers but also be risky for them?             

b. What are the advantages of information technology that Amazon.in can use to improve its operations?

Course: Strategic HRM

Q 1. A reputed car manufacturer in India in its recent past had faced a Labor Unrest. Of the many issues that the workers demanded included the renegotiation of the 3-year wage settlement, withdrawal of the new automated sorter and stacker for the warehouse, regularizing the employment of 1500 contract and casual labor employed in the factory and reinstatement of the 23 workers who were fired recently on various grounds of misconduct. Given the details in the preceding paragraph, discuss the strategic issues related with the case and detail the various approach that the management can take to ensure smooth daily business. (10 Marks)

Q 2. “Retails” a giant Brick and Mortar retail company is currently experiencing a major challenge at the market place from a giant multinational e-commerce company. The Top Management leadership, as part of its Business level strategy to increase revenue and footfall has taken a cost optimization approach. You are the Head of HR, discuss your options and plans for arriving at a Business Level Strategy and its implementation. (10 Marks)

Q 3. Trail Logistics is a growing SCM company. The Business is such that not just the movement of goods, but the customer experience is of paramount importance. a. As part of the employee motivation career development initiative was to be leveraged to infuse motivation. Discuss the approach. (5 Marks)

b. Discuss the strategic issues of Success Planning (5 Marks)    

World Class Operations

Q.1. Explain in brief what are various the types of benchmarking. Discuss the concept of benchmarking with reference to a benchmark product/s or company in the automobile industry.

Why do you think that it is the benchmark in the industry? (10 Marks)

 

Q.2. Discuss in brief the various technique to achieve World Class Operations. Also discuss how can the concepts of Kaizen, Use of I.T., Optimum product mix, etc be applicable and implemented in an Educational institute for the institute to be World class. Discuss with an example if any possible. (10 Marks)

 

Q.3. Indian Railways is a name synonymous to an operational activity at a large scale. Give your views on the following aspects of Indian railways

a) There have been several instances & reports of problems faced by customers during booking of tickets through its online portal. What should Indian railways do to make this system world class?

b) Discuss the concept of DMAIC with reference to any one aspect (Food served/ hospitaly/safety, etc) of Indian Railway.

Decision Analysis & Modeling

1. Even though there are many auto rickshaw manufactures, two companies Bajaj and M&M, control the market in Maharashtra. If both the companies make similar design changes in their auto rickshaws in a year, their market shares will remain unchanged. Similarly if neither of them goes for any changes, then also their market shares will remain constant. But if incase one company goes for a design change and other doesn’t then the market shares are going to change, the payoff matrix for increase or decrease in market share under different possible scenarios is given below:

 

 

Bajaj

M&M

 

No changes

Small changes

Major changes

No changes

0

-4

-10

Small changes

3

0

5

Major changes

8

1

0

 

Find the value of the game. What changes should M&M consider if this information is only available to it? (10 Marks)

2. Using suitable examples discuss the difference between simple linear regression and logistic regression. (10 Marks)

3. To assemble a “Drone”, Mukesh has laid out the seven major activities involved. The activities are labeled as A through G in the following table, which also shows their various completion times (in Hrs) and immediate predecessor of each activity.

ACTIVITY

MOST  OPTIMISTIC TIME

MOST LIKELY TIME

MOST PESSIMISTIC TIME

IMMEDIATE PREDECESSOR

A

1

2

3

 -

B

2

3

4

 -

C

4

5

6

A

D

8

9

10

B

E

2

5

8

C,D

F

4

5

6

D

G

1

2

3

E,F

a. Determine the expected time and variance for each activity. (5 Marks)

b. Determine the critical path for the project. What is the probability of completing the project in less than 25 hours?

Advanced Supply Chain Management

1. For most organizations, the main target of supply chain management is to realize and neutralize the uncertainties in their supply chains. Discuss what you mean by “uncertainty in a supply chain”. Select any organization of your choice, study and explain in detail how they are dealing with supply chain uncertainties. Also, discuss what you infer from the study. (10 Marks)

 

2. What are the various aggregate planning strategies followed by organizations. Select any manufacturing organization and discuss its aggregate planning strategy. (10 Marks)

 

3. Because of global competition, demand is no longer certain for any business. The overall environment today is dynamic, firms are increasingly realizing that understanding demand, planning demand and linking supply with demand pays. At the same time, if the supply chain forecast is wrong, the consequences will be felt throughout the entire supply chain. This is why forecasting has assumed a significant importance, and more and more supply chain managers are looking to forecasting to reduce operational costs. Despite significant developments in the area of supply chain forecasting as well as IT, most organizations do a poor job of incorporating demand uncertainty into their production planning processes. Most often this is blamed on forecasting without realizing the importance of selecting the appropriate forecasting technique. Forecasting methods works efficiently when business driven variability are traced and then factored into forecast. Finally, it should be remembered that forecasting is an integrated exercise in which all levels of the supply chain are involved and are willing to share information which helps in increasing demand visibility within organizations as well increase the performance of forecast. Source: Rakesh Singh, “Demand forecasting in a supply chain”, Business Standard, August 18, 2014

a. Explain the meaning of demand forecasting and discuss its role in supply chain management.

b. Using suitable examples discuss the difference between qualitative and quantitative methods for forecasting. In your opinion which one is the better method for forecasting?

Course: B2B Marketing

Q.1. SVC is a leading brand in the B2B category in the air freshening business in the hotel industry in Mumbai. As a Marketing Manager, suggest a suitable CRM strategy with the objective of stimulating the association with the customers. (10 Marks)

Q.2. A B2B Company in the business of marketing & selling LCD projectors to corporate, wants to enter in to selling their projectors to educational institutes. Suggest a suitable pricing strategy (10 Marks)

Q.3 Read the following Case & solve the questions given:

VK Industries has ventured into manufacturing of bearings required in automobile industry. It is planning to approach automobile companies for the bearings required as a component in the manufacturing in the automobile sector. As a Marketing Manager of VK enterprise, you are required to:

a. Suggest a suitable Segmentation, Targeting & Positioning Strategy for the bearings (5 Marks)

b. As a new entrant, suggest suitable Strategies to create reasonable awareness for VK industries. (5 Marks)

 Course: Integrated Marketing Communications

1. How will you use the sales technique in the form of short term effort to increase the sales in your cake shop? (10 Marks)

2. What form of trade shows do you suggest for a tile company and how should they go about differentiating themselves from the competitors? (10 Marks)

3. Case Study

Renaults Kwid skids on volume

The French car, one of the most successful small cars in recent years and the growth engine for French carmaker Famous in France, appears to be losing speed, at least in volumes. The numbers sold by the company (to dealers) hit an eight-month low at 6,924 units in January after peaking to 10,719 units in August 2016. Volumes have been less than 8,800 for three consecutive months since November.

Launched in September 2015, the unconventional sports utility vehicle-styled entry segment aggressively priced car shot to success, attracting thousands of buyers instantly. A consequent waiting period, running into several months, prompted the company to ramp up production. Eyeing more market share, The French car maker also decided to expand its sales and service network.

Seen as a challenger to the Japanese entry-level vehicle Which is the basic car (the most sold car in the country), The French car started figuring among the top 10 most sold domestic passenger vehicles since June last year. However, the rank slipped from fifth in June to ninth in December and it did not figure in the list last month when 6,924 units were sold.

The French car maker, however, says that their car numbers are growing according to plan. “In India Q4 sales are impacted by seasonal trends wherein sales tend to dry. The same can be seen in the mini segment. We have communicated our targets or their car between 8,000 to 10,000 units per month and we are on track with this” said a spokesperson.

The cars early success is evident from 50,000 bookings within only about a month of launch. The company announced in March 2016 that bookings hit another milestone of 100,000 units. Yet another milestone of 150,000 booking was made public in July 2016. When the French car maker expanded this basic car range with the launch of 1-litre engine in August last year. It said cumulative bookings of this car stood at 165,000 vehicles. However, there has been no further update on booking numbers. The spokesperson did not answer the specific query on cumulative bookings till date. The French car maker announced last week it had sold 130,000 of this car since the launch but did not talk about bookings.

Volumes sold by the company hit and eight-month low of 6,900 in January. After hitting a high of 10,000 units around August-September, the number looks under pressure since November. Pace of new bookings are also subdued unlike in the initial few months. The company last announced in July 2016 bookings has hit 150,000 units. There was no update since then. The basic Japanese entry car made by the Japanese company in India which is most sold small car, has seen gradual pick up of volumes and 22,000 units were sold in January.

The spokesperson did not give any reason for the decline in January volumes but said while the mini car industry grew 15.1 per cent in January 2017, for the French car, the growth was 15.7 per cent. “So clearly, we are above the industry trend.” The company said February volumes were good and it was confident of retaining the volume levels hit in Q1 of calendar year 2016.

The small car market, dominated by Japanese car, has seen another entrant, Entry car from Indian manufacturer. The Indian car manufactures by the well known Indian conglomerate clocks an average monthly volume of 4,600 units. An analyst said that some impact on the French car might have come from the entry of that new car from Indian manufacturer (launched in April last year). “Both the French car and the Indian car appeal to the same set of buyers.” He said.

The French car begins at price of Rs. 2.65 lakh while the Indian car entry level model comes for Rs. 3.24 lakh.

3.24 lakh.

Data

Jun-16

Jul-16

Aug-16

Sep-16

Oct-16

Nov-16

Dec-16

Jan-17

French car

9549

9879

10719

10558

9801

7847

8797

6924

Japanese car

15750

19844

20919

27750

18854

23320

17351

22998

a. Looking at the stastics in the chart how will you plan to boost up the sales of the “French car” in the competition that is coming from Japanese and Indian car manufacturer? What is your strategy to retain and grow your market share? (5 Marks)

b. What kind of sales promotion activities would you do to increase the sales of the “French Car”? What should The French car manufacturer do to differentiate their car from their competitors? 

Total Quality Management

1. Choosing the right supplier involves much more than just the unit price of the product. The choice will depend on a wide range of other factors. Propose supplier selection criteria you will adopt if you were the purchase head. (10 Marks)

2. Today achieving profit is most important objective of the organizations and quality management is the most effective approach to achieve this objective. In your opinion what approaches should an organization adopt to achieve this. Explain your answer briefly with examples. (10 Marks)

3. Case Study

M/s ABC wants to implement Total Quality Management for a competitive advantage. Quality gurus, have all stressed the importance of employee involvement for quality, therefore, the management start with total quality awareness program across the organization covering all employees.

a. a. Explain why you would agree with them. (5 Marks)

b. Explain with examples how industries have implemented total employee involvement for quality. (5 Marks)

Course: Supply Chain Management

1. UrbanStairs, an online furniture retailer is planning to set up distribution centres pan India. As an SCM consultant, offer advice on how to design the distribution network to deliver products to the customers in a timely manner. (10 Marks)

2. While designing a supply chain, various strategic, tactical and operational level decisions need to be made. Supply chains need to be designed in such a way that they can respond immediately to any fluctuations that take place. Supply chain must be designed in such a way that the performance and costs remain unaffected despite various fluctuations. Elaborate on the strategic supply chain decisions a Retail Store selling Electronics and Computer Accessories needs to take. (10 Marks)

3. Netherlands-headquartered furniture retailer IKEA will invest 908 million ringgit ($212.10 million) to set up one of its largest regional distribution and supply chain centres in Malaysia, the Southeast Asian country said. The supply chain centre will manage an inventory worth 6.6 billion ringgit annually, catering to IKEA's growth in the ASEAN region, the Malaysian Investment Development Authority (MIDA) said in a statement on Tuesday. The new 100,000 square metre warehouse will supply to 12 existing retail stores in the region. IKEA plans to grow its number of stores in ASEAN to 20 by 2026. Malaysia is a significant market for IKEA, with retail stores in the country being among IKEA's most visited globally. "The establishment (of the warehouse) also adds momentum towards making Malaysia a regional distribution hub and preferred logistics gateway to Asia as outlined in the National Logistics and Trade Facilitation Masterplan and National E-Commerce Strategic Roadmap," Minister of International Trade and Industry Mustapa Mohamed said. Malaysia has been encouraging large local conglomerates and multi-national companies to use the country as a gateway to the region through various initiatives, including the principal hub scheme that allows companies to centralise their global activities such as procurement and distribution.

The web of companies that make up IKEA has recently focused ownership of retail operations, which also include shopping centres and food retail, on IKEA Group. Supply chain management and design has transferred to brand owner and franchisor Inter IKEA. Source: http://retail.economictimes.indiatimes.com/news/home-and-decor/furniture-and-decor/ikea-to-invest-212-mln-to-build-regional-supply-centre-in-malaysia-govt/60185153

a. What are some of the challenges faced by IKEA in managing its global Supply Chain. (5 Marks)

b. How do you suggest IKEA can use Information Technology to support its Supply Chain operations in Malaysia? (5 marks)

Retail Banking

Q.1. With reference to any one public sector bank and one private bank, discuss the top five banking products offered to Retail Banking customers (10 Marks)

Q.2. Recently there has been an advent of alternative banking channels being available at several locations. Give you views on whether these new distribution channels of banking are a boon for customers or are they too many unnecessary distribution of channels. (10 Marks)

Q.3. Banking is one of the major service sectors in India. Customer satisfaction has been on the major performance evaluation parameters for the banks. Give your views on the following with reference to customer service given by banks

a) Between public sector banks or private banks, who do you think is better in providing better customer service and why? What should the other type of bank do to better themselves on customer service? (5 Marks)

b) Nowadays almost all banking operations are being offered through mobile based applications. Do you think this is easily preferable by customers, or is it too much dependence on technology? Give your reasons. (5 Marks)

Organisation Culture

Q.1) ABC Ltd has hired you as a consultant to advice on certain issues. You have observed following problems in the company.

 Unequal distribution of power

 Centralized structure is followed

 High importance to individual achievement

 Division of roles between genders

 Higher degree of intolerance towards uncertainty

 Short term orientation

You used a specific model of organization to make above observations. Which model of organization culture is likely to give above findings? Explain the model in detail.

 

Q.2) XYZ Ltd has hired you as a consultant for the purpose of assisting the company in creating the culture of an organization. Suggest a process for the same.

 

Q.3 a) After studying the problem of FC Company, you came to know that there is a need to create ethical organizational culture. Which practices would you suggest to create the same? (5 Marks)

Q.3 b) Due to rapid change in the environment, Opaque Company, IT firm, is finding it difficult to survive. Cultural issues are rampant in the organization. You are asked to advice on making a change in organizational culture. Which steps will you recommend?

Course: Compensation & Benefits

 

1. Assume that you are the HR manager of a multinational manufacturing organization. Devise a compensation plan to accommodate the needs of the employees. (10 Marks)

2. Analyse the current reward trends and comment on the pros and cons of those trends. (10 Marks)

3. “A competitive compensation plan is not only favourable for the employees but it also perks up the company’s performance. It alters an employee’s focus towards generating more revenue for their organization and empowers them to overcome their departmental schedules”.

a. Do you agree with the above statement? Explain your reasons with examples. (5 Marks)

b. What approach can be adopted by companies to make the compensation plan more holistic? (5 Marks)

 

Course: Performance Management System

 

1. Assume that you have just joined a start-up organization which is around 6 months in existence. Explain to the Founders of the company the elements of an effective Performance Management System and putting forward a convincing argument in favor of implementing a Performance Management System. (10 Marks)

2. Disha Enterprises is a 5 year old organization in the manufacturing space. The organization has seen challenges likes conflicts among team members and also a growing number of First Time Managers. The organization is deliberating on introducing Coaching and Mentoring in the organization. Keeping the above background in perspective will a Coaching and Mentoring program help Disha Enterprises? (10 Marks)

3. Assume you are an HR manager in a small company which has recently introduced Performance Management System for its employees. The employees are being coached on the concepts and application of the same.

a. Explain the concept of SMART goals (5 Marks)

b. Provide 2 illustrations of SMART goals . (5 Marks)

 

Course: Industrial Relations & Labour Laws

 

1. Anil is a rural worker, working in an establishment which carries manufacturing of plastic sacks used for packing cement. This establishment is owned by a registered corporation. This establishment has 4 units, each carrying out a particular task relating to manufacturing process. The number of workers work in two shifts, with each shift lasting for around 7 hours. The total number of workers employed by the establishment is 154. Anil and the other workers have issues with their health as the unit is not kept clean. They have to face problems with regard to drinking water also. Sunil, another employee, suffered an accident because the unit was not well lit. The owners do not take the complaints seriously stating that none of the labour laws apply to the manufacturing unit.

Advise Anil. (10 Marks)

2. Amit was working in a factory. He was employed in lifting the goods with a crane. Abhay another employee was given the job of stacking the goods together, before they could be lifted by the crane. Abhay had to go home early, but the owner refused to leave him until he completed his task. In a hurry to complete the job Abhay overburdened the goods. When Amit, lifted the goods with the crane, the goods toppled and fell an Arvind, an employee, who was standing below. This accident resulted in the death of Arvind.

After a few days, the dependents of Arvind came to the employer and claimed for compensation. The employer refused stating that it was not his fault that led to the accident and it was the carelessness and negligence of Amit and Abhay which led to the accident.

Advice the Dependants. (10 Marks)

3. A) An organization was in operation for the past 20 years. The organization gave a bonus every year during Diwali. For the past two years the organization did not give a bonus stating the reason that the company had not earned any profits. However, the balance sheet reflected clear profits. When the workers raised this issue the employers did not pay any heed as the workers were lacking a collective bargaining power. Without a trade union existing the workers found it difficult to fight for their rights. The employers also threatened to file a criminal conspiracy case against the workers. Analyze the case and advice the workers on a suitable solution. (5 Marks)

3. B) Arjun was Director in a company. The company has units across the country – 2 in cities and 4 in rural areas. Each unit has approximately 30 to 40 workers working. The wages of each employee are different. Also the employees doing the same work but working in different units were not paid the same wages. An employee who was transferred from a rural unit raised this issue with the trade union. The trade union asked Arjun to get all the wages of all the employees at par. Arjun replied stating that disparities in wages was allowed.

Is Arjun justified in giving different wages to different employees working in different areas? (5 Marks)

 

Course: Organisation Culture

 

1. ABC Ltd, a medium sized IT firm, has hired you as a consultant to help the company correctly understand the cultural patterns in the organization. Before this, there was no attempt made to look at the culture of the organization. You decide to use Hofstede’s model of organizational culture to make the company understand cultural patterns. In this background, explain Hofstede’s model. (10 Marks)

2. Consider the following two characteristics of XYZ Ltd, an online retail start up.  Promoters don’t have proper awareness of firm’s strengths and weaknesses  Promoters are not aware of opportunities and threats Based on the above characteristics, identify the type of culture that XYZ has and then point out other characteristics of the same type. (10 Marks)

3. In the fresh recruitment drive, 25 new employees have joined your organization which is a medium sized textiles manufacturing firm. One of the tasks on your hands is to make these fresh employees well aware of present organizational culture. Explain how will you use following ways to make these new employees learn the organizational culture?

a) Stories (5 Marks)

b) Material symbols (5 Marks)

 

Course: Manpower Planning, Recruitment and Selection

 

1. Performance appraisal has been one of the core functions of HRM. In the scenario today when attrition has increased and cost savings are the need of the hour, do you feel that Performance Appraisal is still a required function? Why? (10 Marks)

2. Why is Succession Planning important for companies? Give atleast two examples from Indian / Foreign businesses. (10 Marks)

3. A training program on Customer Service was designed for petrol pump attendants in the state of Gujarat. Due care was taken to include matters most relevant to the petrol pump attendants and that would contribute to their productivity. The training program was not found effective inspite of it being conducted in the local language and by experienced trainers.

a. What according to you may be the possible reason for the failure of the program? (5 Marks)

b. Discuss factors that should be considered while designing a effective training program. (5 Marks)

 

Course: Organisational Theory, Structure and Design

 

1. You are a consultant at Super Manufacturing; a family owned company is having 4 members of the family as the main decision maker. Generally they take decisions with experience. The company is facing a big problem of low performance and low morale of the employees. Discuss the various approaches of organizational effectiveness and find out the most suitable approach to effectiveness in such situation (10 Marks)

2. Megha recently joined Capex Healthcare Pvt. Ltd.’ As a Factory Manager. Before joining she was working as a factory manager of Index Healthcare Solutions. Comparatively a small system with a simple organizational structure. Generally, a simple organisational structure is followed in small-organisations comprising of the owner and a few employees. As the number of employees increases, the layers in the organisational structure also multiply, which results in a complex structure of the organization. Thus, a complex organisational structure is a result of various divisions of an organisation spread across the globe. Discuss the common problems Ms. Megha will face in managing new organization. What she can do to overcome with this problem.

(10 Marks)

3. ‘Pebble Pharmaceuticals’ is facing a big issue of conflict between Amit the production head and Prashant the head of Purchase department. A full lot of cough syrup is ready but cannot be dispatched because labels are not available. The purchase department takes labels once in a year to reduce the cost. If any specific demand will come from the departments they follow the due process of purchase. Although the store department already made a request for labels when cough syrup production started but Prashant is waiting on the request from Mr Amit the head of production. It happened because last year Amit and Prashant had a big conflict of sub-standard purchase, huge raw material was rejected by production department due to substandard quality. Prashant has taken it a personally and trying to play politics against him.

a) Describe the type of conflict discussed and what are the possible outcomes of such conflicts. (5 Marks)

b) Suggest how the organization can avoid such conflicts. (5 Marks)

 

Course: Strategic Financial Management

 

1. From the following details supplied by Amaya Plastics ltd. you are required to:

a. Calculate the Net Present Value

b. Calculate the Discounted Payback Period

For each Capital Expenditure proposal given below:

Details Proposal A Proposal B

Initial Cost Rs. 20,00,000 Rs. 15,00,000

Expected life 10 years 8 years

Cash flows before tax

after depreciation

Rs. 3,00,000 each for

first four years

Rs. 2,00,000 for next 6

years

Rs. 2,00,000 each for first

five years

Rs. 3,00,000 for last three

years

Estimated scrap value Rs. 50,000 Rs. 1,00,000

The discounting factor is 12% and tax rate 30%.

(10 Marks)

2. Kailash Ltd. Earns Operating Profit (EBIT) of Rs.1,80,00,000 at existing capital

structure. You are required to calculate financial leverage and EPS with the help of

Following information

Particulars Amount in Rs

13.5% Debentures ( FV 100) 4,00,00,000

15% Cumulative Preference Shares( FV 100) 1,00,00,000

Equity Share Capital ( FV 10) 3,00,00,000

8,00,00,000

Tax rate 35%

(10 Marks)

3. A) Naysha Ltd. has the following capital structure as on 31st March,2017

10% debentures (before tax) (Rs) 300000

9% preference shares (Rs) 200000

Equity shares of Rs.100 each 500000

Total 1000000

The equity shares of the company are quoted at Rs.102 and the company is

expected to declare a dividend of Rs.9 per share for the year. Tax rate is 40%

required.

Calculate the cost of capital (5 Marks)

3. B. Discuss the cheapest form of raising long term finance with reference to

Question 3 (A) and state the reasons for the same. (5 Marks)

 

Course: International Finance

 

1. Finance minister Mr. Arun Jaitley announced in the budget about long term capital gain tax, share market gave negative reaction on it, explain the reaction of FII or FPI on long term capital gain tax. (10 Marks)

2. “The Eurocurrency market owes its existence to differences in national financial regulation combined with declining barriers to international capital movements.” Do you agree with the statement? Explain with the help of various Euro-Currency Market instruments. (10 Marks)

3. The Chinese government’s move to ban waste paper amidst environment concerns is expected to benefit the Indian paper manufacturers.Waste Paper (WP) is one of the major sources of raw material used for manufacturing the recycled paper products. The recycled paper products are extensively used for manufacturing packaging materials like corrugated boxes.The Chinese Government’s decision to ban waste paper imports has caused a drop in global waste paper prices. As a result, the price of recycled paper in China, used for packaging material, has increased due to short supply of WP. Indian manufacturers using waste paper stand to benefit on account of lower global waste paper prices (on excess supply) and higher realization for recycled paper.The global shortage of wood pulp has resulted in increasing prices of finished paper. Indian wood pulp based having requisite self-sourcing (farm forestry) are expected to benefit from increasing global finished paper prices.The companies like West Coast Paper, TNPL and NR Agarwal Industries which majorly import waste paper for manufacturing processed recycled paper are expected to improve margins on account of falling waste paper prices. As per the industry reports, the global price fall in waste paper is evident as the old corrugated containers (OCC), the most common form of waste paper, fell from €150 per tonne in July 2017 to €135 per tonne in December 2017. Also, the prices of Kraftliner, the recycled paper manufactured by processing the waste paper, have risen from €642 per tonne in July 2017 to €694 per tonne in December 2017.

a. Paper manufacturing Industry is one of the important industry for India and China, from above paragraph explain the positive and negative effects on the revenue of Indian paper exporter. (5 Marks)

b. What will the impacts on FOREX because of Government of China Decision on paper bans? How India can take advantage of it? 

Performance Management System

1. Is 360 degree Feedback method of performance appraisal an impartial way of seeking performance feedback? If yes, why or if No, why? (10 Marks)

 

2. State any 4 performance appraisal bias and as HR what steps will you take to ensure that these bias are neutralized (10 Marks)

 

3. MED Pharma is a newly established pharmaceutical company with a sales force of 500 employees. You are newly appointed as the business HR and your first task is to develop a performance management system for the organisation.

a. How will a performance management system impact various stakeholders in the organisation?

b. What are the factors that you will consider while developing the performance management system for the sales force

International Banking & Foreign Exchange Management

1. An exporter in India had to export goods to Japan. Both the importer and the exporter wanted to decide the best possible ways to settle a transaction as both the parties did not wanted to face any risk with regard to delivery or non-payment of goods. Both parties decided to approach their banks. If you are the manager of the bank explain the different products and services typically offered by an international bank in the case of foreign trade.

2. Mr. Mahajan has his sons as well as many relatives settled in foreign countries, due to which there used to be frequent transactions in foreign currency. He was also interested in making investments in the foreign countries. He was not very sure if he will be eligible to open foreign currency account and also will it be beneficial for him. He decided to approach his friend who had just retired from a bank. If you are his friend, help him to find answer to his queries.

3. ABC Ltd was planning to expand its business in foreign countries. They were considering if Foreign Currency Convertible Bonds(FCCB) could be a good source of funding. Neha was asked by her manger to prepare a report on:

a) Various advantages if the company raises fund through FCCB

b) Various disadvantages if the company raises fund through FCCB

 

Compensation and Benefits

Q.1) WISDOM Technologies, a start up in online retail business, has hired you as a Compensation Consultant and you are asked to set up the compensation structure in the organization. Which forms of compensation will be a part of your compensation structure? Explain these forms too.

Q.2) ENPOWER Generation, a global Thermal Energy Company, wants to set up its operations in India. You are hired as a Consultant to provide the company with the crucial information about the components of pay structure in India. This information will help the company set up the ideal compensation in India. As a consultant, give these components to your client.

Q.3) MIRAGE Ltd, a leading Textiles firm in India, has made following two important decisions recently  Revamp of production technology by importing the latest machinery  Revising pay structure.

In this background, answer the following questions. a) How would you analyze the jobs after revamp of technology?

b) What will be the objectives of job evaluation program to enable the revision of pay structure?

 

Business Ethics, Governance & Risk

Q1. “Human rights are based on recognition of the inherent dignity and of the equal and inalienable rights of all members of the human family is the foundation of freedom, justice and peace in the world”. Preamble to Universal Declaration of Human Rights.

According to you which are the five most susceptible areas for potential human rights violations possible in context of employees within an organization? Elaborate on your answer with the help of a suitable example.

Q2. “The Geeta precepts or Dharma or spirituality based values and practices of business leaders have been shown to positively affect their stakeholder relationships as well as performance.” Select a known industry leader or entrepreneur who will help you justify this statement – research and read up about them and describe one incident/episode/decision from their professional life that showcases or proves the above statement (DO NOT explain or quote small /personal conversations or incidents of your immediate boss with you. Select a public figure known to most people).

Q3. The problem in Chandrapur of Maharashtra and the surrounding area is that this area, which is a declared tiger reserve, is now in danger of being taken over by the mining industry. If the central government awards the licence to the mining industry, then twenty one coal mines will be setting up shop in this area and Chandrapur will become a coal city. The forest will turn into a desert and the wild life will disappear. Somehow we have failed to intelligently sustain and manage the resources of nature, the primary source of all supply chain.

a. Do you think environmental sustainability is an ethical principle? Elaborate on any three issues/principles involved in environmental ethics.

b. How can business embed environment protection/sustainability within overall business strategy? Elaborate on any five critical ideas/processes/steps.

 

Capital Market and Portfolio Management

Question1 Mr. Lalawani wants to invest in share market. Specifically, he is interested in the securities of Power Sector. He strongly believes that performance of any entity is significantly related to the general industry to which the entity belongs and also to the economic environment.

Discuss the nature and type of analysis Mr. Lalwani will pursue so as to get the desired outcome.

Question 2

Mr. Anand wants to determine in which, out of the two securities he should invest in. He already did the task of forecasting the returns on both of these securities as mentioned below. You, being the financial research analyst advise him on these securities.

Security A

Security B

Return probability Return probability

0.15 0.2 0.12 0.15

0.1 0.05 0.1 0.05

0.12 0.1 0.08 0.45

0.05 0.4 0.09 0.15

0.13 0.25 0.1 0.2

Question 3

Beta of Pragati Ltd is 1.55. The market rate of return is 15%. The risk free rate of return is 8 %

a. Compute the expected return based on CAPM, explaining all the components of the CAPM Model

b. Suppose, the risk premium on the market goes up by 3.5 % points do you think that the expected return on the stock of the above company will change? Calculate and elaborate.

 

Organisation Culture

Q.1) MBC Auto Components Pvt. Ltd has hired you as a consultant to help the organization identify its culture. After your study you came to conclusion that the organization has a weak culture. Which could be the possible characteristics of MNC Auto Components in that case?

Q.2) LMN Strategy Consultancy is facing a unique problem of lack of consistency in the organization as far as following a specific cultural pattern is concerned. You are invited to study and suggest the ways in which the company can sustain the culture in its organization.

Q.3) VINTAGE Retail Pvt. Ltd is an online retail brand selling all the range of garments. Recently they have hired 100 new recruits in various departments of the organization. In this background answer the following

a) Explain how stories and rituals can be the ways in which these new recruits can learn the organizational culture of VINTAGE Retail Pvt. Ltd?

b) Explain how material symbols and language can be the ways in which these new recruits can learn the organizational culture of VINTAGE Retail Pvt. Ltd?

 

Taxation Direct & Indirect

Question 1 Miss Nihali recently joined Accenture as Head IT. Her CTC amounts to 24 lacs. There is formal procedure which every company’s accounts department follows while processing the salaries payment to the employees for any financial year. You being the accounts manager of the company, discuss on the points to be taken care of while charging tax under the head income from salary for the employees.

Question 2 Mr. Abhishek recently passed the MBBS exams and started practicing as a doctor. On the occasion of his birthday, he received a cash gift worth 51000 from one of his father’s friend. Further, one of his patients also gifted him a plot of land, as an appreciation for his personal qualities and dedication towards his work. Discuss with suitable reasons, whether the receipts are taxable or not and if yes, then the head of income under which the receipts are taxable.

Question 3 Mr. Arman has a gross total income of Rs 1350000 for the Assessment year 2018-19. He made following payments during the year

PPF amount paid (Sum insured on account of LIC is Rs150000.) 75000 LIC premium paid 30000 Medical insurance premium for self and wife 10000 Repayment of housing loan to Bank Of Baroda 125000 Medical premium paid for his mother (aged 85 years) 25000

a. Compute the eligible amount of deduction under Chapter VI-A for the Assessment Year 2018-19

b. What if, in addition to this he also contributed in certain work of literacy and earned a royalty income amounting Rs15 lacs, as a lump sum consideration by authoring certain books. Compute the additional eligible amount of deduction explaining the relevant provision.

 

Strategic Cost Management

Problem 1

Initial Investment: 500,000

Annual savings of: 100,000

Cost of capital: 9%

Find the payback period and discounted payback period (nearest year is acceptable), which one will you recommend and justify your recommendation

Round to 3 decimal places for all calculations. Assume all savings happen at the end of year, starting from Year 1

Problem 2:

An auto component manufacturing company is contemplating introducing a new inspection process in their assembly line to save on rectifying cost. The current production is in batches, each batch produce 5000 components. The cost of inspection of each component is Rs 50, the cost of rectifying each defective component is Rs 250. If a defective component is sent to customer and returned by customer it cost the company Rs 500. Calculate at what percentage of defective rate it would be beneficial for the company to adopt the proposal.

Problem 3:

From the following details calculate and elaborate on:

Sales 150,000

Total Cost 120,000

Fixed Cost 60,000

Profit 30,000

a. P/V ratio

b. Break Even Point and Margin of Safety

 

Performance Management System

Q1. Aakash Logistics Limited is a 5 year old organization with 500 employees and a pan-India presence. The company has had average profits and is on an ambitious growth path. The Departmental Heads at Aakash Logistics Limited have often voiced that the performance management system functions in isolation and is not integrated with other HR subsystems, particularly with Recruitment & Selection and Training and Development. You are to guide the HR team with 2 examples on integration of performance management with Recruitment & Selection and Training and Development.

Q2. Nisha is the Head of HR at ‘Gifting Marvels Limited’, an organization which specializes in personalized and multi-faceted gifting solutions. The company is 2 years old and has greater business volumes via their electronic portal. Nisha is debating with her CEO on whether the self-appraisal process is relevant for the company. Assuming you are Nisha, how would you approach the interaction with the CEO on self-appraisals.

Q3. You are the HR Manager in your company and are planning to introduce e-performance management in your company thereby moving from paper-pencil / manual appraisal process. a) How will your convince the management on e-performance management system? b) What steps will you take before introducing e-performance management?

 

Treasury Management in Banking

Q1. Mr. Sharma has been newly appointed as a treasurer in an organisation. His Manager asks him to prepare a short presentation on the various functions which are performed by his (treasury management) department. Help Mr. Sharma to prepare the presentation for the same.

Q2. Prudent Liquidity management is essential to maintain a solvency of a bank. Thus bank’s regulators such as RBI have specified certain ratio that needs to be kept by the banks. Discuss the various ratios which helps RBI in maintaining the liquidity position in a bank.

Q3. You are the Manager in ABC National Bank Ltd. You are required to take an introductory session for the new candidates on board on the below:

a. Discuss the various kinds of risk which a banks are prone to and how these risk impacts banks.

b. Also enumerate the different methods adopted by the treasury department to measure the various types of the risk.

 

Organisational Theory, Structure and Design

1. Pyramid cements is a Cement manufacturing firm with a Pan India presence. Started by two friends in 1974, this company has a market share of around 12 % today and aspires to be one of the top 6 cement manufacturing and distribution company of India. The management has been advised that the company needs to move away from the family run nature to a greater level of professionalism. The promoters have planned to adopt fully automated systems for business operations, propose change in performance management systems and are looking at hiring fresh talent from outside. These changes have created disharmony in the existing set of employees. What kind of resistance is the management likely to face? What are the various reasons for individual employees that will lead to resistance in this case? What will be the outcome of such resistance?

2. Organizations such as HUL, SAP, Microsoft and many more are committed towards encouraging diversity in the workforce. What would be some of the factors that they would consider while promoting diversity? Would you recommend that organizations should invest in creating diverse workforce? What are the benefits associated with this decision? Would companies face certain challenges while promoting diversity?

3. As a consultant, you are approached by an upcoming e-tailer who is into online sale of women apparel. They want your advice on creating an effective organizational structure.

A) Explain any 4 main principles that you will follow while giving your suggestions?

B) How does departmentalization and span of management affect Organizational Structure?

 

Strategic HRM

Q 1. How to design an effective career development system for the middle level managers of a service organization? Describe in detail the concept of career anchors, career paths and career planning for the middle level managers of a service organization with examples.

Q2: Explain how culture assessment of an organization can be made prior to cross border merger and acquisitions? Explain the challenges faced by any MNC when it goes for cross border mergers and acquisitions. Substantiate your answer with examples from business world. (10 Marks) 3. Case study: Siemens Builds a Strategy-Oriented HR System Siemens is a 150-year old Company, but its not the company it was even a few years ago. Until recently, Siemens focused on producing electrical products. Today the firm has diversified into software, engineering, and services, and is also global, with over 400,000 employees working in 190 countries. In other words, Siemens became a world leader by pursuing a corporate strategy that emphasized diversifying into high-tech products and services and doing so on a global basis. With a corporate strategy like that, human resource management plays a big role at Siemens. Sophisticated engineering services require more focus on employee selection, training and compensation than in the average firm, and globalization requires delivering these services globally. Siemens sums up the basic themes of its HR strategy in several points. These include: 1. A living Company is a learning Company. The high-tech nature of Siemen’s business means that employees must be able to learn on a continuing basis. Siemens uses its system of combined classroom and hands-on apprenticeship training around the world to help facilitate this. It also offers employees extensive continuing education and management development. 2. Global teamwork is the key to developing and using all the potential of the firm’s human resources. Because it is so important for employees throughout Siemens to feel free to work together and interact, employees feel they are part of a strong unifying corporate identity. For example, HR uses cross-border, cross-cultural experienced as prerequisites for career advances.

3. A climate of mutual respect is the bias of all relationships – within the Company and with society. Siemens contends that the wealth of nationalities, cultures, languages, and outlooks represented by its employees is one of its most valuable assets. It therefore engages in numerous HR activities aimed at building openness, transparency, and fairness, and supporting diversity. Questions a. Advice Siemens on how it should go in drafting a Training and Development Strategy and show how it should be linked to other HR functional strategies b. Discuss key HR strategies an organization can formulate and show how linkages between them influence organizational success in competitive scenarios

 

International Business

Q1. ABC Pharmaceuticals have developed a new composition to fight an epidemic originating in Alaska. A lot of investment in terms of money, time & manpower has undergone for this development. What are the various ways through which ABC Pharmaceuticals can protect itself so that no other company can copy their product composition?

Q2. XYZ is a well-known cosmetic brand in India. With the rapid industrialization, the company wants to expand its business abroad. As a Strategic manager prepare a report for the board of members citing the various reasons for which the company should enter into an international market.

Q3. XYZ footwear is a leading Footwear company in India. They want to expand their operations into international market. You have being hired as a consultant to XYZ to draft their strategy for entering into international market.

A) What are the different strategies you will discuss in front of the board?

B) Also share the various choices for XYZ footwear to enter an international market

 

Consumer Behavior

1. BMW, the luxury German car maker, stands for performance and luxury. The company

has grown its product line by targeting specific market segments. BMW’s full range of cars includes 1 series, 3 series, 5 series, 6 series, 7 series, X3 SUV, X5 SUV, X6 SUV, Z4 and M. The 7 series was targeted to a group of consumers who were traditional and wealthy. They liked to be showy with flamboyant cars. They didn’t like sporty cars but preferred comfort and luxury, so BMW added electronic features like window controls, airflow, night vision, etc. The X5 was created to target a group of customers who weren’t born in wealthy families but had achieved success recently. They had taken up activities like biking and golf. These customers needed a bigger car for their active lifestyles and big families. Discuss on what dimensions (geographic, psychographic, demographic, behavioral) has BMW segmented and targeted customers for the 7 series and X5 models.

2. You are the advertising manager for a health food brand. Develop two different ad themes to appeal the consumer on two different levels in the Maslow’s hierarchy for the ad campaign.

3. Enumerate the decision-making process you would go through in the following 2 purchase scenarios. Classify each of the scenarios into Nominal/Limited/Extended Decision Making.

a. Buying your first car with the savings you have accumulated over the last year.

b. Buying a new pair of running shoes.

 

HR Audit

Q1. Company XYZ, a technology start-up has grown rapidly since its inception 4 years ago. While the company is increasing manpower at the rate of 30% per annum, it is also losing a lot of key people. You have been appointed as the external HR Auditor for this company. What is the overall HR audit process you will follow? What is the specific approach you will take to audit the attrition in the company?

Q2. Company ABC is a manufacturing company with offices across India. They have well defined HR policies and an active HR team. They regularly conduct an Employee Satisfaction Survey to assess the level of employee motivation. Last 3 years has seen the satisfaction scores go down. One key are of disconnect was found to be the compensation and benefits area. Your firm has been appointed to Audit the Compensation and Benefits and suggest appropriate steps.

What steps will you follow to do a compensation and benefits audit of the company?

Q3. Kapoor & Co is a family run business, which has been in existence for many years. The MD, Mr. Kapoor, knew each and every employee in his company and ran the company like his extended family. He was personally involved in every performance and increment discussion and would take the final decision for each employee. The employees were quite happy in this set-up. After a few decades, Mr. Kapoor decided to retire from the company and put in place a professional management team to run the company. The new management team has been hired from other companies and has been given a free hand to run the company. The new CEO has appointed your firm to audit the Performance Management process.

a. Detail out the steps by way of a checklist you will follow to assess the HR policies.

b. With the new management team leading the performance assessments, identify 5 documents that should form a part of the HR policy manual related to Performance Management and write 2-3 lines describing the relevance of each document in this context.

 

Operations Management

1. What is the need of Total productive maintenance (TPM) in a manufacturing company? Select any manufacturing company of your choice, and do a detailed study of its TPM process.

2. Michael Porter in 1985 in his book, "Competitive Advantage: Creating and Sustaining Superior Performance" proposed three generic strategies of cost leadership, differentiation, and focus. Select any Indian company and explain how it has implemented the Porter’s generic strategies.

3. Activity-based costing (ABC) has helped many companies for decades gain a true understanding of their costs to produce and distribute products to customers. ABC provides a precise, accurate view of costs at very granular levels—namely, at the individual product, service and customer level. Successes during the 1980s in applying ABC methods to manufacturing prompted an eventual expansion of this methodology to other key components of the supply chain (e.g., distribution). Manufacturers such as Proctor & Gamble and Warner-Lambert began using ABC models to determine their overall costs to serve individual customers (e.g., Walmart), and to evaluate the costs of offering different individual services to customers (e.g., services such as vendor-managed inventory and advanced shipment notices, or ASNs). (Source: Miller, B. T. The ABCs of Activity-Based Costing for Logistics.)

a. What is ABC and how is it different from the traditional costing methods?

b. Using suitable examples, explain the important factors for selecting the cost drivers in ABC.

 

Employee Development & Talent Management

1. Companies such as Accenture, Deloitte, Microsoft heavily invest in to talent management practices. What according to you is the need to invest in to such practices? If you are the talent management expert what steps will you consider while developing talent management practices for an IT company?

2. Strive Mutual Funds is planning to have a series of trainings for their customer service executives. These employees have to deal with client queries and update the transactions of customers in their online accounts. Customer satisfaction scores have been dipping down. There is also a crunch of work-force. Prateek, the HR head has to consider various on-the job techniques that can be utilized for the work-force. Discuss any 4 on-the job techniques that can be considered for the executives.

3. Santosh, the Head HR, ATR group is a worried man. The climate survey conducted has indicated that employee morals are lower than the previous year’s record. There have been a number of exits at the top level. Attrition has also been on the rise. The 20-year-old organization seems to have lost its appeal to the millennial employees.

A. Santosh needs to device a robust employee retention plan. Suggest some strategies that he may adopt

B. “Millennials work to live and not live to work”. Explain this statement with respect to work-life strategies undertaken by organizations world-wide.

 

International HR Practices

Q.1) ABC Corporation is leading FMCG company in India. They are about to set up its first unit in South Africa. The company has decided to send 50 employees of Indian unit on an international assignment. You are given a task of designing training program for these expatriates. For designing the training program, you need to identify the job related factors on which training should be provided. Identify and explain these job related factors.

Q.2) Starfox Ltd is new publishing house in India. The company is planning to expand its activities in Europe. The company needs your assistance in designing the compensation program for its employees in Europe. The company has asked you to identify the internal factors that may affect the compensation of employees in Europe. Identify those factors.

Q.3) TVM Motors has started its automobile manufacturing plant in Indonesia. The company has decided to keep employee relations as one of the top priority in Indonesian plant. For this you are hired as a consultant. In this background, answer the following:

a) Help the company identify four issues in international employee relations.

b) Discuss the importance of unions in international relations with the company.

World Class Operations

1. What do you mean by Value Analysis Methodology? Explain with a suitable example.

2. Reliability Index is extensively used to achieve world class operations. Discuss some of the widely used Reliability Index.

3. a) The three “R”s form the basis of Business Process Re-engineering. Explain these three Rs.

b) Pick up a firm of your choice and briefly explain how the firm has successfully implemented Business Process Re-engineering.

 

Decision Analysis and Modelling

1. Decision making is the most crucial and integral part of any management process. Explain the characteristics of Decision making process in Decision Science.

2. Monte Carlo Simulation technique is widely used in the industry. Briefly explain the statement with relevant example.

3. a) Obtain an initial basic feasible solution to the following transportation problem using Least Cost Method.

Warehouse

Stores

Availability

I

II

III

IV

A

7

3

5

5

34

B

5

5

7

6

15

C

8

6

6

5

12

D

6

1

6

4

19

Demand

21

25

17

17

80

 

b) With reference to the above data, obtain an initial basic feasible solution to the following transportation problem using VAM and comment on the result by comparing with the Least Cost Method result.

 

Marketing Research

Q1. You are planning to start an online store through a company website and mobile app for selling organic, hand-made, fruit or vegetable-based cosmetic products such as face wash, face creams, scrubs, kajal, listicks, hand and body washes and lotions etc. Before launching your product range, you want to understand the online shopping behavior of consumers on webstores and mobile apps. What is the customer-related, website-related and purchase order-related information that you would collect?

Q2. India is home to a thriving fake market — growing 20% every year — where garments, shoes, watches, cowhide merchandise and jewellery are served as genuine products. Markets like Gandhi Nagar, Lajpat Nagar, Sarojini Nagar and Janpath in Delhi, AC Market Ludhiana are some of the hubs of fake merchandise. Passage of global brands, changes in inclinations from non-branded to branded, a quickly developing economy and a substantial youthful purchaser base in has made India a profoundly lucrative market. Because of broad communications and web-based social networking infiltration, the young are getting to fashion conscious. This has opened uncommon doors for the retail showcase. Market specialists say it is exceptionally hard to evaluate the extent of fake attire. The greatest concern is the clients’ fascination towards pilfered items is straightforwardly corresponding to the cost of these items which are sold at least 40% less than the original.

Given this understanding, the branded apparel marketers want to conduct a consumer research to understand the consumer psyche and counter the counterfeit market. State the research objective(s) and propose a research design for this study.

Q3. Marketers have identified a huge opportunity for organised players in the used car market. Currently, the pre-owned car market is 1.2 times the new car market in India, well below the 2.5 times that is typically found in mature markets. The organised used car sellers, which account for merely 15% of the overall pre-owned car space, have started seeing a dramatic rise in volumes. Mahindra & Mahindra’s First Choice and Maruti Suzuki’s True Value, are planning big time to expand their pre-owned car business. Despite a 15% market share in second-hand car sales, the organised segment is the fastest growing with a 36% spike in FY2017, while the growth for the unorganised sector remained flat in the same period. There is an opportunity in this market which needs to be tapped; but with caution.

The unorganized sector is trying to understand what are these areas that they need to work upon as they are facing stiff competition from the organized players. You have been asked to conduct a research to identify the target customer and understand the consumer needs towards pre-owned cars vs new cars & reasons, preferences for organized vs unorganized players, reasons for preferences, the prices that they would be willing to pay, the value-added services they would want and so on.

a. Describe the profile of your target customer for a pre-owned car. Will the profile of a target customer for a pre-owned car be the same as that of a new car? Why or why not?

b. For the primary data that needs to be collected towards this research, design a questionnaire covering all the research objectives, that could be used towards a quantitative questionnaire-based survey.

 

International Logistics & Supply Chain Management

1. You are a head of Distribution Dept from where the despatches take place to all over India in small and big packing. Now the Government has banned plastic and thermocol packing. Your products are to be protected from mishandling and water. Your management is worried about the safe deliveries of goods to the customers. Your management asks you to look out for alternatives by exploring various options thru your contacts, Google, etc.

As a HOD please give your suggestions to replace plastic and thermocol with the eco-friendly products? 2. Your company has decided to shift the warehouse from the factory to a place far away from the factory to save cost and utilize the existing warehouse space for future expansion. This is a readymade warehouse and a standalone facility. Company sent a mail to you asking you to visit the site and give all requirements with respect to safety, security and basic amenities like water and power supply.

As it is a faraway site from the city you need to check all requirements and include any additional requirements as you will be handling this warehouse. Please give complete list of requirements based on your experience.

3. Alan and Associates wants to import one consignment worth Rs. 80 Lakh. These are engineering items. The Import manager of this company knows you personally and requesting you to advise him on the incoterms i.e. whether he should import this consignment on Ex Works, FOB or CIF.

a. You need to first explain him the above 3 terms in details so that he will be able to explain the same to his boss

b. Which term you will recommend to your friend and explain the reason for the same.

 

Services Marketing

1. You are planning to launch a multi-cuisine Quick-serve Restaurant which shall serve different varieties of food ranging from fast food to south Indian, Italian, north Indian, Chinese. To maintain the quick-serve spirit, the restaurant intends to create quick-serve counters with separate billing stations for each cuisine. Each of these cuisine counters shall separately take the orders, do the billing and serve the quick bite menus. Create a service blueprint for this QSR.

2. Discuss the role and relevance of four potential gaps within a service organization which may lead to a fifth and most serious gap – that is the customer gap.

Explain with illustrations.

3. Village Volvo is the ‘new kid’ in the town. It represents an effort by two former Volvo dealer mechanics to provide quality repair service on out-of-service Volvos at a reasonable cost. Of their 22 years of training and experience with local Volvo dealers, they have earned a reputation and a following of satisfied customers that makes such a service operation feasible to deliver. Their operation is to provide clients with ‘custom car care’ service that is unavailable at other dealers. They have set aside specific times each week when clients drive in for routine services such as tune-ups and oil changes. However, for diagnosis and repair of specific problems, they encourage clients to schedule appointments.

At the time of appointment, the mechanic may take a short test drive with the client to make sure that both understand the area of concern. Another source of information available to the mechanic is the ‘Customer Care Vehicle Dossier’ (CCVD). This is a continuing file of each vehicle that it services and this history can help the mechanic diagnose problems and also provide a convenient record on the warranty service etc. The owners are also considering the use of CCVD as a way of ‘reminding’ customers that routine maintenance procedures may be due.

At present, Village Volvo has no provision for ‘alternate transportation’ for the customers. A ‘shuttle service’ two or three times a day is also being considered, as the owners feel that their suburban location may deter some clients. A waiting room is also available with a television set, comfortable chairs, vending machines for tea / coffee and soft drinks, magazines and newspapers etc. This facility is almost exclusively used by clients who come during the ‘drop-in’ hours for quick routine jobs such as tune-ups etc.

The owner mechanics do no repairs between 7 and 8 am and 5 and 6 pm because these are ‘heavy customer contact’ hours. As repairs are done, the owner mechanic make note of any other problem that might need attention in the future. This is recorded in the CCVD for future use. This is also intimated to the customer, may be in the form of a ‘reminder’ postcard sent to them.

All small parts that have been replaced are placed in a clean box in the car. Care is taken throughout the repair process to keep the car clean and the inside is vacuumed as a courtesy before pick up. The Village Volvo owners have developed a network of other service providers who assist in recycling used parts and waste products and to whom they can refer clients for work that is not a part of Village Volvo’s services such as body work, alignments, reupholstering etc. The owners are also considering the possibility of offering a mini course on weekends to teach clients what they can do to attain their 2,00,000 miles Volvo medal.

Questions

a. Discuss the appropriate customer segments that Village Volvo should target and it’s positioning strategy to reach out to these target segments

b. Evaluate the expanded marketing mix for Village Volvo

 

Advanced Supply Chain Management

Q.1 Collaborative Planning, Forecasting and Replenishment (CPFR) is a business practice that combines the intelligence of multiple partners in planning and fulfilment of customer demand. Discuss the phases you would follow while implementing CPFR. Give some industry example where it was successfully adopted.

Q.2. Single Source is one of the sourcing strategies. Discuss the benefits and risks of this strategy. Elaborate your answer with examples from industries.

Q.3. Given below is the costs and quarterly sales forecasts of a product.

Quarter I II III IV

Sales forecast (Kg) 80,000 50,000 120,000 150,000

Hiring cost Rs100 per worker

Firing cost Rs500 per worker

Inventory carrying cost Rs.0.50/Kg per quarter

Production rate per employee 1000 kg per quarter

Beginning workforce 100 workers

Labour Rate Rs. 5760/qtr

a) Develop a Chase strategy for aggregate planning and find the total cost.

b) What are the problems related to aggregate planning?

Financial Analysis and Management

1. From the following details prepare and mention the relevance of comparative income statement.

2016                     2017

Sales                                                      150,000               175,000

Cost of Goods Sold                          -90,000                -105,000

60,000                  70,000

Indirect Expenses                           -30000                 -45000

30,000                  25,000

Provision for tax                             -8000                    -12000

Net Profit                                           22,000                  13,000

2. Following information is pertaining to Alpha Ltd. Estimate Net Working Capital.

Calculate Net Working Capital and interpret the result. (10 Marks)

Raw Material Cost per unit                                                                         300

Direct Labor Cost per unit                                                                          100

Overheads (excluding depreciation) Cost per unit                          200

Total Cost                                                                                                           600

Selling Price per unit                                                                                     900

Output (Production) per annum                                                             50000 units

Raw material in stock                                                                                   Average 4 weeks

Work in Progress(assuming 50% completion stage with            Average 2 weeks

100% material consumption)

Finished goods in stock                                                                                Average 4 weeks

Credit Allowed by suppliers                                                                       Average 4 weeks

Credit Allowed to Debtors                                                                          Average 8 weeks

Cash at bank is expected to be                                                                   75,000

Assume 52 weeks in year and even production throughout a year. Assume all sales as credit sales.

3. The Balance Sheet is as follows:

Balance Sheet

Liabilities                                            Amount                               Assets                                   Amount

Equity Share Capital                      100,000                               Fixed Assets                       1,75,000

12% Debentures                             84,000                                  Current Assets                  75,000

Reserves                                             16,000

Current Liabilities                           50,000

250,000                                                                               2,50,000

Net Sales during the year is Rs 5, 00,000. Calculate and interpret the result of:

(a) Total Capital Turnover Ratio (5 Marks)

(b) Working Capital Turnover Ratio

Manpower Planning, Recruitment and Selection

Q.1. Mr. Shreejeet Pradhan, the HR of Jumbo Times, recently attended a conference on “Crucial quantifiable methods of supply forecasting in Manpower Planning”. You as an intern working with Shreejeet, has been delegated a project to research on, “The various quantifiable methods of supply forecasting” to help Shreejeet gather more information and take an informed decision. (10 Marks)

 

Q.2. ABC Manpower a reputed Multinational Company adopts “Geocentric approach”. However, the organization is not satisfied with this approach. As an External Management Consultant for ABC Manpower suggest the various approaches to staffing with its merits and demerits. (10 Marks)

 

Q.3 Answer the following questions based on the Case study mentioned below:

Case study: Sarika and Sheetal were MBA’s from the prestigious NMIMS .They both joined ABC Pvt. Ltd in the same year. Sarika being MBA in HR joined the HR department while Sheetal joined the Finance department. Over the years both Sheetal and Sarika remained friends and worked well as colleagues. Sarika was well known employee among the staff. While Sheetal remained to be a reserved employee but took up key positions in Finance department. Sarika was friendly to help employees while Sarika was outgoing. Sheetal would also wonder how Sarika can be so famous and well known and loved by all whereas not many knew Sheetal apart from the people from her own department. Sheetal now took an extreme step of putting down her papers. Their manager Mr. Shah was worried when he heard the news. He first contacted Sarika as they were best friends and batchmates. Sarika didn’t even know what drove Sheetal to such harsh steps. Mr. Shah took the matter in his hands and confronted Sheetal in an informal talk in the canteen. Sheetal opened up and discussed how she felt left out and humiliated as Sarika was the popular one even though they both had equal qualification, experience and also had pursued course from the same institute. Even the canteen waiters acknowledged Sarika’s presence offering a quick service when she was with Sheetal. But when Sheetal came alone to canteen no one paid attention to her nor was she given any respect or importance. This hurt Sheetal and led her to resign.

a)What do you this is the real reason for such a misunderstanding.

b) What steps can you as an HR to convince Sheetal to stay?

Compensation & Benefits

1. Should an employee’s pay package be entirely linked to performance? If yes, why? If No, Why?

 

2. You are the ‘’Compensation Lead’’ of ABC Ltd., a BPO centre for an airline, having 500 employees. The majority of these employees are Gen Y or millennial. The management wants to use indirect compensation as a strategy to retain their employees. What would be your recommendation?

 

3. Foodomania Ltd. Started operations in 2014. In 3 years they have established their brand and are a profitable organization. They have a sales force of 80 sales employees and 25 Management employees. They want to increase the sales force to 300 employees and Management team to 50 employees. You have been appointed to device a new compensation structure to meet the growing employee strength. What are the points you will consider when

a. Devising a compensation strategy for Top Management

b. Devising compensation strategy for Sales Force

 

Industrial Relations and Labour Laws

1. Ramesh Bhatia was working in an industry employing around 500 employees. He joined the industry in the year 2012. The worker were made to work for more than 9 hours in a day. The canteen facility was not good. It offered only tea and snacks. Complaints were made to the management requesting them to change the menu and also to provide better and nutritious meal. The management changed the canteen in-charge.The canteen started offering meals and also a variety of other items. However, the prices were increased and the workers could not afford them.Ramesh and his co-workers complained to the management. The management kept on delaying the issue. Ramesh came up with an idea to form a trade union. Collective bargaining could be an effective tool in dealing with the issues faced by theworkers. Accordingly, a trade union was formed in the year 2013 and Ramesh was made the President. The trade union was functioning smoothly and most of the problems faced by the employees were dealt effectively. In the year 2014, a new director Mr. Mahesh Kumar was appointed at the management level. When the trade union brought a complaint before him, he refused to entertain them stating that the trade union was unregistered and he would infact file a complaint of criminal conspiracy against them.

Ramesh and the other members want to register their trade union. What is the current status of the trade union and what are the steps to be followed in the present scenario for the registration of the trade union?

 

2. Sheekha is working in a manufacturing unit. The unit has employed 50 people on the manufacturing process and is registered as a factory. Sheekha was given wages of Rs. 7,500/- on a monthly basis. The wages were paid on the 5th of each month. Besides the wages she was given bonus of Rs. 2,000/- every year during Diwali festival. In the month of October 2017, she received only Rs. 3,000/- as wages. Also her Diwali bonus was not paid to her. Upon inquiring, the HR manager told her that her wages were deducted. The explanation that was given that in the previous month she had come late for 5 days. Also she had been negligent with the machinery she used and the repairing cost to be borne by the company was Rs. 500/-, and therefore Rs. 2,000/- was further deducted from her wages. Sheekha claimed for the bonus, but the manager stated that the bonus was not included as wages and so she could not demand them.

Analyze the case and what are the different authorised reasons for which Sheekha’s wages could be deducted.

 

3. Arjun is a member of a trade union in an industry. The objectives of the trade union is to protect the members and provide them with the necessary facilities. The trade union had been demanding protective glasses for the workers doing welding work as a safety measure. The management did not provide them and asked the workers instead to be careful while doing the wielding work. One day, while Arjun was doing a welding work a spark went in his eye. He was given first aid and then rushed to the hospital. Unfortunately, he lost his eye. Some of the members approached the management and asked them to pay the medical expenses, compensation to Arjun and the required safety measures to the workers. The management refused to take responsibility and instead put the blame on Arjun saying that he was careless while doing his work. The workers were agitated and decided to protest against the behavior of the management by going on a strike.

a. Advise the workers on the different ways they can protest through strike.

b. Advise the management on how they can prevent industrial disputes.

 

Export Import Procedures and Documentation

1. You are working as an export clearance officer in an organization. You are advised to do export clearance of one consignment of 20’container to Germany. Your company has a contract with one CFS for export. This is Ex works and there is no need for inspection certificate, certificate of origin, etc. It is a simple export. How will you handle this independently? Give step by step process of your operation.

 

2. Your company imported one consignment on FOB origin basis. Your customs broker is asking for freight certificate and insurance certificate to calculate the CIF value. You do not have both and want to clear this urgently. How will you arrive at the CIF value? Will there be any loss of duty in this method?

 

3. You observe that your customs broker is not giving good services due to which your company is facing losses. You have been asked to select a good and reliable customs broker urgently.

a. How will you process selection of customs broker?

b. What are the criteria to select a customs broker?

 

India’s Foreign Trade

1 What does foreign trade refer to and why is it important for any country to participate in foreign trade. State which guiding factor and reform measures can the Government of India leverage to further boost the international trade prospects of India’s agriculture sector.

 

2 Essence of international trade lies in comparative difference rather than absolute difference in cost. State the rationale, assumptions, limitations and advantages of this doctrine in International Business. How does this lead towards international specialization?

 

3 Explain the three rules for any organization to decide on its choice of entry strategy in International markets.

a. An International food company wishes to enter India to start their operations.

b. Suggest the choice of entry strategy and which of the three rules they should follow.

Strategic HRM

1. Ritesh the CEO of Neoni Healthcare service found that the turnover ratio of marketing department increased by 12% to 30% in last two years. By analyzing he found that low motivation, incompetent manpower, lack of career growth and non- challenging job is the main reason behind this. Reset the goals as a Human Resource Consultant and develop a strategy to achieve the new goals

 

2. Dabell, a big business group plans to enter in B to B retail. They found that the traditional employee management practices are not enough with the advancement of technology and globalization. The retail hypermarket business is very dynamic and changing very rapidly. It is observed that for operational excellence the employee management need to manage strategically and aligned with the organizational strategy. As the HR head give the reasons why traditional people management practices are not fit in the present dynamic business and suggest the SHRM process to retail outlet

 

3. Seva Pharma Ltd. A twenty years old Pharmaceutical company observed that the compensation system is no more a motivation for the employees. The company gives base compensation along with 5 to 10 percent increment every year.

a. Design a compensation strategy to attract and retain excellent manpower by adopting holistic approach.

b. Identify any two strategic issues the organization need to deal while deciding compensation.

Operations Management

1. The traditional definition of Operations Management considers it to be a transformation system. Explain the transformation system of a restaurant of your choice.

 

2. There are several production systems adopted by firms. Critically evaluate each of the production systems.

 

3. S K Chand furniture manufacturers has provided the following data, units are Rs 1000. Particulars Description Last Year This Year Output Sales value of production Rs 22,000 Rs 35,000 Input Labour Rs 10,000 Rs 15,000 Raw Materials Rs 8, 000 Rs 12, 500 Capital equipment depreciation Rs 700 Rs 1, 200 Other Rs 2, 200 Rs 4, 800

a) Calculate the labour, raw materials and total productivity for the current year

b) Compare the labour, raw materials and total productivity values for the two years

Cost & Management Accounting

1. The board of directors of your company is concerned about certain recent issues in the company. Recently the company has been losing bids in tenders it thought were low, while it has won a few bids it thought were high. The company has lately diversified into new markets and introduced new product lines. Goods have become complex, requiring many inputs and processes. The operations of the company have changed significantly, but the costing system has not changed. The Board has approached you to look into the above issues. Critically analyze the issues at hand, and suggest a suitable roadmap for the company to revamp its costing system.

 

2. A company has capacity to produce 100000 units of a product in a year, but due to lack of adequate demand, it is producing only 80000 units / year. The product sells at Rs. 50 per unit. The following details are available regarding the unit costs of the product:

 Direct Material – Rs. 20

 Direct Wages – Rs. 12

 Fixed Factory Overhead – Rs. 2

 Variable Factory Overhead – Rs. 2

 Administrative Expenses – Rs. 3

 Fixed selling and distribution overheads – Rs. 1

 Variable selling and distribution overheads – Rs. 2

The company has recently received a special onetime order from a foreign client. The order size is 15000 units, and the client will pay Rs. 40 per unit. Should the company accept the order? Would your opinion change if the order had come from a regular domestic distributor of the product?

 

3 a) A company uses a pre-determined overhead rate for production orders on a labour cost basis of Department I and machine hour basis for the Department II. At the beginning of 2016, the company made the following estimates:

Department I

Department II

Direct Labour Cost (Rs.)

5000

2500

Factory Overheads (Rs.)

7500

12500

Direct Labour Hours

4000

1250

Machine Hours

250

5000 Job order no XYZ shows the following details of cost incurred during 2016 in its completion.

Department I

Department II

Materials Required (Rs.)

2

10

Direct Labour Cost (Rs.)

5

7

Direct Labour Hours

4

5

Machine Hours

1

13

Assuming that the job No. XYZ consists of 16 units of the finished product; calculate the unit cost of the job.

3 b) For the above company, it was found that at the end of 2016 actual factory overhead cost amounted to Rs.8000 for Department I and Rs. 12200 for Department II. Calculate under or over-absorbed overheads.

HR Audit

Q.1. Beepen Pvt. Ltd., is a Company employing 250 workmen where due to financial problems, the wages are not paid on time, workers are terminated without proper notice and there is lots of discrepancy in wage deductions as well. Some 14 workers of this Company are planning to file a complaint against the Company. The Director of the Company has got the hint of it and has asked for your help on the same. What would be your suggestions on it?

 

Q.2. Ms. Leena Rai is a very hardworking employee & has always delivered beyond expectations. She has worked in this Company for around 2 years now but is seen always dejected and negative of the environment. She is also looking for a job change. The HR wants you to conduct an audit that would help him in resolving the problems thereby retaining such an efficient staff. Conduct an audit.

 

Q.3. Elite Tech Ltd., an engineering company recruits 400 technical and management trainees. The company decides to train the technical and management trainees at the same training site to reduce training and logistics costs. The training manager has to organize the induction program for the recruits and also conduct job specific training. You have been appointed to conduct Induction and Training and development Audit for the Company.

a. What are the key legal aspects in Induction Audit as well as Training and Development Audit.

b. What are the documents required for Induction Audit as well as Training and Development Audit.

Marketing Strategy

1. Today the Indian youth is driven by Social Media. It has started playing a very important and decisive role in their lives. How can traditional brands like Hamdard use it to their advantage in order to target the youth with its new offering of flavoured Roohafza in Tetra packs?

 

2. After a string of not so successful launches, Tata Motors plans to launch Tata Nexon in the Indian Market. It does not want to take any chances this time and has hired you as a consultant to study the internal and external market environment?

 

3. Read the Case Study Below and answer the questions

Coca-Cola and Pepsi have been losing share to local rivals, including Parle, Dabur and ITC, in the aerated-beverages segment even as the global soft-drink giants introduced more fruit-based and healthier products to reduce their reliance on sugary sodas. In the overall juices, nectars and still drinks, the share of Coca-Cola’s largest fruit-based brand Maaza declined 230 basis points to 33.1%, while Pepsi’s Slice fell 4.3 basis points to 9.6% during the year to September, according to officials quoting data from Nielsen. At the same time, Parle Agro’s Frooti gained 170 bps to 15.7%, while Dabur’s share rose 60 bps to 9.8%. New entrant ITC’s B Natural and ethnic drinks maker Paper Boat — both marginal players — have gained slightly in the period, the numbers reveal. Coca-Cola’s Minute Maid brand, too, gained 50 basis points (bps) with a share of 2.30%, while Pepsi’s Tropicana lost 50 basis points to 5%. With a large segment of Indian consumers shifting to non-cola carbonates from regular cola drinks, most beverage companies, including Coke and Pepsi, are trying to grab a bigger share of the changing market. A Coca-Cola spokesperson said that Maaza maintained its absolute leadership in the mango segment with the highest share. “The mango salience may have reduced marginally in the said period but within the mango segment, Maaza maintained its leadership position, with the same market share. The shift in salience in non mango has been captured ahead of competition by Minute Maid, which is growing at the healthiest rate in the segment,” the spokesperson added. Deepika Warrier, vice president — Nutrition category, PepsiCo India, said that the company “redefined our play in juice… (That) reduced our investments on commoditized, low-margin segments, including low-juice content segments. We have also consciously reduced play in channels such as organized trade and in select geographies, in the mango-based juice segment, while continuing to participate in the fast growing .`20 segment with our Tropicana Slice 250 ml pack.” Coke and PepsiCo’s local rivals, however, said that their rising share should not cause any surprise, for they better understood Indian consumer preferences. “Our understanding of the Indian palate and preferences has helped us stay ahead of the curve,” Dabur marketing head (juices and beverages) Mayank Kumar said. Also, ITC has announced new launches within B Natural, especially with region specific fruits, while Parle Agro transformed its go-to market strategy two years ago, increasing its infrastructure efficiency by over 40% and doubling distribution points. “Consumers are graduating from synthetic-based products and now want those with natural content. While we have been extremely aggressive with our overall disruptive marketing strategy, we have also worked on building an extremely advanced GTM strategy that increased our infrastructure,” said Nadia Chauhan, joint managing director at Parle Agro. Globally, shifting consumer tastes are prompting beverages giants to find ways to diversify away from traditional soda and high-calorie juices.

a. Being a Market Leader what strategy should Coca-Cola apply in this scenario?

b. Being a Niche Player what strategy should be applied by ITC for its brand B Natural?

Customer Relationship Management

Q1. ABC Ltd. a small time shoe manufacturing company in Solapur has just recently thought of installing a CRM system in order to handle customers better and increase the sales. But being an SME and in a small city like Solapur, it has no one to guide it on the implementation of the same. Can you help it find its foothold and make it more aware of the things to be careful about while implementing?

 

Q2. Tata Motors has had a string of releases last year but none of them have succeeded and their breakthrough brand Nano is as good as out of the reckoning. The sales have dropped and customer complaints are on the rise. They are not able to handle customer issues and are slowly losing out to competition. Can you help them find a way out for this problem?

 

Q3. Read and Analyze the below given case and answer the questions at the end of it

The below given article is taken from an excerpt by Mr. Limesh Parekh on www.techobserver.in written on August 15, 2017 12:15 am.

CRM or Customer Relationship Management is as old as commerce itself. However, in the last couple of decades, the meaning of CRM has changed to CRM software. The concept of CRM has evolved to a large extent, especially in the Indian context. A couple of decades before, it was predominantly used by the large enterprises and was also limited to the basic functionality, generally customer database only. However, in recent years even SMEs have started to take advantage of CRM.

This has been possible because of the advent of newer technologies and concepts like SAAS and Social Media integrations. Also, now the scope of CRM has increased from a mere customer database to a 360 degree view of customer interactions from various channels, including, but not limited to; telephony, chat, emails, customer portals and mobile apps.

Evolution of CRM as a concept

Basic Customer Database

Initially, CRM was used as a customer database and an extension of any larger ERP (Enterprise Resource Planning) implementation. These were large database applications which had essential enquiry management features. The primary purpose of these CRM

systems was to give MIS (Management Information System) reports. These were more of reporting tools than day to day productivity tools as the CRM is today. The MIS reports were merely used by marketing division to understand customer segments and target marketing efforts accordingly.

Advent of email automation

When email became the primary tool of business communications, people started to realize the importance of email automation in their CRM strategy. Slowly the line between marketing and sales began to disappear in case of CRM definitions. Email marketing started to become the part of CRM.

Inside sales

Apart from the marketing and sales department, inside sales team began to get in shape. Inside Sales is more relevant to B2B as compared to B2C. The primary role of inside sales team was to generate direct leads for sales team or do prospecting of the leads generated by marketing teams.

Telephony & CRM

The integration of Telephony and CRM has led to the popularity of Call Centre or better known as Contact Centers. Initially this was accomplished by On Premise Telephony Servers. These are now being replaced by Cloud Telephony Solutions. It has become crucial for businesses to use telephony solutions to engage with their customers. Hence, integration of Telephony with CRM is the need of the hour.

Social CRM

The latest buzzword in CRM space is Social CRM. Consumers and buyers are relying on social media to a great extent for their buying decisions. So sellers are using CRM with social media capabilities to monitor and influence buying patterns of buyers. With the advent of online E-commerce, the importance of social media in CRM has increased many folds.

SAAS – The Great Leveler

Initially, CRM was affordable only to Enterprises, because of its enormous cost. This was because of costly software and expensive infrastructure required to implement CRM. But SAAS changed everything. Now, the expensive CRM software became available as a service, affordable to almost everyone. The biggest challenge in the adoption of SAAS as the mainstream solution was internet access.

Internet – The Game Changer

With wide spread usage of internet across the country and broadband becoming cheaper, CRM is accessible to almost everyone and everywhere in India. Mobile internet revolution in India is also changing the CRM landscape in India to an extreme level.

Mobile CRM – Enterprise to Personal

Cheap smart phones with more affordable mobile internet plans helped to take Mobile CRM to the next level. Mobile CRM has completely changed the way CRM is thought and used in India. Now it has become one of the biggest productivity tools for sales and service teams.

Conclusion

CRM in India has made considerable progress to its present situation and is far to proceed. Considering the huge and diverse market that India has, arrangements intended for the western countries cannot be deployed here. Hence, it is of great significance for the Indian market to have a CRM streamlined on the basis of Indian management principles and practices. What could be better than we doing it for ourselves, hence following the statement ‘Of the Indians, by the Indians, for the Indians’.

a. What according to you are the reasons for the growth of CRM in India?

b. What steps should be taken to further enhance this growth?

International HR Practices

Q.1) M & T is a leading construction company in India. Currently they are running three international projects, one of which is in Saudi Arabia. In last two years, company is facing a serious problem of return if expatriates. You, as an HR Manager, is asked to look into the matter and suggest measures. Before suggesting measures, it is important to analyze the reasons for expatriates’ failure. What could be the possible reasons for the failure of expatriates?

 

Q.2) ABC Ltd. is a global strategy consultancy firm based in India. They have presence in more than 50 countries in the world. At present, they have an annual performance appraisal system in place which is applicable across all the counties they are operating in. However, there is no significant improvement in the performance of a unit based in Nigeria. How will you rectify this problem?

 

Q.3) LBT Ltd, a leading automobile company from India, has started it's first manufacturing unit in Indonesia. You are selected as an HR Manager for the plant. The plant has 500 employees, 80% of which are locals. Considering this background, answer the following questions

a) What are the possible ethical dilemmas?

b) What will be the components of effective ethics training program?

International Business

1. A Mumbai based manufacturer of textile products is negotiating an export contract with a new prospective customer based in Mexico. He is concerned that international trade presents a spectrum of risk, involving differences in regulatory and legal environment, cultural differences, etc. More specifically, he is unsure of how he would receive the payment and the associated risks involved. As a specialist in the subject, you are required to guide him and help him resolve his dilemma regarding choice of payment instrument.

 

2. A newly appointed General Manager of a domestically strong FMCG company feels that the next big growth thrust can only come from venturing into new international markets. Despite a strong domestic presence, the company is yet to foray into international markets. The CEO of the company, however, is not too convinced about the benefits of such a move, and is not too clear about the ways to enter an international market. Discuss and conclude whether entering international markets will be helpful? If yes, discuss the different ways for the company to enter international markets.

 

3. A) A globally renowned MNC, headquartered in the US and specializing in Children’s toys, has recently forayed into India. However, it has very soon realized that its marketing campaigns and product lines, which have been so successful in other parts of the world, are not working in India. Sales have stagnated and the company is finding it difficult to establish a significant presence in India. It has recently appointed you as General Manager to look into these issues and take the company forward. Could cultural intricacies in the Indian market be a reason behind this?

3. B) Suggest ways through which the company can turn around its fortunes in the Indian market.

Logistics Management

1. Indian logistic sector comprises of inbound and outbound segments of manufacturing and service supply chain for a long time. Why do you think, of late, the logistic infrastructure has gained a lot of attention both from the business industry as well as policy makers?

 

2. Assume you are the Head of Materials Department and you notice most of the inventory problem are due to poor warehouse management. The warehouse is not organized and there is no proper classification of inventory. What will be your advice to the warehouse manager on classification of selective inventory control?

 

3. SELMORE is a consumer product distributer with a chain of retail outlets. The warehouse and its stores upkeep are dependent highly on the fluctuating consumer requirement. The General Manager is worried because, the full warehouse utilization throughout the year is less than 75% of the time. Thus for 15 to 25% of the time the space needed to meet peak demand is not utilized.

a. According to you, what warehouse strategy should SELLMORE adopt to improve its warehouse utilization?

b. Briefly summarize the economic benefits of warehouse.

Marketing Research

1. List and briefly explain the various methods of choosing a sample instead of the entire target population while conducting a consumer based research, for an Automobile manufacturer. Is sampling methods preferable over choosing the entire population for the manufacturer for a research process of a feasibility study of launching a new car model?

 

2. ‘Preparation and presentation of a Research report is also as important as the research process’. Discuss this statement from the viewpoint of a research agency on behalf of client who are a leading corporate. What are the steps involved in preparation its Research report and presentation?

 

3. 'Swadish' is a Multi-cuisine Restaurant running for the past 20years in a Cosmopolitan area which are predominantly middle class customers. However in the past couple of years the customers have been decreasing. The restaurant management is considering changing the ambience and more importantly the menu. The management has formed a core team who are working on the above conservation through a research process covering the entire area. Answer the following aspects for the Research that the restaurant management team have to do

a. What are the objectives for the research that the restaurant management have to consider whilst conducting the research?

b. What are the various sources of Primary & Secondary data for the management to decide the reliability of the conducted research?

Services Marketing

1. BodyPluz is planning to introduce a new service of gyms focusing on the kids segment. It is planning to launch its first ever gym in Mumbai. Based on this scenario, prepare a Service Marketing Mix Plan for BodyPluz

 

2. Consider the following scenario: Mr. Rajesh is planning to introduce a travel company. He wants an appropriate Segmentation Plan to be designed for the same. As a Service Consultant, suggest Mr. Rajesh for an appropriate Segmentation Plan.

 

3. Read the following Case & solve the questions given:

The passengers were through with their final security check and were boarding the aircraft. The Lotus Airlines personnel were awaiting the arrival of a V.I.P. to clear the take off. Finally the V.I.P. arrived half an hour late and went directly for the security check. During the check the security personnel came across weapon with live cartilages. He was requested not to carry the weapon on flight. However the V.I.P. refused to part with the weapon for personal security. When he was asked for license, he said he was not carrying it. The security personnel refused to give permission to the V.I.P. to board the aircraft. This led to heated argument and in rage the V.I.P. threw one of the security staff across the floor. This further delayed the flight. The passengers were very restless since they were in the aircraft last 1 ½ hours. To top it up they were not allowed to leave the aircraft for security purpose.

Questions:

a. In this case, where do the service gaps exist and how would you close the gaps?

b. Elaborate the importance of ‘People’ in airline service.

Retail Banking

1. What are the different Marketing modes and the different Distribution channels available for commercial banks to be able to reach customers and service them extensively? Discuss the marketing mode and distribution channels for a commercial bank if it has to open branch operations in a rural area.

 

2. What are the need /reasons for commercial banks to open branch operations in a rural area? Discuss the various retail banking products these banks can offer in a rural area.

 

3. The Retail Banking environment has seen a tremendous change in the past few years. This is especially true in the case of urban markets where the entry of private and foreign banks has given the Retail Banking customers any options to choose from. With reference to this dynamic changes in retail banking in the urban market discuss the aspects as given below

a. What are the recent trends seen in the Retail Banking scenario adopted by banks to provide better products as well as enhance their operations?

b. Discuss the various possible ways in which retail banks improve their operational efficiency, provide better customer service and at the same time generate better revenues/profits.

Commercial Banking System & Role of RBI

1. Cost-Volume-Profit analysis in financial appraisal is a specific way of studying inter-relationship among above three variables and establishing relationship between revenues and cost with respect to volumes. Explain the cost structure of a business firm and uses of Cost-Volume-Profit analysis

 

2. Risk manager is a key member of senior executive team who helps to define business opportunities from risk-return perspective. As a manager, discuss about ALM Risk Management system, Objective and the need for ALM.

 

3. A) When the investment bank Lehman Brothers fell on 15 September, 2008, it was the largest bankruptcy ever, and it still is. Thus, before the bankruptcy, Lehman Brothers’ risk management department identified five specific risks inherent in their business. Explain in detail the various types of risk which could have led to their downfall.

3. B) Lehman Brothers were also heavily involved in different kinds of subprime loans and mortgages. Discuss as how the above two factors contributed to their downfall

Marketing of Financial Services

1. Ashwin bought a Family Floater Health Insurance policy of a leading private General Insurance company through his Bank. His wife Payal, covered under the policy was hospitalized for 2 days. The insurance company has not yet settled his claim even after 2 months from making all submissions. What steps and strategy should Ashwin follow to ensure that the insurance company settles his claim?

 

2. Develop a Service Marketing Mix (using 8 Ps) for a Life Insurance company of your choice.

 

3. You are a Financial Planner. Your client Ankit Desai aged 42 years, married with 2 children requires your help to make some financial planning decisions. Ankit has made investments in PPF, Equity Mutual Funds and a ULIP (You can make any assumptions to further build up your case.)

a) Ankit has shared that he wants to save for his children’s higher education goal. He estimates he will require 25 lakhs 12 years hence for their higher education. Help Ankit align his investments to goals.

b) Ankit wants you to design a small 3 hour financial education program for his children aged 8 yrs and 10 yrs. What relevant topics would you cover?

Brand Management

Q1. Maruti has finally gained tremendous success in the luxury Sedan segment after the launch of a separate brand Nexa. Owing to this Hyundai, the other major player in the small car segment is feeling the jitters. It feels that it too should follow the same strategy as it is more known for small cars and except the Verna, all its other luxury sedans have failed. Some analysts are even against the idea. Can you guide them on the same?

 

Q2. Flipkart after receiving the latest funding from Soft Bank, now wants to extend its brand in other areas as well. The first new segment it wants to target is the car buying and selling segment. It wants to come out with an extension called Flipkarz by end of 2017. Analyst are skeptical about the same. Is it a good decision? What steps should Flipkart follow to make it a success?

 

Q3. Analyze the below given Case study and answer the questions below:

Snapchat is both a messaging platform and a social network. It can't be used from the regular we and exists only as a mobile app on your iPhone or Android smartphone. Users can “chat” with their friends by sending them photos, short videos up to 10 seconds long. You can sort of think of it to be like texting with pictures or videos. Text chats and video calls are two other features that were added more recently to the app. One of the most unique things about Snapchat is the ephemeral components of all the content that gets shared on it. Photos and videos essentially disappear a few seconds after they've been viewed by their recipients. Average revenue per user was 90 cents in the first quarter, Snap said, up from 32 cents the same quarter a year earlier but below the $1.05 per user in the fourth quarter of 2016.Snap's net loss widened to $2.21 billion, or $2.31 per share, in the first quarter, from $104.6 million, or 14 cents per share, due to stock-based compensation related to the IPO.

Facebook once failed to buy Snapchat; ever since, it's tried to copy it, mostly without success. Until now. Facebook's Instagram Stories, a clear Snapchat clone, has more daily users than Snapchat itself - and parent company Snap Inc. should be very worried. Snap's latest earnings report isn't helping either. On Thursday, the company said user growth for the April-June period was a paltry 4 percent from the previous quarter. Snap's stock, already down 44 percent since its initial public offering in May, declined 14 percent, to $11.90, in extended trading after the results came out. That's less than half of the $24.48 closing price on its first trading day. While the doom doesn't spell imminent death, it's a sign that Snapchat could be relegated to the side-lines as a niche app for young people - or worse, a passing fad - rather than a major competitor for digital ad dollars like Facebook and yes, even the struggling Twitter.

BY THE NUMBERS

Instagram recently disclosed that Stories, which lets people share videos and snapshots in a continuous 24-hour loop, has amassed 250 million daily users in the year since it launched. Snapchat, in comparison, had 173 million in the second quarter - and that's all of Snapchat, not just its version of Stories. Instagram in its entirety, meanwhile, had more than 400 million daily users as of February 2017, the last official count.

TO GROW OR NOT TO GROW

Facebook sends notifications for all sorts of things, such as a friend doing a live video or another friend posting something after an extended absence. Another might be on a new item for sale in the service's "marketplace" section. These notifications - which primarily appear in the Facebook app but can also be pushed to the phone's home screen - can conceivably keep people returning day after day. While Snapchat sends fewer notifications, it encourages daily use through Snap streak, which calls out streaks in which two friends send each other snaps at least once for more than three consecutive days. But it isn't working too well, as daily use hasn't grown much.

RIVALS UPON RIVALS

Rivals don't always succeed. Facebook recently shut down Life stage, which lets those 21 and under share photos, selfies and videos with classmates. Life stage was aimed at high schoolers - a big chunk of Snapchat's audience. Before that, Facebook killed Slingshot, another Snapchat clone for sending disappearing messages. In turn, that followed the demise of Poke, which also let people send photos and videos. All that followed Snapchat's decision to rebuff Facebook's $3 billion offer for the service in 2013.But Facebook and others kept trying and trying, until Facebook succeeded with Instagram Stories. Easy to use and piggybacking on Instagram's existing popularity, Stories expanded Snapchat's idea to a broader range of users. While Snapchat's audience is mostly teens and young people, on Instagram, anyone might send a "story." Other messaging apps are looking to clone Snapchat, too. Google is reportedly working on Stamp, which The Wall Street Journal compared to Snapchat's Discover feature for letting people find photo and video-heavy news items. While Google isn't commenting on Stamp, published reports say the company is in talks with the likes of Vox Media and Time Inc. to create such content.

a. What according to you is wrong with Snapchat?

b. What strategies can it undertake to revive?

 

Commercial Banking System and Role of RBI

1. XYZ is the leading commercial bank in India. Due to various factors it is facing many challenges in the recent scenario. Discuss the areas on which banks need to focus for their sustenance.

 

2. As a risk control manager, highlight the risk prevention policies and measures against the Risk control/mitigation process in banks.

 

3. Assume you are ABC bank. In recent days Non-Performing Asset is giving a deleterious impact on the return on asset. As a bank, discuss- a. The factors contributing to high level of NPAs in the Indian Banks. b. The measures you will take to overcome this alarming issue.

 

HR Audit

1. Assume you to be HR Manager of Merwick Lynda Automobile Ltd. In order to develop and retain your employees and yield benefits for the organization, explain the HR practices you will follow.

 

2. You have been hired as an HR Auditor to identify the key functional areas that have an effect on the HR policies and procedures that are practiced in the organization. Prepare the draft.

 

3. Walter D’Souza, HR Manager at Xylo Inc. was charged with discrimination in hiring, pay and appraisal practices. Many departments were planning to file suits against Walter, for his unethical, judgmental and bias behavior. The Company wanted to know if its HR practices in the areas of selection and promotion are at risk and wondered if there were unseen flaws that could make Walter free from charges. To address its concerns, the company appointed you to conduct a HR process audit.

a) You have to evaluate recruitment and selection process.

b) Identify the gaps in performance appraisal system.

 

Marketing Research

1. Define sampling. Discuss in brief the various sampling methods employed by Research firms to conduct any Research/survey with reference to a survey conducted to study the feasibility to open a new restaurant in a residential area of metro city.

 

2. With reference to a Clothing & apparel company define and discuss the various avenues of the company has for conducting and advertising research campaign to market its products. Give your views on the relevance as concluding remarks.

 

3. A corporate catering services in north India, would like to its catering services in South Mumbai. If you have been hired to carry out marketing research activities for the organization, give your views/suggestions/report for the following:

a) Design a brief questionnaire for the research. Discuss the importance of the questionnaire in a research process.

b) How would you collect primary & secondary data and give the relevance of the same.

 

Services marketing

1. As a Marketing Manager of an upcoming private sector bank, you are required to plan the 7 P’s of Services marketing.

 

2. Prepare a questionnaire for imagica focus on customers perception on the services offered & the quality of service offered.

 

3. Read the following case & solve the questions given:

Crossword is one of the most well know retail book- store in the country. It has around 40,000 titles at any given point of time. In order to enhance customer experience it focuses on physical evidence & innovative promotional activities like:

The store conducts activities like ‘Pictionary’ contents % annual fair with santaclaus aimed at making the place reader friendly

It offers coffee & people can browse through boos with playing soothingly in the background

Books & shelves are placed & arranged in a manner to suit customer needs comfort & preferences.

Crossword is constantly striving to introduce something new & innovative in order to encourage the customers to frequent the store more often.

 

Questions

a) Explain the importance of physical evidence to enhance the service experience & give your suggestions for the same.

 

b) What are the promotional tools that can be used by crossword to increase its customer base?

SEMESTER 1

Business Communication and Etiquette

1. Share the organizational grapevine that you have experienced in your career or industry. In your opinion please highlight how grapevine communication is beneficial & detrimental to any organization.

 

2. To facilitate inter-departmental cooperation, what measures would you recommend to your colleagues and subordinates to take? What kind of barriers in communication do you face and what is your strategy to overcome them? (10 Marks)

 

3. You are the leader in a healthcare industry. You often work closely with your Corporate Communications and PR team so they can ensure a positive brand image for your chain of hospitals.

a. To stay updated and connected with the latest trends in the industry, state and justify your opinion on the importance of boundary spanning? (5 Marks)

b. A recent incident of insensitive patient interaction at your hospital has tarnished your image in the media. What will you do to control the damage and handle the crisis?

 

Corporate Social Responsibility

1. Sustainability is the current focus of business community globally and businesses worldwide are including sustainability considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or Multinational and explain how it is implementing any three sustainability actions to reduce their negative environmental footprints and why (refer to the sustainability report of the chosen company) (10 Marks)

 

2. With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR rules as well as Schedule VII of Companies Act 2013. According to you explain 10 logical reasons why in the Companies Act 2013 CSR spend has been made selectively applicable for businesses in our country. (10 Marks)

 

3. “Society is one of the critical stakeholders of business”.

a. How does business impact local community positively as well as negatively?

b. With the help of a live example from any company, Indian or Multinational, elaborate how businesses are finding innovative ways to bring benefits to themselves as well as to the local communities in which they operate.

 

Management Theory and Practice

Q1. Explain with examples, what type of leader is Sundar Pichai (CEO Google). What kind of leadership style does he practice? (10 Marks)

 

Q2. A team leader in an organization wants to take feedback about his leadership from his peers, superiors and subordinates. List the various tools of verbal and non-verbal communication that can be developed for this purpose. (10 Marks)

 

Q3. Ajay had always been an outstanding performer throughout academia. As expected he also got placed at his dream company. This company offered him lucrative compensation, great fringe benefits, job security and encouraging superiors. Two years have passed by at this company and Ajay no longer has the same thoughts about the job; though all has been the same. Ajay seems to have got bored of his mundane job and salary hikes don’t seem to motivate him anymore. He is on the verge of withdrawing.

a. What according to you is wrong with Ajay. (5 Marks)

b. Discuss Herzberg’s two factory in the light of the case.

 

Information Systems for Managers

1. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic health, mobile health and wearable technologies this is poised to increase dramatically over the next few years. This comprises of data that exists in the form of records, compliance & regulatory requirement. The recent trends demonstrate the transition from maintaining data in hard copies to digital data. As the Chief-Information-Officer (CIO), of a reputed hospital in the city, the management and you are in talks of migrating this data to the cloud. What are the benefits of adopting the

cloud and the major challenges that you anticipate to face with regard to cloud adoption? Give justification for adopting the cloud. (10 Marks)

 

2. Information Technology (IT) has become an integral part of the modern supply chains. Explain the concept of Supply Chain and with the help of an example from the retail sector, discuss how Information Systems are helping the organization in improving its supply chain performance. Mention any two future IT trends in supply chain. (10 Marks)

 

3. Digital music is gaining firmer ground in India. 56 percent of digital music revenue in Asia comes from music streaming. Players like Gaana, Hungama, Saavn, Wynk etc. offer users to stream music online and save songs offline with a premium subscription. They have grabbed a significant share of the audience who have given up the traditional methods of downloading music to streaming it online. Advertisers and telecom providers have also joined the bandwagon. The primary reasons for this growing popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, more localized curated song lists, personalization of content, competitive pricing, huge library , availability across different platforms, simple user interface and sharing digital music with others across social platforms. Despite this, the path to profitability is challenged by user ability to willingness to pay for subscription, low advertising prices, and high content costs.

a. How do you think these companies use analytics to lure customers to use their app or convert the existing ones from “freemiums” to “premiums” (the subscription based model)? What are the different type of analytics? Does using analytics benefit the companies? (5 Marks)

b. Define Social Media and explain how these companies use Social Media to increase their business? Is it a wise choice to use social media to connect with customers?

 

Business Economics

1. Demand forecasting is not a speculative exercise into the unknown. It is essentially a reasonable judgement of future probabilities of the market events based on scientific background. Explain the statement by elaborating different qualitative and quantitative methods of demand forecasting. Which of the methods described by you is most suitable for forecasting the demand for “expensive mobile” and why? (10 Marks).

 

2. Which market is characterized by the “competition among few”? how is this market different from the “competition among many”? Explain how the producers in this kind of market promote their own interests by giving real world examples like OPEC, Cement Cartels, etc. (10 Marks)

 

3. A) Explain how the consumer attains utility maximisation and producer ensures cost minimization with the help of indifference curve and isoquant technique. (5 Marks)

3. B) “There is a high cross elasticity of demand between new and old cars”. Discuss the statement by explaining the features of cross elasticity of demand. Also compare and contrast cross elasticity with other types of elasticities of demand.

 

Organisational Behaviour

1. What is the role of a leader in motivating his/her subordinates? Explain the impact of leadership styles on subordinates with the help of three different theories of leadership in brief. (10 Marks)

 

2. In a large office an employee named Rozy may feel like a mere payroll number, but her informal group gives her personal attachment and status. With the members of her group she is somebody, even though in the formal structure she is only one of a thousand employees. She may not look forward to monitoring 750 accounts daily, but the informal group gives more meaning to her day. When she thinks of meeting her friends, sharing their interests, and eating with them, her day takes on a new dimension that makes easier any difficulty or tedious routine in her work. Suddenly Rozy developed some interpersonal and intergroup conflicts with some powerful members of the group. The group did not accept her. Her work became more disagreeable and compelled her to a transfer, to absenteeism and to a resignation.

Questions: Although informal groups may lead to several benefits, can these groups prove harmful?. Suggest some measures for Rozy to check the dysfunctions of informal groups? (10 Marks)

 

3. Hari Sinha is a marketing executive with Hardbyte Computer Peripherals Ltd. Hardbyte is a company with 10 years of existence and has a sound product range in computer peripherals. It sells its products at a slightly higher price in the market because of its goodwill for quality. Hari Sinha is one of the best marketing executives of the company and enjoys several company benefits for his excellent performance. Hari’s boss Sudhir Pradhan is thoroughly satisfied with his work and likes Hari. Hari likes to sell to institutional buyers rather than small-time domestic customers. Hari also likes to work on challenging customers but not at the cost of wasting too much time on to please them. He constantly keeps himself focused on the targets to be achieved for the month and tries to reach the maximum. For him, it matters to be ahead in the race of selling and therefore he works very hard and smart. Sudhir has always tried to ensure that Hari is given enough scope to explore the potential customers on his own. He of course, feels a little worried about Hari’s attitude towards those marketing executives who sell to small customers. He is at times belittling in his attitude towards them and even ridicules their efforts. However, Sudhir has tried to ignore this because of Hari’s performance.Due to the recent slack in the IT industry, Hardbyte’s business with corporate customers has dipped. Because of this Sudhir, has reallocated the targets to all the marketing executives. However, he knows Hari’s fetish for corporate clients too well. But he also knows that Hari will have to be forced to go to small customers for promoting the products. Sudhir, is aware of the fact that Hari is a man of strong likes & dislikes and hence he is in a fix. He is also apprehensive that if Hari is not given an appropriate assignment then he may even consider leaving his job. Sudhir was fully aware that Hari had no dearth of opportunities. Sudhir knows that the dilemma that he is facing is serious and will have to be resolved suitably.

Questions

a) In a rapidly changing global scenario, what is the contribution of Individual Behavior in Organizations from the perspective of attitude, and perception?

b) How understanding of personality helps in enhancing organization’s effectiveness?

 

SEMESTER 2

Strategic Management

Q.1) Carrefour is a French Retail Giant wanting to enter into India’s multi-brand retail industry. Perform a PESTLE analysis for Carrefour’s entry strategy into India.

 

Q.2) Hindustan Motors has ceased to produce “Ambassador” car since 2014. Assuming you to be the new CEO of this company, suggest ways & means of resurrecting the brand “Ambassador” by building a Competitive Advantage. (10 Marks)

 

Q.3) Geely, a Chinese automotive major wishes to enter into India to offer its automotive brands in the Indian market.

A) Perform Porter’s 5 forces analysis. (5 Marks)

B) Based on Porter’s 5 forces analysis, suggest whether the company should enter into India or not. Suggest the reasons behind entry or non-entry into the Indian market.

 

Essentials of HRM

1. Define Job Specification. Create a job specification for the position of a tele caller for an E tailer.

 

2. Differentiate between recruitment and selection. List and explain some of the recruitment methods in the digital age. (10 Marks)

 

3. ‘Speedcall’ is a five year old telecommunications company. As a part of the strategic management to achieve its vision, it decides to conduct training for its first line staff selling over the counter products. The company does a thorough research and decides to conduct trainings on the topic of ‘customer centricity ’ , realizing that giving importance to customers will be the only way to sustainable business. The company hires outside trainers to conducts training based on the outline created by the L&D department of the company. Almost 500 first line staff members are trained and after a year the company sees no effect on sales/ revenue..

a. What do you think is the reason behind failure of the above initiative? . (5 Marks)

b. Elaborate on the concept of training need analysis with reference to the above case.

 

Marketing Management

1. Briefly discuss the various stages of a Product’s life cycle, giving examples of products which are currently in each of these stages and the marketing strategies adopted by them.

 

2. Mitsui Fonda, the world’s leading automobile manufacturer, is considering launching a hybrid concept car which runs on three fuels: water, electricity and petrol. Priced at Rs. 30 Lakhs, the company is considering making a foray into the Indian markets. To assist the company in taking key decisions, prepare an exhaustive list of all the external environmental variables elucidating all the possible business, market and consumer related information that would be required by Mitsui Fonda, to understand the Indian market and consumer. (10 Marks)

 

3. ‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial moisturisers, deodorant and shower products for men as well as women. While the women’s range comprises beauty and skincare products such as sunblocks, moisturizers, day creams, night creams, shower gels and deodorants, the men’s range comprises grooming and skincare products such as shaving cream / gel, aftershave balm, day cream, moisturizer and deodorant. For its range of products, the company targets the youth ranging from an age bracket of 15 – 30 years. Having gained significant popularity with consumers and being a trusted brand for the past decade, the company is now planning to diversify its product range to the next level and venture into health care products such as honey, energy drinks, immunity-building beverages etc.

a. Which of the following strategies will you choose:

 Extend the existing Zeal brand to the energy drink segment or

 Launch a new brand with a completely new brand identity

Justify with a suitable argument discussing the pros and cons of the strategy.

b. Accordingly suggest the most suitable target audience and an appropriate positioning for the brand; given the competition in the health care products

 

Business Law

1. In today’s corporate scenario undergoing long drawn litigation is expensive and time consuming. The senior management of your company has given you a project to find the feasibility of Alternate Dispute Resolutions (ADR). Please prepare a short brief on what is ADR, its types, advantages and practical examples where ADR is feasible than conventional litigation. (10 Marks)

 

2. Junaid is an investigative journalist assigned to identify and bring to light negligence of the Municipal Authority at Mumbai. Junaid is currently investigating whether the initiative of segregation of garbage has been fully implemented but he has not received any response from the authorities. Please help Junaid under what law he can legally obtain information along with the procedure, timelines and cost involved

 

3. Rakesh had planned to go for short holiday in Goa along with his wife. He started looking out for hotels in Goa and based on various websites and reviews he had booked a Le Grand Hotel in North Goa. He paid the money in advance and the booking was confirmed. On reaching this hotel, he found that the hotel was not as per the hotel’s website and reviews. Further, on reaching the hotel he realized that the pictures displayed on the website were in such angle so as to conceal the real look and image of the hotel property. Rakesh demanded a refund, but the Hotel refused stating that Rakesh was supposed to check before booking and quoted the principle of “Caveat Emptor”.

Please help Rakesh in the following:

a. Is Rakesh’s claim defeated under the principle of Caveat Emptor? Please give reasons for your answers. (5 Marks)

b. Assuming if Rakesh wanted to pursue this case before a Consumer Court, what are the remedies he would apply for?

 

Business Statistics

1. The sample data from a research survey conducted in various cities on the amount of time 13-15 year-old children spent with mobiles are as follows:

City

Time with mobiles

(hours per week)

Hyderabad

46

Mumbai

50

Pune

46

Bangalore

54

Bhubneshwar

42

Indore

30

Bhopal

42

New Delhi

50

Chandigarh

46

For the above sample, determine the following measures: i. The mean ii. The standard deviation iii. The mode iv. The 75th percentile Based on your calculations comment on the time spent on mobile.

 

2. ‘Mumbai Ice Cream an ice cream store gives relationship between ice cream sold and temperature. The store has taken a sample of a week’s data. Below you are given the results of the sample

Day

Cones Sold

Temperature

1

350

110

2

200

100

3

210

90

4

100

80

5

80

70

6

70

60

7

50

50

i. Which variable is the dependent variable? ii. Compute the least squares estimated line. iii. Is there a significant relationship between the sales of cones and temperature? iv. Predict sales of a 95 degree day.

 

Financial Accounting & Analysis

Q1. From the following information of A star Ltd. prepare the Cash Flow statement for the year ended 2017 and 2018 as per AS – 3. (10 Marks)

Liabilities 31-3-2017 31-3-2018 Assets 31-3-2017 31-3-2018

Equity share capital 2,20,000 2,50,000 machinery 2,00,000 2,30,000 9% Preference Share Capital 1,00,000 1,10,000 Building 1,50,000 1,76,000 Securities Premium 20,000 26,000 Land 18,000 18,000 Profit & Loss A/c 1,04,000 1,34,000 Stock 84,000 98,000 5% Debentures 70,000 64,000 Debtors 38,000 38,000 Creditors 38,000 46,000 Bills Receivable 42,000 62,000 Bills Payable 5,000 4,000 Cash 42,000 32,000 Provision for Tax 10,000 12,000

Dividends payable 7,000 8,000

5,74,000 6,54,000

5,74,000 6,54,000

 

Q2. Balance Sheet for JK Ltd. for the year ended 31st March 2016 & 2017 (10 Marks)

Liabilities 2016 2017 Assets 2016 2017 Equity Share Capital

2,00,000

2,00,000 Land 50,000 50,000 9% Preference Share Capital

1,50,000

1,50,000 Building 1,50,000 1,35,000 Reserves 1,00,000 1,22,500 Plant & Machinery

1,50,000

1,35,000 17% Debentures 50,000 75,000 Furniture 50,000 70,000 Creditors 75,000 1,00,000 Stock 1,00,000 1,50,000

Bills Payable 25,000 37,500 Debtors 1,00,000 1,50,000 Tax payable 50,000 75,000 Cash 50,000 70,000

650000 760000

650000 760000

Profit & Loss Account for JK Ltd. for the year ended 31st March 2016 and 2017 Particulars 2016 2017 Particulars 2016 2017 To Cost of goods sold

3,00,000

3,75,000 By Sales 4,00,000 5,00,000 To Operating Expenses Administrative Selling

6,500 10,000

7,250 10,000

To Interest on Debentures

8,500

12,750

To Net Profit 75,000 95,000

4,00,000 5,00,000

4,00,000 5,00,000

Using the tool of commonsize financial statement analysis, comment about the improvement or decline of financial performance of the company.

 

Q3. The following extracts are available from the financial statements of companies V ltd. and J Ltd. for the year ended 31st March 2017: (Rs. In Lakhs) Particulars V Ltd. J Ltd.

Revenue from operations

1,500 6,000

Manufacturing cost

900 4,050

Interest paid

105 375

Depreciation

135 675

Selling expenses

135 225

Income Tax

90 225

Non-operating income

45 285

Dividend paid

120 600

Fixed Assets

1,500 7,350

Current Assets

525 2,250

Current Liabilities

375 2100

Debentures

600 3,300

Reserves

450 1,200

Share Capital

600 3,000

From the above information answer the following questions with the help of suitable ratios: 3 a)  Which company has better solvency using current ratio and share value using earning per share?  Which company would you recommend for investment? Justify. (5 Marks) 3 b)  Which company has efficiently employed capital using return on capital employed and better operational efficiency using operating profit ratio?  Which company would you recommend for investment? Justify.

Marketing Research

Q1. What is Sampling?

Which kind of sample is being used in each of the following situations:

i. A reporter asks 100 people on the street what do they think of the current state of crime against women

ii. A survey is conducted to understand opinions of people in Gujarat towards the Modi govt. A sample of 100 men and 100 women across all age groups is chosen uniformly

iii. A survey is conducted among neuro surgeons. Starting with the first neuro surgeon, he is asked to refer to another neuro surgeon and so on.

Support with a rationale. (10 Marks)

 

Q2. What is a pilot test? What are the considerations that need to be kept in mind by a market researcher while designing a questionnaire? (10 Marks)

 

Q3. You are the Product Manager of a leading telecom company which is facing stiff competition due to the entry of Reliance Jio.

a. State the management problem(s) that your company might be facing and the corresponding research objectives that your research will aim to cover (5 Marks)

b. Briefly describe the research methods that you would use towards this research

 

Financial Institutions and Markets

1. Krishna has recently joined an investment management company and his profile consisted of money market instruments. His manager in order to estimate his understanding of the market, asked him to prepare a report on the instruments of the market. Suggest which instruments of the financial market should be included in his report. (10 Marks)

 

2. Nisha has completed her graduation and had started working in an MNC. She was able to save good amount every month so she thought of making investments. She had heard about capital market from her friend Alok. She decided to approach him to understand the process to start investments in capital market. If you are Alok, mention step by step process to Nisha, keeping in mind she doesn’t understand trading mechanism. (10 Marks)

 

3. Alok was working in the portfolio management department of Alpha Ltd and had new recruits to whom he was supposed to provide training on the risks associated with the financial market as apart from earning returns they should be well aware of the risks that can be managed and which ones cannot be managed in a portfolio. He decided to broadly classify the risks in two categories and explain the different types of risks associated with each one. If you are Alok,

3a) Explain different types of risks associated with systematic risk. (5 Marks)

3b) Explain different types of risks associated with unsystematic risk.

 

Business :Ethics, Governance & Risk

1. Today’s global economy is a knowledge economy. There is a demand for a new type of multinational, multifaceted globally responsible and aware manager, who is operational across national borders. You are working with a global company in which you spend time in different countries as part of your business responsibilities. What competencies do you think you have and which ones do you need and why to fulfill your role successfully? (10 Marks)

 

2. Do you believe that the production of biofuels is a viable solution for addressing both the world’s energy needs and global warming? Why and why not, discuss the ethical pros and cons of your answer. (10 Marks)

 

3. Three years ago, Dinesh Thakur exposed how India’s then largest drugmaker and his former employer, Ranbaxy Laboratories, failed to conduct proper safety and quality tests on drugs and lied to regulators about its procedures. He made his name, and almost $48 million as a whistleblower award from the United States, when U.S. regulators fined Ranbaxy $500 million for violating federal drug safety laws and making false statements to the Food and Drug Administration (FDA). a. Under what circumstances would you be compelled to blow the whistle as an employee in an organization? (5 Marks) b. If you are the employer, how can you prevent whistle blowing, explain.

 

B2B Marketing

1. There is an amusement theme park opened a few years back named as Imagica which is an excellent source of entertainment to its consumers. Prepare a suitable B2B Segmentation, Targeting & Positioning Strategy for Imagica. (10 Marks)

 

2. You are appointed as a Marketing Manager for a leading brand of Aroma Diffuser & Oil targeted to hospitality industry. The Aroma Oil is manufactured & is sold at various hotels, hospitals & corporates. Prepare a suitable Supply Chain Management to be followed for Aroma Oil. (10 Marks)

 

3. Tas Ltd is an emerging brand in the business of tiffin services & is serving its clients successfully. It plans to offer its services to corporates for their employees & other events. The idea that Tas Ltd has is of tiffin services to be extended to corporates depending on their preferences. As an expert advice this new start up.

a. Prepare a communication plan for Tas Ltd. focusing on the corporates

b. Recommend a suitable sales promotion tool to be adopted by Tas Ltd

 

Services Marketing

1. Prepare an advertising campaign for a newly started chain of restaurant having presence across the country. (10 Marks)

 

2. A new brand of airline named ALM has recently introduced its airline services in India. The brand has an objective of being the market leader as it has been in other country. India being a new market for them will require a proper blend of marketing mix elements. Suggest marketing mix for ALM in India (10 Marks)

 

3. A nationalized bank is facing difficult situation with respect to retaining their existing customers as these customers are shifting to private sector bank or foreign bank. Private & foreign banks offer better services & work for longer duration during the day which the nationalized bank lacks. As a consultant

a. Suggest a suitable repositioning strategy for the nationalized bank

b. Explain the element of physical evidence & its importance in nationalized bank

 

Strategic Cost Management

1. X Ltd has to replace its machine and the production manager has to decide between Machine A and Machine B. Machine A is having installation cost of 160 and annual electric bill 200. Machine B has installation cost of 760 and annual electric bill of 80. If both have life of 8 years which machine will you recommend if interest rate is 9 % for five years. P/V factor @ 9 % for 8 years is 5.5348 (10 Marks)

 

2. A company manufacturing two products furnishes the following data for a year.

Product

Annual Output Units

Total machine hours

Total No. of purchase orders

Total No. of setups

A

5,000

20,000

160

20

B

60,000

1,20,000

384

44

The annual Overheads are as under:

Volume related activity cost ( Activity driver-Machine hours )

5,50,000

Setup related cost

8,20,000

Purchase related cost

6,18,000

You are required to calculate cost per unit of each product A & B based on

i. Traditional method of charging overhead and

ii. Activity based costing method (10 Marks)

 

3. Project X Involves an initial outlay of Rs 32,400.Its working life is 3 years. The cash streams are as follows Year Inflows P .V Factor @ 14% P .V Factor @ 16% 1 16,000 0.877 0.862 2 14,000 0.769 0.743 3 12,000 0.675 0.641

Calculate a. NPV at 14 % & 16%

b. IRR

 

Project Management

1. You are in charge of selecting a location for passenger car manufacturing plant. Which location would you recommend? Justify your choice against a set of selection criteria. (10 Marks)

 

2. You are in charge of estimating cost for setting up a sulfuric acid plant in a town in Sindhudurg district of Maharashtra. Which elements will you consider for estimating cost of the project? Explain each element as it relates to given requirement. Why this cost estimation is needed? (10 Marks)

 

3. “How could that be possible? It’s simply not possible!” Mr. Pitambar Gadge was really in a state of shock when he was informed that construction of new manufacturing plant would get delayed by six months. “This was two year long project. How could you have schedule variance of almost 25%? And how could you tell me now, when we are just few months away from our project completion deadline? This is simply ridiculous!” Mr. Gadge went on saying.“Sir, we had challenge in hiring skilled labor for this project. It seems Mr. Puri went on hiring skilled labor without proper skill assessments. When Mr. Iyer inspected quality of work, he was not satisfied and strongly recommended us to redo the work to ensure expected quality. This additional work will result into delay of up to six months”, came the response from Mr. Dwivedi, the manager of the project.

a. Which type of risk was overlooked in this case? How would you have assessed its probability and impact as a project manager? Justify your assessment. (5 Marks)

b. Do you agree that this case illustrates triple constraints of the project? Explain. How you would have responded if you have been in place of Mr. Iyer? Explicitly state your assumptions if you are making ones.

 

Cost & Management Accounting

1. The CEO of a leading fan manufacturer is concerned about certain teething issues involving sales of ceiling fans. Ceiling fans come in several models, and each model has numerous Stock Keeping Units (SKUs) involving different colours, blade size etc. Tastes and preferences of consumers vary widely across the vast geography of the country. Recently there have been numerous complaints from the divisional sales offices across the country that they have received supplies of fans in colours and blade sizes, which are not popular in their territory. This has led to loss of sales as distributors in their regions would not accept those fans. Sales people have not been able to achieve their quarterly sales targets, leading to de-motivation and attrition. The CEO has approached you to review the Management Accounting process in the company in the light of the above events. Critically analyze the issues at hand, and suggest a suitable roadmap for the company to revamp its Management Accounting process. (10 Marks)

 

2. Due to economic depression, a company is running its plant currently at 50% of its capacity. The following details are available:

 Cost of Production per unit:

o Direct Materials – Rs.6

o Direct Labour – Rs. 2

o Variable Overhead – Rs. 4

o Fixed Overhead – Rs. 4

 Production per year – 20000 units

 Total Cost of Production – Rs. 320000

 Total Yearly Sales – Rs. 300000

 Loss – Rs. 20000

An exporter offers to buy 5000 units per year at the rate of Rs. 13 per unit. The company is hesitating to accept the offer for the fear of increasing its already incurring operating losses. Advise whether the company should accept or decline the offer. (10 Marks)

 

3. A) The budgeted working conditions for a factory are as follows:  Normal working week - 45 hours  Number of machines – 30  On maintenance etc., normal weekly loss of hours - 4 hours per m/c  Estimated annual overhead - Rs.153750  Estimated direct wages rate - Rs.2.00 per hour  No of weeks worked per year - 50 The company uses Machine Hours as a base for apportioning overhead costs. Estimate the overhead absorption rate per machine hour. (5 Marks)

 

3. B) For the above company, during a four week period, the actual results are as follows:

 Overhead incurred - Rs.11000

 Wages incurred - Rs. 11200

 Machine hours produced - 4500

Calculate the amount of under or over-absorption of both wages and overheads.

 

Integrated Marketing Communications

1. You are the owner of a fashion store. You have planned an end of season sale. How would you use sales promotion tool to make the sale a success? (10 Marks)

 

2. You are the brand manager of a teen brand. Your company has tied up with an NGO to teach life skills to college students from lower strata to help them succeed in their future careers. How will you leverage this association to build positive equity for your brand?

 

3. Case Study

Himalaya aims to double Market share in Men’s Face Wash

Source : PTI feed India Today

The overall facewash category is Rs. 1800 Cr. Of which Men’s face wash accounts for 15-20%. Himalaya is the market leader of the overall facewash category with 24% market share. In Men’s category they have a 10% Market share. They are looking at expanding their portfolio by evaluating Hair Gels and Creams for men. The Men’s grooming segment is estimated to be around 5800 Cr. And they are looking at sports as a platform to drive it’s mens segment. The Personal care industry is 69856 Cr. With herbal and ayurvedic being 31% of it. The company has 250 stock keeping units and 200 standalone retail stores and plans to expand it to 300-400 outlets in the next 3 years. The next growth will come from Tier II cities where they are looking at expanding their stores. 50% of current stores are also in tier II cities. Himalaya is looking at doubling their share in 3 years. Men’s grooming segment is growing at 10% due to higher exposure to brands on account of more men travelling abroad and exposure through online presence of leading brands like Gillette, Axe, Nivea, Emami Fair & Handsome.

a. In a competitive market with many serious players, how would you approach IMC to double the market share? (5 Marks)

b. What tactics would you use for the Media mix ttowards doubling market share? What areas would you leverage in the promotional activity?

 

Marketing of Financial Services

1. Design a Financial Literacy program for a Mutual Fund (Asset Management Company) of your choice.

2. One week ago you bought an endowment policy from a private Life Insurance company. On receiving the policy copy, you realize that the Life Insurance policy was mis-sold. Would it be possible for you to return the policy? What strategy would you follow to settle the matter with the insurance company? (10 Marks)

 

3. Ashwin Kothari, aged 35 years, is employed with a MNC. His wife Rimmi, aged 33 years, is also working part - time. The couple has two children - daughter Rima aged 6 years and son Vansh aged 4 years. Ashwin and Rimmi require your help to make a few financial decisions. (Give justification and reasoning for the option you would suggest to your client. You can make any assumptions to further build up your case.) (10 Marks)

a. Children’s higher education : Child plan of a life insurance company or a Mutual Fund SIP along with a Life Insurance term plan (5 Marks)

b. Retirement Planning : Fixed deposits or Mutual Fund SIPs in a diversified equity fund

 

Capital Market and Portfolio Management

1. The following data shows the return of ABC Ltd and the market:

Year

Return on ABC(%)

Return on Market (%)

1

40

35

2

35

28

3

32

34

4

28

30

5

25

24

Calculate the beta of ABC Ltd and interpret. (10 Marks)

 

2. The details of portfolio of Mr.Singh are:

Stock

Expected Return

Standard Deviation

Weight

Wipro

15%

12%

0.4

Infosys

18%

20%

0.6

Covariance of stock Wipro and Infosys is 0.0064.

Calculate return and total risk of the portfolio. (10 Marks)

 

3. Nisha has just completed her MBA and has joined an investment management firm as an analyst. On the first day of her job, her manager gave her data of two portfolios and asked her to suggest which one is a better portfolio.

Observed Return

Beta

Portfolio Alpha

18%

1.5

Portfolio Beta

15%

0.8

Risk-free rate is 8.5%, Return on the market portfolio is 15%, Standard Deviation

of the market is 8%.

a. Suggest which portfolio has outperformed the market on the basis of Jensen index. (5 Marks)

b. Suggest which portfolio is better on the basis of systematic risk using Treynor ratio.

 

Taxation – Direct and Indirect

1. Mr. Fernandez has a portfolio of equity shares worth Rs. 2 crores by current market valuation. He had inherited the shares from his father 10 years ago. He has become extremely concerned about the introduction of 10% LTCG tax on equity shares in this year’s Union Budget. Not sure about the impact of this newly introduced tax, he is contemplating selling of all the shares before 31st March 2018, and escaping the taxation. He has sought your opinion on this. Prepare a detailed report citing the implications of the LTCG tax, and guide Mr. Fernandez in his decision making. (10 Marks)

 

2. ABC Ltd.’s profit before tax as per P&L account was Rs. 240 crores. The following information was available regarding ABC Ltd on scrutiny:

 During the year, it had paid royalty of Rs. 40 crores to a German company, but TDS was not deposited with the IT department till the time of filing income tax returns.

 For a bill of Rs. 30000, ABC Ltd made cash payment of Rs. 30000 to the vendor on 29th January 2018.

Critically analyze whether the above expenditures will be allowed or disallowed as deductions, with reasons, discussing the applicable sections. What will be the impact of such allowance / disallowance on the computation of Profits and Gains from Business or Profession of ABC Ltd for the AY 2018 – 19? (10 Marks)

 

3. A) Harish, an Indian citizen, leaves India for the first time on May 22, 2015 for London and returns on April 9, 2017, and stays in the country thereafter.

Determine the residential status of Harish for the assessment year 2018-19? (5 Marks)

 

3. B) During the assessment year 2018 – 19, Harish (the above mentioned person) had

the following details of income: (5 Marks)

Particulars

Amount (Rs.)

Interest on UK Development Bonds (50% of the interest amount is received in India)

100000

Income from a business in Chennai

2000000

LTCG on sale of shares of an Indian company

200000

Dividend from an Indian Company

500000

Compute the taxable income in the hands of Harish for the AY 2018 – 19.

 

Corporate Finance

1. A Project costs ₹ 1,00,000 and is expected to generate cash inflows as:

Year Cash inflows(₹)

1

20,000

2

22,000

3

25,000

4

28,000

5

20,000

The cost of capital is 12%. Calculate Profitability Index and suggest whether project should be accepted or not. (10 Marks)

 

2. Alok works in an organization which has debt and equity in its capital structure. The net income of the firm is ₹ 2,00,000. The organization pays ₹ 50,000 every year as interest component to debenture holders. Calculate the weighted average cost of capital if the cost of equity is 12% and cost of debt is 9%. If the company’s new project will provide a return of 10%, suggest whether company should make the investment or not. (10 Marks)

 

3. Mr. Sharma was working with Delta Ltd for the past five years. The company was planning for expansion and required a funding of ₹ 20,00,000 for the same. He was considering two financial plans and expected EBIT due to expansion was ₹ 8,00,000. Apart from equity(Face value ₹10) , if the company raised debt, cost of debt was 8%. Tax rate is 35%. Calculate EPS for each financial plan and suggest which financial plan is better for the firm.

3a) Plan A: Funding through 100% equity (5 Marks)

3b) Plan B: Funding through 50% Equity and 50 % Debt

 

Capital Market and Portfolio Management

Q.1 Following information regarding the holding period of the stock A, is available. Based

on the data provided in the Table 1 below, calculate and mention the following

i. Return on Investment (ROI) and its Formulae

ii. Steps to calculate ROI

iii. Net Returns from investment (in Rs) Table 1

Stock A Event Date Value (In Rs.) Stock Purchased 31 March 2012 750.60 Dividend received 31 March 2013 9.00 Dividend received 31 March 2014 9.50 Dividend received 31 March 2015 10.00 Dividend received 31 March 2016 10.50 Dividend received 31 March 2017 11.00 Stock Sold 31 March 2017 1320.90

 

Q.2 Mr. Ravindra Kumar chooses to invest total amount of Rs. 1,00,000/- in equal proportion in both Stock A and B (data given in Table 2). The correlation coefficient between the stock A and stock B is 0.4. Demonstrate that he has taken a better investment decision as compared to decision of investing all the amount only in stock A and stock B. Hint: You have to demonstrate the impact of diversification on the portfolio returns and variance in case of two assets

Table 2 Stock A Stock B Probability Return Probability Return 5% -20% 10% -25% 20% 0% 20% 0% 25% 10% 25% 20%

30% 20% 20% 30% 20% 25% 25% 40%

 

Q.3 Mr. Rajendra Kumar has been a investing in the stock market purely based on tips received from his stock-broker friend, Mr. Ramesh Chandra, and has been generating decent returns till now. Given the low size of his investible surplus, he has not been able to take advantage of all the tips that he received given by Mr. Ramesh, say during a year. As a result his investment has been restricted to investing mostly in a single company through a particular year. So much so that sometimes he has stayed invested in a single scrip even for more than two years. While his returns may have been sometimes good and sometimes great but he has not been overly worried about their levels or adequacy, as he has never lost any money at overall investment level. Actually the yearly returns from his stock market investments have always been higher than the bank fixed deposit returns, where he parks most of his savings. Hence, in nutshell, for him the investment strategy seems to be working for him and he is happy. Thus he never saw any reason to change his investment pattern or strategy. Moreover he continues to significantly rely on the tips received through Mr. Ramesh. Because of Mr. Ramesh’s good track record in suggesting good scrips for investment and the trust Mr. Rajendra has in Ramesh’s integrity, he has never acted on any of the tip related to investments received from any other person.

Last week Mr. Ramesh told him that he plans to retire from his stock broking business. He planned to handover the business over the next six months, to his partner and relocate with his wife, permanently to US to stay with his son and his family. He added that while Mr. Rajendra can continue to avail of the broking services through the broking firm to be run by his partner, he will not be able to provide the good and timely tips that Mr. Rajendra has been solely relying on for investing his money. He also suggested Mr. Rajendra to invest through mutual funds.

Mr. Rajendra got worried and told Mr. Ramesh that he is not convinced that why he should be investing through a mutual fund. Moreover, even if he agrees to invest through the same, how would he ever choose the one that he should give his money to invest, as there are so many of them with each one claiming their performance to be better than the other?

Understanding Mr. Rajendra’s predicament and anxiety, Mr. Ramesh gave reference of one of his professional contact (You), working as a fund manager, in a reputed mutual fund company. He asked Mr. Rajendra to meet you and seek answers to his questions related to mutual funds. Mr. Rajendra has contacted you and sought time to meet with you and discuss the following:

a) Why should Mr. Rajendra be investing through mutual fund?

b) On what basis he should choose a mutual fund amongst others? What are the various performance measures used for a mutual fund?

Describe in detail your answers to Mr. Rajendra’s queries

Strategic HRM

1. ‘Strategic human resource management is largely about integration or strategic fit between HR strategy and business strategy’. Do you agree? Differentiate between external fit and internal fit. Give example of any one organization you know of, that have achieved a fit between business strategy and HR strategy.

 

2. XYZ limited is exploring ways of compensating and rewarding employees as a strategy to improve retention. As an advice state and explain various reward management strategies available to XYZ ltd. Highlight the strategies available to the management in dealing with poor performance in the workplace.

 

3. Siemens is a 150-year old Company, but it’s not the company it was even a few years ago. Until recently, Siemens focused on producing electrical products. Today the firm has diversified into software, engineering, and services, and is also global, with over 400,000 employees working in 190 countries. In other words, Siemens became a world leader by pursuing a corporate strategy that emphasized diversifying into hightech products and services, and doing so on a global basis.With a corporate strategy like that, human resource management plays a big role at Siemens. Sophisticated engineering services require more focus on employee selection, training and compensation than in the average firm, and globalization requires delivering these sevices globally. Siemens sums up the basic themes of its HR strategy in several points. These include:

i. A living Company is a learning Company. The high-tech nature of Siemen’s business means that employees must be able to learn on a continuing basis. Siemens uses its system of combined classroom and hands-on apprenticeship training around the world to help facilitate this. It also offers employees extensive continuing education and management development.

ii. Global teamwork is the key to developing and using all the potential of the firm’s human resources. Because it is so important for employees throughout Siemens to feel free to work together and interact, employees feel they are part of a strong unifying corporate identity. For example, HR uses cross-border, cross-cultural experienced as prerequisites for career advances.

iii. A climate of mutual respect is the bais of all relationships – within the Company and with society. Siemens contends that the wealth of nationalities, cultures, languages, and outlooks represented by its employees is one of its most valuable assets. It therefore engages in numerous HR activities aimed at building openness, transparency, and fairness, and supporting diversity.

3. A) Describe your opinion on how Siemens rates people as a vital tool in creating organizational competitive advantage (5 Marks)

3. B) Advice Siemens on how it should go in drafting a Training and Development Strategy and show how it should be linked to other HR functional strategies

 

Employee Development & Talent Management

1. JK Tyre is one of the leading tyre manufacturing companies in the country with a sales turnover of Rs 10,000 corers. It is either number one or number two in the country in different product categories & enjoy a very healthy market share. It also exports tyres to other countries. But in recent times, market share of JK Tyre has declined. There are a number of customer complaints & customer satisfaction index has come down. It has a strong sales & marketing workforce of around 650 all over India & few of them are in outside India locations. CEO of JK Tyre feels that company’s Sales & Marketing employees must develop ‘customer orientation’ to improve sales. As the Head of Talent management, what process would you follow for creating a n employee development program? . (10 Marks)

 

2. One Stop for all, a global retail company is planning to open 30 new outlets in Mumbai. They need to hire employees in the following categories:

 Stores Manager

 Floor Leaders

 Customer Relationship Executives

 Cashiers

The Company would prefer that the store’s manager is well aware of the philosophy and culture of the Organization. Draw a Talent Acquisition Plan considering various acquisition techniques. (10 Marks)

 

3. Ankur Dutta, the HR manager of Landmark consultants, is facing problems of high attrition and employee dissatisfaction. The major reasons sighted is unhappiness with the current performance appraisal system that employee find biased and outdated. Ankur wants to design a new performance appraisal system.

a. Suggest any three modern Performance appraisal techniques that Ankur can consider . (5 Marks)

b. What kind of problems and biases may be employees facing with the current system?

 

HR Audit

1. “As we understand that the human factor is an important strategical element that explains a company’s differentiation capacity, it is crucial that a measurement effort of the way this function is done in the company is checked. That is the concept of the HR audit, which goes beyond the simple investigative methods, and is an extension of the traditional concept of the Audit”. Based on the above statement, find out the methodologies used by modern day companies to do the HR Audit.

 

2. Why is HR alignment with business goals important? Explain with reference to HR Audit. (10 Marks)

 

3. The strategic Audit of HR offers the most insight to the fundamental question “how is the HR department performing”. a. Do you agree with the above statement? (5 Marks)

b. Substantiate your answer with relevant examples.

 

International HR Practices

1. XYZ Ltd is a leading telecommunication company in India. The company is contemplating international expansion in Africa. After considering all the positives of such project, the board of directors now want to consider the possible bottlenecks. As an HR Manager, you are asked to point out these possible barriers or bottlenecks. List out the same.

 

2. ABC Ltd. is a global strategy consultancy firm based in India. They are planning to enter European market by starting their company in UK. They are planning to start a unit with 50 employees for which you are asked to design the compensation program. What will be the key components of international compensation program.

 

3. Indian Automobile company, operating in Saudi Arabia, has to shut its operations due to unforeseen political circumstances. This affects 150 Indian employees who were working there. In this background, as an HR Manager, answer the following:

a) What will be your repatriation process?

b) Highlight the readjustment challenge.

 

Insurance and Risk Management

1. Alok has completed his MBA and has joined the insurance industry. He was recruited for non-life insurance. He wanted to prepare himself with various types of non-life insurance policies offered in the industry, so he approached his brother who was also working in insurance industry to brief him. If you are his brother elaborate on various types of policies offered in non-life insurance category.

 

2. Neha was accompanying her manager in selling life insurance. Her manager wanted her to understand the different factors that affects the cost of life insurance. He asked her to make a small report covering the factors. Help Neha to prepare the report.

 

3. In the insurance sector, underwriters or actuaries use various methods to determine the rates of premium. As an insurance company is a profit business, the rate of premium charged for insurance must be sufficient enough to provide for losses and expenses while at the same time earn profit for the company. Alok works as an actuary in an insurance company. Suggest which method of premium calculation would be used in the following cases:

a) Same rate of premium is charged from individuals under the same situation

b) Method frequently used by commercial fire insurance companies

 

International Banking & Foreign Exchange Management

1. Many Indian Companies are not listed in US stock market because the procedure of listing is not easy, What are the other ways to raise capital in USD? Explain their types in details.

 

2. Foreign exchange exposure is said to exist for a business or a firm when the value of its future cash flows is dependent on the value of foreign currency / currencies. If a British firm sells products to a US Firm, cash inflow of British firm is exposed to foreign exchange and in a case of the US based firm cash outflow is exposed to foreign exchange. What are the different types of exposure in foreign Exchange transaction? How to reduce it?

 

3. Punjab National Bank on Monday detected fraudulent transactions worth Rs 11,300 crore at its Brady House branch in Mumbai. The PNB in its cautionary note to other public and private sector banks said that the suspected fraud was carried out by the perpetrators in collusion with the staff. It went on to explain the modus operandi of the scam and said: "It was found through SWIFT trail that one junior level branch official unauthorisedly and fraudulently issued Letters of Undertaking (LoU) on behalf of some companies belonging to Nirav Modi Group for availing buyers' credit from overseas branches of Indian Banks." It further said that none of the transactions were routed through the Core Banking Solution or CBS system, thus avoiding early detection of fraudulent activity. a. What is the CBS that the bank official bypassed to issue fake LoU by using SWIFT?

b. What was the role of Punjab National Bank‘s Officials in this fraud? How they use NOSTRO account of Punjab national Bank?

 

Retail Banking

1. Discuss the critical importance of the ‘Need for Regulations (both Internal as well as External)’ in the Banking industry. Express your views with reference to the recent turmoil in the Banking industry, which in turn adversely affects other sectors/ markets as well.

 

2. With reference to the rural areas and the Agricultural sector, discuss the guidelines given by the RBI on ‘Priority Sector Lending’. Also explain what options the Banks have as ‘Channel Partners’ to reach rural customers

 

3. The Banking industry being a ‘service industry’, customer service is an important aspect of the Retail Banking setup. This is true for commercial/retail banks as well central banks and the regulators/government. Discuss the following questions that affects the customers to a large scale in the retail banking setup

a. With the process of Demonetization implemented over a year ago, discuss the issue of change of currency notes (money product) in retail banking. Have the banks provided proper customer service for the same issue? (5 Marks)

b. With emphasis on Digital/ E-payments, with incentives/concessions provided to make non-cash transactions through digital modes, highlight the various benefits and risks the customers may face during these modes of financial transactions.

 

Commercial Banking System & Role of RBI

1. Cash Reserve Ratio plays an Important role in the economy and RBI plays an important role in monitoring inflation through CRR .Discuss how RBI perform this critical function using CRR as an instrument.

 

2. Assume you are a CEO in a bank. Your Bank has been nominated as one of best branches in managing its liabilities. Highlight through a presentation on the various components of liabilities a bank has and how these liabilities acts as a source of funds with which bank finances its operations. (10 Marks)

 

3. A) You have recently joined a bank. Your manager ask you to prepare a short presentation on Asset Liability Mismatch. Describe in detail about ALM and its significance in banks. (5 Marks)

B) As an actuarial in an insurance company, discuss how ALM plays an important role in this sector.

 

Treasury Management in Banking

1. In today’s era, due to the uncertainties in the economic environment, most Organizations have increased their cash holding. As a part of the treasury team in an organization, highlight some of the best practices in treasury operation with respect to cash holdings.

 

2. Mr.X has been appointed as a controller/Treasurer in a treasury Department. Discuss the role of Mr.X in an organization as a Controller. (10 Marks)

 

3. A) You are working in cash Payment department of an Investment bank. Highlight the advantages of Society for Worldwide Interbank Financial Telecommunication (SWIFT) while making payments across borders. (5 Marks)

3. B) Discuss on the mechanism of information transmission through SWIFTS.

Cost and Management Accounting

1. Ashish had joined the labour control and payment system of Navneet Ltd. He was asked by his manager to prepare a report on the various activities involved in the cost accounting for the labour. Provide various inputs that he has to keep in mind while preparing the report.

 

2. ABC Ltd uses the LIFO method for recording inventory. The details of the company are as follows:

Jul-14                                                   Particulars

1                                                             Opening balance 400 liters @ ₹28.00 per litre

4                                                             Purchased 300 liters @ ₹27 per litre

7                                                             Issued 200 litres

10                                                           Issued 300 litres

22                                                           Purchased 490 liters @ ₹25.00 per litre

25                                                           Issued 300 litres

Prepare a stores ledger account using the LIFO method and explain the relevance of this method.

 

3. To make 15 Kg. of a product, the standard materials required are as follows:

Materials             Amount               Price

A                             10 kg @               8

B                             3 Kg. @                 10

C                             2 Kg. @                 12

During the month of July, 1,500 Kg. of the product was produced. The actual materials consumed were as follows:

Materials             Amount               Price

A                             900 kg @             7

B                             400 Kg. @           8

C                             200 Kg. @           10

Calculate and interpret whether the variance is favourable or unfavourable:

a. Material Cost Variance ( 5 Marks)

b. Material Price Variance

Marketing of Financial Services

Q 1) Explain the concept of Online Marketing of financial services. How is it changing the way financial services are sold in India?

 

Q2) A study has shown that Insurance agents in India have an incentive to recommend more expensive and less suitable products to consumers. Suggest a roadmap for the Insurance industry where there would be a win-win for both agents and the consumers.

 

Q 3) You are a Financial Planner. Your client Ashwin Aswani aged 40 years, married with 1 child requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)

a) Ashwin wants to buy a Pure Risk Life Insurance cover. He is confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for him giving valid reasons. b) Ashwin wants to purchase a holiday home by liquidating his retirement savings fund and taking a home loan for the next 10 to 15 years. Ashwin wants your opinion whether this is an appropriate strategy for a Retirement Plan.

Strategic Cost Management

1. XYZ is considering a Project with an initial investment of Rs.100,000. Three probable cash flow scenarios with their probabilities of occurrence are as under:

Annual Cash Flow (Rs.)                20,000                  30,000                  40,000

Probability                                        0.1                          0.7                          0.2

Project life is 5 years with expected return of 20%. The expected terminal values associated with each of above probabilities are Rs.0, Rs.20,000 & Rs.30,000.

Find the probable NPV.

 

2. An M&A expert has been hired to explain to the management of a sick company the symptoms that are normally seen before a company qualifies for being referred to as a BFIR candidate. You being a freshly appointed Management Trainee are required to present a small write up, briefly explaining those early symptoms.

 

3. a) From the following particulars, calculate: Material Cost Variance & Material Price Variance

Quantity of materials purchased                                                                             3000 units

Value of materials purchased                                                                                    Rs.9000

Standard quantity of materials required per tonne of output                    30 units

Standard rate of material                                                                                            Rs.2.5 per unit

Opening stock of materials                                                                                        nil

Closing stock of materials                                                                                           500 units

Output during the period                                                                                            80 tonnes

 

3. b) Calculate Labour Yield Variance from the following data:

Standard Output 500 units

Actual Output 450 units

Standard Time 1000 hrs

Standard Rate Rs.20 per hour 

Customer Relationship Management

 

Q1. With Jio now entering even the mobile handset space, Nokia, the latest re-entrant is a bit worried. It feels that it needs to tighten its laces well in advance before Jio goes for Intensive sales and marketing. It feels that CRM is the best way forward and plan to utilize the benefits of the same but don’t know how to implement the same. Can you please guide them on the same as there is no scope of error? (10 Marks)

 

Q2. Samsung Mobiles off late post the Note Series fiasco is facing troubled times. The sales have dropped and customer complaints are on the rise. They are not able to handle customer issues and are slowly losing out to competition. Can you help them find a way out of this problem? (10 Marks)

 

 

Q3. Read and Analyze the below given case and answer the questions at the end of it This is the first time in the history of industry that the spending on customer relationship management tools is going to outdo enterprise resource planning tools. Analysts say that the spending on CRM will be $36.5 billion next year, $1.5 billion more than ERP. One would wonder why the sails of CRM took so long to capture glory. One would also wonder why corporations have taken so long to make this happen. In the digital world traditional CRM does not cut it, and that’s the reason why over the last five years CRM has clearly sailed with wind. For the first time, corporate houses feel insights can increase their sales in the long run. This is just a phenomenon in the West. Just when you thought consumer suffering had ended, Indian consumers will continue to suffer because corporate and government alike have ignored CRM services. No wonder Indian services are the worst the world over. Indian automobile, telco and banking services are yet to understand the power of the data that they have mustered over the last decade. These companies are so sales driven that they almost forget the events after the sale. They think a post sales call makes the cut in the digital era. Even government services do not invest in CRM and therefore they have no way of telling whether the quality of life for a citizen has gone up. They love citizen apathy and in this digital age consumers still suffer from the lack of data when it comes to government services. Our CRM is in the hands of politicians and companies that worry about the next election or the next sale. According to the United Nations, India ranks 118 in the happiness index. Although the happiness index has other indicators such as social capital and freedom of life, it also indicates that Indians suffer quietly as all services do not match up to improve the quality of life of its people

 

The opportunity

CRM is no longer about subjecting people to satisfaction calls and sending home coupons to be redeemed in the weekend. The customer has truly moved digital in developed markets and in India the story is no different in at least major cities. In the consumer world, the narrative with corporate is about understanding the customer from the moment he browses on product or catalogue. It is about taking this experience and matching it with the customer behaviour in the offline world. For example, if a brand wants to know why its product sold well on “Amazon” or “Flipkart”, then it must also work out the metrics to understand how people walked in to its offline stores and explored other products. They can then use this data to match it to work out their supply chain strategy and by doing so they can even streamline the entire manufacturing process. These consumer goods companies and retailers also must take the loyalty and rewards programmes to a whole new experience.

 

The business to business companies (like manufacturers) invest in CRM to understand their dealers, their component manufacturers, and their sales teams. ERP tools captured processes and schedules. But it never offered components to understand the entire customer ecosystem. Data were always there, but corporations focussed on delivery cycles based on sales data rather than understanding the nuances beyond these sales.  Unfortunately, CRM is passé in India – barring a few companies like Amazon India and Flipkart – and it will be sometime before it becomes important. Until then let us suffer silently like we always have.

a. What according to you is the reason behind the sorry state of affairs of CRM in India? (5 Marks)

b. What steps should be taken to improve the same? (5 Marks)

Logistics Management

 

Q.1. Green manufacturing is a term that was coined to reflect novel manufacturing concepts that utilize various green strategies based on objectives and principles. What are the steps you would incorporate in logistic planning to initiate green manufacturing in your organization? (10 Marks)

 

Q.2. Briefly discuss the global issues associated with physical distribution and transportation logistics. Cite some examples of best practices in today’s industry that is making efficiency improvements in its physical distribution. (10 Marks)

 

Q.3 An automobile manufacturer uses 10,000 headlight assemblies a month in the production of SUVs. Daily production of the vehicle is reasonably stable throughout the year. The cost of each headlight assembly is Rs150.00. The company's incremental order (acquisition) cost is Rs40.00 per order. Its incremental inventory carrying cost is 33% of the average inventory value per year.

a. What should be the ordering lot size to keep the total inventory cost minimum? (5 Marks) b. What will be the total inventory cost if the manufacturer uses economical ordering quantity to order each time? (5 Marks)

International Marketing

 

1. Enlist key reasons why you feel that some domestically well established Indian companies have gone International. Explain the complexity of International Management with reference to strategic disposition of any firm of your choice. (10 Marks)

 

2. Describe the Concept Orientation options for international markets. Can international firms be segmented on this basis. Which option would you choose for MNC firm and Global firm and why. (10 Marks)

 

3. It is said that the importance of International marketing today is shaped by the dynamic interplay of several driving and restraining forces.

a. Identify and justify driving forces (5 Marks)

b. Identify and justify the restraining forces, stating your comments and making your suggesting for each. (5 Marks)

International Logistics and Supply Chain Management

 

1. Suggest the taxonomy for a three-dimensional classification for global supply chain. Identify the issues that affect the operations and strategy of a global logistics firm say DHL or TNT and recommend ways to handle such issues. (10 Marks)

 

2. As a General Manager – Supply Chain Management of a leading domestic garment manufacturing firm, you have proposed the option of exploring international procurement for the first ever time for your company. Suggest the various components of your proposal. (10 Marks)

 

3. Based on your recommendation, the Board of the garment company has decided to go ahead and place trial order with an international supplier whom you have recommended.

a. Enlist the constituents of the import / export sales contract (5 Marks)

b. Suggest a warehousing management plan (5 Marks)

Custom Shipping and Insurance

 

1. You have joined a company as an Imports Executive (Operations) in Mumbai. You have been sent to the sea port to do the customs clearance of an imported consignment. The consignment is on CIF basis. What would be your sequence of operations to clear this. (10 Marks)

 

2. Your company proposes to import one Live Horse . You have been asked to check the foreign trade policy for its importability and the customs duty. You need to give the following details to the management: a. Which chapter this Live Horse is classified in the customs? b. Is it freely importable? If not what is the category of this import and how to import? c. What is the rate of customs duty only. (10 Marks)

 

3. One consignment in a 20 feet container was imported to Mumbai in July in FOB terms. The freight and insurance is to be borne by your company. After customs clearance, your customs broker transferred the consignment from the container to a truck to transfer to your factory. The entire consignment got wet in transit due to heavy rain.

a. How will you claim the insurance for this damage and what type of insurance policy will cover this type of damages ? (5 Marks)

b. What precautions should have been taken to avoid such damages? (5 Marks)

Enterprise Resource Planning

 

1. Jayashri Enterprises is a manufacturing firm involved in production and selling of PVC cables. It is located at outskirts of Mumbai, India. It has got one manufacturing plant and is looking for opening a new plant soon. Jayashri Enterprises has been using Tally as an accounting package and MS-Excel for recording other information. Introduction of GST has triggered the discussion regarding ERP implementation in its recently concluded Board meeting. The MD of the firm has heard about ERP but not sure about ERP functionality. She has also heard that ERP solutions are too expensive but nowadays open source ERP software are also available, which can be implemented at much lower cost. She has invited you to explain what ERP is and how it would be useful for her firm. What advice would you give her? (10 Marks)

 

2. You are consultant to Jagat Facility Management Services. This firm has over 100 clients and more than 2000 employees. You have implemented the ERP software for this company. Explain the methodology that you have adopted for this firm. Also share the lessons learned. (10 Marks)

 

3. “It is simply ridiculous! The pricing is too much!” This was the reaction, which Ms Phatima Bidarkar received when she shared her consulting fees. “Why we should pay so much for consulting services when the ERP software comes for free?” A question followed the initial reaction. Ms Phatima Bidarkar started her career as SAP functional consultant with a large manufacturing enterprise, which had implemented SAP ERP. While working on fine-tuning the ERP implementation, she also learnt how it is important to do proper Business Process Reengineering (BPR) to get maximum advantage of ERP implementation. After working for five years there, she started her consulting company where she emphasized the need for BPR before and even after ERP implementation. She got her initial business from the customers and suppliers of her former employer as her employer served as a great reference for her work. Since most of these firms were small businesses, she started offering her services for implementing open source ERP software called ERPNext. Recently Ms Phatima Bidarkar started to do cold calling for getting new customers. That is when she started getting resistance for pricing of her consulting services. Since she used to offer BPR services in addition to ERP functional consulting services, she couldn’t reduce her prices. But she was equally worried that she may need to abandon the SME market segment if she sticks to her pricing.

a. Should Ms Phatima Bidarkar reduce her consulting fees? If yes then explain how and if not then explain why not. (5 Marks)

b. Is BPR needed for SMEs before implementing ERP? If yes then explain why and if not then explain why not.

Financial Institutions and Markets

Q1. Mr. Rajiv Kumar, after completing his MBA from a prestigious management institute, has joined the treasury department of a leading Indian bank in Mumbai. He is assigned to the team responsible for managing the day-to-day liquidity of the bank. Explain in detail the various options available to Mr. Rajiv to manage the liquidity of the bank. (10 Marks)

 

Q2. Mr. Kripa Shankar wants to invest and trade in stock market. However he is completely unfamiliar how to go about it. He approaches you, a wealth advisor in the bank Mr. Kripa Shankar has his savings account, to seek guidance on:

i) various modes through which he can participate in the stock market

ii) category of instruments that he can invest in

iii) the basic formalities that he would need to complete (basic pre-requisites), in order to participate in the stock market.

Provide answer in detail to his queries mentioned in point (i), (ii) and (iii) above.

 

Q.3 ABC Corp. Limited is engaged in manufacturing garments in India since 1950. The company has been catering to the Indian market till now. As part of the company’s growth strategy, the company would like to extend the markets for its products to other countries. However, the company’s promoters lack awareness and expertise in understanding and managing the fluctuations related to foreign currency. Mr. Jiwan Kumar, the CFO of the company, has been asked to make a presentation to the board specifying the following:

a. Key economic parameters/developments that influence the movements in foreign currency.

b. Options available with ABC Corp. to manage/mitigate the forex risks